HELLO MY NAME IS AWESOME HOW TO CREATE BRAND NAMES THAT STICK

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Hello My Name Is Awesome

Author : Alexandra Watkins
ISBN : 9781626561885
Genre : Business & Economics
File Size : 57.7 MB
Format : PDF, ePub, Mobi
Download : 879
Read : 550

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Category: Business & Economics

Hello My Name Is Awesome

Author : Alexandra Watkins
ISBN : 9781626561878
Genre : Business & Economics
File Size : 68.63 MB
Format : PDF, Mobi
Download : 312
Read : 290

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Category: Business & Economics

Hello My Name Is Awesome

Author : Alexandra Watkins
ISBN : 1626561869
Genre : Business & Economics
File Size : 61.27 MB
Format : PDF, Docs
Download : 750
Read : 666

"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
Category: Business & Economics

Wordcraft

Author : Alex Frankel
ISBN : 9781400051052
Genre : Business & Economics
File Size : 81.72 MB
Format : PDF, ePub, Mobi
Download : 357
Read : 986

A narrative on the literary aspects of brand creation offers an insider's perspective on professional naming marketing strategy, sharing anecdotes about such brands as Viagra and IBM's "e-business" to reveal how consumer behavior is profitably influenced in a variety of markets. Reprint. 20,000 first printing.
Category: Business & Economics

Hello My Name Is Danny

Author : Naomi Clark
ISBN : 9781524543372
Genre : Juvenile Fiction
File Size : 78.81 MB
Format : PDF, Docs
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Read : 506

Meet Danny, an eight-year-old boy. Join him and his friends as they learn that, even though they are different from each other, they are Gods children, and they are fearfully and wonderfully made.
Category: Juvenile Fiction

Sticky Branding

Author : Jeremy Miller
ISBN : 9781459728110
Genre : Business & Economics
File Size : 45.9 MB
Format : PDF, ePub
Download : 744
Read : 1033

Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.
Category: Business & Economics

Sprint

Author : Jake Knapp
ISBN : 9781501121746
Genre : Business & Economics
File Size : 39.83 MB
Format : PDF, ePub, Docs
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Read : 174

From three design partners at Google Ventures, a unique five-day process--called the sprint--for solving tough problems using design, prototyping, and testing ideas with customers.
Category: Business & Economics

Identify

Author : Tom Geismar
ISBN : 9781440320477
Genre : Design
File Size : 85.64 MB
Format : PDF, Docs
Download : 862
Read : 1234

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
Category: Design

Hacking Your Education

Author : Dale J. Stephens
ISBN : 9781101619681
Genre : Education
File Size : 42.21 MB
Format : PDF, Kindle
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It’s no secret that college doesn’t prepare students for the real world. Student loan debt recently eclipsed credit card debt for the first time in history and now tops one trillion dollars. And the throngs of unemployed graduates chasing the same jobs makes us wonder whether there’s a better way to “make it” in today’s marketplace. There is—and Dale Stephens is proof of that. In Hacking Your Education, Stephens speaks to a new culture of “hackademics” who think college diplomas are antiquated. Stephens shows how he and dozens of others have hacked their education, and how you can, too. You don’t need to be a genius or especially motivated to succeed outside school. The real requirements are much simpler: curiosity, confidence, and grit. Hacking Your Education offers valuable advice to current students as well as those who decided to skip college. Stephens teaches you to create opportunities for yourself and design your curriculum—inside or outside the classroom. Whether your dream is to travel the world, build a startup, or climb the corporate ladder, Stephens proves you can do it now, rather than waiting for life to start after “graduation” day.
Category: Education