BRAND HOLLYWOOD SELLING ENTERTAINMENT IN A GLOBAL MEDIA AGE

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Brand Hollywood

Author : Paul Grainge
ISBN : 9781134258963
Genre : Performing Arts
File Size : 75.21 MB
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From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.
Category: Performing Arts

Film Und Fernsehanalyse

Author : Lothar Mikos
ISBN : 9783825244675
Genre : Language Arts & Disciplines
File Size : 75.94 MB
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Die Rezeption von Filmen und Fernsehsendungen ist sowohl vom Wissen und den Emotionen der Zuschauer als auch von sozialen Kontexten abhängig. Es reicht daher nicht aus, die „Sprache“ von Film und Fernsehen zu analysieren, sondern es müssen auch die Form, die Gestaltung, die Dramaturgie und der Inhalt auf die Kontexte der Rezeption bezogen werden. Dieses Standardwerk von Lothar Mikos ist eine erprobte Anleitung zur Durchführung von Film- und Fernsehanalysen, inklusive aktueller Entwicklungen wie Transmedia Storytelling oder 3D-Film. Mit aufschlussreichen Beispielanalysen zu „Herr der Ringe“, „Terminator“, „Game of Thrones“, „Germany‘s Next Topmodel“ sowie Filmen des „Marvel Cinematic Universe“. Prof. Dr. Lothar Mikos lehrt Medien- und Kommunikationswissenschaft an der Filmuniversität Babelsberg. Konrad Wolf in Potsdam.
Category: Language Arts & Disciplines

Der Us Film In Der Weimarer Republik Ein Medium Der Amerikanisierung

Author : Ursula Saekel
ISBN : 9783657771745
Genre : History
File Size : 88.45 MB
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In der Weimarer Republik fand eine hitzige Diskussion um ein Medium statt, dem eine große Prägekraft zugesprochen wurde: den amerikanischen Film. Ein Agent des Amerikanismus und des Kapitalismus, über den die USA die Weltherrschaft erringen wollten, sei er, so die Vertreter des deutschen Kulturbetriebs. Was stand hinter dieser Furcht vor einem Unterhaltungsmedium? Wurde der US-Film tatsächlich benutzt, um die Deutschen zu amerikanisieren? Welche Ziele verfolgten die US-Behörden? Die zeitgenössische Debatte um den Film zeigt die Reaktionen auf ein junges kulturelles Medium, das eine globale Wirksamkeit entfaltete und dabei gleichzeitig Gegenstand handfester wirtschaftlicher Interessen war.
Category: History

Mel Brooks In The Cultural Industries

Author : Alex Symons
ISBN : 9780748664504
Genre : Performing Arts
File Size : 51.85 MB
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Alex Symons takes a unique, artist-focused approach in order to systematically identify the range of Brooks's adaptation strategies across the Hollywood film, Broadway theatre and American television industries.
Category: Performing Arts

Blade Runner

Author : Matt Hills
ISBN : 9780231504645
Genre : Performing Arts
File Size : 20.70 MB
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More than just a box office flop that resurrected itself in the midnight movie circuit, Blade Runner (1982) achieved extraordinary cult status through video, laserdisc, and a five-disc DVD collector's set. Blade Runner has become a network of variant texts and fan speculations a franchise created around just one film. Some have dubbed the movie "classroom cult" for its participation in academic debates, while others have termed it "meta-cult," in line with the work of Umberto Eco. The film has also been called "design cult," thanks to Ridley Scott's brilliant creation of a Los Angeles in 2019, the graphics and props of which have been recreated by devoted fans. Blade Runner tests the limits of this authenticity and artificiality, challenging the reader to differentiate between classic and flop, margin and mainstream, true cult and its replicants.
Category: Performing Arts

Hollywood In Cannes

Author : Christian Jungen
ISBN : UOM:39015080700761
Genre : Blockbusters (Motion pictures)
File Size : 42.37 MB
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Category: Blockbusters (Motion pictures)

Ephemeral Media

Author : Paul Grainge
ISBN : 1844574350
Genre : Social Science
File Size : 20.88 MB
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Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, this book provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.
Category: Social Science

Die Magischen Kan Le

Author : Marshall McLuhan
ISBN : 3430164044
Genre : Communication
File Size : 33.15 MB
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Museum und Medien - Museumskommunikation - Kommunikationstheorie - Medientheorie - Museum und Öffentlichkeit.
Category: Communication

Reading Lost

Author : Roberta Pearson
ISBN : UOM:39015078786491
Genre : Performing Arts
File Size : 36.17 MB
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This book is a comprehensive guide to the one of the most successful TV dramas in global television history. Created by wunderkind J.J. Abrams, the award-winning series Lost began in 2004 and will end after its sixth season in 2010. Reading Lost delves into the aspects that attract 15 million viewers a week: cinematic visuals, complex narrative, and a diverse, international cast. Also addressed are the show's multitude of mystifying elements and plot twists including the polar bear, the four-toed statue, and the "Others." The book also includes an up-to-date episode guide.
Category: Performing Arts

Looking At Movies

Author : Richard Meran Barsam
ISBN : PSU:000067591237
Genre : Performing Arts
File Size : 33.96 MB
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Looking at Movies, Third Edition is an accessible and visually dynamic introduction to film studies that offers more media support and a lower price than all of its competitors. The Third Edition of Looking at Movies is as visually engaging and fun to read as previous editions, and now contains new material on film history, film genre, and cultural contexts, and even more help with film analysis. Supplementary materials, conceived and created by the authors, integrate seamlessly with the text. Two DVDs contain nearly four hours of film clips, frame sequences, short films, and animations to show what the text describes. The Looking at Movies student website provides an abundance of review and ancillary materials, including the Writing About Movies guide. FEATURES Always accessible and interesting; now comprehensive, too. Looking at Movies is a visually dynamic introduction to the elements of film form, and with the addition of new material, it’s a comprehensive introduction as well. The Third Edition adds in-depth (but jargon-free) coverage of three areas: film history, film genres, and the connections between film and culture. More help with film analysis than any other text. Every element of the Looking at Movies package features pedagogy to help students in their critical viewing and analytical writing, including model analyses, end-of-chapter materials, DVD tutorials, and the Writing About Movies guide. The most visually dynamic text on the market. The four-color design of Looking at Movies is easy on the eyes and fun to read. But, more importantly, it shows students what the text describes. Two DVDs (packaged with all new copies of Looking at Movies) provide nearly four hours of moving-image content. The most useful, best-integrated media package. The two DVDs and student website offer an abundance of pedagogically useful and visually dynamic multimedia content. Conceived, directed, hosted, edited, and narrated by coauthor and filmmaker Dave Monahan, each DVD tutorial directly relates to and complements the content in the book. The student website features multimedia quizzes, printable screening worksheets, and other review materials linked to an easy-to-use gradebook, as well as the Writing About Movies guide.
Category: Performing Arts