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European Business

Author : Simon Mercado
ISBN : 0273646001
Genre : Business enterprises
File Size : 78.16 MB
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Course names: European Business. Degrees: BABS; European BABS; Politics; Economics. The module is usually an elective except on specialised European Business degrees. Also used commonly as secondary reading. This text examines the question of how the future of the European Union will affect organisations operating in member states. The business environment in Europe continues to change as the moves toward integration gathers pace. It is inevitable that this new environment will present new challenges to key players and businesses operating in Europe. This text therefore provides a comprehensive and general overview of the key topics for students who need to understand the complexities of the EU. In addition to addressing the present and likely future issues, each chapter contains discussion questions, a case study and questions on the case to test the students' understanding of the topics covered.
Category: Business enterprises

European Business Dictatorship And Political Risk 1920 1945

Author : Christopher Kobrak
ISBN : 1571816291
Genre : Business & Economics
File Size : 55.77 MB
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For much of the twentieth century, the prevalence of dictatorial regimes has left business, especially multinational firms, with a series of complex and for the most part unwelcome choices. This volume, which includes essays by noted American and European scholars such as Mira Wilkins, Gerald Feldman, Peter Hayes, and Wilfried Feldenkirchen, sets business activity in its political and social context and describes some of the strategic and tactical responses of firms investing from or into Europe to a myriad of opportunities and risks posed by host or home country authoritarian governments during the interwar period. Although principally a work of history, it puts into perspective some commercial dilemmas with which practitioners and business theorists must still unfortunately grapple.
Category: Business & Economics

Making An Asean Eu Fta Work For European Business

Author : Rahul Sen
ISBN : 9789812307569
Genre : ASEAN countries
File Size : 25.47 MB
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Identifies the present barriers in the relations between the regions, and aims to make an ASEAN-EU FTA useful as well as understandable to the business sector. Contains the proceedings of a panel discussion on how to make an ASEAN-EU FTA work for European business.
Category: ASEAN countries

European Business

Author : Debra Johnson
ISBN : 9781134621972
Genre : Business & Economics
File Size : 76.60 MB
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The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk. Key features of the new edition include: assessments of how individual member states affect the integration process and bring diversity to European business; new material on the links between Europe and the World’s other main regions, including emerging economies; new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro. The book retains popular pedagogical features to help students make sense of a confusing and complex environment. A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.
Category: Business & Economics

European Business Systems

Author : Professor Richard Whitley
ISBN : 1446227731
Genre :
File Size : 82.46 MB
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As Europe moves towards greater integration there is increasing recognition of national "differences "in European business - because of significant diversity in national cultures and social institutions affecting business systems. This book explores key characteristics of firms and markets in eight European countries - Denmark, Finland, The Netherlands and Germany compared with Britain, Sweden, Italy and France. Some contributors focus on overall business patterns in the countries concerned while others examine particular industries and sectors to consider the relationship between national influences and cross-national sector developments. To provide a European/East Asian comparison one contribution looks at firms and strategies in Japan and Hong Kong.

European Business And Marketing

Author : Phil Harris
ISBN : 0761966056
Genre : Business & Economics
File Size : 56.91 MB
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The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Euro
Category: Business & Economics

European Business Cultures

Author : Robert Crane
ISBN : UCSC:32106012343601
Genre : Business etiquette
File Size : 75.31 MB
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European Business Cultures provides an insight into the social, economic and political perspectives of countries in East and West Europe. The text analyses the cultural differences between countries, discusses their origins and assesses the impact they have on the way each conducts business.
Category: Business etiquette

The Americanisation Of European Business

Author : Matthias Kipping
ISBN : 9781134693733
Genre : Business & Economics
File Size : 41.17 MB
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This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.
Category: Business & Economics