HOW TO PROTECT OR DESTROY YOUR REPUTATION ONLINE

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How To Protect Or Destroy Your Reputation Online

Author : John David
ISBN : 9781632659378
Genre : Business & Economics
File Size : 79.83 MB
Format : PDF, Mobi
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With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. How to Protect (Or Destroy) Your Reputation Online will show you how to: Remove negative content from search results. React and respond to an online attack. Understand and manage online reviews. Use marketing strategies to both improve your online reputation and bolster your bottom line. How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.
Category: Business & Economics

The Identity Trade

Author : Nora A. Draper
ISBN : 9781479895656
Genre : Social Science
File Size : 67.45 MB
Format : PDF, ePub, Mobi
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The successes and failures of an industry that claims to protect and promote our online identities What does privacy mean in the digital era? As technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer. Our every web view, click, and online purchase can be sold to anyone to store and use as they wish. At the same time, our online reputation has become an important part of our identity—a form of cultural currency. The Identity Trade examines the relationship between online visibility and privacy, and the politics of identity and self-presentation in the digital age. In doing so, Nora Draper looks at the revealing two-decade history of efforts by the consumer privacy industry to give individuals control over their digital image through the sale of privacy protection and reputation management as a service. Through in-depth interviews with industry experts, as well as analysis of media coverage, promotional materials, and government policies, Draper examines how companies have turned the protection and promotion of digital information into a business. Along the way, she also provides insight into how these companies have responded to and shaped the ways we think about image and reputation in the digital age. Tracking the successes and failures of companies claiming to control our digital ephemera, Draper takes us inside an industry that has commodified strategies of information control. This book is a discerning overview of the debate around who controls our data, who buys and sells it, and the consequences of treating privacy as a consumer good.
Category: Social Science

Protect Your Online Identity Like Your Virginity

Author : Abhishek Singh Rajpurohit
ISBN : 9781684662944
Genre : Computers
File Size : 20.92 MB
Format : PDF, Mobi
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The Web and social media are still uncharted territories for many people. A few people understand the future of the digital world. A few know how to stay relevant in this digital realm, which is prowled by digital ninjas looking for prey, ready to ride on your coattails or to destroy you or your company’s reputation for their own gain. News of big corporations attacked by hackers, children abused by internet predators and information leaked in dark web surfaces on the media every other week, flooding the digital space. Long story short, the internet is a place where honor won't get you that far, and the only way to survive in this harsh world is to fight fire with fire. The time has come to use this book as your guiding light and become a digital ninja.
Category: Computers

Digital Assassination

Author : Richard Torrenzano
ISBN : 9781429989381
Genre : Business & Economics
File Size : 73.21 MB
Format : PDF
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Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news. Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.
Category: Business & Economics

You Want To Be An Online Freelancer Now What

Author : Eeva Lancaster
ISBN :
Genre : Business & Economics
File Size : 37.67 MB
Format : PDF, ePub
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Do you want to work from home and leave the rat race? Do you dream of earning money online doing the things you love? Do you want to own your time and work at your own pace? Are you a freelancer but your gigs are not taking off? This 2nd book of the Now What? Series is the author's way of paying it forward, and all the information in its pages are based on her successful freelancing career. It will help you discover which of your skills are marketable, which are in demand, and how to entice and keep clients. She will share with you the mindset of successful freelancers, and what other freelancers are doing to make money. After reading this book, you will have a clear path to a career that will allow you to work from anywhere you want, stay close to your loved ones and work at your own pace. At best, you might even get to quit your day job. Get a copy.
Category: Business & Economics

Violated Online

Author : Steven Wyer
ISBN : 0983745609
Genre : Business & Economics
File Size : 34.38 MB
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"If you think you are safe...think again."
Category: Business & Economics

Power Die 48 Gesetze Der Macht

Author : Robert Greene
ISBN : 9783446435537
Genre : Political Science
File Size : 63.77 MB
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Mit über 200.000 verkauften Exemplaren dominierte „Power – Die 48 Gesetze der Macht“ von Robert Greene monatelang die Bestsellerlisten. Nun erscheint der Klassiker als Kompaktausgabe: knapp, prägnant, unterhaltsam. Wer Macht haben will, darf sich nicht zu lange mit moralischen Skrupeln aufhalten. Wer glaubt, dass ihn die Mechanismen der Macht nicht interessieren müssten, kann morgen ihr Opfer sein. Wer behauptet, dass Macht auch auf sanftem Weg erreichbar ist, verkennt die Wirklichkeit. Dieses Buch ist der Machiavelli des 21. Jahrhunderts, aber auch eine historische und literarische Fundgrube voller Überraschungen.
Category: Political Science

Cyber Self Defense

Author : Alexis Moore
ISBN : 9781493015429
Genre : Computers
File Size : 33.40 MB
Format : PDF, Mobi
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Are you in danger of being cyberstalked? Have you been cyberbullied? Outwit your cyberattacker with these clever strategies from former cyberstalking victim, Alexis Moore. As the founder of Survivors in Action, Moore explains how to identify potential cyberattackers and how to recover from a cybercrime if you’ve been attacked. Her indispensable book can help you remain secure and safe in today’s dangerous digital world and take back control of your life.
Category: Computers

The Art Of The Sale

Author : Philip Delves Broughton
ISBN : 9781101561744
Genre : Business & Economics
File Size : 60.25 MB
Format : PDF, Kindle
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A revelatory examination of the alchemy of successful selling and its essential role in just about every aspect of human experience. When Philip Delves Broughton went to Harvard Business School, an experience he wrote about in his New York Times bestseller Ahead of the Curve, he was baffled to find that sales was not on the curriculum. Why not, he wondered? Sales plays a part in everything we do—not just in clinching a deal but in convincing people of an argument, getting a job, attracting a mate, or getting a child to eat his broccoli. Well, he thought; he’d just have to assemble his own master class in the art of selling. And so he did, setting out on a remarkable pilgrimage to find the world’s great wizards of sales. Great selling is an art that demands creativity, mindfulness, selflessness, and resilience; but anyone who says you can become a great salesperson in 15 minutes is either a charlatan or a fool. The more Delves Broughton traveled and listened, the more he found a wealth of applicable insight. In Morocco, he found the master rug merchant who thrives in Kasbah by using age-old principles to read his customers. In Tampa, he met with Tony Sullivan, king of the infomercial, and learned the importance of creating a good narrative to selling effectively. In a sold-out seminar with sales guru Jeffrey Gitomer, he uncovered the ways successful selling approaches religion, inspiring faith and even a sense of duty in customers. From celebrity art dealer Larry Gagosian to the most successful saleswoman in Japan, Broughton tracked down anyone who would help him understand what it took to achieve greatness in sales. Though sales is the engine of commerce and industry—more Americans work in sales than in manufacturing, marketing, or finance—it remains shrouded in myth. The Art of the Sale is a powerful beam of light onto the field, a wise and winning tour of the best in show of this endeavor which is nothing less than the means by which all of us, one way or another, get our way in the world.
Category: Business & Economics