CREATIVE PERSONAL BRANDING THE STRATEGY TO ANSWER WHATS NEXT

Download Creative Personal Branding The Strategy To Answer Whats Next ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Click Download or Read Online button to CREATIVE PERSONAL BRANDING THE STRATEGY TO ANSWER WHATS NEXT book pdf for free now.

Creative Personal Branding

Author : Jurgen Salenbacher
ISBN : 9789063693602
Genre : Self-Help
File Size : 31.38 MB
Format : PDF, Docs
Download : 890
Read : 463

After eight years of work in creative personal branding, Jürgen Salenbacher has distilled his ideas and methods in a book. Salenbacher looks at the origins of today’s crisis and examines the work of leading theorists in business culture, before explaining how our success in exploring change depends on our ability to think creatively. Branding practices, he suggests, can help us, but we also need to cultivate creative thinking. Creative Personal Branding offers over 200 pages of insights, graphics and challenging assignments. The book is a unique resource for creative minds, entrepreneurs and teams, but may also be used by anyone facing major life decisions. * Use creative thinking to define your career * Self-help book for creative professionals and thinkers * Packed with insights and assignments
Category: Self-Help

Creative Personal Branding

Author : Jurgen Salenbacher
ISBN : 906369315X
Genre : Business & Economics
File Size : 88.51 MB
Format : PDF, Kindle
Download : 444
Read : 917

How to combine magic and logic, creativity and business?
Category: Business & Economics

Campaigns That Shook The World

Author : Danny Rogers
ISBN : 9780749475109
Genre : Business & Economics
File Size : 38.39 MB
Format : PDF
Download : 267
Read : 287

Over the past four decades, a series of PR campaigns have helped to shape popular culture and influence public opinion. Campaigns that Shook the World provides the inside story on the pivotal PR campaigns of the past four decades, following and celebrating the maturation and expansion of the PR industry towards today's practice. It examines ten of these campaigns in detail from the 1970s to the present day, explaining their strategy and tactics, looking at the imagery and icons they created and interviewing the powerful, flamboyant personalities who crafted and executed these seminal projects. Each chapter is built around extended case studies including Thatcherism (1979), New Labour, The Royal Family, The Rolling Stones (1981), David Beckham, London 2012, Product [RED], The Obama Campaign (2008) and Dove Real Beauty. Featuring campaigns by Saatchi & Saatchi, Bell Pottinger, Ogilvy, Freuds, Pitch and other well-known agencies, Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change, for the good, and at times for the less than good. It contains insights from Alastair Campbell, Lord Tim Bell, Alan Edwards, Paddy Harverson, Matthew Freud and many others.
Category: Business & Economics

Get Noticed Be Remembered

Author : Krista Clive-Smith
ISBN : 0973427426
Genre : Business & Economics
File Size : 87.19 MB
Format : PDF, ePub
Download : 612
Read : 367

Each of us is born with a talent, a calling -- something that makes us unique. This book will guide you on a step-by-step tour of the factors that define your individualism. Learn how to refine your own personal style while leveraging your natural talents and learned abilities into a powerful personal brand.
Category: Business & Economics

Personal Branding For Dummies

Author : Susan Chritton
ISBN : 9781118915561
Genre : Business & Economics
File Size : 42.64 MB
Format : PDF, Mobi
Download : 625
Read : 872

The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
Category: Business & Economics

Creative Strategy

Author : William Duggan
ISBN : 9780231160520
Genre : Business & Economics
File Size : 60.6 MB
Format : PDF, ePub, Mobi
Download : 435
Read : 458

"Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem"--P. [2] of jacket.
Category: Business & Economics

The Road To Recognition

Author : Seth Price
ISBN : 1940858364
Genre : Business & Economics
File Size : 75.63 MB
Format : PDF, Docs
Download : 557
Read : 595

Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn recognition as an expert in your field. There's no simple shortcut. But now there's a remarkably useful roadmap featuring: An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success. 26 practical lessons to help you whether you're an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist Insights from professionals who are reaping the rewards of recognition
Category: Business & Economics

Buy Now

Author : Rick Cesari
ISBN : 9781118007891
Genre : Business & Economics
File Size : 63.98 MB
Format : PDF, ePub, Mobi
Download : 131
Read : 528

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.
Category: Business & Economics

Emotional Branding

Author : Marc Gobe
ISBN : 9781581157376
Genre : Business & Economics
File Size : 43.36 MB
Format : PDF, Kindle
Download : 405
Read : 809

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Category: Business & Economics

Think Like A Futurist

Author : Cecily Sommers
ISBN : 9781118147825
Genre : Business & Economics
File Size : 65.47 MB
Format : PDF
Download : 714
Read : 226

Filled with an array of tools and models for a new world, this resource shows business leaders how to track changes, explore questions, and engage in a new way of thinking to plan ahead for social, economic, and environmental crises.
Category: Business & Economics