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Grid Systems In Graphic Design

Author : Josef Müller-Brockmann
ISBN : STANFORD:36105001718456
Genre : Design
File Size : 86.43 MB
Format : PDF, Kindle
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This bookis suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These ca
Category: Design

Designing Type

Author : Karen Cheng
ISBN : 0300111509
Genre : Design
File Size : 21.75 MB
Format : PDF, Kindle
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One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.
Category: Design

Grid Systems

Author : Kimberly Elam
ISBN : 9781616893477
Genre : Design
File Size : 80.62 MB
Format : PDF, ePub, Docs
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Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
Category: Design

Thinking In Type

Author : Alex W. White
ISBN : UOM:39015060860619
Genre : Design
File Size : 31.58 MB
Format : PDF, Mobi
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"With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, stunning type design. Using more than 1,500 images from the 18th century up to the present day, the author describes type as a unique language that follows its own rules for communication and that requires great sensitivity for the reader's needs. Like its companion volume The Elements of Graphic Design, the book can be used as a first exposure primer for students and as a reader for professionals. Section one covers basic information about type design, while the remaining sections, What Readers Want, Creativity, and Typography Timeline, provide in-depth information about more advanced topics. Chapters include the elements of typography; the differences between type applications; how typography creates identity; what readers look for and respond to; step-by-step guides to developing distinctive type treatments; how to generate type ideas; and the historical development of typographic rules and letter forms. Written by a practitioner who regularly collaborates with today's leading type designers around the globe, this book offers insights into typography that normally require years of professional practice. Designed in an innovative two-color layout, the book provides a fun and systematic learning experience on multiple levels." --Allworth.
Category: Design

Mastering Type

Author : Denise Bosler
ISBN : 9781440313691
Genre : Design
File Size : 20.86 MB
Format : PDF, ePub, Docs
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n Mastering Typography, typography expert Denise Bosler teaches you everything you need to know about the art and science of typography. She details the fascinating history, gives you the correct terminology for pieces of the letter you probably didn't even notice were there, and shows you how it all comes together. In Mastering Type you'll learn: The history of typography; The terms and definitions used to talk about typography; How to use techniques like kerning, leading, tracking, etc.; How to pair fonts; How to effective use type in an overall design; How to use typography on the web and mobile devices, and so much more!--Publisher description.
Category: Design

Principles Of Two Dimensional Design

Author : Wucius Wong
ISBN : 0471289604
Genre : Architecture
File Size : 81.65 MB
Format : PDF, Mobi
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Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.
Category: Architecture

Making And Breaking The Grid

Author : Timothy Samara
ISBN : 9781616736316
Genre : Design
File Size : 60.21 MB
Format : PDF, ePub, Docs
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For designers working in every medium, layout is arguable the most basic, and most important, element. Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applies to real-world projects. Text reveals top designersÆ work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.
Category: Design

The Field Guide To Typography

Author : Peter Dawson
ISBN : 3791348396
Genre : Design
File Size : 50.68 MB
Format : PDF, ePub
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A field guide to typefaces. Includes interviews with designers such as Wayne Thompson, Freda Sack, Henrik Kubel, Jason Smith, and Frida Larios.
Category: Design

The Grid Book

Author : Hannah Higgins
ISBN : 9780262512404
Genre : Art
File Size : 65.45 MB
Format : PDF, Mobi
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Ten grids that changed the world: the emergence and evolution of the most prominent visual structure in Western culture.
Category: Art

Layout Essentials

Author : Beth Tondreau
ISBN : 9781592537075
Genre : Design
File Size : 84.42 MB
Format : PDF
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Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill. This book outlines and demonstrates basic layout/grid guidelines and rules through 100 entries including choosing a typeface, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job.
Category: Design