BUILDING YOUR BRAND A PRACTICAL GUIDE FOR NONPROFIT ORGANIZATIONS

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Building Your Brand

Author : Michele Levy
ISBN : 9781614486756
Genre : Business & Economics
File Size : 51.68 MB
Format : PDF, ePub, Docs
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Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. As nonprofit leaders have begun to understand, building and managing a brand effectively is not reserved for large nonprofits or corporations with big marketing budgets. Regardless of the size of your organization, or the state and maturity of your brand, it is possible, and in fact, necessary, to build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain that reputation.
Category: Business & Economics

Starting Building A Nonprofit

Author : Peri Pakroo
ISBN : 9781413323580
Genre : Business & Economics
File Size : 70.84 MB
Format : PDF, ePub, Mobi
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During hard economic times, nonprofits are more important than ever. Here, learn how to create and nurture a nonprofit that will serve your vital mission, whether supporting the arts, rescuing a school library, protecting the environment, or making a difference in another important way. With practical advice, legal information, tips and step-by-step instructions, this essential guide will help you get your nonprofit up and running—and keep it going! Starting & Building a Nonprofit explains how to: develop a strategic plan and budget recruit and manage board members, employees and volunteers market your organization to your target audience raise money online through crowdfunding and other sites build a website and use social media and networking sites adopt policies that are legally sound and much more. Whether you are dreaming of starting a nonprofit or are already in the trenches, Starting & Building a Nonprofit will help your organization make a real difference in the world.
Category: Business & Economics

The Brand Idea

Author : Nathalie Laidler-Kylander
ISBN : 9781118573402
Genre : Business & Economics
File Size : 29.27 MB
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Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
Category: Business & Economics

Strategic Planning For Nonprofit Organizations

Author : Michael Allison
ISBN : 9781118768150
Genre : Business & Economics
File Size : 28.34 MB
Format : PDF, ePub, Mobi
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The bestselling guide to nonprofit planning, with proven, practical advice Strategic Planning for Nonprofit Organizations describes a proven method for creating an effective, organized, actionable strategy, tailored to the unique needs of the nonprofit organization. Now in its third edition, this bestselling manual contains new information about the value of plans, specific guidance toward business planning, and additional information about the strategic plan document itself. Real-world case studies illustrate different planning and implementation scenarios and techniques, and the companion website offers templates, tools, and worksheets that streamline the process. The book provides expert insight, describing common misperceptions and pitfalls to avoid, helping readers craft a strategic plan that adheres to the core values of the organization. A well-honed strategic plan helps nonprofit managers set priorities, and acquire and allocate the resources necessary to achieve their goals. It also provides a framework for handling challenges, and keeps the focus on the organization's priorities. Strategic Planning for Nonprofit Organizations is an excellent source of guidance for managers at nonprofits of every size and budget, helping readers to: Identify the reasons for planning, and gather information from internal and external stakeholders Assess the current situation accurately, and agree on priorities, mission, values, and vision Prioritize goals and objectives for the plan, and develop a detailed implementation strategy Evaluate and monitor a changing environment, updating roles, goals, and parameters as needed Different organizations have different needs, processes, resources, and priorities. The one thing they have in common is the need for a no-nonsense approach to planning with practical guidance and a customizable framework. Strategic Planning for Nonprofit Organizations takes the fear out of planning, with expert guidance on the nonprofit's most vital management activity.
Category: Business & Economics

Developing Affordable Housing

Author : Bennett L. Hecht
ISBN : 9780471793922
Genre : Business & Economics
File Size : 54.21 MB
Format : PDF, Docs
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Praise for Developing Affordable Housing A Practical Guide for Nonprofit Organizations Third Edition "Ben Hecht's book explains in clear language everything needed to successfully engage in nonprofit housing development. He tells how to find the money, how to generate good design and quality construction, and how to improve management--a complete, well-researched, and well-presented 'A to Z' approach." --Henry G. Cisneros, former secretary U.S. Department of Housing and Urban Development "Ben Hecht's book makes the affordable housing development process accessible for communities and practitioners everywhere. Developing Affordable Housing should be on the bookshelf of every organization that cares about people and wants to make affordable housing possible." --Rey Ramsey, former chairman, Habitat for Humanity CEO, One Economy Corporation "The development of affordable housing is as much a journey as a destination. Ben Hecht's book provides maps and bridges while not losing sight of the challenging but elusive goal of providing decent, safe, and affordable housing." --Nicolas P. Retsinas, Director, Joint Center for Housing Studies Harvard University "In our work to increase the supply of safe, decent homes for those who need homes the most, we appreciate the power of partnerships and the value of information. So does Ben Hecht. Developing Affordable Housing is more than a practical guide for nonprofits--it's a library, a trusted advisor, and a road map. Read this book and benefit from its wisdom." --Stacey D. Stewart, President and CEO, Fannie Mae Foundation
Category: Business & Economics

