BRAND HOLLYWOOD SELLING ENTERTAINMENT IN A GLOBAL MEDIA AGE

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Brand Hollywood

Author : Paul Grainge
ISBN : 9781134258970
Genre : Performing Arts
File Size : 87.10 MB
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From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.
Category: Performing Arts

Cinema At The Periphery

Author : Dina Iordanova
ISBN : 9780814336946
Genre : Performing Arts
File Size : 84.63 MB
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From Iceland to Iran, from Singapore to Scotland, a growing intellectual and cultural wave of production is taking cinema beyond the borders of its place of origin—exploring faraway places, interacting with barely known peoples, and making new localities imaginable. In these films, previously entrenched spatial divisions no longer function as firmly fixed grid coordinates, the hierarchical position of place as "center" is subverted, and new forms of representation become possible. In Cinema at the Periphery, editors Dina Iordanova, David Martin-Jones, and Belén Vidal assemble criticism that explores issues of the periphery, including questions of transnationality, place, space, passage, and migration. Cinema at the Periphery examines the periphery in terms of locations, practices, methods, and themes. It includes geographic case studies of small national cinemas located at the global margins, like New Zealand and Scotland, but also of filmmaking that comes from peripheral cultures, like Palestinian "stateless" cinema, Australian Aboriginal films, and cinema from Quebec. Therefore, the volume is divided into two key areas: industries and markets on the one hand, and identities and histories on the other. Yet as a whole, the contributors illustrate that the concept of "periphery" is not fixed but is always changing according to patterns of industry, ideology, and taste. Cinema at the Periphery highlights the inextricable interrelationship that exists between production modes and circulation channels and the emerging narratives of histories and identities they enable. In the present era of globalization, this timely examination of the periphery will interest teachers and students of film and media studies.
Category: Performing Arts

Mel Brooks In The Cultural Industries

Author : Alex Symons
ISBN : 9780748664504
Genre : Performing Arts
File Size : 43.18 MB
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Alex Symons takes a unique, artist-focused approach in order to systematically identify the range of Brooks's adaptation strategies across the Hollywood film, Broadway theatre and American television industries.
Category: Performing Arts

The Persistence Of Hollywood

Author : Thomas Elsaesser
ISBN : 9781136519475
Genre : Social Science
File Size : 48.38 MB
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While Hollywood’s success – its persistence – has remained constant for almost one hundred years, the study of its success has undergone significant expansion and transformation. Since the 1960s, Thomas Elsaesser’s research has spearheaded the study of Hollywood, beginning with his classic essays on auteurism and cinephilia, focused around a director’s themes and style, up to his analysis of the "corporate authorship" of contemporary director James Cameron. In between, he has helped to transform film studies by incorporating questions of narrative, genre, desire, ideology and, more recently, Hollywood’s economic-technological infrastructure and its place within global capitalism. The Persistence of Hollywood brings together Elsaesser’s key writings about Hollywood filmmaking. It includes his detailed studies of individual directors (including Minnelli, Fuller, Ray, Hitchcock, Lang, Altman, Kubrick, Coppola, and Cameron), as well as essays charting the shifts from classic to corporate Hollywood by way of the New Hollywood and the resurgence of the blockbuster. The book also presents a history of the different critical-theoretical paradigms central to film studies in its analysis of Hollywood, from auteurism and cinephilia to textual analysis, Marxism, psychoanalysis, and post-industrial analysis.
Category: Social Science

Blade Runner

Author : Matt Hills
ISBN : 9780231504645
Genre : Performing Arts
File Size : 72.7 MB
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More than just a box office flop that resurrected itself in the midnight movie circuit, Blade Runner (1982) achieved extraordinary cult status through video, laserdisc, and a five-disc DVD collector's set. Blade Runner has become a network of variant texts and fan speculations a franchise created around just one film. Some have dubbed the movie "classroom cult" for its participation in academic debates, while others have termed it "meta-cult," in line with the work of Umberto Eco. The film has also been called "design cult," thanks to Ridley Scott's brilliant creation of a Los Angeles in 2019, the graphics and props of which have been recreated by devoted fans. Blade Runner tests the limits of this authenticity and artificiality, challenging the reader to differentiate between classic and flop, margin and mainstream, true cult and its replicants.
Category: Performing Arts

