GAMESTORMING A PLAYBOOK FOR INNOVATORS RULEBREAKERS AND CHANGEMAKERS

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Gamestorming

Author : Dave Gray
ISBN : 1449395902
Genre : Business & Economics
File Size : 39.81 MB
Format : PDF, Kindle
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Great things don't happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming. This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. The authors have identified tools and techniques from some of the world's most innovative professionals, whose teams collaborate and make great things happen. This book is the result: a unique collection of games that encourage engagement and creativity while bringing more structure and clarity to the workplace. Find out why -- and how -- with Gamestorming. Overcome conflict and increase engagement with team-oriented games Improve collaboration and communication in cross-disciplinary teams with visual-thinking techniques Improve understanding by role-playing customer and user experiences Generate better ideas and more of them, faster than ever before Shorten meetings and make them more productive Simulate and explore complex systems, interactions, and dynamics Identify a problem's root cause, and find the paths that point toward a solution
Category: Business & Economics

Creativity In The Sciences

Author : Michael L. Goodman
ISBN : 9780199915545
Genre : Medical
File Size : 54.67 MB
Format : PDF, ePub, Docs
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Learning to think innovatively requires practice. This workbook, which serves as a companion to Roberta Ness's Innovation Generation: How to Produce Creative and Useful Scientific Ideas, provides over 150 exercises and activities to hone creative problem-solving skills. Workbook tasks include improvisation, insight exercises, and generative skill building. Each chapter addresses doubts that individuals harbor concerning their ability to improve their innovative output, the techniques to work around frames, metaphors and biases in thinking, manipulatives to rearrange problem conceptualization, insight, intuition, collective innovative output from groups, and social and environmental factors that affect creative thinking. The workbook features straightforward and heuristic exercises for both individuals and groups.
Category: Medical

Ux Strategy

Author : Jaime Levy
ISBN : 9781449373016
Genre : Computers
File Size : 64.10 MB
Format : PDF, Docs
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User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
Category: Computers

How To Become Innovative

Author : Tony Davila
ISBN : 9780133742626
Genre : Business & Economics
File Size : 66.63 MB
Format : PDF, Docs
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Read : 348

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation, how to structure an organization to innovate best, how to implement management systems to assess ongoing innovation, how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout. ¿ For years, Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding brand-new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new second edition presents: Revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation: choosing between them, and making either one work More coverage of Value Opportunity Analysis and ethnography New case studies ranging from Navistar's latest long-haul truck to P+G's reinvention of Herbal Essences, plus updates to existing cases New coverage of the emerging environment of product-service ecosystems Additional visual maps and illustrations that make the book more intuitive and accessible Readers will find new insights into identifying Product Opportunity Gaps that can lead to enormous success, navigating the "Fuzzy Front End" of product development, and leveraging contributions from diverse product teams -- while staying relentlessly focused on their customers' values and lifestyles, from strategy through execution.
Category: Business & Economics

How To Innovate In Marketing Collection

Author : Monique Reece
ISBN : 9780133443110
Genre : Business & Economics
File Size : 89.62 MB
Format : PDF, Docs
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A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon
Category: Business & Economics

Innovationdigging Engl Ausgabe

Author : Benno van Aerssen
ISBN : 9783735751966
Genre : Law
File Size : 27.50 MB
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With "Innovation Digging" authors Benno van Aerssen and Tamer Kemeröz have developed an exciting new innovation method that is both highly practical as well as efficient. Innovation digging is the first method to bundle creative forces and can be used upstream of any common creativity technique employed in ideation. Innovation digging thereby improves the quality of the search for new ideas, while also improving the probability that the search will lead to the successful discovery of innovations. When using innovation digging in the quest for innovation, the ideation is synchronized with the managerial objectives early on, facilitating a well-focused and goal-oriented search process. This ensures quick results, promotes motivation within the team and prevents moments of frustration. Aimless discussions and constant resynchronization of a team are now things of the past and by putting them behind us, we can substantially reduce the costs associated with the search for innovation.
Category: Law

