EUROPEAN BUSINESS

Download European Business ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Click Download or Read Online button to EUROPEAN BUSINESS book pdf for free now.

European Business

Author : Simon Mercado
ISBN : 0273646001
Genre : Business enterprises
File Size : 79.85 MB
Format : PDF, Mobi
Download : 735
Read : 1126

Course names: European Business. Degrees: BABS; European BABS; Politics; Economics. The module is usually an elective except on specialised European Business degrees. Also used commonly as secondary reading. This text examines the question of how the future of the European Union will affect organisations operating in member states. The business environment in Europe continues to change as the moves toward integration gathers pace. It is inevitable that this new environment will present new challenges to key players and businesses operating in Europe. This text therefore provides a comprehensive and general overview of the key topics for students who need to understand the complexities of the EU. In addition to addressing the present and likely future issues, each chapter contains discussion questions, a case study and questions on the case to test the students' understanding of the topics covered.
Category: Business enterprises

European Business

Author : Debra Johnson
ISBN : 9781134621972
Genre : Business & Economics
File Size : 22.36 MB
Format : PDF, ePub
Download : 715
Read : 422

The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk. Key features of the new edition include: assessments of how individual member states affect the integration process and bring diversity to European business; new material on the links between Europe and the World’s other main regions, including emerging economies; new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro. The book retains popular pedagogical features to help students make sense of a confusing and complex environment. A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.
Category: Business & Economics

European Business Dictatorship And Political Risk 1920 1945

Author : Christopher Kobrak
ISBN : 1571816291
Genre : Business & Economics
File Size : 33.73 MB
Format : PDF, Kindle
Download : 451
Read : 1268

For much of the twentieth century, the prevalence of dictatorial regimes has left business, especially multinational firms, with a series of complex and for the most part unwelcome choices. This volume, which includes essays by noted American and European scholars such as Mira Wilkins, Gerald Feldman, Peter Hayes, and Wilfried Feldenkirchen, sets business activity in its political and social context and describes some of the strategic and tactical responses of firms investing from or into Europe to a myriad of opportunities and risks posed by host or home country authoritarian governments during the interwar period. Although principally a work of history, it puts into perspective some commercial dilemmas with which practitioners and business theorists must still unfortunately grapple.
Category: Business & Economics

European Business And Marketing

Author : Phil Harris
ISBN : 9781412932349
Genre : Business & Economics
File Size : 76.91 MB
Format : PDF, ePub
Download : 728
Read : 472

European Business and Marketing is published at the beginning of the new millennium and incorporates much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union (EU) and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and postgraduate courses, who need to understand modern European marketing, the EU and the distinct features that are emerging in the world's largest marketplace. The text includes chapters on marketing strategy in Europe and business culture. It also covers such issues as the expansion of the Union, the development of the Euro as a single currency, economic and monetary policy. The text looks at Europe holistically and builds on modern theoretical concepts to look at the present state of business in European and future trends. Through seven core chapters the reader is introduced to the issues that are emerging within the EU and its relations to the wider Europe and the rest of the world. The book introduces the following significant themes: 1. The importance of small to medium sized businesses, regionalism and networks within Europe. 2. The history and origins of the development of the EU, how it operates and is likely to develop. 3. The EU and its business and political relationship with the rest of the world - the EU is the major negotiator with the US in the World Trade Organisation talks and brokers trade across the world. 4. Marketing and how it is being developed across Europe. 5. The continued growth of joint ventures, strategic alliances and acquisitions in European business. 6. The distinct features of European business culture, both locally and across borders. 7. How business is internally evolving within the European Union. These seven themes are backed up by integrated case studies for European Business and Marketing, providing an opportunity for analysis and discussion of the changes happening and the unique features of the European business market. The case studies include material from the industrial and service sectors and cover both joint venture, multinational, state controlled and small to medium sized companies. Thus the book looks at a number of types of companies and investigates the strategic, organizational, marketing and operational features that they adopt in meeting the needs and challenges of operating in the world's most developed trading block. Readership: Those taking undergraduate and MBA or equivalent courses in marketing, international marketing, European/international business, business studies and strategic management. It will also be of use to modern managers and practitioners already operating in Europe and be of direct relevance to those looking at ways of generating economic development either in the State or private sector. Cases: Anchor Butter - Bread and butter issues about trade between New Zealand and UK Belarus - Trying to develop entrepreneurs in a transition economy Co-op Bank - Green Environmentalism Digital Television - Launching the technological future, how to market in the unknown European Vinyls Corporation 1 - The development of a European major joint venture company EVC2 - The change from a joint venture to a limited company of a major European company Gruppo Masone - Italian repositioning IKEA - A modern retailing phenomenon Lego - Competing in the toy market Malaga Bank - The development of regional banking Mansesman - German marketing Peugeot - Positioning car manufacturers in a highly competitive market Phillips - Rebranding within a major conglomerate Shell - Positioning itself in the environment Skoda - Relaunching a major brand Sunday Trading - lobbying to amend legislation to allow Sunday shopping Tiara Paints - Marketing paint in Italy
Category: Business & Economics

