CREATIVE DIRECTION IN A DIGITAL WORLD

Download Creative Direction In A Digital World ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Click Download or Read Online button to CREATIVE DIRECTION IN A DIGITAL WORLD book pdf for free now.

Creative Direction In A Digital World

Author : Adam Harrell
ISBN : 9781351380218
Genre : Business & Economics
File Size : 58.16 MB
Format : PDF, Docs
Download : 607
Read : 975

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish. Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies. Develop the skills needed to communicate your ideas to a skeptical client. Learn how to more effectively manage your creative team. And most importantly craft digital experiences that get results.
Category: Business & Economics

Creative Disruption

Author : Simon Waldman
ISBN : 9780273760047
Genre : Business & Economics
File Size : 31.87 MB
Format : PDF
Download : 751
Read : 1255

There’s been a change in the rules. Digital technologies are having a profound effect on business and industry. They’ve ripped up traditional business models and have created both opportunities and challenges for businesses in the 21st century. What are you going to do? How will you ensure your business not only survives, but thrives on the digital revolution? In Creative Disruption, Simon Waldman shows you how new businesses and new entrepreneurs have emerged, and how they’ve capitalised on the new physics of business. Looking at businesses that have faced these challenges, such as Encyclopaedia Britannica, Kodak, IBM, HMV and the turn around of Apple, he explains why you need to have a strategy and how to make sure you have a sustained process of re-invention. This change isn’t going to be quick and it isn’t going to be easy. But if you want your company to survive, you have no alternative. What is creative disruption? What does it mean for the business world? How is the digital world going to change what you do? In this accessible and highly engaging book, Simon Waldman gives you the stories of what’s worked, and tells the tales of those things that failed. Explaining why this big problem needs big solutions, he’ll show you what your company needs to do, to survive: Transform your core business Find big adjacencies Innovate at the edges Defining the problem is helpful, but, solving it is what counts. Creative Disruption will help you do just that.
Category: Business & Economics

Integrated Marketing Communication

Author : Jerome M. Juska
ISBN : 9781315526799
Genre : Business & Economics
File Size : 41.10 MB
Format : PDF, Mobi
Download : 102
Read : 755

This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
Category: Business & Economics

Designing For The Digital Age

Author : Kim Goodwin
ISBN : 9781118079881
Genre : Computers
File Size : 70.58 MB
Format : PDF, ePub
Download : 444
Read : 965

Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.
Category: Computers

Digital World

Author : Gillian Youngs
ISBN : 9781135021993
Genre : Political Science
File Size : 26.39 MB
Format : PDF, ePub, Mobi
Download : 752
Read : 625

The Internet and digital technologies have changed the world we live in and the ways we engage with one another and work and play. This is the starting point for this collection which takes analysis of the digital world to the next level exploring the frontiers of digital and creative transformations and mapping their future directions. It brings together a distinctive collection of leading academics, social innovators, activists, policy specialists and digital and creative practitioners to discuss and address the challenges and opportunities in the contemporary digital and creative economy. Contributions explain the workings of the digital world through three main themes: connectivity, creativity and rights. They combine theoretical and conceptual discussions with real world examples of new technologies and technological and creative processes and their impacts. Discussions range across political, economic and cultural areas and assess national contexts including the UK and China. Areas covered include digital identity and empowerment, the Internet and the ‘Fifth Estate’, social media and the Arab Spring, digital storytelling, transmedia and audience, economic and social innovation, digital inclusion, community and online curation, cyberqueer activism. The volume developed out of a UK Economic and Social Research Council funded research seminar series.
Category: Political Science

Composition In The Digital World

Author : Robert Raines
ISBN : 9780199357031
Genre : Music
File Size : 83.89 MB
Format : PDF, ePub, Docs
Download : 755
Read : 423

American composers are at the forefront of a renaissance in concert music, in the process expanding the very definition of the category. The impact of digital technology on the creative process and the unprecedented diversity of contemporary composers are arguably among the catalysts driving the rebirth. In this series of personal interviews with some of the most prominent composers of art music currently working on the American music scene, composer and educator Robert Raines leads the intimate conversations through subjects ranging from the source of inspiration to work habits, the realities of the business of music, and the impact of technology on music and life in the 21st century. The musicians who participated in these conversations are as different from one another as might be imagined, both in styles of music and approaches to life and art, resulting in a series of stories that offer a kaleidoscopic view of the many paths to creativity, yet a common thread that runs through the interviews is the passionate artistic drive that is shared by all. The inspirational stories of struggles and successes, told in the artists' own words and distinctively framed by their individual personalities - humorous, curmudgeonly, serious, serene, and playful by turns - is a delightful and thought-provoking journey full of personal insights, advice, and sharp observations on composing music in a changing, technology-driven world. A loving homage to the artistic spirit, this book is a must-read for students of composition, professors and scholars of music, composers and aspiring composers, and anyone interested in the subjective process of writing music. This rich and entertaining collection provides a unique glimpse into the workings of the creative spirit in the digital age." -- Publisher's description.
Category: Music

