INNOVATION AND MARKETING IN THE PHARMACEUTICAL INDUSTRY EMERGING PRACTICES RESEARCH AND POLICIES 20 INTERNATIONAL SERIES IN QUANTITATIVE MARKETING

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Innovation And Marketing In The Pharmaceutical Industry

Author : Min Ding
ISBN : 9781461478010
Genre : Medical
File Size : 84.95 MB
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The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.
Category: Medical

Exploring Omnichannel Retailing

Author : Wojciech Piotrowicz
ISBN : 9783319982731
Genre : Business & Economics
File Size : 70.60 MB
Format : PDF, Kindle
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This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
Category: Business & Economics

Reconfiguring Global Health Innovation

Author : Padmashree Gehl Sampath
ISBN : 9781136892967
Genre : Business & Economics
File Size : 81.3 MB
Format : PDF, Kindle
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This book looks at the experiences of different latecomer countries in promoting sustainable health innovation systems to cater to local needs, presenting empirical findings from India, Bangladesh, Vietnam, Kenya, Tanzania and Nigeria.
Category: Business & Economics

Healthcare Policies And Systems In Europe And China Comparisons And Synergies

Author : Mucelli Attilio
ISBN : 9789813231238
Genre : Health & Fitness
File Size : 52.5 MB
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Healthcare Policies and Systems in Europe and China, a product of an interdisciplinary European Union-funded project, comprehensively investigates opportunities for mutual integration in the healthcare sector of the two regions and analyses policies at both national and local levels, the legal environment, medical practices, as well as the state of respective healthcare industries and related businesses. The book sheds light on both the potential benefits and obstacles to the integration of Chinese and Western medicine, as well as practices and industries in Europe and China. An interdisciplinary approach is adopted throughout using tools and technical knowledge derived from the economics, social sciences, legal and medical fields. This edited volume seeks to provide guidelines and policy proposals for policy-makers both in Europe and China, as well as offer operational suggestions for companies working in or with China, to enhance bilateral trade and investment flows. It also presents medical evidence and economic/legal analysis that will help boost the integration of traditional Chinese medicine with Western medicine through research studies. This is a recommended read for graduates, researchers and policy-makers seeking for a holistic understanding of healthcare policies and systems, both in theory and in practice. Contents: Healthcare System and Industry in Europe and China: Common Issues and Future Opportunities: Relevance of Western Medicine and TCM in the Chinese and European Markets: An Overview (Attilio Mucelli) New Horizons of Chinese Healthcare System: Reforms and Perspectives (Daniela Caruso) Effect of Aging on Healthcare Industry's Cooperation Opportunities Between Europe and China (Dan Yang, Qinhong Wu and Attilio Mucelli) The Chinese TCM Industry: Growth, Changes and Policies (Marco R Di Tommaso, Manli Huang, Yue Qi and Chiara Pollio) Trade in Medical Products Between China and EU (Qu Ruxiao, Zeng Yanping and Liu Xia) The Healthcare Industry in the Chinese Economy: Insights from Input–Output Analysis (Noemi Ferracuti, Claudio Socci and Francesca Spigarelli) European Healthcare Industry and Chinese FDI: Where Do Chinese Firms Invest? (Ping Lv, Yu Liang and Francesca Spigarelli) Monopoly in the Chinese Healthcare Market: Norms and Practices (Lihong Zhang and Changmian Zhang) The Chinese Private Hospital Sector and FDI: From Socialization to Opening Up (Federica Monti) Investments, Research, Education, and TCM (Paolo Sospiro) The Integration of Western and Traditional Chinese Medicine: Challenges and Opportunities: Assessing Costs, Benefits, and Cost-Effectiveness in TCM (Attilio Mucelli and Olena Liakh) Evaluating the Use of TCM Through the Theory of Planned Behaviour: A Consumer Survey Analysis (Olena Liakh) Legal Framework on Health Foods in China and Food Supplements in the EU: A Comparison Study in the Perspective of TCM (Pamela Lattanzi and Qingle Hu) The Balance Between Patients' Choice and Economic Constraint in the Use of TCM Therapies: Two European Cases (Erik Longo and Laura Vagni) Understanding Traditional Chinese Medicine from a Legal and Semantic Perspective (Saisai Wang and Kim Van der Borght) Female Doctors in Ancient China: Comparative Studies Through Literature and Science (Elena Santilli) Traditional Chinese Medicine: Evidences from the Medical Field: Using International Perspective to Develop Traditional Chinese Medicine (Xiaolin Yuan and Xu Zhang) Cancer-Related Digestive Symptoms (Qijun Fang, Yujuan Wang and Tianshu Xu) Cancer-Related Fatigue (Qijun Fang, Yuj
Category: Health & Fitness

The New Health Bioeconomy

Author : James Mittra
ISBN : 9781137430526
Genre : Social Science
File Size : 56.80 MB
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This book provides new insights into how new biology, and the emergence of "translational" policies to drive the health bioeconomy, is reshaping the innovation ecosystem for new therapies. A key argument is that a broader definition of value (beyond the economic aspects) is needed to understand health innovation in the twenty-first century.
Category: Social Science

Findex

Author :
ISBN : UCLA:L0075912097
Genre : Marketing research
File Size : 87.27 MB
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Category: Marketing research