HOOKED

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Hooked

Author : Nir Eyal
ISBN : 9780698190665
Genre : Business & Economics
File Size : 89.37 MB
Format : PDF, Kindle
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How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Category: Business & Economics

Hooked

Author : Joe S. McIlhaney, Jr.
ISBN : 1575673983
Genre : Family & Relationships
File Size : 84.9 MB
Format : PDF, Kindle
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Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.
Category: Family & Relationships

Hooked

Author : Lonny Shavelson
ISBN : 9781565847798
Genre : Health & Fitness
File Size : 23.59 MB
Format : PDF, Mobi
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A study of the modern drug rehabilitation system follows the struggles of five addicts as they make their way through the complex maze of drug treatment and calls for an integrated approach that treats the root causes of drug abuse.
Category: Health & Fitness

Hooked

Author : Gregory L. Jantz
ISBN : 9781616388591
Genre : Self-Help
File Size : 27.32 MB
Format : PDF
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The New AddictionWhat you start out controlling can end up controlling you. From Twitter to iPhones, from Facebook to tablets, we have an endless supply of media and gadgets to hook our interest, snag our wallets, and occupy our time. Think back over the last five years. How much of your time was devoted to online activities? How much of your real life has been gobbled up or googled up in your net life? In Hooked, counselor and addiction specialist Dr. Gregory Jantz speaks enthusiastically and frankly about the gizmos and gadgets, social media magnets, and Internet sidetracks we have at our fingertips. With real-life examples and biblical applications, he presents a celebration of the positives technology offers and a cautionary tale about the negatives it unleashes, including: · The power and dangers of the web· The myth of multitasking· Overcoming disconnection anxiety· The psychology behind Internet addiction· Employing the ultimate filter and taking back control of your life
Category: Self-Help

Hooked

Author : Brenda Rothert
ISBN : 9780425286067
Genre : Fiction
File Size : 35.4 MB
Format : PDF, ePub
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From the author of the On the Line and Fire on Ice hockey romance series comes a sultry standalone novel featuring a brooding NHL player who’s hell on skates—and the no-nonsense woman who forces him to clean up his act. Miranda: Even though I’m broke, putting myself through college, and working two jobs, I’m trying to make the best of it. Meanwhile, Jake Birch, hockey’s hottest bad boy, lives in a luxury hotel in downtown Chicago—and still complains about every little thing in his penthouse. But after I tell him off, instead of getting me fired, Jake requests me as his personal housekeeper. Then he starts flirting with me. Only I’m not flirting back . . . at least, I’m trying not to. Did I mention that he’s hockey’s hottest bad boy? Jake: I’ve met the best woman at the worst possible time. Miranda is the fire to my ice—a sexy, charmingly candid spark who breaks down my walls and reminds me what it’s like to feel again. But I’m being forced to date my team owner’s daughter to keep my job, so I can’t be caught with Miranda. Still, we’re getting closer—until Miranda finds out about my “girlfriend.” And that’s not the only secret I’ve been keeping. But Miranda’s the one I want . . . even if she doesn’t believe me. Praise for Hooked “I loved this book, an awesome romance with some chuckles and a little sexiness. I will definitely be checking out other books by Brenda [Rothert] and I absolutely recommend this book.”—BookSmacked (Five stars) “A sexy, heartwarming tale, that I truly enjoyed. I wouldn’t hesitate to recommend it to anyone who enjoys sports romance or really contemporary romance in general.”—Where the Night Kind Roam “Sexy, sweet and totally had me swooning. Prepare to get Hooked.”—New York Times bestselling author Sawyer Bennett “Hooked is sexy, sweet, and full of steam! Jake is pure alpha male and a hockey bad boy. But he steams up the pages with Miranda, a sassy, independent housekeeper. My favorite Brenda Rothert book yet! A total must-read.”—USA Today bestselling author Chelle Bliss “The heroine is strong and sassy while the hero is impossible not to love. I laughed out loud several times at cute banter and clever lines. I’d recommend a one-click without hesitation!”—New York Times bestselling author S.E. Hall “Hooked is a sweet, steamy and romantic story with characters you’ll fall in love with.”—USA Today bestselling author Kelly Jamieson “Brenda Rothert writes a sweet, compelling hockey romance about a bad-tempered hockey player. I enjoyed this emotional story.”—Cocktails & Books “Brenda Rothert did a wonderful job with this story. It’s a nice read that I enjoyed 100%!”—Cristiina Reads “Hooked is everything that I’ve come to expect from one of Brenda [Rothert’s] books, and more.”—Smut Book Junkie Book Reviews “What a sweet story . . . the banter, the love scenes and the sweet touching moments. It is such an easy and enjoyable read.”—Read-Love-Blog “Bravo to Brenda! I cannot wait to read more of her books!”—Kelly’s Book Blog “I loved both characters as they battled through all the hurdles to finding their HEA. . . . I thoroughly enjoyed Hooked.”—Books & Boys Book Blog Includes an excerpt from another Loveswept title.
Category: Fiction

