GRID SYSTEMS IN GRAPHIC DESIGN A VISUAL COMMUNICATION MANUAL FOR GRAPHIC DESIGNERS TYPOGRAPHERS AND THREE DIMENSIONAL DESIGNERS A HANDBOOK FOR TYPOGRAPHERS AND EXHIBITION DESIGNERS

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Josef Muller Brockmann

Author : Kerry William Purcell
ISBN : UOM:39015058918049
Genre : Design
File Size : 54.96 MB
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This volume is the most definitive monograph to be published on Josef Mueller-Brockmann. It traces Mueller-Brockmann's life from childhood through his early training, rarely seen designs for the theater, famous posters for the Zurich art scene, corporate design work for clients like IBM, and, finally, his efforts to educate young designers. With assistance from the Museum fur Gestaltung, Zurich and the Josef Mueller-Brockmann Archive, this book is extensively illustrated with completed works period photography, rare sketches, concept drawings, and personal photos.
Category: Design

Principles Of Two Dimensional Design

Author : Wucius Wong
ISBN : 0471289604
Genre : Architecture
File Size : 26.33 MB
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Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.
Category: Architecture

Design Studies

Author : Audrey Bennett
ISBN : 156898586X
Genre : Architecture
File Size : 64.48 MB
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In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently,the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their designwhether by investigating how senior citizensreact to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.
Category: Architecture

The End Of Print

Author : Lewis Blackwell
ISBN : 1856692167
Genre : Design
File Size : 60.38 MB
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The End of Print is the first collection of the work of David Carson, arguably the most innovative and influential graphic designer of the 1990s. Since the book first appeared in 1995, it has become one of the most popular graphic design books of the 20th century. Carson's approach to typography and layout has provoked praise and criticism worldwide, and has inspired a following of young designers eager to break with tradition and forge a new aesthetic. This revised and extended edition contains a significant number of new images from this key period in Carson's career. Two illustrated essays provide an overview of Carson's work, setting it in the context of graphic design history. They examine critical appraisals of the book and discuss the impact that Carson's work has had on contemporary graphics. The much-debated concept of the "end of print" is explored in new contributions from Douglas Coupland, Jessica Helfand, Rick Valicenti, Shawn Wolfe, Geof Kern, Jackson Boelts and Philip B. Meggs. The End of Print is illustrated with 400 colour images, and features work from the magazines where Carson first made his mark - including Transworld Skateboarding, Surfer, Beach Culture and Ray Gun - as well as his instantly recognizable advertisements for clients such as Nike, Pepsi, MTV and Sony. Lewis Blackwell's text includes an interview in which Carson examines the origins of his approach and discusses the extreme reactions to his work.
Category: Design

Tm Rsi Sgm 1960 90

Author : François Rappo
ISBN : 3037783346
Genre : Design
File Size : 38.15 MB
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The Typografische Monatsblatter is one of the most important journals to successfully disseminate the phenomenon of "Swiss typography" to an international audience. With more than 70 years in existence, the journal witnessed significant moments in the history of typography and graphic design. 30 Years of Swiss Typographic Discourse in the Typografische Monatsblatter examines the years 1960-90, that correspond to a period of transition in which many factors such as technology, socio-political contexts and aesthetic ideologies profoundly affected and transformed the fields of typography and graphic design. The book includes a large number of works from well-known and lesser-known designers such as Emil Ruder, Helmut Schmid, Wolfgang Weingart, Hans-Rudolf Lutz, Jost Hochuli and many others.
Category: Design

Grid Systems

Author : Kimberly Elam
ISBN : 9781616891831
Genre : Design
File Size : 75.99 MB
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Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
Category: Design

Design With Type

Author : Carl Dair
ISBN : 9780802065193
Genre : Architecture
File Size : 34.79 MB
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Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.
Category: Architecture

Designing Programmes

Author : Karl Gerstner
ISBN : LCCN:gb64007150
Genre : Design
File Size : 82.18 MB
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Category: Design

Type Matters

Author : Jim Williams
ISBN : 1858945674
Genre : Design
File Size : 29.17 MB
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Once upon a time, only typesetters needed to know about kerning, leading, ligatures, and hanging punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and we’d all like our letters, reports and other documents to look as good – and as readable – as possible. But what does all the confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography – and, crucially, what doesn’t. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout.
Category: Design