Marketing On A Shoestring Budget

Author : Deborah Pitel
ISBN : 9781442263529
Genre : Business & Economics
File Size : 22.27 MB
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Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. In Marketing on a Shoestring Budget, Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the “trial and error” method.
Category: Business & Economics

Breakthrough Nonprofit Branding

Author : Jocelyne Daw
ISBN : 0470918683
Genre : Business & Economics
File Size : 43.49 MB
Format : PDF, Mobi
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A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough Explains how to build loyal communities inside and outside of your organization to increase social impact Features seven principles for transforming a brand from ordinary trademark to strategic advantage Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization's most valuable asset – its brand. In today’s highly competitive nonprofit world, building a breakthrough brand is no longer a "nice to do," but the new imperative. Jocelyne Daw, a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone, named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years.
Category: Business & Economics

Starting Building A Nonprofit

Author : Peri Pakroo
ISBN : 9781413323573
Genre : Business & Economics
File Size : 34.29 MB
Format : PDF
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Starting & Building a Nonprofit explains in detail how to start a nonprofit that has staying power, and can continue doing its good work even if the founders move on. It is written for people who are passionate about a cause, but may not know the first thing about the legal structure of nonprofits or how to manage them. It explains from A to Z how to structure and manage a nonprofit that is sustainable and effective in pursuing its mission.
Category: Business & Economics

Nonprofit Management 101

Author : Darian Rodriguez Heyman
ISBN : 1118017943
Genre : Business & Economics
File Size : 76.62 MB
Format : PDF, ePub
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A comprehensive handbook for leading a successful nonprofit This handbook can educate and empower a whole generation of nonprofit leaders and professionals by bringing together top experts in the field to share their knowledge and wisdom gained through experience. This book provides nonprofit professionals with the conceptual frameworks, practical knowledge, and concise guidance needed to succeed in the social sector. Designed as a handbook, the book is filled with sage advice and insights from a variety of trusted experts that can help nonprofit professionals prepare to achieve their organizational and personal goals, develop a better understanding of what they need to do to lead, support, and grow an effective organization. Addresses a wealth of topics including fundraising, Managing Technology, Marketing, Finances, Advocacy, Working with Boards Contributors are noted nonprofit experts who define the core capabilities needed to manage a successful nonprofit Author is the former Executive Director of Craigslist Foundation This important resource offers professionals key insights that will have a direct impact on improving their daily work.
Category: Business & Economics

Strategic Planning For Public And Nonprofit Organizations

Author : John M. Bryson
ISBN : 9781119071617
Genre : Business & Economics
File Size : 23.62 MB
Format : PDF, ePub
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The essential planning resource and framework for nonprofit leaders Strategic Planning for Public and Nonprofit Organizations is the comprehensive, practical guide to building and sustaining a more effective organization. Solid strategy is now more important than ever, and this book provides a clear framework for designing and implementing an effective and efficient planning process. From identifying stakeholders and clarifying a shared vision, to implementing plans and revising strategies, the discussion covers all aspects of the process to help you keep your organization united and on track into the future. The field's leading authority shares insight, advice, helpful tools, and specific techniques, alongside a widely used and well-regarded approach to real-world planning. This new fifth edition includes new case studies and examples along with up-to-date resources and references, and new multimedia-related content. Innovation and creativity produce great ideas, but these ideas must be collected and organized into an actionable plan supported by a coalition of support to make your organization great. This book provides expert guidance and perspective to help you bring everything together into a workable organizational strategy. Discover an effective approach to the strategic planning process Identify issues, establish a vision, clarify mandates, and implement plans Manage the process with continual learning and revising Link unique assets and abilities to better accomplish the central mission Public and nonprofit leaders are forever striving to do more with less, and great strategic planning can help you build efficiency and effectiveness into your organization's everyday operations. Strategic Planning for Public and Nonprofit Organizations provides the framework and tools you need to start planning for tomorrow today.
Category: Business & Economics