BUILDING A STORYBRAND

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Building A Storybrand

Author : Donald Miller
ISBN : 9780718033330
Genre : Business & Economics
File Size : 72.42 MB
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New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Category: Business & Economics

Building A Storybrand

Author : Donald Miller
ISBN : 1400201837
Genre :
File Size : 58.1 MB
Format : PDF, ePub
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New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
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Building A Storybrand

Author : Donald Miller
ISBN : 0718033329
Genre : Business & Economics
File Size : 27.76 MB
Format : PDF, ePub, Docs
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Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
Category: Business & Economics

Storybranding

Author : Jim Signorelli
ISBN : 9781608322695
Genre : Business & Economics
File Size : 45.95 MB
Format : PDF
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Until this book was written, the phrase "brands are stories" was merely a marketing cliché. Having delved into how stories influence our behavior, however, the author asserts that the association between stories and brands deserves far more than that stock phrase.Among the many books about branding directed toward marketing and advertising practitioners and students, none is like StoryBranding. Modeled after the way stories work, this book provides a unique planning process for creating authentic brand identities. It also reveals a number of concealed traps that other branding approaches often overlook.Drawing on the persuasive power of stories, the author argues that a great deal of wasted effort is put into creating advertising messages that do too much "telling" and too little "showing." To help brands resonate with their audiences, the author takes you step-by-step through StoryBranding's six C's-a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes. He includes sample "Story Briefs" and "I AM" statements that help brands achieve a greater degree of authenticity than traditional creative or brand briefs have.
Category: Business & Economics

The 4 Disciplines Of Execution India South Asia Edition

Author : Sean Covey
ISBN : 9781471142093
Genre : Business & Economics
File Size : 82.83 MB
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The Four Disciplines of Executionis about a simple, proven formula for reaching the goals you want to reach as a business or individual. In Covey's experience, the thing that most undermines the ability to execute goals is what he calls the Whirlwind: those urgent tasks that must be done simply to keep an organization alive. As Covey shows, the only way to execute new, important goals is to separate those goals from the Whirlwind. The Four Disciplines allow leaders to create a strategy that requires a change in behaviour, since only by ensuring that everyone on the team understands the goal, knows what to do to reach it and knows whether progress is being made, will a leader produce consistent breakthrough results while sustaining the urgent work of the Whirlwind. The Four Disciplines of Executionare:1. Focus on the Wildly Important; 2. Act on the Lead Measures; 3. Keep a Compelling Scoreboard; 4. Create a Cadence of Accountability. For more than a decade FranklinCovey has been studying what it takes to achieve important goals, and in this book they share success stories from a wide range of companies that have implemented the Four Disciplines to result in greater profits, increased market share and improved customer satisfaction. This way of thinking is essential to any company that wants to not only weather, but thrive in this economy. This edition is specifically adapted for the South Asia market by Rajan Kaicker, CEO of FranklinCovey India, featuring anecdotes and advice to reflect this emerging market.
Category: Business & Economics

What Great Brands Do

Author : Denise Lee Yohn
ISBN : 9781118824337
Genre : Business & Economics
File Size : 73.43 MB
Format : PDF, Kindle
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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Category: Business & Economics

Summary Building A Storybrand Clarify Your Message So Customers Will Listen By Donald Miller The Mw Summary Guide

Author : The Mindset Warrior
ISBN :
Genre : Study Aids
File Size : 25.96 MB
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An Easy to Digest Summary Guide... ★☆BONUS MATERIAL AVAILABLE INSIDE★☆ The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply. Maybe you've read the original book but would like a reminder of the information? ✅ Maybe you haven't read the book, but want a short summary to save time? ✅ Maybe you'd just like a summarized version to refer to in the future? ✅ In any case, The Mindset Warrior Summary Guides can provide you with just that. Lets get Started. Download Your Book Today.. NOTE: To Purchase the "Building a StoryBrand"(full book); which this is not, simply type in the name of the book in the search bar of your bookstore.
Category: Study Aids

