HOOKED

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Hooked

Author : Nir Eyal
ISBN : 9780698190665
Genre : Business & Economics
File Size : 62.52 MB
Format : PDF, ePub, Docs
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How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Category: Business & Economics

Hooked

Author : Joe S. McIlhaney, Jr.
ISBN : 1575673983
Genre : Family & Relationships
File Size : 45.40 MB
Format : PDF, Docs
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Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.
Category: Family & Relationships

Hooked

Author : John Franc
ISBN : 9781935639176
Genre : Fiction
File Size : 56.22 MB
Format : PDF, ePub, Mobi
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A fast-paced and fascinating look into the male mind and sexual obsession, Hooked portrays the attempt to mask the self while needlessly committing acts of reckless exposure, both literal and figurative. Read it if you must, but don't tell anybody about it. In the tradition of Vladimir Nabokov and Henry Miller, John Franc's masterful novel explores sexual obsession, as a group of male friends delve further and further into the world of brothels under the gleaming surface of their cosmopolitan city. Told through an anonymous collective point of view, the narrative names no character or location, implying that these men speak for all men. All seems well in this world where men sneak off to betray their wives and children, visiting brothel after brothel. But while toasting themselves and their moxie, evaluating the quality of their liaisons and the caliber of their bought lovers, one man in the group becomes wracked by a guilt that threatens to undo them all. A fast-paced and fascinating look into the male mind and sexual obsession, Hooked portrays the attempt to mask the self while needlessly committing acts of reckless exposure, both literal and figurative. Read it if you must, but don't tell anyone.
Category: Fiction

Hooked

Author : Lonny Shavelson
ISBN : 9781565847798
Genre : Health & Fitness
File Size : 78.7 MB
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A study of the modern drug rehabilitation system follows the struggles of five addicts as they make their way through the complex maze of drug treatment and calls for an integrated approach that treats the root causes of drug abuse.
Category: Health & Fitness

Hooked

Author : Gabrielle Dolan
ISBN : 9781118637654
Genre : Business & Economics
File Size : 25.24 MB
Format : PDF
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How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.
Category: Business & Economics

Hooked

Author : Stephanie Kaza
ISBN : UCSC:32106018434396
Genre : Religion
File Size : 46.48 MB
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Fresh perspectives on craving and attachment offer solutions to the negative effects of consumerism and explain how to apply Buddhist thought and ethics to overcome the problem of overconsumption both as individuals and collectively. Original.
Category: Religion

Hooked

Author : Liz Fichera
ISBN : 9781460303443
Genre : Juvenile Fiction
File Size : 23.73 MB
Format : PDF, Mobi
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Get Hooked on a Girl Named Fred… He said: Fred Oday is a girl? Puh-leeze. Why is a girl taking my best friend's spot on the boys' varsity golf team? She said: Can I seriously do this? Can I join the boys' team? Everyone will hate me—especially Ryan Berenger. He said: Coach expects me to partner with Fred on the green? That is crazy bad. Fred's got to go—especially now that I can't get her out of my head. So not happening. She said: Ryan can be nice, when he's not being a jerk. Like the time he carried my golf bag. But the girl from the rez and the spoiled rich boy from the suburbs? So not happening.
Category: Juvenile Fiction

Hooked

Author : Gregory L. Jantz
ISBN : 9781616382575
Genre : Religion
File Size : 49.84 MB
Format : PDF
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A balanced, practical approach to using technology without losing control that speaks frankly and enthusiastically about all of the gizmos and gadgets and their affects on lives. Real-life cautionary tales are presented along with biblical applications and study questions.
Category: Religion

Hooked

Author : Howard Brody
ISBN : 0742552195
Genre : Medical
File Size : 64.3 MB
Format : PDF, Kindle
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This book explores the controversial relationship between physicians and the pharmaceutical industry, identifies the ethical tensions and controversies, and proposes numerous reforms both for medicine's own professional integrity and for effective public regulation of the industry.
Category: Medical

Hooked On The Book

Author : Liz Hagler
ISBN : 9781614482659
Genre : Juvenile Fiction
File Size : 85.19 MB
Format : PDF, Kindle
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The story focuses around a boy named Patrick. One day he was so bored that he even picked up his Bible. “Why would anyone read this?” he wonders. “Good question!” boomed a deep voice. “Let the adventure begin!” Suddenly he is yanked off of his bed and into the first book in the Bible called Genesis. So goes the tale as he bounces into each book of the bible learning from the characters the Big Idea of each of their books. This book is not another children’s Bible storybook but a book about the Big Idea of each of the Bible books. It comes with a bookmark so the kids can check off the books as they journey with Patrick book by book. "Hooked On The Book" will give kids the framework for all of the Bible stories that they will learn in their lifetime.
Category: Juvenile Fiction