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Claim Intent And Persuasion

Author : Carmelo Mazza
ISBN : 9781461550617
Genre : Language Arts & Disciplines
File Size : 46.25 MB
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One of the most notorious differences between the academic production on management carried out in Europe, compared to that in the United States, is the attention that European scholars give to the managerial discourse and rhetorics, especially in their textual or written embodiments. In fact, it is one of the few topics where the usual dominance of American scholarship (Engwall, 1998) does not hold. Discourses in management address basically two issues, most often of analytical intertwined in practice, differentiated here only because requirements. One, is the legitimization, both ideological and political, of management, basically geared at the justification of the differentials of power present in the coordination of collective action aimed at the consecution of economic objectives. As Bendix points out in Work and Authority in Industry, the most pressing challenge for this ideological work stems from the fact that in capitalism the logic of efficiency is hegemonic, and this is not easily conducive to the justification of status differentials. This is why managerial discourses are never open, straightforward, and why they are, in sum, clearly ideological.
Category: Language Arts & Disciplines

Corporate Discourse

Author : Ruth Breeze
ISBN : 9781441127181
Genre : Language Arts & Disciplines
File Size : 84.11 MB
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Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.
Category: Language Arts & Disciplines

Organizational Discourse

Author : Renata Fox
ISBN : 1567206050
Genre : Business & Economics
File Size : 51.78 MB
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Merges management theory with linguistics to redefine the current understanding of organizational discourse.
Category: Business & Economics

The Aesthetic Turn In Management

Author : Stella Minahan
ISBN : 9781351147941
Genre : Business & Economics
File Size : 44.48 MB
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Organization students and scholars are able to trace the rise of aesthetics in management studies through the papers presented in this volume. The papers are arranged for individual review or thematic explorations of aesthetic thinking; including review papers and articles that focus on fashion, narrative, theatre, music and craft. This volume is a major contribution for those seeking alternatives to rational and positivist perspectives on management and who are willing to explore those alternatives beyond the usual disciplinary bases.
Category: Business & Economics


Author :
ISBN : STANFORD:36105111050469
Genre : American literature
File Size : 78.26 MB
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Category: American literature

Books In Print

Author :
ISBN : UOM:39015049090825
Genre : American literature
File Size : 79.24 MB
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Books in print is the major source of information on books currently published and in print in the United States. The database provides the record of forthcoming books, books in-print, and books out-of-print.
Category: American literature

Die Psychologie Des Berzeugens

Author : Robert B. Cialdini
ISBN : 345684834X
Genre :
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Welche Faktoren bringen uns dazu, das zu tun, was andere von uns wollen? Und welche Techniken machen von diesen Faktoren am wirksamsten Gebrauch? In seinem Bestseller “Die Psychologie des Überzeugens” beschäftigt sich Robert B. Cialdini - der zunächst in den Bereichen Verkauf, Fundraising und Werbung praktische Erfahrungen sammelte und heute Professor für Sozialpsychologie ist - mit Theorie und Praxis des Überzeugens. Frühere Ausgaben des Buches wurden für ihre gute Lesbarkeit, ihre praktischen Anregungen sowie ihre wissenschaftliche Genauigkeit hoch gelobt und haben eine große Leserschaft unter Wirtschaftsfachleuten, Fundraising-Spezialisten und Menschen mit Interesse an Psychologie gefunden. Die vorliegende Neuausgabe enthält: - doppelt so viele Berichte von Leserinnen und Lesern über deren persönliche Erfahrungen mit den im Buch beschriebenen Prinzipien - neue Beispiele aus den Bereichen Populärkultur und neue Technologien sowie - mehr darüber, wie Gesetzmäßigkeiten der Beeinflussung in unterschiedlichen Kulturen zum Ausdruck kommen.