CREATIVE DIRECTION IN A DIGITAL WORLD

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Creative Direction In A Digital World

Author : Adam Harrell
ISBN : 9781351380218
Genre : Business & Economics
File Size : 84.54 MB
Format : PDF, ePub, Docs
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Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish. Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies. Develop the skills needed to communicate your ideas to a skeptical client. Learn how to more effectively manage your creative team. And most importantly craft digital experiences that get results.
Category: Business & Economics

Creative Disruption

Author : Simon Waldman
ISBN : 9780273760047
Genre : Business & Economics
File Size : 66.73 MB
Format : PDF, Kindle
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There’s been a change in the rules. Digital technologies are having a profound effect on business and industry. They’ve ripped up traditional business models and have created both opportunities and challenges for businesses in the 21st century. What are you going to do? How will you ensure your business not only survives, but thrives on the digital revolution? In Creative Disruption, Simon Waldman shows you how new businesses and new entrepreneurs have emerged, and how they’ve capitalised on the new physics of business. Looking at businesses that have faced these challenges, such as Encyclopaedia Britannica, Kodak, IBM, HMV and the turn around of Apple, he explains why you need to have a strategy and how to make sure you have a sustained process of re-invention. This change isn’t going to be quick and it isn’t going to be easy. But if you want your company to survive, you have no alternative. What is creative disruption? What does it mean for the business world? How is the digital world going to change what you do? In this accessible and highly engaging book, Simon Waldman gives you the stories of what’s worked, and tells the tales of those things that failed. Explaining why this big problem needs big solutions, he’ll show you what your company needs to do, to survive: Transform your core business Find big adjacencies Innovate at the edges Defining the problem is helpful, but, solving it is what counts. Creative Disruption will help you do just that.
Category: Business & Economics

Running A Creative Company In The Digital Age

Author : Lucy Baxter
ISBN : 9781843449270
Genre : Business & Economics
File Size : 20.42 MB
Format : PDF, ePub, Mobi
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In the modern media industry digital content production is cheaper, more democratic, and accessible, and it's becoming easier to do things your own way. So what if you want to set up on your own? This book will guide you through the joys and pitfalls of running your own creative company in today's diverse media climate. This is a nuts and bolts guide to company set up, structure, management and content production for digital platforms, TV, festivals, charities, education, brands and businesses. Full of tips for creating innovative business models and platforms, handling tricky people and situations, funding and networking, these pages are your touchstone for making that bold first move into founder/managing director status. Featuring interviews with industry experts including digital agency and production company CEOs, creative entrepreneurs, crowd funding platforms, investors, film makers, media lawyers and accountants.
Category: Business & Economics

Art Direction Explained At Last

Author : Steven Heller
ISBN : 1856696243
Genre : Design
File Size : 40.97 MB
Format : PDF, ePub, Docs
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This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.
Category: Design

Launch It

Author : Shane Seminole Mielke
ISBN : 1541302486
Genre :
File Size : 49.73 MB
Format : PDF, ePub
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For over 15 years I have talked with fellow designers, developers and digital creatives who were asking for advice on how to launch their careers. As a Creative Director, I love mentoring people on topics like work ethic, finding inspiration, creative process, skill acquisition, how to get a job, handling clients, agency life, freelance, self-promotion and work life balance. I scoured through years of old emails, interviews, presentations and conversations for any advice that I had given others. Some of those findings are loosely organized into this book. My hope is that something within these pages helps motivate, direct, focus or prepare you in some way to launch your career and set you on a pathway towards achieving your dreams. It's your life & career. Launch It.
Category:

Integrated Marketing Communication

Author : Jerome M. Juska
ISBN : 9781315526799
Genre : Business & Economics
File Size : 44.82 MB
Format : PDF, ePub
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This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
Category: Business & Economics

Digital World

Author : Gillian Youngs
ISBN : 9781135021993
Genre : Political Science
File Size : 66.94 MB
Format : PDF, ePub
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The Internet and digital technologies have changed the world we live in and the ways we engage with one another and work and play. This is the starting point for this collection which takes analysis of the digital world to the next level exploring the frontiers of digital and creative transformations and mapping their future directions. It brings together a distinctive collection of leading academics, social innovators, activists, policy specialists and digital and creative practitioners to discuss and address the challenges and opportunities in the contemporary digital and creative economy. Contributions explain the workings of the digital world through three main themes: connectivity, creativity and rights. They combine theoretical and conceptual discussions with real world examples of new technologies and technological and creative processes and their impacts. Discussions range across political, economic and cultural areas and assess national contexts including the UK and China. Areas covered include digital identity and empowerment, the Internet and the ‘Fifth Estate’, social media and the Arab Spring, digital storytelling, transmedia and audience, economic and social innovation, digital inclusion, community and online curation, cyberqueer activism. The volume developed out of a UK Economic and Social Research Council funded research seminar series.
Category: Political Science

Breakthrough Leadership In The Digital Age

Author : Frederick M. Hess
ISBN : 9781483332444
Genre : Education
File Size : 70.73 MB
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Reboot student learning the right way! Today’s most successful school leaders are truly “learning engineers”: creative thinkers who redefine their problems and design new ways to better serve kids’ success. Technology has a critical role, but it’s the creative reinvention of schools, systems, and classrooms that has to come first. In this powerful book, best-selling author and education policy expert Rick Hess and chief learning officer Bror Saxberg show you how to become your school's learning engineer. Using cutting-edge research about learning science as a framework, you’ll: Identify specific learning problems that need solving Devise smarter ways to address them Implement technology-enabled, not technology-driven, solutions
Category: Education

Paid Attention

Author : Faris Yakob
ISBN : 9780749473617
Genre : Business & Economics
File Size : 72.45 MB
Format : PDF, ePub, Docs
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As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace.
Category: Business & Economics

Agency

Author : R. Webb
ISBN : 9781137501226
Genre : Business & Economics
File Size : 26.40 MB
Format : PDF, Kindle
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This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
Category: Business & Economics