BUILT IN SOCIAL ESSENTIAL SOCIAL MARKETING PRACTICES FOR EVERY SMALL BUSINESS

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Built In Social

Author : Jeff Korhan
ISBN : 9781118631799
Genre : Business & Economics
File Size : 81.9 MB
Format : PDF, ePub, Docs
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How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success. Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.
Category: Business & Economics

Social Marketing Digital Book Set

Author : Neal Schaffer
ISBN : 9781118839973
Genre : Business & Economics
File Size : 67.60 MB
Format : PDF, ePub
Download : 737
Read : 545

Inhoud van de vier boeken Scott Stratten, UN marketing. Stop marketing. Start engaging Dan Zarrella, The science of marketing. When to tweet, what to post, how to blog and other proven strategies Jeff Korhan, Built.in social. Essential social marketing practices for every small business Gail F. Goodman, Engagement marketing. How small business wins in a socially connected world.
Category: Business & Economics

Social Media Roi

Author : Olivier Blanchard
ISBN : 0132678020
Genre : Business & Economics
File Size : 32.20 MB
Format : PDF, ePub, Mobi
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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.
Category: Business & Economics

The Social Media Bible

Author : Lon Safko
ISBN : 9781118283455
Genre : Business & Economics
File Size : 75.65 MB
Format : PDF, Kindle
Download : 794
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The go-to guide to social media skills, now in an updated andrevised Third Edition The Social Media Bible is comprehensive 700-plus pagesocial media resource that will teach corporate, small business,and non-profit marketers strategies for using social media to reachtheir desired audiences with power messages and efficiency. Thisnewly revised 3rd edition addresses technology updates to the iPad,apps, Foursquare, and other geotargeted networks. New case studiesand company profiles provide practical examples of how businesseshave successfully implemented these strategies, using the newestsocial media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, andintegration Updates on Twitter and Yammer and new information onGoogle+ The latest in mobile marketing Master the latest social media tools and deliver powerfulmessaging in the most effective way possible with The SocialMedia Bible.
Category: Business & Economics

Social Media Marketing

Author : Dave Evans
ISBN : 9781118240540
Genre : Computers
File Size : 53.13 MB
Format : PDF
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Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla Shows you how to track and measure results and integrate that information into your overall marketing plan Features case studies, step-by-step instructions, and hands-on tutorials If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.
Category: Computers

Marketing That Matters

Author : Chip Conley
ISBN : 9781442962422
Genre : Business & Economics
File Size : 59.73 MB
Format : PDF, ePub
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Category: Business & Economics

Pinterest Power Market Your Business Sell Your Product And Build Your Brand On The World S Hottest Social Network

Author : Jason Miles
ISBN : 9780071805575
Genre : Business & Economics
File Size : 52.79 MB
Format : PDF, ePub, Docs
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Start Marketing NOW on the World's Fastest-Growing Website! You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the tools, tips, and strategies you need to get going--right now, the right way. "Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effective blueprint for using it the right way. This is the guide to Pinterest that I'm having my staff read." -- JIM COCKRUM, bestselling author of Free Marketing: 101 Low and No-Cost Ways to Grow Your Business "Pinterest is one of the hottest and fastest social tools on the Internet today. It's growing faster than Facebook did, and you don't want to be left behind. Jason Miles will show you step-by-step how he uses Pinterest to make money online." -- SKIP MCGRATH, author of Three Weeks to eBay Profits
Category: Business & Economics

The Ultimate Small Business Marketing Book

Author : Dee Blick
ISBN : 9781905493777
Genre :
File Size : 86.81 MB
Format : PDF, Docs
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This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies.
Category:

How To Make Money With Social Media

Author : Jamie Turner
ISBN : 9780133888331
Genre : Business & Economics
File Size : 59.84 MB
Format : PDF, Kindle
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Read : 539

Provides marketing information on how to avoid the pitfalls that other companies have encountered online, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.
Category: Business & Economics

Socialized

Author : Mark Fidelman
ISBN : 9781351860758
Genre : Business & Economics
File Size : 37.30 MB
Format : PDF
Download : 598
Read : 466

Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around technology. Socialized! represents a "playbook" on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help leaders motivate employees throughout the organization to adopt a "social" mindset, ensuring success against the competition.
Category: Business & Economics