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Author : Nir Eyal
ISBN : 9780698190665
Genre : Business & Economics
File Size : 25.80 MB
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How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Category: Business & Economics


Author : John Franc
ISBN : 9781935639169
Genre : Fiction
File Size : 28.53 MB
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A group of married men in a cosmopolitan city delve into the world of brothels.
Category: Fiction

Hooked On Cats

Author : Joan Moshimer
ISBN : 0811730417
Genre : Crafts & Hobbies
File Size : 34.94 MB
Format : PDF, ePub
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Originally published in 1958 and now available for the first time in paperback, this classic of modern military history tells the exciting true story of the fall of St. Lô, the first major objective of the invading American armies in Normandy in June of 1944. Although St. Lô was intended to be taken within days of the landing, stubborn German resistance postponed the town's fall until July 18. The author describes the bloody action that took place in the thirty days in between as he led his battalion-dubbed 'The Indestructible Clay Pigeons' -- through the daunting combat.
Category: Crafts & Hobbies

Celebration Of Hand Hooked Rugs Xvii

Author : Rug Hooking Magazine
ISBN : 1881982580
Genre : Crafts & Hobbies
File Size : 64.37 MB
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Rug Hookingmagazine’s Celebration of Hand-Hooked Rugsis the only book of its kind, providing a juried exhibit of the year’s best hand-hooked rugs. The book is filled with the inspirational stories behind each design. You’ll learn those stories from the artisans themselves and the challenges many of them faced while creating their designs. You’ll read Celebration of Hand-Hooked Rugsfrom cover to cover and turn to it again and again to find your own hooking inspiration. This very special issue of Rug Hookingmagazine is what keeps us at the top of our game.
Category: Crafts & Hobbies


Author : Stephanie Kaza
ISBN : 0834822385
Genre : Religion
File Size : 55.47 MB
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At one time or another, most of us have experienced an all-consuming desire for a material object, a desire so strong that it seems like we couldn't possibly be happy without buying this thing. Yet, when we give in to this impulse, we often find ourselves feeling frustrated and empty. Advertisers, of course, aim to hook us in this way, and, from a global perspective, our tendency to get hooked fuels the rampant over-consumption that is having a devastating impact on the world's stability and on the environment. According to the contributors to this unique anthology, Buddhism can shed valuable light on our compulsions to consume. Craving and attachment—how they arise and how to free ourselves of them—are central themes of Buddhist thought. The writings in this volume, most of which have never been previously published, offer fresh perspectives and much-needed correctives to our society's tendency to believe that having more will make us happier. Hooked! includes a range of writings on how to apply Buddhist thought and ethics to understand and combat the problem of over-consumption as individuals and collectively. Contributors include popular Western teachers, Asian masters, scholars, and practitioners such as: • Pema Chödrön—on what is actually happening at the moment we're "hooked," and how to get beyond that. • Joseph Goldstein—on how mindfulness training can help us stop "wanting to want." • Bhikshuni Thubten Chödrön—on how consumer mentality influences spiritual practice. • Judith Simmer-Brown—on how cultivating spiritually based activism and compassionate action can help us address the negative effects of consumerism. • Rita Gross—on how understanding moderation can curb overconsumption. • Santikaro Bhikkhu—on practicing generosity in a consumer world.
Category: Religion


Author : Susan C. Boyd
ISBN : 9781442610170
Genre : Performing Arts
File Size : 61.59 MB
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Boyd explores over a century of American, British, and Canadian films containing fictional representations of drug use, the drug trade, and the war on drugs.
Category: Performing Arts


Author : Lonny Shavelson
ISBN : 9781565847798
Genre : Health & Fitness
File Size : 88.6 MB
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A study of the modern drug rehabilitation system follows the struggles of five addicts as they make their way through the complex maze of drug treatment and calls for an integrated approach that treats the root causes of drug abuse.
Category: Health & Fitness


Author : Howard Brody
ISBN : 0742552195
Genre : Medical
File Size : 88.11 MB
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This book explores the controversial relationship between physicians and the pharmaceutical industry, identifies the ethical tensions and controversies, and proposes numerous reforms both for medicine's own professional integrity and for effective public regulation of the industry.
Category: Medical

Hooked Rugs

Author : Cynthia Fowler
ISBN : 9781351563529
Genre : Art
File Size : 41.78 MB
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Through a close look at the history of the modernist hooked rug, this book raises important questions about the broader history of American modernism in the first half of the twentieth century. Although hooked rugs are not generally associated with the avant-garde, this study demonstrates that they were a significant part of the artistic production of many artists engaged in modernist experimentation. Cynthia Fowler discusses the efforts of Ralph Pearson and of Zoltan and Rosa Hecht to establish modernist hooked rug industries in the 1920s, uncovering a previously undocumented history. The book includes a consideration of the rural workers used to create the modernist narrative of the hooked rug, as cottage industries were established throughout the rural Northeast and South to serve the ever increasing demand for hooked rugs by urban consumers. Fowler closely examines institutional enterprises that highlighted and engaged the modernist hooked rugs, such as key exhibitions at the Museum of Modern Art and the Metropolitan Museum of Art in the 1930s and '40s. This study reveals the fluidity of boundaries among art, craft and design, and the profound efforts of a devoted group of modernists to introduce the general public to the value of modern art.
Category: Art

Geometric Hooked Rugs

Author : Gail Dufresne
ISBN : 9781881982715
Genre : Crafts & Hobbies
File Size : 69.91 MB
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Geometric hooked rugs may look simple, but they are a challenge to do well. Well-known rug designer Gail Dufresne explains the elements and principles of design, including balance and unity, repetition, proportion, and movement. Learn how to color-plan your geometric rug, including how to use color values effectively. The author describes her signature look of superimposing figures on top of complex geometric backgrounds. The book is full of tips and techniques for dyeing the wool, finishing the rug, and designing your own patterns. Gail Dufresne is a rug hooking teacher, artist, and designer, well known for her innovative designs and vibrant colors. She is a frequent contributor to Rug Hooking magazine. She is highly regarded in the field and travels throughout the United States and Canada from her home in New Jersey to teach at rug hooking camps and schools.
Category: Crafts & Hobbies