GEODEMOGRAPHICS GIS AND NEIGHBOURHOOD TARGETING MASTERING GIS TECHNOL APPLICATIONS MGMNT

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Geodemographics Gis And Neighbourhood Targeting

Author : Richard Harris
ISBN : 0470864141
Genre : Science
File Size : 90.52 MB
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Geodemographic classification is ‘big business’ in themarketing and service sector industries, and in public policy therehas also been a resurgence of interest in neighbourhood initiativesand targeting. As an increasing number of professionals realise thepotential of geographic analysis for their business ororganisation, there exists a timely gap in the market for afocussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS providesboth an introduction to and overview of the methods, theory andclassification techniques that provide the foundation ofneighbourhood analysis and commercial geodemographic products.Particular focus is given to the presentation and use ofneighbourhood classification in GIS. Authored by leading marketing professionals and a prominentacademic, this book presents methods, theory and classificationtechniques in a reader-friendly manner Supported by private and public sector case studies andvignettes The applied ‘how to’ sections will specificallyappeal to the intended audience at work in business and serviceplanning Includes information on the recent UK and US Census productsand resulting neighbourhood classifications
Category: Science

Historic Newspapers In The Digital Age

Author : Paul Gooding
ISBN : 9781317121848
Genre : Language Arts & Disciplines
File Size : 44.31 MB
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In recent years, cultural institutions and commercial providers have created extensive digitised newspaper collections. This book asks the timely question: what can the large-scale digitisation of newspapers tell us about the wider cultural phenomenon of mass digitisation? The unique form and materiality of newspapers, and their grounding in a particular time and place, provide challenges for researchers and digital resource creators alike. At the same time, the wider context in which digitisation of cultural heritage occurs shapes the impact of digital resources in ways which fall short of the grand ambitions of the wider theoretical discourse. Drawing on case studies from leading digitised newspaper collections, the book aims to provide a bridge between the theory and practice of how these digitised collections are being used. Beginning with an exploration of the hyperbolic nature of technological discourses, the author explores how web interfaces, funding models and the realities of contemporary user behaviour contrast with the hyperbolic discourse surrounding mass digitisation. This book will be of particular interest to those who want to investigate how user studies can inform our understanding of technological phenomena, including digital resource creators, information professionals, students and researchers in universities, libraries, museums and archives.
Category: Language Arts & Disciplines

Geomarketing

Author : Johannes Kroll
ISBN : 9783836696869
Genre : Business & Economics
File Size : 21.33 MB
Format : PDF, ePub, Docs
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Best ndiges Wachstum des Angebots an Waren und Dienstleistungen, ges ttigte M rkte und eine zunehmende Individualisierung der Konsumenten. All diese Faktoren f hren zu immer h rter umk mpften M rkten und zu einem immer sch rfer werdenden Wettbewerb. Anbieter m ssen folglich verst rkt das gesamte Marketinginstrumentarium an den W nschen, Bed rfnissen und Erwartungen der aktuellen wie potenziellen Kunden ausrichten. Die Ausgangsbasis ist deshalb die Erkenntnis, dass der Erfolg eines Unternehmens ma geblich davon abh ngt, wie gut es den Markt, in welchem es agiert, kennt und in der Lage ist, diesen im Sinne eines integrierten Marketingkonzepts zu bearbeiten. Dieses Buch richtet sich sowohl an Studierende, Lehrende als auch an Praktiker. Dabei werden sowohl grundlegende Fragen beantwortet als auch der Einsatz des Geomarketing in der Praxis beleuchtet. Im Speziellen wird der Leitfrage nachgegangen, welchen Beitrag Geomarketing, mit besonderem Fokus auf dessen Teildisziplin Mikromarketing, zu einer markt- und kundenorientierten Marktbearbeitung im Direktmarketing leisten kann. Hauptziel dieser Betrachtung ist es also, die Bedeutung der relativ jungen Disziplin Geomarketing f r das Direktmarketing im B2C-Bereich herauszustellen. Dabei soll die Frage beantwortet werden, in welchen Bereichen Geomarketing und der Einsatz von kleinr umigen Informationen im Rahmen von Database Marketing bei der Planung, Durchf hrung und Kontrolle von Direktmarketingaktivit ten eingesetzt werden k nnen und eingesetzt werden.
Category: Business & Economics

