EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD

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Everything I Know About Business I Learned From The Grateful Dead

Author : Barry Barnes
ISBN : 9781455505173
Genre : Business & Economics
File Size : 20.92 MB
Format : PDF, ePub
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The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: -Creating and delivering superior customer value -Incorporating and establishing a board of directors early on -Founding a merchandising division -Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation" -- the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD will show you how they did it -- and what your business can learn from their long, strange trip.
Category: Business & Economics

Everything I Know About Business I Learned From The Grateful Dead

Author : Barry Barnes
ISBN : 1455505188
Genre : BUSINESS & ECONOMICS
File Size : 21.16 MB
Format : PDF, ePub, Docs
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A business scholar and Deadhead describes the innovative business practices and ideas originally and unintentionally pioneered by the legendary hippie rock band.
Category: BUSINESS & ECONOMICS

Everything I Know About Business I Learned From The Grateful Dead

Author : Barry Barnes
ISBN : 9781455505173
Genre : Business & Economics
File Size : 81.73 MB
Format : PDF, ePub
Download : 519
Read : 1160

The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: -Creating and delivering superior customer value -Incorporating and establishing a board of directors early on -Founding a merchandising division -Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation" -- the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD will show you how they did it -- and what your business can learn from their long, strange trip.
Category: Business & Economics

Marketing Lessons From The Grateful Dead

Author : David Meerman Scott
ISBN : 9780470900529
Genre : Business & Economics
File Size : 88.54 MB
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Category: Business & Economics

A Long Strange Trip

Author : Dennis McNally
ISBN : 9780307418777
Genre : Biography & Autobiography
File Size : 25.24 MB
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The complete history of one of the most long-lived and legendary bands in rock history, written by its official historian and publicist–a must-have chronicle for all Dead Heads, and for students of rock and the 1960s’ counterculture. From 1965 to 1995, the Grateful Dead flourished as one of the most beloved, unusual, and accomplished musical entities to ever grace American culture. The creative synchronicity among Jerry Garcia, Bob Weir, Phil Lesh, Bill Kreutzmann, Mickey Hart, and Ron “Pigpen” McKernan exploded out of the artistic ferment of the early sixties’ roots and folk scene, providing the soundtrack for the Dionysian revels of the counterculture. To those in the know, the Dead was an ongoing tour de force: a band whose constant commitment to exploring new realms lay at the center of a thirty-year journey through an ever-shifting array of musical, cultural, and mental landscapes. Dennis McNally, the band’s historian and publicist for more than twenty years, takes readers back through the Dead’s history in A Long Strange Trip. In a kaleidoscopic narrative, McNally not only chronicles their experiences in a fascinatingly detailed fashion, but veers off into side trips on the band’s intricate stage setup, the magic of the Grateful Dead concert experience, or metaphysical musings excerpted from a conversation among band members. He brings to vivid life the Dead’s early days in late-sixties San Francisco–an era of astounding creativity and change that reverberates to this day. Here we see the group at its most raw and powerful, playing as the house band at Ken Kesey’s acid tests, mingling with such legendary psychonauts as Neal Cassady and Owsley “Bear” Stanley, and performing the alchemical experiments, both live and in the studio, that produced some of their most searing and evocative music. But McNally carries the Dead’s saga through the seventies and into the more recent years of constant touring and incessant musical exploration, which have cemented a unique bond between performers and audience, and created the business enterprise that is much more a family than a corporation. Written with the same zeal and spirit that the Grateful Dead brought to its music for more than thirty years, the book takes readers on a personal tour through the band’s inner circle, highlighting its frenetic and very human faces. A Long Strange Trip is not only a wide-ranging cultural history, it is a definitive musical biography.
Category: Biography & Autobiography

Reading The Grateful Dead

Author : Nicholas G. Meriwether
ISBN : 9780810883727
Genre : Music
File Size : 25.4 MB
Format : PDF, Kindle
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In Reading the Grateful Dead: A Critical Survey, Nicholas G. Meriwether has assembled a collection of essays that examine the development of Grateful Dead studies. This volume includes work from three generations of scholars and includes a wide variety of perspectives on the band and its cultural significance. Organized into four sections, each describes an aspect or approach to Dead studies, along with an overview of the nature and extent of Dead studies: how it evolved and what it comprises today.
Category: Music

Between The Dark And Light

Author : Blair Jackson
ISBN : 0879308141
Genre : Photography
File Size : 38.69 MB
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Featuring more than three hundred photographs from the Grammy nominated rock photographer, this magical illustrated journey captures the essence of the legendary rock band on and off stage, from the 1970s to the 1990s.
Category: Photography

Art Of The Dead

Author : Phil Cushway
ISBN : 1593765029
Genre : Art
File Size : 77.34 MB
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"The Art of the Dead showcases the poster art that emerged from the streets of San Francisco in 1964 and 1966. It traces the cultural, political, and historical influences of posters as art back to Japanese wood blocks through Bell Époque, on to the Beatniks, the Free Speech Movement, and the Acid Tests. Featuring interviews and profiles of the key artists, including Rick Griffin, Stanley "Mouse" Miller, Alton Kelley, Wes Wilson, and Victor Moscoso. The book uses Grateful Dead as the vehicle to tell the story of poster art. The book follows a chronological evolution of the art from the band's origination in 1965 through Jerry Garcia's death in 1995. The book is in four-color throughout, featuring iconic and rare images as well as extensive "process" material, including sketches, original art, blue lines, film, and printing plates. It also includes essays by Greil Marcus, Peter Coyote, and Victoria Binder, as well as essays on the elements of the printing process from the original art to the final poster. "--
Category: Art

The Grateful Dead S 100 Essential Songs

Author : Robert Trudeau
ISBN : 1538110571
Genre : Music
File Size : 49.71 MB
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The Grateful Dead's 100 Essential Songs examines the band's remarkable legacy, examining 100 of the most influential songs performed by the Dead throughout their career. Barry Barnes and Bob Trudeau delve into the evolution of each song throughout the Dead's tours and records and reference archived recordings for read-along listening experience.
Category: Music

Deal My Three Decades Of Drumming Dreams And Drugs With The Grateful Dead

Author : Bill Kreutzmann
ISBN : 9781250033802
Genre : Biography & Autobiography
File Size : 77.25 MB
Format : PDF, ePub, Mobi
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The Grateful Dead are perhaps the most legendary American rock band of all time. For thirty years, beginning in the hippie scene of San Francisco in 1965, they were a musical institution, the original jam band that broke new ground in so many ways. From the music to their live concert sound systems and fan recordings, they were forward-thinking champions of artistic control and outlaw artists who marched to the beat of their own drums. In Deal, Bill Kreutzmann, one of their founding members and drummer for every one of their over 2,300 concerts has written an unflinching and wild account of playing in the greatest improvisational band of all time. Everything a rock music fan would expect is here, but what sets this apart is Bill's incredible life of adventure that was at the heart of the Grateful Dead experience. This was a band that knew no limits and Bill lived life to the fullest, pushing the boundaries of drugs, drums and high times, through devastating tragedy and remarkable triumph. But at this book's beating heart is the music--theirs and others. Some of the greatest musicians and concerts were a part of the Grateful Dead's career, from sharing the stage with Janis Joplin, Bob Dylan, and The Who, to playing in the Acid Tests, The Monterey Pop Festival, Woodstock and Altamont. Bill's life is a chronicle of American music and pop culture history and his epic personal journey is one of sonic discovery and thrilling experiences.
Category: Biography & Autobiography