GEODEMOGRAPHICS GIS AND NEIGHBOURHOOD TARGETING MASTERING GIS TECHNOL APPLICATIONS MGMNT

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Geodemographics Gis And Neighbourhood Targeting

Author : Richard Harris
ISBN : 0470864133
Genre : Science
File Size : 79.29 MB
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Geodemographic classification is ?big business? in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS. Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner Supported by private and public sector case studies and vignettes The applied ?how to? sections will specifically appeal to the intended audience at work in business and service planning Includes information on the recent UK and US Census products and resulting neighbourhood classifications
Category: Science

Historic Newspapers In The Digital Age

Author : Paul Gooding
ISBN : 9781317121848
Genre : Language Arts & Disciplines
File Size : 39.16 MB
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In recent years, cultural institutions and commercial providers have created extensive digitised newspaper collections. This book asks the timely question: what can the large-scale digitisation of newspapers tell us about the wider cultural phenomenon of mass digitisation? The unique form and materiality of newspapers, and their grounding in a particular time and place, provide challenges for researchers and digital resource creators alike. At the same time, the wider context in which digitisation of cultural heritage occurs shapes the impact of digital resources in ways which fall short of the grand ambitions of the wider theoretical discourse. Drawing on case studies from leading digitised newspaper collections, the book aims to provide a bridge between the theory and practice of how these digitised collections are being used. Beginning with an exploration of the hyperbolic nature of technological discourses, the author explores how web interfaces, funding models and the realities of contemporary user behaviour contrast with the hyperbolic discourse surrounding mass digitisation. This book will be of particular interest to those who want to investigate how user studies can inform our understanding of technological phenomena, including digital resource creators, information professionals, students and researchers in universities, libraries, museums and archives.
Category: Language Arts & Disciplines

Integration Of Gis And Remote Sensing

Author : Victor Mesev
ISBN : 9780470864111
Genre : Science
File Size : 75.99 MB
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In an age of unprecedented proliferation of data from disparate sources the urgency is to create efficient methodologies that can optimise data combinations and at the same time solve increasingly complex application problems. Integration of GIS and Remote Sensing explores the tremendous potential that lies along the interface between GIS and remote sensing for activating interoperable databases and instigating information interchange. It concentrates on the rigorous and meticulous aspects of analytical data matching and thematic compatibility - the true roots of all branches of GIS/remote sensing applications. However closer harmonization is tempered by numerous technical and institutional issues, including scale incompatibility, measurement disparities, and the inescapable notion that data from GIS and remote sensing essentially represent diametrically opposing conceptual views of reality. The first part of the book defines and characterises GIS and remote sensing and presents the reader with an awareness of the many scale, taxonomical and analytical problems when attempting integration. The second part of the book moves on to demonstrate the benefits and costs of integration across a number of human and environmental applications. This book is an invaluable reference for students and professionals dealing not only with GIS and remote sensing, but also computer science, civil engineering, environmental science and urban planning within the academic, governmental and commercial/business sectors.
Category: Science

Location Based Services And Geo Information Engineering

Author : Allan Brimicombe
ISBN : 0470857366
Genre : Science
File Size : 55.50 MB
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Location-Based Services (LBS) are the delivery of data and information services where the content of those services is tailored to the current location and context of a mobile user. This is a new and fast-growing technology sector incorporating GIS, wireless technologies, positioning systems and mobile human-computer interaction. Geo-Information (GI) Engineering is the design of dependably engineered solutions to society’s use of geographical information and underpins applications such as LBS. These are brought together in this comprehensive text that takes the reader through from source data to product delivery. This book will appeal to professionals and researchers in the areas of GIS, mobile telecommunications services and LBS. It provides a comprehensive view and in-depth knowledge for academia and industry alike. It serves as essential reading and an excellent resource for final year undergraduate and postgraduate students in GIScience, Geography, Mobile Computing or Information Systems who wish to develop their understanding of LBS. Defines the field of Location-Based Services as set within technology convergence, GIS, mobile services and the need for robustly engineered solutions. Provides in-depth understanding of all aspects of LBS: wireless networks, positioning the user, context, spatial queries, communicating services and business models. Sets a comprehensive research agenda for LBS, GIScience and GI-Engineering. An invaluable text for students, professionals and researchers looking to develop their understanding of LBS and its engineering.
Category: Science

