DAS MEDIENSYSTEM DEUTSCHLANDS STRUKTUREN MARKTE REGULIERUNG STUDIENBUCHER ZUR KOMMUNIKATIONS UND MEDIENWISSENSCHAFT GERMAN EDITION

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Das Mediensystem Deutschlands

Author : Klaus Beck
ISBN : 9783658117795
Genre : Language Arts & Disciplines
File Size : 72.94 MB
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Diese Einführung bietet eine historisch fundierte (ab 1945) systematische Darstellung der Grundstrukturen des bundesdeutschen Mediensystems und seiner kommunikationspolitischen Genese, insbesondere der ökonomischen, rechtlichen und technischen Grundlagen und Funktionsweisen der Medien der öffentlichen Kommunikation Printmedien, Rundfunk, Film, Online-Medien) sowie der medien-übergreifenden Strukturen/ Rahmenbedingungen (Nachrichten-, PR- und Werbeagenturen) sowie TK-Dienstleister. Darüber hinaus werden komparatistische Bezüge zu den Mediensystemen Österreichs und der Schweiz sowie Basisinformationen zu diesen beiden Mediensystemen hergestellt.
Category: Language Arts & Disciplines

Public Relations And Communication Management In Europe

Author : Betteke van Ruler
ISBN : 9783110197198
Genre : Language Arts & Disciplines
File Size : 90.94 MB
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The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Category: Language Arts & Disciplines

Post Communism And The Media In Eastern Europe

Author : Patrick H. O'Neil
ISBN : 9781135218331
Genre : Political Science
File Size : 22.94 MB
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This investigation of the media in Poland, the Czech Republic, Slovakia, Hungary, Romania and Bulgaria, seeks to outline the legacies of communism confronting media reform, and how interaction between the media, state, society and market has led to the particular and unique dynamics in each case.
Category: Political Science

Mediatization

Author : Knut Lundby
ISBN : 1433105624
Genre : Social Science
File Size : 62.62 MB
Format : PDF, Kindle
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The media are ubiquitous and constantly changing, causing social and cultural shifts. This book examines how processes of mediatization affect almost all areas of contemporary social and cultural life, and takes the theoretical debate on mediatization in communication studies and media sociology to a critical edge.
Category: Social Science

Journalism And Media Convergence

Author : Heinz-Werner Nienstedt
ISBN : 9783110302899
Genre : Language Arts & Disciplines
File Size : 50.38 MB
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Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
Category: Language Arts & Disciplines

Mediatization Of Politics

Author : F. Esser
ISBN : 9781137275844
Genre : Political Science
File Size : 71.4 MB
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The first book-long analysis of the 'mediatization of politics', this volume aims to understand the transformations of the relationship between media and politics in recent decades, and explores how growing media autonomy, journalistic framing, media populism and new media technologies affect democratic processes.
Category: Political Science

Commercial Culture

Author : Leo Bogart
ISBN : 9781351527613
Genre : Social Science
File Size : 54.31 MB
Format : PDF
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American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. 'Commercial Culture' focuses not on the glories of the media, but on what is wrong with them and why, and how they may be made better. This powerful critique of American mass communication highlights four trends that sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Leo Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. Bogart concludes that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate. 'Commercial Culture' is a comprehensive analysis of the media as they evolve in a technological age. It will appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.
Category: Social Science

Audiencemaking

Author : James S. Ettema
ISBN : UOM:39015040648001
Genre : Business & Economics
File Size : 81.49 MB
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This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.
Category: Business & Economics

Advertising Promotion And New Media

Author : Marla R. Stafford
ISBN : 9781317477556
Genre : Business & Economics
File Size : 79.4 MB
Format : PDF, ePub
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Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
Category: Business & Economics