INSIDE ART DIRECTION INTERVIEWS AND CASE STUDIES

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Inside Art Direction Interviews And Case Studies

Author : Steven Brower
ISBN : 9781472569110
Genre : Design
File Size : 31.26 MB
Format : PDF, Kindle
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For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.
Category: Design

Art Direction Explained At Last

Author : Steven Heller
ISBN : 1856696243
Genre : Design
File Size : 36.58 MB
Format : PDF, ePub, Docs
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Read : 800

This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.
Category: Design

Basics Advertising 02 Art Direction

Author : Nik Mahon
ISBN : 9782940411214
Genre : Business & Economics
File Size : 63.97 MB
Format : PDF, Mobi
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Basics Advertising 02: Art Direction provides an essential introduction to the process of art directing creative advertising concepts.
Category: Business & Economics

Designing The Editorial Experience

Author : Sue Apfelbaum
ISBN : 9781627880497
Genre : Design
File Size : 69.75 MB
Format : PDF, ePub, Mobi
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In a world of media that seems to be ever-changing, how do we define a newspaper, magazine or journal? Are we drinking our morning coffee on a Sunday as we sit down and read our newstablet? Look around any doctor’s office waiting room and you will find two people reading the same magazine, one holding the paper version, another on their phone.DIV /divDIVWith so many medium options, designers need to evaluate the best formats to convey an editorial vision. In Designing the Editorial Experience, authors Sue Apfelbaum and Juliette Cezzar will discuss what it means to design for multiple media. It features advice from professionals in both the design and editorial fronts —and digital strategists too— about what is constant and what is changing in the field./divDIV /divDIVInside, you will find examples of the best editorial design being produced today. In addition, explore the audiences for content, what forms the content takes, and how workflows are managed. This book provides a primer on the elements of editorial design that result in rich, thoughtful, and rewarding editorial experiences./div
Category: Design

Creative Direction In A Digital World

Author : Adam Harrell
ISBN : 9781351380218
Genre : Business & Economics
File Size : 71.31 MB
Format : PDF
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Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish. Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies. Develop the skills needed to communicate your ideas to a skeptical client. Learn how to more effectively manage your creative team. And most importantly craft digital experiences that get results.
Category: Business & Economics

From Shadow To Light

Author : Steven Brower
ISBN : 9781606993583
Genre : Comics & Graphic Novels
File Size : 76.42 MB
Format : PDF
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From Shadow to Light: The Life and Art of Mort Meskin is a coffee table art book and critical biography of one of the twentieth century’s most influential comic book artists. Meskin’s career spanned both the Golden and Silver ages of comics, from the 1940s to the 1960s. His drawing, chiaroscuro technique, and storytelling are considered by connoisseurs of the form to be among the most sophisticated of his time. His passion for his artwork was equaled by his skill, and the quality of his overall oeuvre blurs the artificial distinction between high and low art. Yet he is known mostly among hard-core aficionados today, eclipsed by many of his peers, some of whom he profoundly influenced. Among Meskin’s fans and admirers are Jim Steranko, Joe Kubert, Alex Toth, Carmine Infantino, Steve Ditko, Jerry Robinson, and Jack Kirby. From Shadow to Light: The Life and Art of Mort Meskin will finally give this neglected artist the recognition he’s due.
Category: Comics & Graphic Novels

Art Direction And Editorial Design

Author : Yolanda Zappaterra
ISBN : 0810993775
Genre : Art
File Size : 30.64 MB
Format : PDF, Kindle
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This accessible and comprehensive guide to visual journalism - the design of magazines and newspapers, both in their print and online forms - is an essential resource. Illustrated with case studies, examples, practical exercises, and tips, the book explains the fundamentals of editorial design and layout. It explains how design and production for publications is organized, and tackles broad issues, such as sense of style, that can often make or break careers in the field. Also included are interviews with and profiles of such leading influential figures as Neville Brody, Tyler Brulee, David Carson, Felix Dennis, Fernando Gutierrez, and Eamonn McCabe, as well as examples of work by M.F. Agha, Alexey Brodovitch, Willy Fleckhaus, Henry Wolf, Cipe Pineles, and Fabien Baron.
Category: Art

Creative Strategy And The Business Of Design

Author : Douglas Davis
ISBN : 9781440341618
Genre : Design
File Size : 50.7 MB
Format : PDF, ePub
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The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: Understand client requests from a business perspective Build a strategic framework to inspire visual concepts Increase your relevance in an evolving industry Redesign your portfolio to showcase strategic thinking Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
Category: Design

What Philosophers Know

Author : Gary Gutting
ISBN : 9780521856218
Genre : History
File Size : 69.55 MB
Format : PDF, Kindle
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Drawing upon the work of Quine, Rawls, Rorty and others, Gutting challenges the standard view about what philosophers have achieved.
Category: History

David Fincher

Author : Laurence F. Knapp
ISBN : 9781626741928
Genre : Performing Arts
File Size : 76.71 MB
Format : PDF, Kindle
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David Fincher (b. 1962) did not go to film school and hates being defined as an auteur. He prefers to see himself as a craftsman, dutifully going about the art and business of making film. Trouble is, it’s hard to be self-effacing when you are the director responsible for Se7en, Fight Club, and The Social Network. Along with Quentin Tarantino, Fincher is the most accomplished of the Generation X filmmakers to emerge in the early 1990s. This collection of interviews highlights Fincher’s unwavering commitment to his craft as he evolved from an entrepreneurial music video director (Fincher helped Madonna become the undisputed queen of MTV) into an enterprising feature filmmaker. Fincher landed his first Hollywood blockbuster at twenty-seven with Alien3, but that film, handicapped by cost overruns and corporate mismanagement, taught Fincher that he needed absolute control over his work. Once he had it, with Se7en, he achieved instant box-office success and critical acclaim, as well as a close partnership with Brad Pitt that led to the cult favorite Fight Club. Fincher became circumspect in the 2000s after Panic Room, shooting ads and biding his time until Zodiac, when he returned to his mantra that “entertainment has to come hand in hand with a little bit of medicine. Some people go to the movies to be reminded that everything’s okay. I don’t make those kinds of movies. That, to me, is a lie. Everything’s not okay.” Zodiac reinvigorated Fincher, inspiring a string of films—The Curious Case of Benjamin Button, The Social Network, and The Girl with the Dragon Tattoo—that enthralled audiences and garnered his films dozens of Oscar nominations.
Category: Performing Arts