European Business Systems

Author : Professor Richard Whitley
ISBN : 1446227731
Genre :
File Size : 87.74 MB
Format : PDF
Download : 717
Read : 1155

As Europe moves towards greater integration there is increasing recognition of national "differences "in European business - because of significant diversity in national cultures and social institutions affecting business systems. This book explores key characteristics of firms and markets in eight European countries - Denmark, Finland, The Netherlands and Germany compared with Britain, Sweden, Italy and France. Some contributors focus on overall business patterns in the countries concerned while others examine particular industries and sectors to consider the relationship between national influences and cross-national sector developments. To provide a European/East Asian comparison one contribution looks at firms and strategies in Japan and Hong Kong.
Category:

European Business Law

Author : Richard M. Buxbaum
ISBN : 3110116480
Genre : Commerce - Réglementation - Pays de l'Union européenne - Congrès
File Size : 63.75 MB
Format : PDF, ePub, Mobi
Download : 464
Read : 366

Category: Commerce - Réglementation - Pays de l'Union européenne - Congrès

Handbook Of Research On European Business And Entrepreneurship

Author : Leo Paul Dana
ISBN : 9781848441309
Genre : Business & Economics
File Size : 23.81 MB
Format : PDF
Download : 260
Read : 936

This book is an important contribution to the field of international entrepreneurship. . . it provides a comprehensive account of internationalization strategies adopted by SMEs in a wide range of European countries, and by drawing on a number of empirical studies, it enriches the theory of SME internationalization with a new theoretical framework that can be useful for understanding the complexity of SME internationalization processes in Europe. Julia Korosteleva, Thunderbird International Business Review From Andorra to Wales with stops in more than 35 other European countries along the way, this comprehensive collection of articles is required reading for scholars interested in international entrepreneurship. It provides information on how entrepreneurs and their firms go international from virtually every country in Europe. This unique volume permits researchers to compare how the process of entrepreneurial internationalization is affected by differences in culture, location, technology, and other influences within Europe. Furthermore, the various authors consider a range of theoretically important issues, such as cooperation and trust, venture capital, research and development, learning, networks, and government policy. This book serves as an essential departure point from which scholars can embark on their study of international entrepreneurship in Europe. Benjamin M. Oviatt, Georgia State University, US This is a timely and interesting book that brings together some of the most insightful contributions on the internationalization of new ventures, with an emphasis on the European experiences. Assembling some of the best scholars, the book offers a distinctively European perspective one that deserves recognition, analysis, and discussion. I applaud the editors for doing such a masterful job in bringing a great group of researchers and ideas together. I highly recommend this book for any serious researcher and scholar. Shaker A. Zahra, University of Minnesota, US This remarkable book provides valuable contributions on how the process of SMEs internationalization is operating in 37 different European countries. Researchers in international entrepreneurship will find new materials for theorization. Numerous facets of international business are carefully documented by a great many well-known scholars. Also, given the variety of situations typical of the European small business sector, the book may prove to be helpful to small-scale entrepreneurs wishing to take steps towards internationalization. Overall, this coordinate work makes you realize why Europe is so fascinating. Jean-Jacques Obrecht, University Robert Schuman, Strasbourg, France This unique comparative study of the internationalization of small firms is a milestone in international business research. It compares the internationalization strategies of fast-growing firms across nearly forty different European countries. It shows that the growth trajectories of firms reflect the investing country s geographical location, natural resource endowments, legal and financial institutions and local culture. There are many important new insights to be gained from a careful study of this important new research resource. Mark Casson, University of Reading, UK This unique Handbook illustrates how entrepreneurs across Europe tackle internationalization. This timely and important book identifies patterns and builds a theory of international entrepreneurship in Europe. The contributors discuss the performances of SMEs on the road to internationalization. Each chapter emphasizes how the process of internationalization of SMEs operates, the challenges and opportunities that arise due to each country s specific political and economic situation, and their subsequent internationalization performance. These processes, challenges and performances can be understood through theories of international business and entrepreneurship. Although at times these theories cannot fully
Category: Business & Economics

European Business Cultures

Author : Robert Crane
ISBN : 0135745594
Genre : Business etiquette
File Size : 77.45 MB
Format : PDF, Docs
Download : 459
Read : 319

European Business Cultures provides an insight into the social, economic and political perspectives of countries in East and West Europe. The text analyses the cultural differences between countries, discusses their origins and assesses the impact they have on the way each conducts business.
Category: Business etiquette

European Business

Author : Neil Harris
ISBN : 9781349150076
Genre : Europe
File Size : 69.89 MB
Format : PDF, ePub, Docs
Download : 222
Read : 474

This book provides an introduction to European business, and focuses upon the application of business and business policy in a European context, with the use of up-to-date examples and case studies.
Category: Europe

The Americanisation Of European Business

Author : Matthias Kipping
ISBN : 9781134693733
Genre : Business & Economics
File Size : 21.8 MB
Format : PDF, ePub, Mobi
Download : 363
Read : 934

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.
Category: Business & Economics