HOOKED

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Hooked

Author : Nir Eyal
ISBN : 9780698190665
Genre : Business & Economics
File Size : 28.53 MB
Format : PDF, Mobi
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How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Category: Business & Economics

Hooked

Author : John Franc
ISBN : 9781935639169
Genre : Fiction
File Size : 47.70 MB
Format : PDF, Docs
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A group of married men in a cosmopolitan city delve into the world of brothels.
Category: Fiction

Hooked

Author : Joe S. McIlhaney, Jr.
ISBN : 1575673983
Genre : Family & Relationships
File Size : 54.71 MB
Format : PDF, ePub
Download : 141
Read : 987

Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.
Category: Family & Relationships

Hooked

Author : Liz Fichera
ISBN : 9780373210725
Genre : Juvenile Fiction
File Size : 58.88 MB
Format : PDF, Kindle
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Read : 900

Invited to become her varsity golf team's only female member, Native American Fredericka Oday pursues a dream of earning a scholarship only to be challenged by spoiled golden boy Ryan Berenger, who resents Fred for replacing his best friend on the team. Original.
Category: Juvenile Fiction

Hooked

Author : Lonny Shavelson
ISBN : 9781565847798
Genre : Health & Fitness
File Size : 37.94 MB
Format : PDF, ePub, Mobi
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A study of the modern drug rehabilitation system follows the struggles of five addicts as they make their way through the complex maze of drug treatment and calls for an integrated approach that treats the root causes of drug abuse.
Category: Health & Fitness

Hooked

Author : Susan C. Boyd
ISBN : 9781442610170
Genre : Performing Arts
File Size : 27.84 MB
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Boyd explores over a century of American, British, and Canadian films containing fictional representations of drug use, the drug trade, and the war on drugs.
Category: Performing Arts

Hooked

Author : Gabrielle Dolan
ISBN : 9781118637654
Genre : Business & Economics
File Size : 60.27 MB
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How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.
Category: Business & Economics

Hooked

Author : Howard Brody
ISBN : 0742552195
Genre : Medical
File Size : 75.99 MB
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This book explores the controversial relationship between physicians and the pharmaceutical industry, identifies the ethical tensions and controversies, and proposes numerous reforms both for medicine's own professional integrity and for effective public regulation of the industry.
Category: Medical

Hooked

Author : G. Bruce Knecht
ISBN : 9781594866944
Genre : Nature
File Size : 54.11 MB
Format : PDF, Mobi
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This modern pirate yarn has all the makings of a great true adventure tale and explores the ways our culinary tastes have all manner of unintended consequences for the world around us. Hooked tells the story of the poaching of the Patagonian toothfish (known to Americans as "Chilean Sea Bass") and is built around the pursuit of the illegal fishing vessel Viarsa by an Australian patrol boat, Southern Supporter, in one of the longest pursuits in maritime history. Author G. Bruce Knecht chronicles how an obscure fish merchant in California "discovered" and renamed the fish, kicking off a worldwide craze for a fish no one had ever heard of and everyone had to have. With demand exploding, pirates were only too happy to satisfy our taste for Chilean Sea Bass. From the world's most treacherous waters to its most fabulous kitchens, Hooked is at once a thrilling tale and a revelatory popular history that will appeal to a diverse group of readers. Think The Hungry Ocean meets Kitchen Confidential.
Category: Nature

A Celebration Of Hand Hooked Rugs Xv

Author : Rug Hooking Magazine
ISBN : 1881982440
Genre : Crafts & Hobbies
File Size : 45.47 MB
Format : PDF
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The only juried exhibit of the year's best hand-hooked rugs Full-page color images of 50 beautiful hand-hooked rugs and includes decorating with hooked rugs Reader's Choice Ballot-chance to vote for your favorite rugs A Celebration of Hand-Hooked Rugs XV, now in its 15th year, is bigger and better than ever. This special annual book now has 96 pages and is packed with 50 beautiful full-page color images from the only juried exhibit of the year's best hand-hooked rugs. Learn the inspiration and story behind each design, what kinds of challenges were encountered, and how the artisans bring all the elements together to create their special designs. Each story is unique; every design is different. Read the expert rug critiques from each of the Celebration judges to see why they voted for these rugs. Don't miss this opportunity to enjoy the finest hooked rugs of 2005.
Category: Crafts & Hobbies