Dust Or Magic Creative Work In The Digital Age

Author : Bob Hughes
ISBN : 9780954723958
Genre : Computers
File Size : 33.45 MB
Format : PDF, ePub, Docs
Download : 546
Read : 218

A book for the interface workers. Dust or Magic was primarily written for the young, talented people whose creative instincts are kindled by computers and live to create 'good stuff', but who are systematically betrayed by the managerial types in suits who hire them, set them absurd tasks, and sack them when their half-baked schemes go belly-up. It is also for people who simply want to know how human creativity fares in the digital age. Originally published by Addison-Wesley (under the title 'Dust or Magic, Secrets of successful multimedia design') this book is, in part, a 'secret history' of computers: a history told from the vantage point of the people who did the work. We have insiders' accounts of a range of influential products and projects, many of which were in danger of being forgotten. The scene is illuminated by recent insights into creativity and well-being from the fields of psychology and neuroscience, as well as tried-and-tested, practical strategies for workplace survival from other industries. The author, Bob Hughes, has been a 'creative' for most of his working life: first a calligrapher, then an advertising artist and copywriter before discovering computers in the mid-1980s. He now teaches at Oxford Brookes University on the MA in Interactive Media Publishing, and researches and writes about the wider impact of electronics and computers in workplaces world-wide. He also campaigns on behalf of migrants, refugees and all precarious workers. "What you are doing is stripping away the corporate bullshit from this 'revolution' - its ours not theirs. Reclaim the pixels " - Chris McEvoy (Creator of 'Usability Must Die' www.usabilitymustdie.com). "There are many books explaining why software projects go sour; this one breaks the mold by showing how they come good." - Malcolm Cook (Senior Lecturer in Human Factors, University of Abertay) "It was incredibly engrossing. I expected to skim through it, and found myself reading it avidly, putting aside all the other work I should have been doing... It rang so true about so many things about the process of creating the virtual world we spend so much time in that I'm dying to share it with others who also create for it, or want to." - Aleen Stein (co-founder of the Voyager Company and CEO of Organa inc. www.organa.com). More information on www.idhub.com/magic
Category: Computers

Running A Creative Company In The Digital Age

Author : Lucy Baxter
ISBN : 9781843449270
Genre : Business & Economics
File Size : 83.8 MB
Format : PDF, ePub, Docs
Download : 169
Read : 1149

In the modern media industry digital content production is cheaper, more democratic, and accessible, and it's becoming easier to do things your own way. So what if you want to set up on your own? This book will guide you through the joys and pitfalls of running your own creative company in today's diverse media climate. This is a nuts and bolts guide to company set up, structure, management and content production for digital platforms, TV, festivals, charities, education, brands and businesses. Full of tips for creating innovative business models and platforms, handling tricky people and situations, funding and networking, these pages are your touchstone for making that bold first move into founder/managing director status. Featuring interviews with industry experts including digital agency and production company CEOs, creative entrepreneurs, crowd funding platforms, investors, film makers, media lawyers and accountants.
Category: Business & Economics

Digital Design In Action

Author : Chris Jackson
ISBN : 9781317560326
Genre : Computers
File Size : 71.71 MB
Format : PDF, ePub, Docs
Download : 968
Read : 1108

Digital design is not only about creating visually appealing products and promotions; it needs to possess a practical aspect in addition to being aesthetically appealing. Digital Design in Action explores these pragmatic applications and the creative design aspects for various mediums, including the web, apps, ePub, visual presentations, and PDF. Using the latest digital publishing tools and a project-based pedagogy, this book includes projects ranging from real-world to experimental. Each chapter contains the perfect balance of vibrant figures, techniques and applications to help guide the reader into harnessing their inner potential.
Category: Computers

The Fuzzy And The Techie

Author : Scott Hartley
ISBN : 9780544944374
Genre : Business & Economics
File Size : 20.24 MB
Format : PDF, Mobi
Download : 456
Read : 470

“Scott Hartley artfully explains why it is time for us to get over the false division between the human and the technical.” —Tim Brown, CEO of IDEO and author of Change by Design Scott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in humanities or social sciences, you were a fuzzy. If you majored in computer or hard sciences, you were a techie. While Silicon Valley is generally considered a techie stronghold, the founders of companies like Airbnb, Pinterest, Slack, LinkedIn, PayPal, Stitch Fix, Reddit, and others are all fuzzies—in other words, people with backgrounds in the liberal arts. In this brilliantly counterintuitive book, Hartley shatters assumptions about business and education today: learning to code is not enough. The soft skills—curiosity, communication, and collaboration, along with an understanding of psychology and society’s gravest problems—are central to why technology has value. Fuzzies are the instrumental stewards of robots, artificial intelligence, and machine learning. They offer a human touch that is of equal—if not greater—importance in our technology-led world than what most techies can provide. For anyone doubting whether a well-rounded liberal arts education is practical in today’s world, Hartley’s work will come as an inspiring revelation. Finalist for the 2016 Financial Times/McKinsey Bracken Bower Prize A Financial Times Business Book of the Month
Category: Business & Economics