CREATIVE DIRECTION IN A DIGITAL WORLD

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Creative Direction In A Digital World

Author : Adam Harrell
ISBN : 9781351380218
Genre : Business & Economics
File Size : 63.13 MB
Format : PDF, Docs
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Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish. Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies. Develop the skills needed to communicate your ideas to a skeptical client. Learn how to more effectively manage your creative team. And most importantly craft digital experiences that get results.
Category: Business & Economics

How To Be A Record Producer In The Digital Era

Author : Megan Perry
ISBN : 9780307875259
Genre : Music
File Size : 69.57 MB
Format : PDF, ePub
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The insider’s guide to becoming an insider. Want to become a record producer? Get this book. It’s the authoritative, up-to-the-minute guide to getting what it takes to become a success in today’s exciting, hyper-competitive music business. For musicians interested in hands-on record production, for aspiring pros, for anyone with an interest in the business aspects of producing, author Megan Perry has the full inside story. With full information on developing skills, building a clientele, and managing a business, plus interviews from industry insiders and tips on negotiating with record labels, artists’ managers, and artists themselves, How to Be a Record Producer in the Digital Era is the go-to guide for any aspiring music pro. From the Trade Paperback edition.
Category: Music

Key Issues In Creative Writing

Author : Dianne Donnelly
ISBN : 9781847698490
Genre : Language Arts & Disciplines
File Size : 77.34 MB
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Key Issues in Creative Writing explores a range of important issues that inform the practice and understanding of creative writing. The collection considers creative writing learning and teaching as well as creative writing research. Contributors target debates that arise because of the nature of creative writing. These experts – from the UK, USA and Australia – specifically examine creative writing as a subject in universities and colleges and discuss both the creative knowledge and the critical understanding informing the subject and its future. Finally, this volume suggests ways in which addressing current issues will produce significant disciplinary knowledge that will contribute to the success of creative writing in current and future academic environments.
Category: Language Arts & Disciplines

Graphic Design Referenced

Author : Bryony Gomez-Palacio
ISBN : 9781592534470
Genre : Design
File Size : 59.79 MB
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A comprehensive guide to graphic design and print.
Category: Design

The World Of The Book

Author : Des Cowley
ISBN : 9780522853780
Genre : Antiques & Collectibles
File Size : 37.8 MB
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Celebration of the book drawing on the collections of the State Library of Victoria.
Category: Antiques & Collectibles

Identity Community And Learning Lives In The Digital Age

Author : Ola Erstad
ISBN : 9781107005914
Genre : Business & Economics
File Size : 26.97 MB
Format : PDF
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Analyzes recent research on education, identity and community, exploring the ways in which learning can be characterized across 'whole-life' experiences.
Category: Business & Economics

Composition In The Digital World

Author : Robert Raines
ISBN : 9780199357055
Genre : Music
File Size : 39.42 MB
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American composers are at the forefront of a renaissance in concert music, in the process expanding the very definition of the category. The impact of digital technology on the creative process and the unprecedented diversity of contemporary composers are arguably among the catalysts driving the rebirth. In this series of personal interviews with some of the most prominent composers of art music currently working on the American music scene, composer and educator Robert Raines leads the intimate conversations through subjects ranging from the source of inspiration to work habits, the realities of the business of music, and the impact of technology on music and life in the 21st century. The musicians who participated in these conversations are as different from one another as might be imagined, both in styles of music and approaches to life and art, resulting in a series of stories that offer a kaleidoscopic view of the many paths to creativity, yet a common thread that runs through the interviews is the passionate artistic drive that is shared by all. The inspirational stories of struggles and successes, told in the artists' own words and distinctively framed by their individual personalities - humorous, curmudgeonly, serious, serene, and playful by turns - is a delightful and thought-provoking journey full of personal insights, advice, and sharp observations on composing music in a changing, technology-driven world. A loving homage to the artistic spirit, this book is a must-read for students of composition, professors and scholars of music, composers and aspiring composers, and anyone interested in the subjective process of writing music. This rich and entertaining collection provides a unique glimpse into the workings of the creative spirit in the digital age.
Category: Music

Creative 4cast

Author : Emanuele Nenna
ISBN : 9781907794278
Genre : Business & Economics
File Size : 21.13 MB
Format : PDF, ePub, Mobi
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Advertising has always had a clear objective—to promote the sales of a product. The success of an advertising campaign is determined by the success of the client’s business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients. This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve, and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.
Category: Business & Economics

Basics Advertising 02 Art Direction

Author : Nik Mahon
ISBN : 9782940411214
Genre : Business & Economics
File Size : 64.6 MB
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Basics Advertising 02: Art Direction provides an essential introduction to the process of art directing creative advertising concepts.
Category: Business & Economics