DEFENDING THE BRAND AGGRESSIVE STRATEGIES FOR PROTECTING YOUR BRAND IN THE ONLINE ARENA

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Countering Brandjacking In The Digital Age

Author : Christopher Hofman
ISBN : 9781447155805
Genre : Law
File Size : 87.87 MB
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The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks. Brand owners need to be aware of the risks and of the need to develop strategies for identifying and managing them. This book details the process by which a brand owner can develop a brand risk management process to protect a brand’s reputation and value. Rather than prescribe a one-size-fits-all approach, the authors provide guidance on how a brand risk management process can be tailored to particular needs and circumstances. This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of the risks faced by a particular brand owner, the full context of those risks and also the brand owner’s capabilities for identifying and managing those risks. This book contains many real-world examples and interviews with a number of brand owning organisations ranging from small companies to large multinationals.
Category: Law

Informatics And Management Science Vi

Author : Wenjiang Du
ISBN : 9781447148050
Genre : Technology & Engineering
File Size : 66.3 MB
Format : PDF, Kindle
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The International Conference on Informatics and Management Science (IMS) 2012 will be held on November 16-19, 2012, in Chongqing, China, which is organized by Chongqing Normal University, Chongqing University, Shanghai Jiao Tong University, Nanyang Technological University, University of Michigan, Chongqing University of Arts and Sciences, and sponsored by National Natural Science Foundation of China (NSFC). The objective of IMS 2012 is to facilitate an exchange of information on best practices for the latest research advances in a range of areas. Informatics and Management Science contains over 600 contributions to suggest and inspire solutions and methods drawing from multiple disciplines including: · Computer Science · Communications and Electrical Engineering · Management Science · Service Science · Business Intelligence
Category: Technology & Engineering

Information And Automation

Author : Luo Qi
ISBN : 9783642198526
Genre : Computers
File Size : 64.72 MB
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This book constitutes the refereed proceedings of the International Symposium on Information and Automation, ISIA 2010, held in Guangzhou, China, in November 2010. The 110 revised full papers presented were carefully reviewed and selected from numerous submissions. The symposium provides a forum for researchers, educators, engineers, and government officials to present and discuss their latest research results and exchange views on the future research directions in the general areas of Information and Automation.
Category: Computers

The Complete Guide To Business Risk Management

Author : Kit Sadgrove
ISBN : 0566086611
Genre : Business & Economics
File Size : 40.58 MB
Format : PDF, ePub
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In this comprehensive volume Kit Sadgrove shows how you can identify - and control - the relevant threats and ensure that your company will survive. He begins by asking 'What is risk?' 'How do we assess it?' and 'How can it be managed?' He goes on to examine in detail the key danger areas including finance, product quality, health and safety, security and the environment. With case studies, self-assessment exercises and checklists, each chapter looks systematically at what is involved and enables you to draw up action plans that could, for example, provide a defence in law or reduce your insurance premium.
Category: Business & Economics

Lodging

Author :
ISBN : CORNELL:31924095690958
Genre : Hotel management
File Size : 54.70 MB
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Category: Hotel management

The Trade Mark Reporter

Author :
ISBN : STANFORD:36105063237304
Genre : Trademarks
File Size : 71.97 MB
Format : PDF, ePub, Docs
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Category: Trademarks

Library Journal

Author :
ISBN : UOM:39015082964969
Genre : Libraries
File Size : 82.48 MB
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Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
Category: Libraries

Virginia

Author :
ISBN : UVA:X030287544
Genre : Biography & Autobiography
File Size : 27.61 MB
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Category: Biography & Autobiography

The Talk Of The Party

Author : Sharon E. Jarvis
ISBN : STANFORD:36105114234953
Genre : Political Science
File Size : 48.11 MB
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The Talk of the Party listens to how the language of partisanship_including words like Democrat, Republican, party, liberal, conservative, and independent_has been used over the past fifty years and how it has created or limited political opportunities. Listening to the talk of the party can teach valuable lessons about campaigns, opportunities for public life, and the future of these American institutions.
Category: Political Science