Dynamics Of Mass Communication

Author : Joseph R. Dominick
ISBN : 0071221468
Genre : Mass media
File Size : 50.1 MB
Format : PDF, ePub, Docs
Download : 978
Read : 637

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and many more.
Category: Mass media

Intercultural Communication A Reader

Author : Larry Samovar
ISBN : 9781285077390
Genre : Performing Arts
File Size : 53.6 MB
Format : PDF, Docs
Download : 117
Read : 234

This eye-opening reader explores how communication values and styles can be similar or different for members of various cultures and communities. INTERCULTURAL COMMUNICATION: A READER focuses on practical strategies you can use to communicate more effectively in a variety of contexts, including interpersonal, rhetoric, group, business, education, health care, and organizational. This broad-based, highly engaging reader, compiled by the authors who defined the course, includes a balanced selection of articles-some commissioned solely for this text-that discusses the classic ideas that laid the groundwork for this field, as well as the latest research and ideas. Material is presented in such a way that you can read, understand, and then apply course concepts to your own life. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Performing Arts

Fundamentals Of Media Effects

Author : Jennings Bryant
ISBN : 9781478608196
Genre : Language Arts & Disciplines
File Size : 22.88 MB
Format : PDF
Download : 847
Read : 470

Mass medias potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame the media for many of societys problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to-date treatment of the media effects literature. The clear, compelling presentation, illuminated by dozens of new photographs, equips readers with a fundamental understanding of the history, theoretical underpinnings, and current status of media effects researchknowledge that will help them navigate in a media-saturated environment. Several outstanding elements distinguish the Second Edition of Fundamentals of Media Effects. New chapters explore the impact of computer/video games, the effects of the Internet and social networking sites, and the way mobile communication devices have transformed the way we live. An extensive new chapter on childrens educational television describes the considerable body of research that supports positive effects like language development and flexible-thinking skills. Framing studies are covered in a separate chapter where they are distinguished both theoretically and experimentally from agenda setting and priming. Finally, the authors provide overviews of classic and current research studies in an invaluable feature called Research Spotlight, which enable readers to envision how theories translate into research.
Category: Language Arts & Disciplines

Communication Between Cultures

Author : Larry A. Samovar
ISBN : 9781305888067
Genre : Performing Arts
File Size : 30.72 MB
Format : PDF, Docs
Download : 368
Read : 367

Packed with current research and examples, bestselling COMMUNICATION BETWEEN CULTURES, 9E equips readers with a deep understanding and appreciation of different cultures while helping them develop practical communication skills. Part I introduces the study of communication and culture; Part II focuses on the ability of culture to shape and modify our view of reality; Part III puts the theory of intercultural communication into practice; and Part IV converts knowledge into action. This is the only text to consistently emphasize religion and history as key variables in intercultural communication. Compelling examples help readers examine their own assumptions, perceptions, and cultural biases--so they can understand the subtle and profound ways culture affects communication. The ninth edition offers expanded discussions of the impact of globalization, a new chapter on intercultural communication competence, and more coverage of new technology. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Performing Arts

Information Needs Of Communities

Author : Steven Waldman
ISBN : 9781437987263
Genre :
File Size : 60.21 MB
Format : PDF, Kindle
Download : 998
Read : 760

In 2009, a bipartisan Knight Commission found that while the broadband age is enabling an info. and commun. renaissance, local communities in particular are being unevenly served with critical info. about local issues. Soon after the Knight Commission delivered its findings, the FCC initiated a working group to identify crosscurrent and trend, and make recommendations on how the info. needs of communities can be met in a broadband world. This report by the FCC Working Group on the Info. Needs of Communities addresses the rapidly changing media landscape in a broadband age. Contents: Media Landscape; The Policy and Regulatory Landscape; Recommendations. Charts and tables. This is a print on demand report.
Category:

It S Complicated

Author : danah boyd
ISBN : 9780300166316
Genre : Computers
File Size : 55.2 MB
Format : PDF, ePub, Docs
Download : 195
Read : 1097

Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.
Category: Computers

Public Sentinel

Author : Pippa Norris
ISBN : 0821382012
Genre : Business & Economics
File Size : 66.8 MB
Format : PDF, ePub, Mobi
Download : 908
Read : 374

What are the ideal roles the mass media should play as an institution to strengthen democratic governance and thus bolster human development? Under what conditions do media systems succeed or fail to meet these objectives? And what strategic reforms would close the gap between the democratic promise and performance of media systems? Working within the notion of the democratic public sphere, 'Public Sentinel: News Media and Governance Reform' emphasizes the institutional or collective roles of the news media as watchdogs over the powerful, as agenda setters calling attention to social needs in natural and human-caused disasters and humanitarian crises, and as gatekeepers incorporating a diverse and balanced range of political perspectives and social actors. Each is vital to making democratic governance work in an effective, transparent, inclusive, and accountable manner. The capacity of media systems and thus individual reporters embedded within those institutions to fulfill these roles is constrained by the broader context of the journalistic profession, the market, and ultimately the state. Successive chapters apply these arguments to countries and regions worldwide. This study brought together a wide range of international experts under the auspices of the Communication for Governance and Accountability Program (CommGAP) at the World Bank and the Joan Shorenstein Center on the Press, Politics and Public Policy at Harvard University. The book is designed for policy makers and media professionals working within the international development community, national governments, and grassroots organizations, and for journalists, democratic activists, and scholars engaged in understanding mass communications, democratic governance, and development.
Category: Business & Economics

Attacks On The Press

Author : Committee to Protect Journalists
ISBN : 9781119088424
Genre : Business & Economics
File Size : 43.20 MB
Format : PDF, ePub, Docs
Download : 918
Read : 1090

Attacks on the Press analyzes press conditions and documentsnew dangers in more than 100 countries worldwide. In the Americas,national leaders are building elaborate state media operations todominate the news and amplify their personal agendas. In Europeanand African nations, authorities are invoking national securitylaws and deploying intelligence services to intimidate the press.The Committee to Protect Journalists' Attacks on the Press is adefinitive annual assessment of the state of press freedomsfeaturing analytical essays by CPJ experts with an overview ofmedia conditions and anti-press violations. Attacks on the Press isa platform for direct advocacy with governments and the diplomaticcommunity, and gives voice to journalists globally and a seat indiscussions at the United Nations, Organization of American States,European Union , and African Union to name a few. Compiled by the Committee to Protect Journalists, an independentnonprofit organization, Attacks on the Press is the world'smost comprehensive guide to international press freedom.
Category: Business & Economics