Fearless At Work Achieve Your Potential By Transforming Small Moments Into Big Outcomes

Author : Molly Fletcher
ISBN : 9781259862991
Genre : Business & Economics
File Size : 66.71 MB
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The winning game plan for channeling fear into world-class performance Fear comes in all forms, but one thing is always true: Fear is an obstacle to success. Every successful person has overcome fear. Hailed as “the female Jerry Maguire” by CNN, top sports agent-turned-entrepreneur Molly Fletcher knows all about performing under pressure. Talent, skill, and endurance may be necessary ingredients to athletic achievement, but Fletcher zeroes in on the one common trait that drives elite individuals and teams to unparalleled success: a winning, fearless mindset. Success isn’t built in a day, so she guides you to recognize, seize, and shape the small moments that will make the greatest difference. Filled with play-by-play insights and field-tested strategies―and anchored by inspiring stories from an all-star roster of sports and business leaders―Fearless at Work shows you how to: • trade your self-defeating attitudes and self-imposed hurdles for a new outlook rooted in a sense of mission and purpose • defeat toxic thinking, push beyond your comfort zone, embrace new challenges, and achieve your stretch goals • prepare yourself to seize the moment when opportunity presents itself • harness the heightened alertness that comes with fear to drive positive outcomes • shrug off the fear of failure and not worry so much about what other people think, while gaining the confidence that comes from achieving meaningful change It takes awareness, it takes work, and it takes determination—but in the end, conquering your fear is a choice. It’s your choice to become Fearless at Work.
Category: Business & Economics

Through Painted Deserts

Author : Donald Miller
ISBN : 9781418513917
Genre : Religion
File Size : 37.80 MB
Format : PDF, ePub
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Follow Don and Paul as they dive headlong into the deepest of human questions and find answers outside words?answers that have to be experienced to be believed. Day 1: "Trips like ours are greener grass left unknown for fear of believing trite sayings; sayings that are sometimes true. But our friends back home live an existence under the weight and awareness of times; a place we are slowly escaping; a world growing fainter by the hour and the mile." Day 13: "It feels again that we are leaving who we were, moving on into the people we will become, hopefully, people with some kind of answers, some kind of thing to believe tht makes sense of beauty, of romance. Something that would explain the red glow against Paul's face, the red glow that seems to be coming off the console . . . 'Did you notice the engine light is lit, bud?' I ask . . ." Day 83: "I sit in the van, waiting for her to come out when I notice a window in one of the classrooms open, and a backpack comes falling out, spilling a few books onto the lawn. After the backpack comes Elida, falling atop the pack and laying low, peeking back into the window to see if the teacher noticed. She gathers her books, reaches into the classroom and closes the window, then runs toward the van as though this were a prison break." As you read Through Painted Deserts, you'll soon realize this is not just one man's account of finding light, God, and beauty on the open road. Rather, this book maps the journey you're already traveling . . . or soon will be.
Category: Religion

Blue Like Jazz Movie Edition

Author : Donald Miller
ISBN : 9781400204595
Genre : Religion
File Size : 39.76 MB
Format : PDF
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This contemporary classic gets a limited edition makeover with movie art and a new preface from Donald Miller. In print for nearly a decade, Blue Like Jazz has earned a coveted spot on readers’ shelves and in their hearts. Many have said that Donald Miller expressed exactly what they were feeling but couldn’t find the words to say themselves. In this landmark book that changed what people expected from Christian writers, that changed what people needed for their spiritual journeys, Donald Miller takes readers through a real life striving to understand relationship with God. Heartwarming and hilarious, poignant and unexpected, Blue Like Jazz has become a contemporary classic. For anyone wondering if the Christian faith is still relevant in a postmodern culture, thirsting for a genuine encounter with a God who is real, or yearning for a renewed sense of passion in life . . . Blue Like Jazz is a fresh and original perspective on life, love, and redemption.
Category: Religion