INSIDE ART DIRECTION INTERVIEWS AND CASE STUDIES

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Inside Art Direction Interviews And Case Studies

Author : Steven Brower
ISBN : 9781472569110
Genre : Design
File Size : 50.36 MB
Format : PDF, Mobi
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For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.
Category: Design

Inside Art Direction Interviews And Case Studies

Author : Steven Brower
ISBN : 9781472569103
Genre : Design
File Size : 32.5 MB
Format : PDF
Download : 913
Read : 977

For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? How do they sell this work to editors, department heads and clients? Becoming a Successful Art Director answers all these questions for design students and professionals alike. It is at once an illustrated art book, a handbook on how to be creative in this exciting work environment, and a guide to what to expect on entering the workplace. Giving practical, hands-on advice for both beginning and advanced students, It will provide a clear picture for graphic design and illustration students of how to work with art directors and the range of industries where an art director might be employed.
Category: Design

Art Direction Explained At Last

Author : Steven Heller
ISBN : 1856696243
Genre : Design
File Size : 35.11 MB
Format : PDF, Mobi
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This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.
Category: Design

Basics Advertising 02 Art Direction

Author : Nik Mahon
ISBN : 9782940411214
Genre : Business & Economics
File Size : 82.93 MB
Format : PDF
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Basics Advertising 02: Art Direction provides an essential introduction to the process of art directing creative advertising concepts.
Category: Business & Economics

Designing The Editorial Experience

Author : Sue Apfelbaum
ISBN : 9781627880497
Genre : Design
File Size : 28.84 MB
Format : PDF, Kindle
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Read : 742

In a world of media that seems to be ever-changing, how do we define a newspaper, magazine or journal? Are we drinking our morning coffee on a Sunday as we sit down and read our newstablet? Look around any doctor’s office waiting room and you will find two people reading the same magazine, one holding the paper version, another on their phone.DIV /divDIVWith so many medium options, designers need to evaluate the best formats to convey an editorial vision. In Designing the Editorial Experience, authors Sue Apfelbaum and Juliette Cezzar will discuss what it means to design for multiple media. It features advice from professionals in both the design and editorial fronts —and digital strategists too— about what is constant and what is changing in the field./divDIV /divDIVInside, you will find examples of the best editorial design being produced today. In addition, explore the audiences for content, what forms the content takes, and how workflows are managed. This book provides a primer on the elements of editorial design that result in rich, thoughtful, and rewarding editorial experiences./div
Category: Design

The Art Of Illusion

Author : Terry Ackland-Snow
ISBN : 9781785003448
Genre : Performing Arts
File Size : 77.47 MB
Format : PDF, Docs
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Film production is a highly creative and collaborative industry, full of multi-skilled artists and craftsmen. The fast-moving pace of technology makes it hard to keep abreast of current practices in production design. However, the ethos and skills behind filmmaking remain the same. In The Art of Illusion, renowned Art Director Terry Ackland-Snow shares his passion and knowledge of traditional film design from over fifty years of industry experience, using real-life case studies from some of the UK's most iconic films, including Batman, Labyrinth, the James Bond franchise and The Deep. Featuring over 100 original sketches, as well as rare behind-the-scenes photographs, storyboards and artwork, this book is exquisitely illustrated throughout, demonstrating the skills and techniques of film design with stunning intricacy. This is an essential guide for anyone aspiring to a career in production design, and will be of great value to all movie enthusiasts who are interested in the art of creating a film set. Superbly illustrated with 238 illustrations featuring over 100 original sketches, as well as rare behind-the scenes photographs.
Category: Performing Arts

Art Direction And Editorial Design

Author : Yolanda Zappaterra
ISBN : 0810993775
Genre : Art
File Size : 37.59 MB
Format : PDF, ePub
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This accessible and comprehensive guide to visual journalism - the design of magazines and newspapers, both in their print and online forms - is an essential resource. Illustrated with case studies, examples, practical exercises, and tips, the book explains the fundamentals of editorial design and layout. It explains how design and production for publications is organized, and tackles broad issues, such as sense of style, that can often make or break careers in the field. Also included are interviews with and profiles of such leading influential figures as Neville Brody, Tyler Brulee, David Carson, Felix Dennis, Fernando Gutierrez, and Eamonn McCabe, as well as examples of work by M.F. Agha, Alexey Brodovitch, Willy Fleckhaus, Henry Wolf, Cipe Pineles, and Fabien Baron.
Category: Art

Becoming A Successful Illustrator

Author : Derek Brazell
ISBN : 9781350030817
Genre : Design
File Size : 47.74 MB
Format : PDF, Mobi
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Get ready to enter the working world of illustration with this freshly updated second edition of Brazell and Davies's Becoming a Successful Illustrator. This edition features even more 'Spotlight on…' sections, with advice from practicing illustrators as well as the people that commission them. You can enjoy added coverage in fields such as moving image, character illustration and social media. There are also new exercises to get you started planning and building your business, and over 200 inspirational examples of artwork, most of which are new to this edition. You can expect practical tips on how to seek work, how to market yourself and how to run your illustration business in an enterprising way, with advice that will prove useful long after your first commission. Building on the resources of the first edition, this continues to be the must-have guide to practicing professionally as an illustrator. Featured illustrators include: Millie Marotta Mark Ulriksen Natsko Seki Ellen Weinstein Stephen Collins ... and many more Featured topics include: Finding clients Agency representation Fields of work Financial and legal requirements Skills in art and design Self-promotion Showing work Managing your business
Category: Design

Creative Direction In A Digital World

Author : Adam Harrell
ISBN : 9781351380218
Genre : Business & Economics
File Size : 49.42 MB
Format : PDF, Mobi
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Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish. Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies. Develop the skills needed to communicate your ideas to a skeptical client. Learn how to more effectively manage your creative team. And most importantly craft digital experiences that get results.
Category: Business & Economics

From Shadow To Light

Author : Steven Brower
ISBN : 9781606993583
Genre : Comics & Graphic Novels
File Size : 38.73 MB
Format : PDF, Kindle
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From Shadow to Light: The Life and Art of Mort Meskin is a coffee table art book and critical biography of one of the twentieth century’s most influential comic book artists. Meskin’s career spanned both the Golden and Silver ages of comics, from the 1940s to the 1960s. His drawing, chiaroscuro technique, and storytelling are considered by connoisseurs of the form to be among the most sophisticated of his time. His passion for his artwork was equaled by his skill, and the quality of his overall oeuvre blurs the artificial distinction between high and low art. Yet he is known mostly among hard-core aficionados today, eclipsed by many of his peers, some of whom he profoundly influenced. Among Meskin’s fans and admirers are Jim Steranko, Joe Kubert, Alex Toth, Carmine Infantino, Steve Ditko, Jerry Robinson, and Jack Kirby. From Shadow to Light: The Life and Art of Mort Meskin will finally give this neglected artist the recognition he’s due.
Category: Comics & Graphic Novels