EVERYTHING IS OBVIOUS HOW COMMON SENSE FAILS US

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Everything Is Obvious How Common Sense Fails Us

Author : Duncan J. Watts
ISBN : 9780307951793
Genre : Business & Economics
File Size : 62.74 MB
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A narrative exploration of how the concept of common sense is inadequate in today's complex world draws on multiple disciplines to offer insight into the sources of such topics as popularity, economics and self-deception.
Category: Business & Economics

Everything Is Obvious

Author : Duncan J. Watts
ISBN : 184887216X
Genre : Science
File Size : 48.79 MB
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From one of the world's most influential and cited sociologists, this title reveals how variable human common sense is and how, as individuals, societies and businesses, we delude ourselves into thinking we can know the future.
Category: Science

Small Worlds

Author : Duncan J. Watts
ISBN : 0691117047
Genre : Mathematics
File Size : 77.1 MB
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Everyone knows the small-world phenomenon. Watts uses this intriguing phenomenon--colloquially called "six degrees of separation"--as a prelude to a more general exploration: under what conditions can a small world arise in any kind of network?
Category: Mathematics

Don T Make Me Think

Author : Steve Krug
ISBN : 9780321648785
Genre : Computers
File Size : 58.46 MB
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Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Category: Computers

Six Degrees The Science Of A Connected Age

Author : Duncan J. Watts
ISBN : 0393076121
Genre : Science
File Size : 30.15 MB
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The pioneering young scientist whose work on the structure of small worlds has triggered an avalanche of interest in networks. In this remarkable book, Duncan Watts, one of the principal architects of network theory, sets out to explain the innovative research that he and other scientists are spearheading to create a blueprint of our connected planet. Whether they bind computers, economies, or terrorist organizations, networks are everywhere in the real world, yet only recently have scientists attempted to explain their mysterious workings. From epidemics of disease to outbreaks of market madness, from people searching for information to firms surviving crisis and change, from the structure of personal relationships to the technological and social choices of entire societies, Watts weaves together a network of discoveries across an array of disciplines to tell the story of an explosive new field of knowledge, the people who are building it, and his own peculiar path in forging this new science.
Category: Science

Consumer Behaviour

Author : Robert East
ISBN : 9781473988033
Genre : Business & Economics
File Size : 83.16 MB
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Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science. The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples and research findings have been included with special attention paid to the digital environment, including online consumer behaviour and research. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour.
Category: Business & Economics

Indie Inc

Author : Alisa Perren
ISBN : 9780292729124
Genre : Performing Arts
File Size : 37.56 MB
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Indie, Inc. surveys Miramax's evolution from independent producer-distributor to studio subsidiary, chronicling how one company transformed not just the independent film world but the film and media industries more broadly. Miramax's activities had an impact on everything from film festival practices to marketing strategies, talent development to awards campaigning. Case studies of key films, including The Piano, Kids, Scream, The English Patient, and Life is Beautiful, reveal how Miramax went beyond influencing Hollywood business practices and motion picture aesthetics to shaping popular and critical discourses about cinema during the 1990s ... [and] looks at the range of Miramax-released genre films, foreign-language films, and English-language imports released over the course of the decade.
Category: Performing Arts

Pink Brain Blue Brain

Author : Lise Eliot
ISBN : 9781780740867
Genre : Family & Relationships
File Size : 52.6 MB
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Turning conventional thinking about gender differences on its head, Lise Eliot issues a call to close the troubling gaps between boys and girls and help all children reach their fullest potential. Drawing on years of exhaustive research and her own work in the field of neuroplasticity, Eliot argues that infant brains are so malleable that small differences at birth become amplified over time as parents, teachers, and the culture at large unwittingly reinforce gender stereotypes. Indicating points of intervention where social pressures can be minimised, she offers concrete solutions for helping everyone grow into wellrounded individuals.
Category: Family & Relationships

Success And Luck

Author : Robert H. Frank
ISBN : 9781400880270
Genre : Business & Economics
File Size : 69.59 MB
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From New York Times bestselling author and economics columnist Robert Frank, a compelling book that explains why the rich underestimate the importance of luck in their success, why that hurts everyone, and what we can do about it How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine. In Success and Luck, bestselling author and New York Times economics columnist Robert Frank explores the surprising implications of those findings to show why the rich underestimate the importance of luck in success—and why that hurts everyone, even the wealthy. Frank describes how, in a world increasingly dominated by winner-take-all markets, chance opportunities and trivial initial advantages often translate into much larger ones—and enormous income differences—over time; how false beliefs about luck persist, despite compelling evidence against them; and how myths about personal success and luck shape individual and political choices in harmful ways. But, Frank argues, we could decrease the inequality driven by sheer luck by adopting simple, unintrusive policies that would free up trillions of dollars each year—more than enough to fix our crumbling infrastructure, expand healthcare coverage, fight global warming, and reduce poverty, all without requiring painful sacrifices from anyone. If this sounds implausible, you'll be surprised to discover that the solution requires only a few, noncontroversial steps. Compellingly readable, Success and Luck shows how a more accurate understanding of the role of chance in life could lead to better, richer, and fairer economies and societies.
Category: Business & Economics