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Click

Author : Ori Brafman
ISBN : 9780385529068
Genre : Business & Economics
File Size : 62.26 MB
Format : PDF
Download : 280
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Draws on psychological and sociological sources to explore the seemingly magical experiences of engagement that can occur when people connect with one another, sharing stories about individuals who have had life-changing moments of positive shared focus.
Category: Business & Economics

Click

Author : Bill Tancer
ISBN : 9781401395339
Genre : Business & Economics
File Size : 63.73 MB
Format : PDF
Download : 495
Read : 264

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are. As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.
Category: Business & Economics

One Click

Author : Richard L. Brandt
ISBN : 9781101516232
Genre : Business & Economics
File Size : 31.76 MB
Format : PDF
Download : 568
Read : 560

Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
Category: Business & Economics

Get Rich Click

Author : Marc Ostrofsky
ISBN : 9781451668391
Genre : Business & Economics
File Size : 70.12 MB
Format : PDF, ePub, Mobi
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Read : 763

A mainstream release of a previously self-published best-seller, written by a successful internet traffic developer best known for his record-breaking sale of the Business.com domain name, shares a wealth of insights, tips and strategies for using online resources to build wealth rapidly.
Category: Business & Economics

To Save Everything Click Here

Author : Evgeny Morozov
ISBN : 9781610391399
Genre : Computers
File Size : 43.7 MB
Format : PDF, Mobi
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Read : 891

In the very near future, “smart” technologies and “big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency? What if some such problems are simply vices in disguise? What if some friction in communication is productive and some hypocrisy in politics necessary? The temptation of the digital age is to fix everything—from crime to corruption to pollution to obesity—by digitally quantifying, tracking, or gamifying behavior. But when we change the motivations for our moral, ethical, and civic behavior we may also change the very nature of that behavior. Technology, Evgeny Morozov proposes, can be a force for improvement—but only if we keep solutionism in check and learn to appreciate the imperfections of liberal democracy. Some of those imperfections are not accidental but by design. Arguing that we badly need a new, post-Internet way to debate the moral consequences of digital technologies, To Save Everything, Click Here warns against a world of seamless efficiency, where everyone is forced to wear Silicon Valley's digital straitjacket.
Category: Computers

Neuro Web Design

Author : Susan Weinschenk
ISBN : 0321648765
Genre : Computers
File Size : 78.50 MB
Format : PDF, Mobi
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Read : 774

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” – Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
Category: Computers

How To Click With People

Author : Rick Kirschner
ISBN : 9781401303839
Genre : Business & Economics
File Size : 54.51 MB
Format : PDF, Kindle
Download : 247
Read : 662

The Secret to Building Better Relationships in Business and in Life With some people, you just click. The connection is quick and easy. Communication flows. You can tell them anything and they know just what you mean. When you connect in this way, you feel understood and accepted for who you really are. You "get" these people and they get you. We think of this connection as an instantaneous thing, something that either happens or doesn't. Not so, says author Dr. Rick Kirschner. This connection isn't a magical phenomenon; it's a communication skill that can be learned with specific steps and techniques. Based on the author's three decades of experience as an interpersonal communication expert, How to Click with People will show you how to: -Recognize and respond effectively to the four basic communication styles everyone uses -Speak the same language as the person you're talking to, whether emotional or intellectual -Connect in a digital age ruled by e-mail and social media -Master the 7 Signals that will make you-and your ideas-click with others -Troubleshoot the nine obstacles that could be in your way and learn how to avoid or overcome them In the end, Kirschner argues that these skills are crucial because success has less to do with professional knowledge than with "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." In this How to Win Friends and Influence People for the twenty-first century, he gives readers the advice and insights they need to strengthen their relationships and take charge of their future.
Category: Business & Economics

The Click Moment

Author : Frans Johansson
ISBN : 9781101601402
Genre : Business & Economics
File Size : 34.88 MB
Format : PDF, ePub, Mobi
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In the story of every great company and career, there is one defining moment when luck and skill collide. This book is about making that moment happen. According to Frans Johansson’s research, successful people and organizations show a common theme. A lucky moment occurs and they take advantage of it to change their fate. Consider how Diane von Furstenberg saw Julie Nixon Eisenhower on TV wearing a matching skirt and top, and created the timeless, elegant wrap-dress. That was a “click moment” of unexpected opportunity. Johansson uses stories from throughout history to illustrate the specific actions we can take to create more click moments, place lots of high-potential bets, open ourselves up to chance encounters, and harness the complex forces of success that follow.
Category: Business & Economics

Click Here To Kill Everybody Security And Survival In A Hyper Connected World

Author : Bruce Schneier
ISBN : 9780393608892
Genre : Computers
File Size : 72.86 MB
Format : PDF
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Read : 284

A world of "smart" devices means the Internet can kill people. We need to act. Now. Everything is a computer. Ovens are computers that make things hot; refrigerators are computers that keep things cold. These computers—from home thermostats to chemical plants—are all online. The Internet, once a virtual abstraction, can now sense and touch the physical world. As we open our lives to this future, often called the Internet of Things, we are beginning to see its enormous potential in ideas like driverless cars, smart cities, and personal agents equipped with their own behavioral algorithms. But every knife cuts two ways. All computers can be hacked. And Internet-connected computers are the most vulnerable. Forget data theft: cutting-edge digital attackers can now crash your car, your pacemaker, and the nation’s power grid. In Click Here to Kill Everybody, renowned expert and best-selling author Bruce Schneier examines the hidden risks of this new reality. After exploring the full implications of a world populated by hyperconnected devices, Schneier reveals the hidden web of technical, political, and market forces that underpin the pervasive insecurities of today. He then offers common-sense choices for companies, governments, and individuals that can allow us to enjoy the benefits of this omnipotent age without falling prey to its vulnerabilities. From principles for a more resilient Internet of Things, to a recipe for sane government regulation and oversight, to a better way to understand a truly new environment, Schneier’s vision is required reading for anyone invested in human flourishing.
Category: Computers

Click Ten Truths For Building Extraordinary Relationships

Author : George C. Fraser
ISBN : 0071594809
Genre : Business & Economics
File Size : 88.80 MB
Format : PDF, Docs
Download : 213
Read : 327

Does the thought of networking make you cringe? In this book you will find ten simple principles that will dispel your dread of networking forever and reveal a proven path to success and happiness. Imagine mastering the skills to create an extraordinary marriage, lifelong friendships, or powerful and enriching business relationships. That is what awaits you in Click: the tools to tap into the richest resource on the planet--other people--no matter how hard it's been for you to do so in the past. In Click you will discover the Ten Truths for connecting with people: Tailor your relationships--to consciously create the perfect fit Be authentic--attract what you love and what loves you Trust first--release your real power Communicate with your heart--a new source of intelligence Love, give, serve, add value--then watch what comes back Bless them and release them--learn the lessons and move on Be open to everything--you can remake your life Make peace, not war, with words--create belief and confidence It takes teamwork to make the dream work--seek caring, creative allies Nurture your relationships--they are the core of your success A new world opens with networking. But George Fraser doesn't stop there. He shows you how to go from networking to connecting--when you experience that heartfelt feeling of trust and exciting burst of energy with someone. And then when you each willingly add special value to each other and achieve more together than either of you could achieve alone, that's when you're clicking.
Category: Business & Economics