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The Employer Brand

Author : Helen Rosethorn
ISBN : 0566088991
Genre : Business & Economics
File Size : 21.32 MB
Format : PDF, Kindle
Download : 242
Read : 1066

Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. The Employer Brand puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organisations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees.
Category: Business & Economics

The Employer Brand

Author : Simon Barrow
ISBN : 111999554X
Genre : Business & Economics
File Size : 85.5 MB
Format : PDF, Mobi
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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Category: Business & Economics

Your Employer Brand

Author : Brett Minchington
ISBN : 0646465023
Genre : Employee motivation
File Size : 62.82 MB
Format : PDF, ePub, Mobi
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Category: Employee motivation

Developing Insights On Branding In The B2b Context

Author : Nikolina Koporcic
ISBN : 9781787562776
Genre : Business & Economics
File Size : 63.87 MB
Format : PDF, ePub, Mobi
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This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Category: Business & Economics

Introduction To Human Resource Management

Author : Charles Leatherbarrow
ISBN : 9781843983354
Genre : Business & Economics
File Size : 33.48 MB
Format : PDF
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Introduction to Human Resource Management is a comprehensive and accessible guide to the subject of HRM. Drawing on the authors' experiences in both the public and private sectors, and underpinned by academic theory, this textbook follows the logical sequence of the employment cycle and shows how human resource management plays out in practice. It covers organizational culture, the role of the HR practitioner, HR planning, recruitment and selection, talent management, L&D, motivation and performance, health and safety, diversity and equality, employment law, change management and handling and managing information. With a range of pedagogical features, including contemporary case studies and review questions, Introduction to Human Resource Management maps to the CIPD Level 3 Foundation Certificate in HR Practice and is also ideal for foundation and undergraduate students encountering HRM for the first time. This fully updated 3rd edition has been revised and expanded to include the rise of social media and e-recruitment, the ideas of employer branding, onboarding and socialization for attracting and retaining staff, new methods for delivering learning and development events and updates on legislation. Online supporting resources include an instructor's manual and lecture slides.
Category: Business & Economics

Living Life Happy Volume 2

Author : Joyce A. Salvo
ISBN : 9781483579931
Genre : Self-Help
File Size : 66.54 MB
Format : PDF
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How many of us can honestly claim that understanding, knowledge, and peace coexist harmoniously throughout our entire personal and social lives? As we experience stress and unhappiness in only one of our arenas (the workplace springs to mind!) our others are affected as well. But you can bridge the gap between such stress and unhappiness and the joys of a stress-free life across the board.
Category: Self-Help

Brand For Talent

Author : Mark Schumann
ISBN : 0470463708
Genre : Business & Economics
File Size : 20.71 MB
Format : PDF, ePub
Download : 439
Read : 669

Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy." CAMMIE DUNAWAY, Nintendo of America "Brand for Talent is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get Brand for Talent, get amped and get going!" —BRAD WHITWORTH, ABC, Cisco, IABC Fellow, IABC Past Chairman "In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management." —HAYAGREEVA RAO, Graduate School of Business, Stanford University "This is a fascinating book. Using the power of a consumer brand as a lever to retain talent is a given. What hasn't been done until this book is to put the brand to work in order to attract the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading." —LOU WILLIAMS ABC, APR, L.C. Williams & Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow "Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talent system for good times and tough times." —Dr. JOHN BOUDREAU, Marshall School of Business, University of Southern California Join Us at Josseybass.com Register at www.josseybass.com/email for more information on our publications, authors, and to receive special offers.
Category: Business & Economics

Personal Branding Mastery For Entrepreneurs

Author : Chris J Reed
ISBN : 9781975868956
Genre : Business & Economics
File Size : 45.39 MB
Format : PDF, Docs
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From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn. You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your employees, your partners, the media...future clients, employees, investors...they are all buying into the power and values of your personal brand. That's why you need to start working on it now. In this new book, Chris will talk from his own personal experience on how he created a personal brand from nothing and knowing no one when he left the UK and came to Singapore to become an Asian entrepreneur. Chris will show how he became the "Only NASDAQ CEO with a Mohawk!" and how this personal brand has transformed his businesses. Chris covers all aspects of personal branding for entrepreneurs including what it is, why you should have it, his personal brand story, ups and downs of having a personal brand, why you need to be more American and less English or Asian in your personal branding. Chris will also cover what elements of his disruptive DNA have enabled him to accentuate his own personal brand in his entrepreneurial journey. Chris also covers how LinkedIn is the foundation for your personal brand but that it should also be communicated everywhere else from your YouTube to your Wikipedia, your thought leadership outside of LinkedIn to winning awards, getting up on stage and speaking to having your own book.Chris will discuss how you dress and how you look affects your personal brand, both positively and negatively, why great entrepreneurs like Richard Branson, Elon Musk, Steve Jobs and Bill Gates all have great but divisive personal brands but without them, their respective companies would be nothing. Chris will also discuss David Beckham, Gareth Emery and Prince and what made their personal brands so effective and influential in succeeding in what they do.Chris will share personal branding tips from The Joker, Breaking Bad, Darth Vader, American Psycho and The Godfather that you can put into putting into practice yourself to enhance your own personal brand.This new book Personal Branding Mastery for Entrepreneurs will give you all the tips, lessons and help that you need as an entrepreneur to create, manage and enhance your own personal brand to enable you to achieve all of your professional objectives.
Category: Business & Economics

Resourcing And Talent Management

Author : Stephen Taylor
ISBN : 0749483857
Genre : Business & Economics
File Size : 41.16 MB
Format : PDF, Docs
Download : 370
Read : 926

Gain a thorough grounding in the theory and practice of recruitment, retention, talent management and engagement with this essential textbook.
Category: Business & Economics