IN DEFENSE OF NEGATIVITY ATTACK ADS IN PRESIDENTIAL CAMPAIGNS STUDIES IN COMMUNICATION MEDIA AND PUBLIC OPINION

Download In Defense Of Negativity Attack Ads In Presidential Campaigns Studies In Communication Media And Public Opinion ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Click Download or Read Online button to IN DEFENSE OF NEGATIVITY ATTACK ADS IN PRESIDENTIAL CAMPAIGNS STUDIES IN COMMUNICATION MEDIA AND PUBLIC OPINION book pdf for free now.

In Defense Of Negativity

Author : John G. Geer
ISBN : 0226285006
Genre : Political Science
File Size : 45.61 MB
Format : PDF, ePub, Docs
Download : 600
Read : 853

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.
Category: Political Science

Campaigning For Hearts And Minds

Author : Ted Brader
ISBN : 0226069885
Genre : Political Science
File Size : 24.22 MB
Format : PDF, ePub, Mobi
Download : 250
Read : 477

Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.
Category: Political Science

Gender Heteronormativity And The American Presidency

Author : Aidan Smith
ISBN : 9781351798785
Genre : Social Science
File Size : 81.58 MB
Format : PDF, Docs
Download : 784
Read : 589

Gender, Heteronormativity and the American Presidency places notions of gender at the center of its analysis of presidential campaign communications. Over the decades, an investment in gendered representations of would-be leaders has changed little, in spite of the second- and third-wave feminist movements. Modern candidates have worked vigorously to demonstrate "compensatory heterosexuality," an unquestionable normative identity that seeks to overcome challenges to their masculinity or femininity. The book draws from a wide range of archived media material, including televised films and advertisements, public debates and speeches, and candidate autobiographies. From the domestic ideals promoted by Eisenhower in the 1950s, right through to the explicit and divisive rhetoric associated with the Clinton/Trump race in 2016; intersectional content and discourse analysis reveals how each presidential candidate used his or her campaign to position themselves as a defender of traditional gender roles, and furthermore, how this investment in "appropriate" gender behaviour was made manifest in both international and domestic policy choices. This book represents a significant and timely contribution to the study of political communication. While communication during presidential elections is a well-established research field, Aidan Smith’s book is the first to apply a gendered lens over such an extended historical period and across the political spectrum.
Category: Social Science

New Media Campaigning And The 2008 Facebook Election

Author : Thomas J. Johnson
ISBN : 9781317979401
Genre : Social Science
File Size : 29.79 MB
Format : PDF, Mobi
Download : 927
Read : 684

Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as well. They often replaced the professional filter of traditional media with a social one. Social media allowed candidates to do electronically what previously had to be done through shoe leather and phone banks: contact volunteers and donors, and schedule and promote events. The 2008 Election marked a new era where the candidates no longer had complete control over their campaign message. The individual viewer in a campaign crowd with a cell phone can record a candidate’s gaffe, post it on YouTube or Flickr and within days millions will be gasping or guffawing. The traditional campaign, with its centralized power and planning, although not dead, now coexists with an unstructured digital democracy. New Media, Campaigning and the 2008 Facebook Election examines the way social media changed how candidates campaigned, how the media covered the election and how voters received information. This book is based on a special issue of Mass Communication & Society.
Category: Social Science

Presidential Campaigning In The Internet Age

Author : Jennifer Stromer-Galley
ISBN : 9780199731930
Genre : Political Science
File Size : 28.83 MB
Format : PDF, ePub, Mobi
Download : 776
Read : 362

Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs).
Category: Political Science

Sourcebook For Political Communication Research

Author : Erik P. Bucy
ISBN : 9781317709343
Genre : Language Arts & Disciplines
File Size : 69.82 MB
Format : PDF, ePub
Download : 529
Read : 383

The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication. The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The Sourcebook covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues.
Category: Language Arts & Disciplines

Campaign Advertising And American Democracy

Author : Michael M. Franz
ISBN : UOM:39015073647193
Genre : Business & Economics
File Size : 46.59 MB
Format : PDF
Download : 163
Read : 826

Campaign Advertising and American Democracyexplores the relationship between exposure to political advertisements and voter behaviour. Contrary to widely held beliefs, political ads do not turn people off to politics. Using evidence from two election cycles and covering House, Senate and Presidential campaigns, the authors show that ads disseminate information about the candidates and generate voter interest. Advertising even prompts voters to feel confident about the functioning of American democracy. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics.
Category: Business & Economics

Routledge Handbook Of Political Advertising

Author : Christina Holtz-Bacha
ISBN : 9781317439783
Genre : Political Science
File Size : 61.21 MB
Format : PDF, Docs
Download : 832
Read : 1143

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Category: Political Science

Packaging The Presidency

Author : Kathleen Hall Jamieson
ISBN : 9780199762415
Genre : Political Science
File Size : 87.63 MB
Format : PDF, ePub, Mobi
Download : 489
Read : 579

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.
Category: Political Science

Public Opinion

Author : Walter Lippmann
ISBN : STANFORD:36105004980061
Genre : Public opinion
File Size : 23.83 MB
Format : PDF, Docs
Download : 858
Read : 280

Category: Public opinion