HELLO MY NAME IS AWESOME HOW TO CREATE BRAND NAMES THAT STICK

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Hello My Name Is Awesome

Author : Alexandra Watkins
ISBN : 9781626561885
Genre : Business & Economics
File Size : 24.80 MB
Format : PDF, Kindle
Download : 975
Read : 759

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Category: Business & Economics

Flying Without A Helicopter

Author : Joanie B. Connell, Ph.D.
ISBN : 9781491752647
Genre : Business & Economics
File Size : 29.36 MB
Format : PDF, Docs
Download : 623
Read : 1248

"In Flying Without a Helicopter, Joanie Connell details unique challenges faced by young adults and their leaders in the workplace, offering action plans readers can apply to their 'real work' situation as they move toward solution. This book was written for you-whether you are a manager, a young adult new to the business world, or a parent of that young adult. Thanks, Joanie, for zooming in on this timely topic!" -Ken Blanchard, coauthor of The One Minute Manager(R) and Great Leaders Grow "The problems Joanie Connell describes are real. Employees are entering-and leaving-the workplace without the levels of resilience and independence they need to succeed. I recommend Flying without a Helicopter to people who want to develop the life skills needed to succeed in the corporate world (and their parents) and to leaders who want their companies to succeed." - Daniel Bradbury, CEO coach, investor, life science consultant, and former CEO of Amylin Pharmaceuticals "Managing across generations now is remarkably difficult, as each one approaches timelines, deadlines, conflict, and recognition in different ways. To understand these differences and leverage the creativity within, you could do no better than to read Connell's Flying without a Helicopter! A wise read for leaders as well as employees, job seekers, and even parents!" -Marshall Goldsmith author of the New York Times and global bestseller What Got You Here Won't Get You There
Category: Business & Economics

The Business Of Trademarks

Author : Carol Chadirjian
ISBN : 9781627341929
Genre : Law
File Size : 39.66 MB
Format : PDF
Download : 521
Read : 1054

We come in contact with many trademarks each day on television, retail stores, Internet. The Business of Trademarks explains why trademarks are so important to businesses and how they identify the manufacturer and guarantee consistent quality to achieve brand loyalty. The Business of Trademarks is intended as a practical guide for those new to trademarks, including attorneys, paralegals and law students requiring a concise, comprehensive book on trademark prosecution to gain the skills and knowledge necessary to perform day-to-day trademark work diligently, confidently and with efficiency. Specific topics covered are: * Trademark searching for clearance * Forms to be filed with the Patent and Trademark Office * Famous trademarks and trade dress * Responding to office actions * Methods of enforcing trademarks * Trademarks in commercial transactions Business of Trademarks is unique from other publications because it explains trademark management from a hands-on approach, including administrative duties which few attorneys handle themselves.
Category: Law

Rooted In Evil

Author : Natalie Joy Andrews
ISBN : 9781683481867
Genre : Fiction
File Size : 51.15 MB
Format : PDF, Mobi
Download : 599
Read : 364

: “I could hear the crackling of the blazing fires and even feel the smoke swirl around my body. The faint odor of blood filled my nostrils until I was overwhelmed by the stench of death.” Moving to a small town and beginning her senior year at a new school proved to be much more than a typical high school nightmare of being the new kid on campus; for Addy, it was a tug-of-war for her soul. Enticed by a mysterious and powerful group of peers, she uncovers unexpected secrets hidden away in the coastal town of Ledo and must face the most important decision of her life, but it may cost her just that…her life.
Category: Fiction