HOW TO WRITE COPY THAT SELLS THE STEP BY STEP SYSTEM FOR MORE SALES TO MORE CUSTOMERS MORE OFTEN

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How To Write Copy That Sells

Author : Ray Edwards
ISBN : 161448502X
Genre : Business & Economics
File Size : 33.97 MB
Format : PDF, ePub, Docs
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The definitive modern handbook for copywriting that gets you noticed and sells your products and services.
Category: Business & Economics

How To Write Copy That Sells

Author : Ray Edwards
ISBN : 1614485038
Genre : Business & Economics
File Size : 44.16 MB
Format : PDF, ePub, Mobi
Download : 231
Read : 542

The definitive modern handbook for copywriting that gets you noticed and sells your products and services.
Category: Business & Economics

How To Write Copy That Sells

Author : Ray Edwards
ISBN : 9781630475024
Genre : Business & Economics
File Size : 31.37 MB
Format : PDF
Download : 890
Read : 642

Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: The universal hidden structure behind all persuasive copy. How to avoid the most common copywriting mistakes. A simple technique for writing copy that’s easy to read. How to write powerful short copy for social media. Sample headlines, bullet points, and openings – yours to “swipe” and use as your own! Tons of templates, examples, and checklists guaranteed to improve your copy. ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.
Category: Business & Economics

Web Copy That Sells

Author : Maria Veloso
ISBN : 9780814432525
Genre : Business & Economics
File Size : 75.38 MB
Format : PDF
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With the rise of social networks, “Twitterized” attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: • Use psychological tactics that compel Web surfers to buy • Create effective, highly-targeted Facebook ads • Test copy to maximize response • Write online marketing video scripts that sell • Craft compelling copy for interactive advertising banners • Produce high-converting video sales letters • And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into “perpetual money machines,” streamline key messages down to irresistible “cyber bites”...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful—and sales generating—punch.
Category: Business & Economics

Writing Riches

Author : Ray Edwards
ISBN : 9781600377556
Genre : Business & Economics
File Size : 90.60 MB
Format : PDF, ePub
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If you aren't yet making six-figures in your entrepreneurial business... if your solo professional practice isn't providing you with the freedom (and profits) you dreamed of... and if you want to finally turn it all around... then here's good news: "Writing Riches" shows you why... and what you can do about it. "Writing Riches" is right for you if: You want to tap the profit-pulling power of compelling copy--and watch your products or services FLY off the shelf at blinding speeds! You want to know how changing just a few words on your website can double or even quadruple your sales--overnight! You already know the magic profit power of killer copy--but don't want to shell out $30,000 (or more) every time you need sales copy written. You're an entrepreneur or solo professional and want to write your own copy to get your web profit stream started. You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results. You plan to hire outside pro copywriters, and want to know the "inner secrets" of their craft--so you can know for sure if you're getting the real deal (and avoid getting ripped off!). You're a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest "Web 2.0" copy techniques, and how to attract higher-paying clients by the dozen.
Category: Business & Economics

How To Write A Sizzling Synopsis

Author : Bryan Cohen
ISBN : 1540345408
Genre :
File Size : 66.24 MB
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Struggling to find new readers? Learn how a compelling synopsis can make your book fly off the digital shelves! Do you hate writing blurbs? Do you wish there was an easier way to summarize your novel and get more sales in the process? Author and copywriter Bryan Cohen's book descriptions have hit both the Kindle Store's Top 50 and the USA Today Bestseller list. Let him show you exactly how to craft the copy you need to hook new readers. After writing hundreds of book descriptions for other authors and helping thousands with informative training, Bryan has learned what all the best book synopses have in common. Through easy-to-follow tips and helpful examples in a variety of genres, How to Write a Sizzling Synopsis gives you the tools you need to get a steady stream of online book browsers to click the Buy button every single day. In this book, you'll discover: How to simplify your plot to create a short, engaging synopsis Why using certain words can make customers fall in love with your story How to shed unnecessary subplots and make writing your blurb a joy instead of a chore The step-by-step system for writing and editing your synopsis for rhythm, momentum, and clarity Why you need a synopsis cliffhanger, and much, much more! Finally, you no longer have to take on the challenge of copywriting alone. With a more intriguing synopsis in place, all your future promotions, ads, and marketing campaigns can perform significantly better. You want more readers to buy your books, and Bryan's system is a great way to make it a reality. If you like detailed writing guides, plenty of examples, and a touch of humor, then you'll love Bryan Cohen's look behind the scenes at how he creates copy that sells. Buy How to Write a Sizzling Synopsis today to get new readers excited to buy your books!
Category:

Silver Bullet Selling

Author : G.A. Bartick
ISBN : 0470373008
Genre : Business & Economics
File Size : 31.48 MB
Format : PDF, Kindle
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For years, G.A. Bartick struggled to build a career in sales, but just couldn't get ahead. He had the enthusiasm, the attitude, and the work ethic, but he didn't know what he didn't know. And it was what he didn't know that doomed him to failure. He didn't know the six secrets of sales success that all great sales professionals use to build trusting relationships with their prospects and clients. Once he discovered those six secrets, his career took off and he never looked back. Based on years of extensive research, Bartick's own sales experience, and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. More importantly, this book packages those secrets in a simple, six-step process that gets real results. Because it's not just what you say to prospects that determines your long-term success; it's how you manage and execute your sales process that really matters. Silver Bullet Selling shows you how to take the normal consultative selling theory and apply it to every interaction so you can close more sales. Rather than just explaining sales theory, this book shows you how to apply it consistently, effectively, and profitably on your very next sales call. You'll learn to communicate better with your prospects, differentiate yourself from the competition, build value for your product in the mind of the buyer, and close more sales than ever before. If the size of your paycheck depends on commissions, you can't just wing it and expect to win. You need this consistent, effective sales process that puts you in position to make the sale every time. Selling is hard, and there's no single silver bullet that will close every sale for you. But if you put in the effort and follow the steps in Silver Bullet Selling's repeatable process, you'll have not one, but six rounds in your sales arsenal, and you'll get the results you want. Start reading—and fire away at the competition.
Category: Business & Economics

The Copywriter S Handbook

Author : Robert W. Bly
ISBN : 1429900156
Genre : Reference
File Size : 63.64 MB
Format : PDF, ePub, Mobi
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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Category: Reference

Expert Secrets

Author : Russell Brunson
ISBN : 9781683504597
Genre : Business & Economics
File Size : 21.45 MB
Format : PDF, ePub, Docs
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Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
Category: Business & Economics

Seducing Strangers

Author : Josh Weltman
ISBN : 9780761184195
Genre : Business & Economics
File Size : 47.33 MB
Format : PDF, Mobi
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The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.” Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling—one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious—want to know more? That creates a sense of urgency—limited time offer! That increases market share—why we’re unique, or just better. And the ad that protects margins—thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how. “People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” —from the Foreword by Jon Hamm
Category: Business & Economics