INSIDE ART DIRECTION INTERVIEWS AND CASE STUDIES

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Inside Art Direction Interviews And Case Studies

Author : Steven Brower
ISBN : 9781472569110
Genre : Design
File Size : 26.95 MB
Format : PDF, Kindle
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Honorable Mention in the Foreword Indie Awards 2016 For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.
Category: Design

Graphic Design In Television

Author : Douglas Merritt
ISBN : 0240513266
Genre : Art
File Size : 26.52 MB
Format : PDF, Mobi
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This book explains the role of the graphic designer in making broadcast programmes and on-screen publicity, together with their contribution to art direction and graphic design in TV commercials, supported by case studies of student and professional work. There is a maze of technical production methods available, both old and new, but there is very little literature to describe them or to explain how TV designers organise, understand and employ them. This book offers a sound introduction to the subject with a 32 page colour plate section including many examples of contemporary designers' work. Includes case studies of professional and student work to apply the information with in the book Learn from the extensive experiance of the former Head of TV Graphics at Thames TV Detailed descriptions of current equipment bring you up-to-date
Category: Art

Teaching Primary Art

Author : Jean Edwards
ISBN : 9781317863571
Genre : Education
File Size : 89.6 MB
Format : PDF, Docs
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Teaching Primary Art is an introductory textbook for those training to teach and support learning in art in the primary school. The book first explores the underpinning philosophy and pedagogy of teaching and learning art, including why we teach it; planning and assessment; and teaching and support strategies. Then it covers the practical aspects of teaching art, including a list of useful vocabulary to encourage talk around art and links to cross-curricular learning.
Category: Education

Leading Creative Teams

Author : Eleazar Hernández
ISBN : 9781484220566
Genre : Business & Economics
File Size : 27.94 MB
Format : PDF, ePub
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Learn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success in positions directing creative teams. Business, management, and communication skills are equally necessary. Leading Creative Teams reviews the business metrics that the manager of a creative team must be able to manipulate and present persuasively to the organization to prove that the team’s creative excellence delivers superior ROI. Award-winning designer and veteran creative director Eleazar Hernández walks you through the creative manager’s skill sets—technical, business, management, and communication. He covers the techniques and tools common to the direction of creative teams in all industries: brainstorming, creative exploration and visual communication tools, internal and client presentations, critiquing, mentoring, and copywriting. Hernández shows how creative directors can apply management and leadership skill sets to different kinds of creative teams found across interactive, graphic design and advertising industries and how they orchestrate methods among team members. He details how creative teams vary in their concepts and principles, composition, objectives, and processes according to their specific industries and project requirements. And he shows you how to shape your career trajectories toward creative management roles in your chosen field. Leading Creative Teams features information on the processes and best practices for ideating, developing, and directing advertising campaigns, graphic design projects, :30 TV spot and :30 radio spots. Drawing on interviews with top creative directors, art directors, and advertising managers, the author explores how the roles of creative team managers are evolving in response to changing technologies and business models. What You'll Learn Learn the technical, business, and management skill sets of creative management Lead and orchestrate teams of creatives Discover tips, tricks, and techniques for creative direction of web, broadcast, and print projects Shape your career trajectory toward creative management Learn the dos and don’ts of creative presentations Who This Book Is For Mid-level and junior creatives—graphic designers, web designers, copywriters, and artists—and ad students who seek information on the specific skills, experience, and credentials they need to qualify for promotion to creative management. The secondary readership is creative directors, art directors, and advertising managers who lead web interactive, design, and advertising creative teams and who develop and direct integrated branding campaigns for corporate clients.
Category: Business & Economics

Mag Art

Author : Charlotte Rivers
ISBN : 2940361428
Genre : Design
File Size : 61.57 MB
Format : PDF
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Practical and informative tips and advice on the key issues of magazine design. The magazine industry is a perpetual innovator when it comes to graphics and design. With a sell-by date for each issue and extreme competition for the consumer dollar, magazines are consistently upping the ante and challenging designers to create more interesting packages with eye-catching design elements that standout visually ans communicate the material inside to the consumer. As with most disposable products, good design can transform the magazine from a source of information to a covetable, collectable object. Mag-Art, like its conceptual predecessors in this series CD-Art and DVD-Art, looks at an international collection of innovative graphic design within the continually developing area of print magazine packaging and design. From mass-market to limited-circulation and exclusive, Mag-Art explores both the creative inspiration behind the work (the artwork and photography, typography, paper stock and materials, printing techniques, finishes, and formats) and the practical considerations and restrictions (inclusion of essential advertisements, navigation, credits, captions, and budgets). Case studies of 50 magazines analyze format, pagination, layout, art direction, production values, style, etc, and explore how photographers, illustrators, and stylists work with art editors. Interviews with 10 art directors reveal emerging trends in the industry, what makes a magazine successful, and how good design works.
Category: Design

Organic Mass Spectrometry In Art And Archaeology

Author : Prof Maria Perla Colombini
ISBN : 9780470741924
Genre : Science
File Size : 56.93 MB
Format : PDF, ePub, Docs
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Offers an overview of the analysis of art and archaeological materials using techniques based on mass spectrometry Illustrates basic principles, procedures and applications of mass spectrometric techniques. Fills a gap in the field of application on destructive methods in the analysis of museum objects Edited by a world-wide respected specialists with extensive experience of the GC/MS analysis of art objects Such a handbook has been long-awaited by scientists, restorers and other experts in the analysis of art objects
Category: Science

Art Direction

Author :
ISBN : UOM:39015031113106
Genre : Commercial art
File Size : 80.50 MB
Format : PDF, Docs
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Category: Commercial art

Evolution Of Design

Author : David E. Carter
ISBN : IND:39000016025129
Genre : Art publicitaire - Etats-Unis
File Size : 35.28 MB
Format : PDF, ePub
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"Each case history describes and shows the initial rough ideas, their appearances on paper and the modifications. You see the actual step-by-step up to the finished design,"--BOOK JACKET.
Category: Art publicitaire - Etats-Unis

The Education Of An Art Director

Author : Steven Heller
ISBN : UOM:39015062822344
Genre : Art
File Size : 85.80 MB
Format : PDF, ePub, Mobi
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• How to create great graphic-design courses—and why to create them • More than 30 big-name contributors, including Vince Frost, Ronn Campisi, Gail Anderson, and others This provocative anthology provides inspiration on teaching and discussing art direction in the classroom and beyond. Essays, interviews, and images from more than thirty teachers and leaders in the field provide an in-depth view of every facet of art direction; concrete examples reveal how to create classes that are fun to teach and inspiring to students and department chairs alike. A boon to instructors, a boost to anyone interested in graphic design, this book is educational in the best sense of the word.
Category: Art