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Everything Is Obvious How Common Sense Fails Us

Author : Duncan J. Watts
ISBN : 9780307951793
Genre : Business & Economics
File Size : 69.97 MB
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A narrative exploration of how the concept of common sense is inadequate in today's complex world draws on multiple disciplines to offer insight into the sources of such topics as popularity, economics and self-deception.
Category: Business & Economics

Six Degrees The Science Of A Connected Age

Author : Duncan J. Watts
ISBN : 9780393325423
Genre : Science
File Size : 60.27 MB
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An architect of network theory summarizes his team's endeavor to create a blueprint of the world's networks, citing the scientific elements of the Internet, economies, terrorist organizations, and other knowledge-based groups. Reprint.
Category: Science

Consumer Behaviour

Author : Robert East
ISBN : 9781473988033
Genre : Business & Economics
File Size : 85.25 MB
Format : PDF, ePub, Mobi
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Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.
Category: Business & Economics

Indie Inc

Author : Alisa Perren
ISBN : 9780292729124
Genre : Performing Arts
File Size : 51.11 MB
Format : PDF
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Indie, Inc. surveys Miramax's evolution from independent producer-distributor to studio subsidiary, chronicling how one company transformed not just the independent film world but the film and media industries more broadly. Miramax's activities had an impact on everything from film festival practices to marketing strategies, talent development to awards campaigning. Case studies of key films, including The Piano, Kids, Scream, The English Patient, and Life is Beautiful, reveal how Miramax went beyond influencing Hollywood business practices and motion picture aesthetics to shaping popular and critical discourses about cinema during the 1990s ... [and] looks at the range of Miramax-released genre films, foreign-language films, and English-language imports released over the course of the decade.
Category: Performing Arts

Pink Brain Blue Brain

Author : Lise Eliot
ISBN : 9781780740867
Genre : Family & Relationships
File Size : 81.9 MB
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Turning conventional thinking about gender differences on its head, Lise Eliot issues a call to close the troubling gaps between boys and girls and help all children reach their fullest potential. Drawing on years of exhaustive research and her own work in the field of neuroplasticity, Eliot argues that infant brains are so malleable that small differences at birth become amplified over time as parents, teachers, and the culture at large unwittingly reinforce gender stereotypes. Indicating points of intervention where social pressures can be minimised, she offers concrete solutions for helping everyone grow into wellrounded individuals.
Category: Family & Relationships

Common Sense Ain T Common

Author : Tazz Daddy
ISBN : 9781463406561
Genre : Self-Help
File Size : 66.81 MB
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Do you believe that life is something that happens to you, as opposed to an experience that should be lived to its fullest potential? Or, do you know someone who holds this belief? If so, then this book is for you. Tazz breaks down the use and misuse of the term Common Sense, as well as techniques that can be applied to everyday life. Leveraging his background in comedy and entertainment, he unapologetically shares his experiences and philosophies. Filled with powerful quotes from some of our greatest thinkers and entertainers, the book explores the beauty of mankind's achievements, as well as the ugliness of its bad decisions. Tazz shows how both the beauty and ugliness tie back to the application (or misapplication) of "Common Sense". Learn how to master Common Sense and reach your dreams. Exercise the Common Sense muscle, Set your imagination free, Defeat the Doubt Monster, Take back the power given to obstacles, Surround yourself with positive people, Choose advisors based on qualifications (not DNA), Capitalize on discoveries, Make the "impossible" possible Check in with Tazz at: www.TazzDaddy.com
Category: Self-Help

Success And Luck

Author : Robert H. Frank
ISBN : 9781400880270
Genre : Business & Economics
File Size : 37.7 MB
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From New York Times bestselling author and economics columnist Robert Frank, a compelling book that explains why the rich underestimate the importance of luck in their success, why that hurts everyone, and what we can do about it How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine. In Success and Luck, bestselling author and New York Times economics columnist Robert Frank explores the surprising implications of those findings to show why the rich underestimate the importance of luck in success—and why that hurts everyone, even the wealthy. Frank describes how, in a world increasingly dominated by winner-take-all markets, chance opportunities and trivial initial advantages often translate into much larger ones—and enormous income differences—over time; how false beliefs about luck persist, despite compelling evidence against them; and how myths about personal success and luck shape individual and political choices in harmful ways. But, Frank argues, we could decrease the inequality driven by sheer luck by adopting simple, unintrusive policies that would free up trillions of dollars each year—more than enough to fix our crumbling infrastructure, expand healthcare coverage, fight global warming, and reduce poverty, all without requiring painful sacrifices from anyone. If this sounds implausible, you'll be surprised to discover that the solution requires only a few, noncontroversial steps. Compellingly readable, Success and Luck shows how a more accurate understanding of the role of chance in life could lead to better, richer, and fairer economies and societies.
Category: Business & Economics

The Wisest One In The Room

Author : Thomas Gilovich
ISBN : 9781780746494
Genre : Psychology
File Size : 21.78 MB
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When people get together, there is often one stand-out individual who others turn to for answers. This person has the best advice on everything from raising children to running a business, and offers the most penetrating insights into world events. Their understanding of people, and why we act as we do, makes them the wisest one in the room. Psychologists Thomas Gilovich and Lee Ross reveal their discipline’s greatest discoveries so we can all become wiser. From conflict resolution to overcoming social shyness, and from winning a tennis match to encouraging people to recycle, they demonstrate how even small changes in social context, feedback or presentation can achieve dramatic results. Replete with real-world examples, The Wisest One in the Room is a fascinating examination of human behaviour, revealing how we can become more adept at tackling the challenges, great and small, that we face every day.
Category: Psychology

Driving Down Cost

Author : Andrew Wileman
ISBN : 9781473644625
Genre : Business & Economics
File Size : 23.9 MB
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Drawing on over 25 years consultancy experience running over 50 big one-time, cost-reduction projects internationally, Wileman provides a Cost Management Toolkit of key ideas and cost management strategies for analysing cost-management including procurement and management accounts and looks at how the leadership team needs to take the lead and set the tone on cost. He lays out a set of ideas, approaches, tips and tricks that have worked for him and looks at the sneaky ways cost can be created and the even sneakier, smart ways they can be cut - like getting your customers to do your work for you, or turning cost into revenue. Packed with real-life, international case studies and practical techniques for implementing cost reduction programmes in a period of chaos in the markets and worldwide recession, this new edition could not be more timely.
Category: Business & Economics