Teacherpreneurs

Author : Barnett Berry
ISBN : 9781118540046
Genre : Education
File Size : 46.27 MB
Format : PDF, ePub, Mobi
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We need a bold new brand of teacher leadership that will createopportunities for teachers to practice, share, and grow theirknowledge and expertise. This book is about "teacherpreneurs"—highly accomplishedclassroom teachers who blur the lines of distinction between thosewho teach in schools and those who lead them. Theseteacherpreneurs embody the concept that teachers canteach as well as lead the transformation of teaching andlearning. It’s about empowering expert teachers who can buoythe image of teaching and enforce standards among their ranks whileall along making sure that their colleagues as well as educationpolicymakers and the public know what works best for students. The book follows a small group of teacherpreneurs in their firstyear. We join their journey toward becoming teacherleaders whose work is not defined by administrative fiat, but bytheir knowledge of students and drive to influence policies thatallow them and their colleagues to teach more effectively. Theauthors trace the teacherpreneurs' steps—and theirown—in the effort to determine what it means to define andexecute the concept of "teacherpreneurism" in the face of toughdemands and resistant organizational structures.
Category: Education

Liminal Thinking

Author : Dave Gray
ISBN : 9781933820620
Genre : Business & Economics
File Size : 47.14 MB
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"Why do some people succeed at change while others fail? It's the way they think! Liminal thinking is a way to create change by understanding, shaping, and reframing beliefs. What beliefs are stopping you right now? You have a choice. You can create the world you want to live in, or live in a world created by others. If you are ready to start making changes, read this book."
Category: Business & Economics

Author : إدوارد دي بونو
ISBN : 9789960406015
Genre : Self-Help
File Size : 71.62 MB
Format : PDF, ePub
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بفرض أني كنت سأجلس ذات مرة وأقول في نفسي إني أحتاج إلى فكرة جديدة هنا [أدخل مجال حاجة حقيقية] ماذا كنت سأفعل؟ كنت سأجري بحثا وأحاول الخروج بفكرة منطقية جديدة. كنت سأجلس وأعبث بأصابعي أملا بأن يأتيني الإلهام. كنت سأطلب من شخص مبدع أن يقدم لي فكرة. كنت سأدعو مجموعة من الناس للقيام بعملية عصف فكري على وجه السرعة.
Category: Self-Help

Business Model Creation

Author : Sophie Racquez
ISBN : 9782511017142
Genre : Business & Economics
File Size : 57.57 MB
Format : PDF, Kindle
Download : 699
Read : 299

Développez votre projet d’entreprise à l’aide de ce guide pratique basé sur la méthode Business Model Canvas, utilisée par plus de 5 millions de personnes dans le monde. Vous avez un projet d’entreprise ou une idée de produit ou de service que vous aimeriez commercialiser ? Business Model Creation vous aidera à développer pas à pas le business model de votre projet et à définir comment vous allez gagner votre vie. Ce guide pratique, agrémenté d’exercices et de nombreux exemples, truffé de conseils concrets, est conçu en trois parties, pour vous aider à : - Comprendre les origines de votre désir d’entreprendre et faire le bilan de vos atouts, mais aussi de vos faiblesses. Quel est votre profil ? Êtes-vous plutôt Consomm’acteur, Expert, Propriétaire, Inventeur, Opportuniste ou Utopiste ? - Construire votre business model à l’aide du Business Model Canvas, en vous apportant les outils nécessaires à l’élaboration des 9 blocs, comme la formule de capture de valeur© pour augmenter votre chiffre d’affaires et votre rentabilité. - Valider vos premières intuitions et passer de l’idée griffonnée sur papier au produit/service commercialisé : étude de marché et de concurrence, choix du nom et du logo, prototype, protection intellectuelle, présérie... Vingt secondes d’audace suffisent pour changer de vie. Ensemble, transformons votre rêve en réalité ! CE QU'EN PENSE LA CRITIQUE On retrouve aujourd’hui en librairie une quantité de livres guidant à la création d’entreprise. Mais rares sont les guides qui poussent à s’imaginer dans des situations concrètes. C’est le cas du nouveau guide Business Model Creation, dynamiquement élaboré par la Gembloutoise Sophie Racquez, après 2 ans de recherches et de rencontres. - L'Avenir À PROPOS DE L'AUTEUR Sophie Racquez est passionnée par les idées et les nouveaux produits/services. Ingénieur commercial et de gestion de l’UCL Mons (anc. FUCAM), elle fonde en 2007, avec son frère designer, The Idea Monopoly®, société de conseil en marketing et innovation. Aujourd’hui, elle accompagne les entreprises, les starters et les inventeurs dans la transformation de la première idée griffonnée sur papier en un produit ou service commercialisé, en validant avec eux chaque étape du parcours d’innovation, y compris la propriété intellectuelle. Formatrice et experte, notamment pour la coopérative d’activités Azimut, elle est aussi chargée de la coordination du programme de conférences du salon Brussels Innova.
Category: Business & Economics