Gis And Crime Mapping

Author : Spencer Chainey
ISBN : 9781118685198
Genre : Science
File Size : 21.5 MB
Format : PDF
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The growing potential of GIS for supporting policing and crimereduction is now being recognised by a broader community. GIS canbe employed at different levels to support operational policing,tactical crime mapping, detection, and wider-ranging strategicanalyses. With the use of GIS for crime mapping increasing, thisbook provides a definitive reference. GIS and Crime Mapping provides essential information andreference material to support readers in developing andimplementing crime mapping. Relevant case studies help demonstratethe key principles, concepts and applications of crime mapping. This book combines the topics of theoretical principles, GIS,analytical techniques, data processing solutions, informationsharing, problem-solving approaches, map design, and organisationalstructures for using crime mapping for policing and crimereduction. Delivered in an accessible style, topics are covered ina manner that underpins crime mapping use in the three broad areasof operations, tactics and strategy. Provides a complete start-to-finish coverage of crime mapping,including theory, scientific methodologies, analysis techniques anddesign principles. Includes a comprehensive presentation of crime mappingapplications for operational, tactical and strategic purposes. Includes global case studies and examples to demonstrate goodpractice. Co-authored by Spencer Chainey, a leading researcher andconsultant on GIS and crime mapping, and Jerry Ratcliffe, arenowned professor and former police officer. This book is essential reading for crime analysts and otherprofessionals working in intelligence roles in law enforcement orcrime reduction, at the local, regional and national governmentlevels. It is also an excellent reference for undergraduateand Masters students taking courses in GIS, Geomatics, CrimeMapping, Crime Science, Criminal Justice and Criminology.
Category: Science

Location Based Services And Geo Information Engineering

Author : Allan Brimicombe
ISBN : 0470857366
Genre : Science
File Size : 25.94 MB
Format : PDF, Kindle
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Location-Based Services (LBS) are the delivery of data and information services where the content of those services is tailored to the current location and context of a mobile user. This is a new and fast-growing technology sector incorporating GIS, wireless technologies, positioning systems and mobile human-computer interaction. Geo-Information (GI) Engineering is the design of dependably engineered solutions to society’s use of geographical information and underpins applications such as LBS. These are brought together in this comprehensive text that takes the reader through from source data to product delivery. This book will appeal to professionals and researchers in the areas of GIS, mobile telecommunications services and LBS. It provides a comprehensive view and in-depth knowledge for academia and industry alike. It serves as essential reading and an excellent resource for final year undergraduate and postgraduate students in GIScience, Geography, Mobile Computing or Information Systems who wish to develop their understanding of LBS. Defines the field of Location-Based Services as set within technology convergence, GIS, mobile services and the need for robustly engineered solutions. Provides in-depth understanding of all aspects of LBS: wireless networks, positioning the user, context, spatial queries, communicating services and business models. Sets a comprehensive research agenda for LBS, GIScience and GI-Engineering. An invaluable text for students, professionals and researchers looking to develop their understanding of LBS and its engineering.
Category: Science

Photogrammetrie

Author : Karl Kraus
ISBN : 9783110908039
Genre : Science
File Size : 89.77 MB
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Volume1 of this three volume series of textbooks on photogrammetry is dedicated to the fundamentals and standard procedures, both for photogrammetry and for laser scanning that have come to the fore in recent years. Using photogrammetry and laser scanning, it is mainly the position and form of objects that are recorded and modelled. Data capture sensors are fitted to aircraft, and to terrestrial platforms for work in the immediate vicinity. Results from modelling are partly visualized as vector graphics and partly as bit-maps.
Category: Science

Marketing

Author : Richard Kühn
ISBN : 3859326961
Genre :
File Size : 83.46 MB
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