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Handbook Of Culture And Consumer Behavior

Author : Sharon Ng
ISBN : 9780199388523
Genre : Psychology
File Size : 60.43 MB
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Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.
Category: Psychology

Nostalgie Als Zukunftsstrategie F R Unterhaltungsmedien

Author : Kathrin Natterer
ISBN : 9783658157913
Genre : Business & Economics
File Size : 27.88 MB
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Kathrin Natterer widmet sich bislang ungeklärten Wirkungszusammenhängen zwischen persönlicher und historischer Nostalgie im Kontext von Medienprodukten unter Berücksichtigung verschiedener Einflussvariablen, wie z.B. Stimmung, Nostalgieempfänglichkeit, Alter und Geschlecht. Hierzu führt die Autorin funf Studien durch, die mittels qualitativer und quantitativer Methoden die komplexe Emotion Nostalgie in den Medien beleuchten. Als abhängige Variablen werden z.B. die Einstellung und Kaufintention betrachtet, woraus sich konkrete Handlungsempfehlungen fur das Medienmanagement ergeben. Schließlich resultieren fur Theorie und Praxis bedeutende Forschungsbeiträge hinsichtlich der reliablen und validen Messung der beiden Nostalgiearten und der Motive und Effekte der Rezeption persönlich und historisch nostalgischer Unterhaltungsmedien.
Category: Business & Economics

Handbook Of Cultural Psychology Second Edition

Author : Dov Cohen
ISBN : 9781462536238
Genre : Medical
File Size : 58.42 MB
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Now completely revised (over 90% new), this handbook offers the authoritative presentation of theories, methods, and applications in the dynamic field of cultural psychology. Leading authorities review state-of-the-art empirical research on how culture affects nearly every aspect of human functioning. The volume examines how topics fundamental to psychology--such as cognition, emotion, motivation, development, and mental health--are influenced by cultural meanings and practices. It also addresses the psychological and evolutionary underpinnings of cultural stability and change. The second edition reflects important advances in cultural neuroscience and an increasing emphasis on application, among many other changes. New to This Edition: *Most chapters are new, reflecting nearly a decade of theoretical and methodological developments. *Cutting-edge perspectives on culture and biology, including innovative neuroscientific and biopsychological research. *Section on economic behavior, with new topics including money, negotiation, consumer behavior, and innovation. *Section on the expansion of cultural approaches into religion, social class, subcultures, and race. *Reflects the growth of real-world applications in such areas as cultural learning and adjustment, health and well-being, and terrorism.
Category: Medical

Consumer Culture

Author : Roberta Sassatelli
ISBN : 9781848607279
Genre : Social Science
File Size : 76.29 MB
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"A thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the second generation of textbooks on cultures of consumption." - Alan Warde, University of Manchester "The multi-disciplinary nature of the book provides new and revealing insights, and Sassatelli conveys brilliantly the heterogeneity and ambivalent nature of consumer identities, consumer practices and consumer cultures... Newcomers to consumer culture will find this an invaluable primer and introducton to the major concepts and ideas, while those familiar with the field will find Sassatelli's sharp analysis and discussion both refreshing and inspiring." - James Skinner, Journal of Sociology "This is a model of what a text book ought to be. Over the past decade the original debates about consumption have been overlaid by a vast amount of detailed research, and it seems unimaginable that a single text couuld do justice to all of these. To do so would involve as much a commitment to depth as to breadth. I was quite astonished at how well Sassatelli succeeds in balancing the two... Ultimately, it's the book that I would trust to help people digest what we now have discovered about consumption and start from a much more mature and reflective foundation to consider what more we might yet do." - Daniel Miller, Material World Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within. While rooted in sociology, Sassatelli draws on the traditions of history, anthropology, geography and economics to provide: a history of the rise of consumer culture around the world a richly illustrated analysis of theory from neo-classical economics, to critical theory, to theories of practice and ritual de-commoditization a compelling discussion of the politics underlying our consumption practices. An exemplary introduction to the history and theory of consumer culture, this book provides nuanced answers to some of the most central questions of our time.
Category: Social Science

Social Psychology

Author : Arie W. Kruglanski
ISBN : 9781572309180
Genre : Psychology
File Size : 31.62 MB
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Now in a completely revised and expanded second edition, this authoritative handbook reviews the breadth of current knowledge on the psychological processes that underlie social behavior. Leading investigators identify core principles that have emerged from the study of biological systems, social cognition, goals and strivings, interpersonal interactions, and group and cultural dynamics. State-of-the-science theories, methods, and findings are explained, and important directions for future research are highlighted. More than an update, this edition is virtually a new book. Many more chapters are included, and significant advances in social cognitive neuroscience, motivational psychology, and other areas are incorporated throughout. A new section addresses implications for applied domains, such as clinical psychology, health, and consumer behavior.
Category: Psychology

The Consumer Society

Author : Neva R. Goodwin
ISBN : 1597267902
Genre : Business & Economics
File Size : 87.45 MB
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The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do not necessarily lead to greater satisfaction, security, or well-being, even for affluent consumers.The Consumer Society provides brief summaries of the most important and influential writings on the environmental, moral, and social implications of a consumer society and consumer lifestyles. Each section consists of ten to twelve summaries of critical writings in a specific area, with an introductory essay that outlines the state of knowledge in that area and indicates where further research is needed. Sections cover: Scope and Definition Consumption in the Affluent Society Family, Gender, and Socialization The History of Consumerism Foundations of Economic Theories of Consumption Critiques and Alternatives in Economic Theory Perpetuating Consumer Culture: Media, Advertising, and Wants Creation Consumption and the Environment Globalization and Consumer Culture Visions of an Alternative This book is the second volume in the Frontier Issues in Economic Thought series, which provides surveys of the most significant writings in emergent areas of economics -- an invaluable aid in fast-growing fields where genuine new ground is being broken. The series brings together economists, sociologists, psychologists, and philosophers to develop analyses that challenge and enrich the dominant neoclassical paradigm.The Consumer Society is an essential guide to and summary of the literature of consumption and will be of interest to anyone concerned with the deeper economic, social, and ethical implications of consumerism.
Category: Business & Economics

Happy Money

Author : Elizabeth Dunn
ISBN : 3864702046
Genre :
File Size : 23.50 MB
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Consumer Behavior

Author : Michael R. Solomon
ISBN : WISC:89097870851
Genre : Business & Economics
File Size : 84.39 MB
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For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Category: Business & Economics

Die Psychologie Des Gelingens

Author : Gabriele Oettingen
ISBN : 9783629320896
Genre : Psychology
File Size : 37.37 MB
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Wie oft werden wir im Alltag aufgefordert, optimistisch zu sein und positiv zu denken. Es komme nur darauf an, unsere Ziele mit höchster Konzentration anzugehen, dann würden sich die Ergebnisse wie von selbst einstellen. Die Psychologin Gabriele Oettingen weist nach, dass diese Gleichung nicht aufgeht. Ihr Konzept präsentiert einen überraschend neuen Ansatz der Selbstmotivation, dessen Wirksamkeit in zahllosen Untersuchungen bestätigt wurde: Sobald die Menschen nicht nur positiv denken, sondern auch Hindernisse in ihren Planungen berücksichtigen, gelingt es ihnen besser, ihre individuellen Ziele zu erreichen.
Category: Psychology


Author :
ISBN : UOM:35128001864527
Genre : Small business
File Size : 67.23 MB
Format : PDF
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Category: Small business