EPIC CONTENT MARKETING HOW TO TELL A DIFFERENT STORY BREAK THROUGH THE CLUTTER AND WIN MORE CUSTOMERS BY MARKETING LESS BUSINESS BOOKS

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Epic Content Marketing How To Tell A Different Story Break Through The Clutter And Win More Customers By Marketing Less

Author : Joe Pulizzi
ISBN : 9780071819916
Genre : Business & Economics
File Size : 28.64 MB
Format : PDF, Docs
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Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Category: Business & Economics

Never Give Up

Author : Jason Navallo
ISBN :
Genre : Self-Help
File Size : 28.64 MB
Format : PDF, Docs
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Read : 659

Uncover 20 inspirational interviews with the leaders from America's fastest-growing private companies, including Tom Deierlein (ThunderCat Technology), Ron Rudzin (Saatva), and Greg Muzzillo (Proforma). Learn what success means to them and apply their proven insights into your own life! Never give up.
Category: Self-Help

The Marketing Book

Author : Michael J. Baker
ISBN : 9781134506125
Genre : Business & Economics
File Size : 35.31 MB
Format : PDF, ePub, Docs
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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Category: Business & Economics

Start Your Own Retail Business And More

Author : The Staff of Entrepreneur Media
ISBN : 9781613083123
Genre : Business & Economics
File Size : 32.37 MB
Format : PDF, ePub, Mobi
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Read : 268

OPEN THE STORE OF YOUR DREAMS: START YOUR OWN RETAIL BUSINESS Retail is one of the fastest-growing—and fastest-changing—segments of the economy. Apps, pop-up shops, and online shopping have made it easier to reach, interact with, sell to, and gain loyal customers. Making this the perfect time for eager entrepreneurs, like you, to stop dreaming and start selling. Whether you’re interested in opening a storefront, online shop, or portable kiosk, this detailed guide will help you decide if retail is right for you. Supported by practicing entrepreneurs and experts, you will understand what it takes to open a business, common mistakes to avoid, and how to keep your retail enterprise running successfully. Learn how to: Choose the right retail niche Spot and capitalize on consumer trends Select merchandise that flies off the shelves Set prices that maximize profits Promote your business, products, and gain loyal customers using Pinterest, Facebook, and other social media and online marketing tools Hire a staff that will help you succeed Plus, gain priceless tips, tricks, and insight from successful retailers who share hard-won advice and cautionary notes. Everything you need to open and run your store is in your hands—get started today!
Category: Business & Economics

Content Inc How Entrepreneurs Use Content To Build Massive Audiences And Create Radically Successful Businesses

Author : Joe Pulizzi
ISBN : 9781259589669
Genre : Business & Economics
File Size : 25.77 MB
Format : PDF, ePub
Download : 975
Read : 824

The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers • Diversification: Grow your business by expanding into multiple delivery channels • Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.
Category: Business & Economics