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Click

Author : Ori Brafman
ISBN : 9780385529068
Genre : Business & Economics
File Size : 71.21 MB
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Draws on psychological and sociological sources to explore the seemingly magical experiences of engagement that can occur when people connect with one another, sharing stories about individuals who have had life-changing moments of positive shared focus.
Category: Business & Economics

One Click

Author : Richard L. Brandt
ISBN : 9781101516232
Genre : Business & Economics
File Size : 42.47 MB
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Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
Category: Business & Economics

To Save Everything Click Here

Author : Evgeny Morozov
ISBN : 9781610391399
Genre : Computers
File Size : 58.29 MB
Format : PDF, ePub
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In the very near future, “smart” technologies and “big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency? What if some such problems are simply vices in disguise? What if some friction in communication is productive and some hypocrisy in politics necessary? The temptation of the digital age is to fix everything—from crime to corruption to pollution to obesity—by digitally quantifying, tracking, or gamifying behavior. But when we change the motivations for our moral, ethical, and civic behavior we may also change the very nature of that behavior. Technology, Evgeny Morozov proposes, can be a force for improvement—but only if we keep solutionism in check and learn to appreciate the imperfections of liberal democracy. Some of those imperfections are not accidental but by design. Arguing that we badly need a new, post-Internet way to debate the moral consequences of digital technologies, To Save Everything, Click Here warns against a world of seamless efficiency, where everyone is forced to wear Silicon Valley's digital straitjacket.
Category: Computers

Get Rich Click

Author : Marc Ostrofsky
ISBN : 9781451668025
Genre : Business & Economics
File Size : 42.49 MB
Format : PDF, ePub
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The New York Times bestselling book that presents all of the insights, tips, and strategies needed to make money—and lots of it—online. If you think you’ve missed the window of opportunity in the digital world, successful Internet entrepreneur Marc Ostrofsky says otherwise. Using real-life examples from people of all ages and walks of life who have made their fortunes online, this engaging guide gives you step-by-step instructions for achieving financial success. You’ll learn hundreds of ways to make money online with sites like Facebook, Twitter, and LinkedIn as well as ways to profit from domain names and digitally based products. Now is the time to change your ideas about making money, accumulating wealth, and taking control of your financial future. Let Marc Ostrofsky show you the way in Get Rich Click!
Category: Business & Economics

The Click Moment

Author : Frans Johansson
ISBN : 9781101601402
Genre : Business & Economics
File Size : 21.1 MB
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In the story of every great company and career, there is one defining moment when luck and skill collide. This book is about making that moment happen. According to Frans Johansson’s research, successful people and organizations show a common theme. A lucky moment occurs and they take advantage of it to change their fate. Consider how Diane von Furstenberg saw Julie Nixon Eisenhower on TV wearing a matching skirt and top, and created the timeless, elegant wrap-dress. That was a “click moment” of unexpected opportunity. Johansson uses stories from throughout history to illustrate the specific actions we can take to create more click moments, place lots of high-potential bets, open ourselves up to chance encounters, and harness the complex forces of success that follow.
Category: Business & Economics

Click

Author : Barbara Mitchell
ISBN : 9780822589075
Genre : Juvenile Nonfiction
File Size : 32.74 MB
Format : PDF
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When George Eastman decided to make photography his hobby, "simple" was hardly the word to describe the pastime. He had to lug 50 pounds of camera equipment around with him, including the fragile glass plates that would become pictures. But resourceful George wasn't one to put up with such inconvenience for long. Click! is the story of how George Eastman developed a camera simple enough for anyone to use—the Kodak, predecessor of today's pocket instamatics—and forever revolutionized photography.
Category: Juvenile Nonfiction

Neuro Web Design

Author : Susan Weinschenk
ISBN : 0321648765
Genre : Computers
File Size : 49.27 MB
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“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” – Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
Category: Computers

Click

Author : Annabel Monaghan
ISBN : 9781416957904
Genre : Juvenile Nonfiction
File Size : 33.84 MB
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Inspired by "The Secret, Click!" is designed to teach teens that they have the power to change their lives and manifest what they want, whether its an A in chemistry or a date to the prom.
Category: Juvenile Nonfiction

Click

Author : Linda Sue Park
ISBN : 9780439411394
Genre : Juvenile Fiction
File Size : 37.78 MB
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Stories within a story, written as separate chapters by ten juvenile authors including Linda Sue Park, Eoin Colfer, and Tim Wynne-Jones, reveal the adventurous life and legacy of George "Gee" Keane, a photojournalist and world traveler.
Category: Juvenile Fiction

Click

Author : Frank W. Dormer
ISBN : 9780698405233
Genre : Juvenile Fiction
File Size : 88.59 MB
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Things are not at all what they seem in this picture book mystery filled with rhyming wordplay. "It's a perfect day to catch a cat," muses a dog. But to his annoyance, all he seems to find are things that rhyme with cat. Rat. Bat. Gnat. Why can't he catch a cat?! In a fascinating and delightful twist, we 'click!’ to see the reason: the cat has been telling the story all along!
Category: Juvenile Fiction