EVERYTHING IS OBVIOUS HOW COMMON SENSE FAILS US

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Everything Is Obvious

Author : Duncan J. Watts
ISBN : 9780385531696
Genre : Business & Economics
File Size : 30.83 MB
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Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals. Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.
Category: Business & Economics

Author : Χάνια Γιαναγκιχάρα
ISBN : 9786180309669
Genre : Fiction
File Size : 45.63 MB
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Τέσσερις φίλοι και συμφοιτητές μετακομίζουν, μετά την αποφοίτησή τους, στη Νέα Υόρκη για να φτιάξουν τη ζωή τους – άφραγκοι, χαμένοι, με μόνο τους στήριγμα τη φιλία τους και τις φιλοδοξίες τους: Ο ευγενής, ωραίος Γουίλεμ, επίδοξος ηθοποιός· ο Τζέι Μπι, ζωγράφος από το Μπρούκλιν, που προσπαθεί να κατακτήσει τον καλλιτεχνικό κόσμο∙ ο Μάλκολμ, αρχιτέκτονας σε μια σημαντική εταιρεία∙ και ο Τζουντ – ο ιδιοφυής, αινιγματικός Τζουντ. Όπως περνούν οι δεκαετίες, οι σχέσεις τους βαθαίνουν, αλλά και σκοτεινιάζουν, καθώς τις χρωματίζουν ο εθισμός, η επιτυχία, η περηφάνια. Ωστόσο η σπουδαιότερη πρόκληση, συνειδητοποιούν όλοι, είναι ο ίδιος ο Τζουντ, πλέον ένας απίστευτα χαρισματικός δικηγόρος μα και ένας άνθρωπος ολοένα και πιο διαλυμένος, με το σώμα του και τον νου του σημαδεμένα από τους ανείπωτους τρόμους της παιδικής του ηλικίας – κυνηγημένος από τραύματα που φοβάται ότι όχι μόνο δεν θα ξεπεράσει ποτέ, αλλά και θα τον ορίζουν για πάντα. Με πρόζα πλούσια και λαμπρή, η Γιαναγκιχάρα γράφει έναν τραγικό, υπερβατικό ύμνο στην αγάπη, μια αριστοτεχνική απεικόνιση του σπαραγμού, της τυραννίας της μνήμης και των ορίων της ανθρώπινης αντοχής.
Category: Fiction

Simpler

Author : Cass R. Sunstein
ISBN : 9781476726618
Genre : Political Science
File Size : 29.70 MB
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Simpler government arrived four years ago. It helped put money in your pocket. It saved hours of your time. It improved your children’s diet, lengthened your life span, and benefited businesses large and small. It did so by issuing fewer regulations, by insisting on smarter regulations, and by eliminating or improving old regulations. Cass R. Sunstein, as administrator of the most powerful White House office you’ve never heard of, oversaw it and explains how it works, why government will never be the same again (thank goodness), and what must happen in the future. Cutting-edge research in behavioral economics has influenced business and politics. Long at the forefront of that research, Sunstein, for three years President Obama’s “regulatory czar” heading the White House Office of Information and Regulatory Affairs, oversaw a far-reaching restructuring of America’s regulatory state. In this highly anticipated book, Sunstein pulls back the curtain to show what was done, why Americans are better off as a result, and what the future has in store. The evidence is all around you, and more is coming soon. Simplified mortgages and student loan applications. Scorecards for colleges and universities. Improved labeling of food and energy-efficient appliances and cars. Calories printed on chain restaurant menus. Healthier food in public schools. Backed by historic executive orders ensuring transparency and accountability, simpler government can be found in new initiatives that save money and time, improve health, and lengthen lives. Simpler: The Future of Government will transform what you think government can and should accomplish.
Category: Political Science

Middlesex

Author : Jeffrey Eugenides
ISBN : 9604900560
Genre : City and town life
File Size : 61.99 MB
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Category: City and town life

