DIGITAL WARS

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Digital Wars

Author : Charles Arthur
ISBN : 9780749472047
Genre : Business & Economics
File Size : 50.67 MB
Format : PDF, ePub, Mobi
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The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.
Category: Business & Economics

Digital Wars

Author : Charles Arthur
ISBN : 9780749464141
Genre : Business & Economics
File Size : 89.62 MB
Format : PDF, Mobi
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- Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" - and what (real) objects lay inside it? - When did Microsoft have the chance to catch Google in making money from search - and who vetoed it? - Why did Google test 40 shades of blue on its users? - How long did outside developers wait before asking to write apps for Apple's iPhone after Steve Jobs announced it? - Who said that Microsoft should have its own music player - and why did it fail? The answers, and much more, can be found in this new book by Charles Arthur, technology editor of The Guardian newspaper of London. Digital Wars starts in 1998, when the internet and computing business was about to be upended - by an antitrust case, a tiny start-up and a former giant rebuilding itself. It looks at what are now the three best-known tech companies, and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. Microsoft was a giant - soon to become the highest-valued company in the world, while Apple was a minnow and Google just a startup. By February 10 2012, Apple was worth more ($462bn) than both Microsoft ($258bn) and Google ($198bn) combined. The chance had come from tumultuous battles between the three... To win their battles... Apple used design, the vertical model of controlling the hardware and software, and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to try to move into new markets - such as search and music; Google focused on being quick, efficient, and using the power of data analysis - not human "taste" - to make decisions and get ahead of would-be rivals. With exclusive information from interviews with people such as Don Norman, former VP of Apple Computer and Pieter Knook, former SVP of the Mobile Communications Business at Microsoft, and many more current and former staff of the three companies - including one person who has worked for all three - Arthur also addresses: - what the inventors of the hard drive used in the iPod thought it would really be used for - how Apple transformed the smartphone market - which of Android or Apple that forced Microsoft to abandon Windows Mobile - what happened to Microsoft's tablet plans - and much more.
Category: Business & Economics

Digital Wars

Author : Charles Arthur
ISBN : 0749472030
Genre : BUSINESS & ECONOMICS
File Size : 58.6 MB
Format : PDF, Mobi
Download : 205
Read : 211

The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing.This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.
Category: BUSINESS & ECONOMICS

Digital Music Wars

Author : Patrick Burkart
ISBN : 0742536696
Genre : Business & Economics
File Size : 47.89 MB
Format : PDF, Docs
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With the rising popularity of online music, the nature of the music industry is rapidly changing. Rather than buying albums, tapes, or CDs, music shoppers can purchase just one song at a time. It's akin to putting a coin into a diner jukebox except the jukebox is out in cyberspace. But has increasing copyright protection gone too far in keeping the music from the masses? The authors show how the online music industry will establish the model for digital distribution, cultural access, and consumer privacy. Digital Music Wars explores the far-reaching implications of downloading music in an in-depth and insightful way."
Category: Business & Economics

The Copyright Wars

Author : Peter Baldwin
ISBN : 9781400851911
Genre : History
File Size : 21.64 MB
Format : PDF
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Today's copyright wars can seem unprecedented. Sparked by the digital revolution that has made copyright—and its violation—a part of everyday life, fights over intellectual property have pitted creators, Hollywood, and governments against consumers, pirates, Silicon Valley, and open-access advocates. But while the digital generation can be forgiven for thinking the dispute between, for example, the publishing industry and Google is completely new, the copyright wars in fact stretch back three centuries—and their history is essential to understanding today’s battles. The Copyright Wars—the first major trans-Atlantic history of copyright from its origins to today—tells this important story. Peter Baldwin explains why the copyright wars have always been driven by a fundamental tension. Should copyright assure authors and rights holders lasting claims, much like conventional property rights, as in Continental Europe? Or should copyright be primarily concerned with giving consumers cheap and easy access to a shared culture, as in Britain and America? The Copyright Wars describes how the Continental approach triumphed, dramatically increasing the claims of rights holders. The book also tells the widely forgotten story of how America went from being a leading copyright opponent and pirate in the eighteenth and nineteenth centuries to become the world’s intellectual property policeman in the late twentieth. As it became a net cultural exporter and its content industries saw their advantage in the Continental ideology of strong authors’ rights, the United States reversed position on copyright, weakening its commitment to the ideal of universal enlightenment—a history that reveals that today’s open-access advocates are heirs of a venerable American tradition. Compelling and wide-ranging, The Copyright Wars is indispensable for understanding a crucial economic, cultural, and political conflict that has reignited in our own time.
Category: History