Retailing In The 21st Century

Author : Manfred Krafft
ISBN : 9783540720034
Genre : Business & Economics
File Size : 24.72 MB
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With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Category: Business & Economics

Geospatial Technologies And Homeland Security

Author : Daniel Z. Sui
ISBN : 9781402085079
Genre : Science
File Size : 55.7 MB
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Homeland security and context In the Geographical Dimensions of Terrorism (GDOT) (Cutter et al. 2003), the first book after 9/11 to address homeland security and geography, we developed several thematic research agendas and explored intersections between geographic research and the importance of context, both geographical and political, in relationship to the concepts of terrorism and security. It is good to see that a great deal of new thought and research continues to flow from that initial research agenda, as illustrated by many of the papers of this new book, entitled Geospatial Technologies and Homeland Security: Research Frontiers and Future Challenges. Context is relevant not only to understanding homeland security issues broadly, but also to the conduct of research on geospatial technologies. It is impossible to understand the implications of a homeland security strategy, let alone hope to make predictions, conduct meaningful modeling and research, or assess the value and dangers of geospatial technologies, without consideration of overarching political, social, economic, and geographic contexts within which these questions are posed.
Category: Science

Geographic Information Systems In Business

Author : Pick, James
ISBN : 9781591404019
Genre : Computers
File Size : 86.60 MB
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This book contains state-of-the-art research studies on the concepts, theory, processes, and real world applications of geographical information systems (GIS) in business. Its chapters are authored by many of the leading experts in applying GIS and geospatial science to business. The book utilizes a wide variety of approaches and methodologies including conceptual theory development, research frameworks, quantitative and qualitative methods, case studies, systems design, DSS theory, and geospatial analysis combined with point-of-sale. Since relatively little research has been published on GIS in business, this book is pioneering and should be the principal compendium of the latest research in this area. The book impacts not only the underlying definitions, concepts, and theories of GIS in business and industry, but its practice as well.
Category: Computers

Thinking About Gis

Author : Roger F. Tomlinson
ISBN : 9781589481589
Genre : Science
File Size : 30.88 MB
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Describes how to implement a successful geographic information system.
Category: Science

Remote Sensing For Sustainable Forest Management

Author : Steven E. Franklin
ISBN : 9781420032857
Genre : Technology & Engineering
File Size : 27.60 MB
Format : PDF, ePub
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As remote sensing data and methods have become increasingly complex and varied - and increasingly reliable - so have their uses in forest management. New algorithms have been developed in virtually every aspect of image analysis, from classification to enhancements to estimating parameters. Remote Sensing for Sustainable Forest Management reviews the literature and provides the tools for understanding and choosing remote sensing solutions for management problems. The book presents methods and operational examples of forest change detection, forest defoliation monitoring, forest classification, and forest growth modeling. The concluding chapters discuss research issues and the future of remote sensing technologies. The author draws a comprehensive picture of the state of the art in remote sensing data and methods applicable to sustainable forest management issues. Additionally, and perhaps more importantly, the author addresses the 'I tried that once, didn't work, so the whole thing is useless' syndrome that has created institutional inertia in some management agencies. We now know the proper processing steps, the most efficient algorithms, what kinds of maps can be generated, and by whom, and what level of confidence managers can invest in the resulting products. We know under what conditions aerial remote sensing missions should be executed, what are the limits, and where investments in equipment and training should be made. This authoritative book explores the remote sensing methods that need to be adopted and adapted to the forest science issues that are emerging through the sustainable forest management approach. This approach is not driven by technology, but by questions about its fundamental processes. Remote Sensing for Sustainable Forest Management shows you how this technology can be used to answer these questions and achieve the goals of sustainable forest management.
Category: Technology & Engineering