Hooked

Author : Stephanie Kaza
ISBN : 0834822385
Genre : Religion
File Size : 31.42 MB
Format : PDF, ePub
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At one time or another, most of us have experienced an all-consuming desire for a material object, a desire so strong that it seems like we couldn't possibly be happy without buying this thing. Yet, when we give in to this impulse, we often find ourselves feeling frustrated and empty. Advertisers, of course, aim to hook us in this way, and, from a global perspective, our tendency to get hooked fuels the rampant over-consumption that is having a devastating impact on the world's stability and on the environment. According to the contributors to this unique anthology, Buddhism can shed valuable light on our compulsions to consume. Craving and attachment—how they arise and how to free ourselves of them—are central themes of Buddhist thought. The writings in this volume, most of which have never been previously published, offer fresh perspectives and much-needed correctives to our society's tendency to believe that having more will make us happier. Hooked! includes a range of writings on how to apply Buddhist thought and ethics to understand and combat the problem of over-consumption as individuals and collectively. Contributors include popular Western teachers, Asian masters, scholars, and practitioners such as: • Pema Chödrön—on what is actually happening at the moment we're "hooked," and how to get beyond that. • Joseph Goldstein—on how mindfulness training can help us stop "wanting to want." • Bhikshuni Thubten Chödrön—on how consumer mentality influences spiritual practice. • Judith Simmer-Brown—on how cultivating spiritually based activism and compassionate action can help us address the negative effects of consumerism. • Rita Gross—on how understanding moderation can curb overconsumption. • Santikaro Bhikkhu—on practicing generosity in a consumer world.
Category: Religion

Hooked

Author : Gabrielle Dolan
ISBN : 9781118637654
Genre : Business & Economics
File Size : 77.59 MB
Format : PDF, ePub, Mobi
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How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.
Category: Business & Economics

Hooked

Author : Jane May
ISBN : 9780758283139
Genre : Fiction
File Size : 44.68 MB
Format : PDF
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In Jane May's delightfully witty and original take on a classic Grimms' fairytale, a sailor with a dream gets help from a very fishy source. . . The moment Clarence "Woody" Woods, assistant dock master at Miami's exclusive Trade Winds Yacht Club, sets eyes on waitress Madalina Dragoi, he falls head over heels in love. As bad luck would have it, Madalina is smitten too--with Todd Hollingshead, a wealthy, suave club regular. Woody has no problem handling the sleek, multi-million dollar sailing vessels that dock at Trade Winds, but when it comes to winning a woman like Madalina, he could use a little help. Who knew it would arrive in the form of the enchanted fish he catches one afternoon? Before Woody can write off the talking tuna as a sun-induced hallucination, this unlikely benefactor is granting Woody's every wish, allowing him to sweep Madalina off her feet and into the sunset. At least that's how things were supposed to work out. Now, as Woody is about to discover, fairy tales aren't what they used to be--and fate has a way of writing its own version of happily-ever-after. . . Praise for Jane May's Doggy Style. . . "A must-read--hilarious and refreshingly original. You'll howl!" --Greg Oehler, Publisher of New York Dog and Hollywood Dog magazines "Sit back and enjoy seeing things from a dog's perspective." --Tracie Hotchner, author of The Dog Bible
Category: Fiction

Hooked

Author : Stephanie Kaza
ISBN : UCSC:32106018434396
Genre : Religion
File Size : 50.42 MB
Format : PDF, Docs
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Fresh perspectives on craving and attachment offer solutions to the negative effects of consumerism and explain how to apply Buddhist thought and ethics to overcome the problem of overconsumption both as individuals and collectively. Original.
Category: Religion

Hooked

Author : G. Bruce Knecht
ISBN : 9781594866944
Genre : Nature
File Size : 63.79 MB
Format : PDF
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This modern pirate yarn has all the makings of a great true adventure tale and explores the ways our culinary tastes have all manner of unintended consequences for the world around us. Hooked tells the story of the poaching of the Patagonian toothfish (known to Americans as "Chilean Sea Bass") and is built around the pursuit of the illegal fishing vessel Viarsa by an Australian patrol boat, Southern Supporter, in one of the longest pursuits in maritime history. Author G. Bruce Knecht chronicles how an obscure fish merchant in California "discovered" and renamed the fish, kicking off a worldwide craze for a fish no one had ever heard of and everyone had to have. With demand exploding, pirates were only too happy to satisfy our taste for Chilean Sea Bass. From the world's most treacherous waters to its most fabulous kitchens, Hooked is at once a thrilling tale and a revelatory popular history that will appeal to a diverse group of readers. Think The Hungry Ocean meets Kitchen Confidential.
Category: Nature