The First Mile

Author : Scott D. Anthony
ISBN : 9781625270566
Genre : Business & Economics
File Size : 28.32 MB
Format : PDF
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You have a great idea, now what? That first mile—where an innovation moves from an idea on paper to the market—is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren’t the problem. It’s the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You’ll learn: • How to evaluate your idea’s strengths and weaknesses using the “DEFT” process—Document, Evaluate, Focus, and Test • Fourteen recipes from an “experiment cookbook” to gain confidence in your idea or business • Why “spinouts,” “wrong turns,” and other challenges commonly trip up innovation—and the practical strategies you can use to avoid them • Why innovators need to seek chaos in an age of constant change—and other essential leadership skills Drawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilous—but ultimately promising—terrain. The first mile can be a scary place, but you don’t have to traverse it alone. This book can help.
Category: Business & Economics

The Anatomy Of Neo Colonialism In Kenya

Author : W. O. Maloba
ISBN : 9783319509655
Genre : History
File Size : 21.37 MB
Format : PDF
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The successor to Kenyatta and Britain: An Account of Political Transformation, 1929-1963, this book completes the first systematic political history of Jomo Kenyatta by examining the mechanisms of installing a neo-colonial regime in Kenya, and how such regimes were duplicated elsewhere in Africa. It analyzes the nature and extent of the collaboration between Kenyatta, Britain and Western intelligence services to install and protect his government in Kenya—a collaboration which is linked to some of Kenya's most intractable political, social and economic problems. Drawing heavily on primary sources, it examines the legacy of Kenyatta's regime, and how this legacy is felt in Kenya today.
Category: History

Author : Stephen King
ISBN : 9606204847
Genre : Authors, American
File Size : 26.25 MB
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Category: Authors, American

Bursting The Big Data Bubble

Author : Jay Liebowitz
ISBN : 9781482228854
Genre : Computers
File Size : 53.6 MB
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As we get caught up in the quagmire of Big Data and analytics, it remains critically important to be able to reflect and apply insights, experience, and intuition to your decision-making process. In fact, a recent research study at Tel Aviv University found that executives who relied on their intuition were 90 percent accurate in their decisions. Bursting the Big Data Bubble: The Case for Intuition-Based Decision Making focuses on this intuition-based decision making. The book does not discount data-based decision making, especially for decisions that are important and complex. Instead, it emphasizes the importance of applying intuition, gut feel, spirituality, experiential learning, and insight as key factors in the executive decision-making process. Explaining how intuition is a product of past experience, learning, and ambient factors, the text outlines methods that will help to enhance your data-driven decision-making process with intuition-based decision making. The first part of the book, the "Research Track", presents contributions from leading researchers worldwide on the topic of intuition-based decision making as applied to management. In the second part of the book, the "Practice Track," global executives and senior managers in industry, government, universities, and not-for-profits present vignettes that illustrate how they have used their intuition in making key decisions. The research part of the book helps to frame the problem and address leading research in intuition-based decision making. The second part then explains how to apply these intuition-based concepts and issues in your own decision-making process.
Category: Computers

2008

Author : George Soros
ISBN : 9601418350
Genre : Credit
File Size : 82.8 MB
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Translation of 'The economic crisis of 2008 and the importance of". The author explores the origins of the major credit crisis and its future implications on each country and the world economy.
Category: Credit

The Mind Of Mithraists

Author : Luther H. Martin
ISBN : 9781472584212
Genre : Religion
File Size : 33.54 MB
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The Roman cult of Mithras was the most widely-dispersed and densely-distributed cult throughout the expanse of the Roman Empire from the end of the first until the fourth century AD, rivaling the early growth and development of Christianity during the same period. As its membership was largely drawn from the ranks of the military, its spread, but not its popularity is attributable largely to military deployments and re-deployments. Although mithraists left behind no written archival evidence, there is an abundance of iconographic finds. The only characteristic common to all Mithraic temples were the fundamental architecture of their design, and the cult image of Mithras slaying a bull. How were these two features so faithfully transmitted through the Empire by a non-centralized, non-hierarchical religious movement? The Minds of Mithraists: Historical and Cognitive Studies in the Roman Cult of Mithras addresses these questions as well as the relationship of Mithraism to Christianity, explanations of the significance of the tauroctony and of the rituals enacted in the mithraea, and explanations for the spread of Mithraism (and for its resistance in a few places). The unifying theme throughout is an investigation of the 'mind' of those engaged in the cult practices of this widespread ancient religion. These investigations represent traditional historical methods as well as more recent studies employing the insights of the cognitive sciences, demonstrating that cognitive historiography is a valuable methodological tool.
Category: Religion