GRINDING IT OUT THE MAKING OF MCDONALDS

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Grinding It Out

Author : Ray Kroc
ISBN : 9781250127518
Genre : Biography & Autobiography
File Size : 74.51 MB
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"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe. Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.
Category: Biography & Autobiography

Fast Food Nation

Author : Eric Schlosser
ISBN : 9780547750330
Genre : Business & Economics
File Size : 64.27 MB
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Explores the homogenization of American culture and the impact of the fast food industry on modern-day health, economy, politics, popular culture, entertainment, and food production.
Category: Business & Economics

Making America A History Of The United States Volume 2 From 1865

Author : Carol Berkin
ISBN : 9780495915249
Genre : History
File Size : 89.38 MB
Format : PDF, Kindle
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Shaped with a clear political chronology, MAKING AMERICA reflects the variety of individual experiences and cultures that comprise American society. MAKING AMERICA provides a clear, helpful text that meets students where they are. For instructors whose classrooms mirror the diversity of today’s college students, the strongly chronological narrative, together with an integrated program of learning and teaching aids, makes the historical content vivid and comprehensible to students at all levels of preparedness. Available in the following split options: MAKING AMERICA, Sixth Edition (Chapters 1-29), ISBN: 978-0-495-90979-8; Volume I: To 1877 (Chapters 1-15), ISBN: 978-0-495-91523-2; Volume II: Since 1865 (Chapters 15-29), ISBN: 978-0-495-91524-9. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: History

Eating History

Author : Andrew F. Smith
ISBN : 9780231511759
Genre : Cooking
File Size : 26.50 MB
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Food expert and celebrated food historian Andrew F. Smith recounts in delicious detail the creation of contemporary American cuisine. The diet of the modern American wasn't always as corporate, conglomerated, and corn-rich as it is today, and the style of American cooking, along with the ingredients that compose it, has never been fixed. With a cast of characters including bold inventors, savvy restaurateurs, ruthless advertisers, mad scientists, adventurous entrepreneurs, celebrity chefs, and relentless health nuts, Smith pins down the truly crackerjack history behind the way America eats. Smith's story opens with early America, an agriculturally independent nation where most citizens grew and consumed their own food. Over the next two hundred years, however, Americans would cultivate an entirely different approach to crops and consumption. Advances in food processing, transportation, regulation, nutrition, and science introduced highly complex and mechanized methods of production. The proliferation of cookbooks, cooking shows, and professionally designed kitchens made meals more commercially, politically, and culturally potent. To better understand these trends, Smith delves deeply and humorously into their creation. Ultimately he shows how, by revisiting this history, we can reclaim the independent, locally sustainable roots of American food.
Category: Cooking

Consumer Culture

Author : Douglas J. Goodman
ISBN : 9781576079751
Genre : Reference
File Size : 64.23 MB
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Provides an overview of the many dimensions of consumer buying trends, focusing specifically on the context of economic, social, and political indicators, and discusses the consumer culture on a global level.
Category: Reference

Leonardo To The Internet

Author : Thomas J. Misa
ISBN : 9781421404783
Genre : Science
File Size : 47.2 MB
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"Misa brings his acclaimed text up to date by examining how today's unsustainable energy systems, insecure information networks, and vulnerable global shipping have helped foster geopolitical risks and instability. A masterful analysis of how technology and culture have influenced each other over five centuries, Leonardo to the Internet frames a history that illuminates modern-day problems and prospects faced by our technology-dependent world
Category: Science

Animal Oppression And Human Violence

Author : David A. Nibert
ISBN : 9780231525510
Genre : Nature
File Size : 73.44 MB
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Jared Diamond and other leading scholars have argued that the domestication of animals for food, labor, and tools of war has advanced the development of human society. But by comparing practices of animal exploitation for food and resources in different societies over time, David A. Nibert reaches a strikingly different conclusion. He finds in the domestication of animals, which he renames "domesecration," a perversion of human ethics, the development of large-scale acts of violence, disastrous patterns of destruction, and growth-curbing epidemics of infectious disease. Nibert centers his study on nomadic pastoralism and the development of commercial ranching, a practice that has been largely controlled by elite groups and expanded with the rise of capitalism. Beginning with the pastoral societies of the Eurasian steppe and continuing through to the exportation of Western, meat-centered eating habits throughout today's world, Nibert connects the domesecration of animals to violence, invasion, extermination, displacement, enslavement, repression, pandemic chronic disease, and hunger. In his view, conquest and subjugation were the results of the need to appropriate land and water to maintain large groups of animals, and the gross amassing of military power has its roots in the economic benefits of the exploitation, exchange, and sale of animals. Deadly zoonotic diseases, Nibert shows, have accompanied violent developments throughout history, laying waste to whole cities, societies, and civilizations. His most powerful insight situates the domesecration of animals as a precondition for the oppression of human populations, particularly indigenous peoples, an injustice impossible to rectify while the material interests of the elite are inextricably linked to the exploitation of animals. Nibert links domesecration to some of the most critical issues facing the world today, including the depletion of fresh water, topsoil, and oil reserves; global warming; and world hunger, and he reviews the U.S. government's military response to the inevitable crises of an overheated, hungry, resource-depleted world. Most animal-advocacy campaigns reinforce current oppressive practices, Nibert argues. Instead, he suggests reforms that challenge the legitimacy of both domesecration and capitalism.
Category: Nature

The Metropolitan Revolution

Author : Jon C. Teaford
ISBN : 9780231510936
Genre : History
File Size : 82.69 MB
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In this absorbing history, Jon C. Teaford traces the dramatic evolution of American metropolitan life. At the end of World War II, the cities of the Northeast and the Midwest were bustling, racially and economically integrated areas frequented by suburban and urban dwellers alike. Yet since 1945, these cities have become peripheral to the lives of most Americans. "Edge cities" are now the dominant centers of production and consumption in post-suburban America. Characterized by sprawling freeways, corporate parks, and homogeneous malls and shopping centers, edge cities have transformed the urban landscape of the United States. Teaford surveys metropolitan areas from the Rust Belt to the Sun Belt and the way in which postwar social, racial, and cultural shifts contributed to the decline of the central city as a hub of work, shopping, transportation, and entertainment. He analyzes the effects of urban flight in the 1950s and 1960s, the subsequent growth of the suburbs, and the impact of financial crises and racial tensions. He then brings the discussion into the present by showing how the recent wave of immigration from Latin America and Asia has further altered metropolitan life and complicated the black-white divide. Engaging in original research and interpretation, Teaford tells the story of this fascinating metamorphosis.
Category: History

A Patriot S History Of The United States

Author : Larry Schweikart
ISBN : 9780698173637
Genre : History
File Size : 84.4 MB
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For the past three decades, many history professors have allowed their biases to distort the way America’s past is taught. These intellectuals have searched for instances of racism, sexism, and bigotry in our history while downplaying the greatness of America’s patriots and the achievements of “dead white men.” As a result, more emphasis is placed on Harriet Tubman than on George Washington; more about the internment of Japanese Americans during World War II than about D-Day or Iwo Jima; more on the dangers we faced from Joseph McCarthy than those we faced from Josef Stalin. A Patriot’s History of the United States corrects those doctrinaire biases. In this groundbreaking book, America’s discovery, founding, and development are reexamined with an appreciation for the elements of public virtue, personal liberty, and private property that make this nation uniquely successful. This book offers a long-overdue acknowledgment of America’s true and proud history.
Category: History