GRID SYSTEMS IN GRAPHIC DESIGN A VISUAL COMMUNICATION MANUAL FOR GRAPHIC DESIGNERS TYPOGRAPHERS AND THREE DIMENSIONAL DESIGNERS A HANDBOOK FOR TYPOGRAPHERS AND EXHIBITION DESIGNERS

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Grid Systems In Graphic Design

Author : Josef Müller-Brockmann
ISBN : STANFORD:36105001718456
Genre : Design
File Size : 84.89 MB
Format : PDF, ePub
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This bookis suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These ca
Category: Design

Grid Systems

Author : Kimberly Elam
ISBN : 9781616893477
Genre : Design
File Size : 37.22 MB
Format : PDF, ePub, Mobi
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Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
Category: Design

Best Practices For Graphic Designers Grids And Page Layouts

Author : Amy Graver
ISBN : 9781592537853
Genre : Design
File Size : 83.38 MB
Format : PDF
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This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.
Category: Design

Designing Type

Author : Karen Cheng
ISBN : 0300111509
Genre : Design
File Size : 82.87 MB
Format : PDF, ePub
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One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.
Category: Design

Design School Type

Author : Richard Poulin
ISBN : 9781631594397
Genre : Design
File Size : 86.76 MB
Format : PDF, Mobi
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Design School: Type is an instructive guide for students, recent graduates, and self-taught designers. You'll get a comprehensive introduction to typography, a crucially important skill that underpins practically every aspect of graphic design These guided lessons offer in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section is interspersed with tests designed to help you retain the information they've covered, and a selection of relevant support files in popular design software formats so you can test yourself with provided demos. This guide to the rules and practices of typography avoids the temptation to stray into other areas of design technique, preferring to cover the essential skills of the professional typographer in the detail required to arm students and graduates with the knowledge needed for a successful start to their chosen career.
Category: Design

Swiss Graphic Design

Author : Richard Hollis
ISBN : 0300106769
Genre : Design
File Size : 51.19 MB
Format : PDF, ePub
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Originally published: London: Laurence King Pub., 2006.
Category: Design

Principles Of Two Dimensional Design

Author : Wucius Wong
ISBN : 0471289604
Genre : Architecture
File Size : 68.1 MB
Format : PDF, ePub, Docs
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Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.
Category: Architecture

The Elements Of Typographic Style

Author : Robert Bringhurst
ISBN : 0881792128
Genre : Art
File Size : 82.26 MB
Format : PDF
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Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated, with a thorough revision and updating of the longest chapter, "Prowling the Specimen Books," and many other small but important updates based on things that are continually changing in the field.
Category: Art

Thinking In Type

Author : Alex W. White
ISBN : UOM:39015060860619
Genre : Design
File Size : 41.31 MB
Format : PDF, ePub
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"With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, stunning type design. Using more than 1,500 images from the 18th century up to the present day, the author describes type as a unique language that follows its own rules for communication and that requires great sensitivity for the reader's needs. Like its companion volume The Elements of Graphic Design, the book can be used as a first exposure primer for students and as a reader for professionals. Section one covers basic information about type design, while the remaining sections, What Readers Want, Creativity, and Typography Timeline, provide in-depth information about more advanced topics. Chapters include the elements of typography; the differences between type applications; how typography creates identity; what readers look for and respond to; step-by-step guides to developing distinctive type treatments; how to generate type ideas; and the historical development of typographic rules and letter forms. Written by a practitioner who regularly collaborates with today's leading type designers around the globe, this book offers insights into typography that normally require years of professional practice. Designed in an innovative two-color layout, the book provides a fun and systematic learning experience on multiple levels." --Allworth.
Category: Design

Typography

Author : Willi Kunz
ISBN : UOM:39015055193745
Genre : Design
File Size : 57.89 MB
Format : PDF, Kindle
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Chosen as one of the "most beautiful Swiss books" of 1998, Willi Kunz's explanation of the theory and practice of typographic design is an important reference for the graphic design community. An indispensable grounding in what makes design of lasting value.
Category: Design