Reading Lost

Author : Roberta Pearson
ISBN : UOM:39015078786491
Genre : Performing Arts
File Size : 33.74 MB
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This book is a comprehensive guide to the one of the most successful TV dramas in global television history. Created by wunderkind J.J. Abrams, the award-winning series Lost began in 2004 and will end after its sixth season in 2010. Reading Lost delves into the aspects that attract 15 million viewers a week: cinematic visuals, complex narrative, and a diverse, international cast. Also addressed are the show's multitude of mystifying elements and plot twists including the polar bear, the four-toed statue, and the "Others." The book also includes an up-to-date episode guide.
Category: Performing Arts

Looking At Movies

Author : Richard Meran Barsam
ISBN : PSU:000067591237
Genre : Performing Arts
File Size : 23.49 MB
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Looking at Movies, Third Edition is an accessible and visually dynamic introduction to film studies that offers more media support and a lower price than all of its competitors. The Third Edition of Looking at Movies is as visually engaging and fun to read as previous editions, and now contains new material on film history, film genre, and cultural contexts, and even more help with film analysis. Supplementary materials, conceived and created by the authors, integrate seamlessly with the text. Two DVDs contain nearly four hours of film clips, frame sequences, short films, and animations to show what the text describes. The Looking at Movies student website provides an abundance of review and ancillary materials, including the Writing About Movies guide. FEATURES Always accessible and interesting; now comprehensive, too. Looking at Movies is a visually dynamic introduction to the elements of film form, and with the addition of new material, it’s a comprehensive introduction as well. The Third Edition adds in-depth (but jargon-free) coverage of three areas: film history, film genres, and the connections between film and culture. More help with film analysis than any other text. Every element of the Looking at Movies package features pedagogy to help students in their critical viewing and analytical writing, including model analyses, end-of-chapter materials, DVD tutorials, and the Writing About Movies guide. The most visually dynamic text on the market. The four-color design of Looking at Movies is easy on the eyes and fun to read. But, more importantly, it shows students what the text describes. Two DVDs (packaged with all new copies of Looking at Movies) provide nearly four hours of moving-image content. The most useful, best-integrated media package. The two DVDs and student website offer an abundance of pedagogically useful and visually dynamic multimedia content. Conceived, directed, hosted, edited, and narrated by coauthor and filmmaker Dave Monahan, each DVD tutorial directly relates to and complements the content in the book. The student website features multimedia quizzes, printable screening worksheets, and other review materials linked to an easy-to-use gradebook, as well as the Writing About Movies guide.
Category: Performing Arts

America On Film

Author : Harry M. Benshoff
ISBN : 1405170557
Genre : Performing Arts
File Size : 49.40 MB
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America on Film: Representing Race, Class, Gender, and Sexuality in the Movies, 2nd Edition is a lively introduction to issues of diversity as represented within the American cinema. Provides a comprehensive overview of the industrial, socio-cultural, and aesthetic factors that contribute to cinematic representations of race, class, gender, and sexuality Includes over 100 illustrations, glossary of key terms, questions for discussion, and lists for further reading/viewing Includes new case studies of a number of films, including Crash, Brokeback Mountain, and Quinceañera
Category: Performing Arts

Indiewood Usa

Author : Geoff King
ISBN : 1845118251
Genre : Art
File Size : 75.71 MB
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Indiewood is the place where Hollywood and the American independent sector meet, where lines blur and two very different kinds of cinema come together in a striking blend of creativity and commerce. This is an arena in which innovative, sometimes challenging cinema reaches out to the mainstream. Or, alternatively, a zone of duplicity and compromise in which the ‘true’ heritage of the indie sector is co-opted as an offshoot of Hollywood. Indiewood is the first book to provide objective analysis of this distinctive region of the contemporary American film landscape. Case studies include the work of Quentin Tarantino, Charlie Kaufman and Steven Soderbergh and the output of the studio "specialist" divisions Miramax and Focus Features. From the stylized violence and cult film referencing of Kill Bill to the literary resonances of Shakespeare in Love and from the mind-bending scripts of Kaufman (Being John Malkovich, Adaptation, Eternal Sunshine of the Spotless Mind) to Soderbergh’s Traffic and Solaris, Geoff King examines the way Indiewood features combine mainstream with more unconventional features in an attempt to have it both ways: to remain accessible while offering markers of distinction designed to appeal to more particular, niche-audience constituencies.
Category: Art