Digital Rebels

Author : Haroon Ullah
ISBN : 9780300207187
Genre : History
File Size : 71.54 MB
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A lively, up-to-date investigation of the expanding influence of social media in the Islamic world The role of social media in the events of the Arab Spring and its aftermath in the Muslim world has stimulated much debate, yet little in the way of useful insight. Now Haroon Ullah, a scholar and diplomat with deep knowledge of politics and societies in the Middle East, South Asia, and Southeast Asia, draws the first clear picture of the unprecedented impact of Twitter, Facebook, and other means of online communication on the recent revolutions that blazed across Muslim nations. The author carefully analyzes the growth of social media throughout the Muslim world, tracing how various organizations learned to employ such digital tools to grow networks, recruit volunteers, and disseminate messages. In Egypt, where young people rose against the regime; in Pakistan, where the youth fought against the intelligence and military establishments; and in Syria, where underground Islamists had to switch alliances, digital communications played key roles. Ullah demonstrates how social media have profoundly changed relationships between regimes and voters, though not always for the better. Looking forward he identifies trends across the Muslim world and the implications of these for regional and international politics.
Category: History

Bot Wars

Author : J.V. Kade
ISBN : 9781101592229
Genre : Juvenile Fiction
File Size : 69.32 MB
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Twelve-year-old Trout St. Kroix has been searching for his missing father for the last two years, after his dad disappeared while fighting in the Bot Wars. The Bot Wars began after robots became so advanced that they revolted and demanded more workers' rights, causing the government to declare all robots terrorists and ban them from the Districts. Trout never questioned anything the government told him--even when his own nanny bot was banished--until a vid he posts about his missing dad goes viral and new information pops up. At first Trout is wrenched his dad might be alive, but when his brother disappears, Trout learns nothing is what it seems . . . not even his own father. Percy Jackson meets Transformers in this heart-stopping, futuristic adventure that will make you question everything you know--and look at robots in a whole new light.
Category: Juvenile Fiction

Digital War Reporting

Author : Donald Matheson
ISBN : 9780745639505
Genre : Social Science
File Size : 24.78 MB
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Digital War Reporting examines war reporting in a digital age. It shows how new technologies open up innovative ways for journalists to convey the horrors of warfare while, at the same time, creating opportunities for propaganda, censorship and control. Topics discussed include: How is the role of the war reporter evolving as digital technologies become ever more prominent? What is the rhetoric of war in digital journalism? How does an emphasis on liveness, immediacy or realness shape public perceptions of the nature of warfare itself? Is technology widening the gap between 'us' and 'them', or are new kinds of empathy being established with distant others as time, space and place are effectively compressed? A key focus is journalists' use of digital imagery, real-time video and audio reports, multimedia databases – as well as satellites, broadband, podcasting, and mobile telephones – in the reporting of a range of wars, conflicts and crises. The examples analysed range from 24-hour television news coverage of the Persian Gulf War, the first 'internet war' in Kosovo, digital photography, from September 11 to Abu Ghraib, and bloggers in Iraq, including journalists, soldiers and ordinary citizens. Digital War Reporting is required reading for students, researchers and journalists.
Category: Social Science

Digital Wars Course Materials

Author : Curt Hessler
ISBN : OCLC:320042570
Genre :
File Size : 41.86 MB
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UCLA School of Law course materials containing photocopied articles for Law 578, taught Fall semester 2004.
Category:

Currency Wars

Author : James Rickards
ISBN : 9781591845560
Genre : Business & Economics
File Size : 55.26 MB
Format : PDF, Kindle
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Currency wars are one of the most destructive and feared outcomes in international economics. At best, they offer the sorry spectacle of countries stealing growth from their trading partners. At worst, they degenerate into sequential bouts of inflation, recession, retaliation and sometimes actual violence. Left unchecked the next currency war could lead to a crisis worse than the panic of 2008.The next crash is overdue. Recent headlines about the Eurozone crisis, the bailouts for Greece, riots caused by austerity measures as well as the debasement of the dollar.
Category: Business & Economics