BLOG IDEAS 131 IDEAS TO KILL WRITERS BLOCK SUPERCHARGE YOUR BLOG AND STAND OUT

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Free Marketing

Author : Jim Cockrum
ISBN : 9781118120040
Genre : Business & Economics
File Size : 57.73 MB
Format : PDF
Download : 651
Read : 777

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Category: Business & Economics

Making The World Work Better

Author : Kevin Maney
ISBN : 9780132755139
Genre : Business & Economics
File Size : 71.30 MB
Format : PDF, ePub, Mobi
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Thomas J Watson Sr’s motto for IBM was THINK, and for more than a century, that one little word worked overtime. In Making the World Work Better: The Ideas That Shaped a Century and a Company , journalists Kevin Maney, Steve Hamm, and Jeffrey M. O’Brien mark the Centennial of IBM’s founding by examining how IBM has distinctly contributed to the evolution of technology and the modern corporation over the past 100 years. The authors offer a fresh analysis through interviews of many key figures, chronicling the Nobel Prize-winning work of the company’s research laboratories and uncovering rich archival material, including hundreds of vintage photographs and drawings. The book recounts the company’s missteps, as well as its successes. It captures moments of high drama – from the bet-the-business gamble on the legendary System/360 in the 1960s to the turnaround from the company’s near-death experience in the early 1990s. The authors have shaped a narrative of discoveries, struggles, individual insights and lasting impact on technology, business and society. Taken together, their essays reveal a distinctive mindset and organizational culture, animated by a deeply held commitment to the hard work of progress. IBM engineers and scientists invented many of the building blocks of modern information technology, including the memory chip, the disk drive, the scanning tunneling microscope (essential to nanotechnology) and even new fields of mathematics. IBM brought the punch-card tabulator, the mainframe and the personal computer into the mainstream of business and modern life. IBM was the first large American company to pay all employees salaries rather than hourly wages, an early champion of hiring women and minorities and a pioneer of new approaches to doing business--with its model of the globally integrated enterprise. And it has had a lasting impact on the course of society from enabling the US Social Security System, to the space program, to airline reservations, modern banking and retail, to many of the ways our world today works. The lessons for all businesses – indeed, all institutions – are powerful: To survive and succeed over a long period, you have to anticipate change and to be willing and able to continually transform. But while change happens, progress is deliberate. IBM – deliberately led by a pioneering culture and grounded in a set of core ideas – came into being, grew, thrived, nearly died, transformed itself… and is now charting a new path forward for its second century toward a perhaps surprising future on a planetary scale.
Category: Business & Economics

The Freaks Shall Inherit The Earth

Author : Chris Brogan
ISBN : 9781118800317
Genre : Business & Economics
File Size : 84.2 MB
Format : PDF, ePub, Docs
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Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe, but then it fills you with fear and anxiety, so you think maybe I’ll just pay it safe? But what is safe? The factory job? The cubicle job? Factories all over have been converted to open spaces for startups. Skyscrapers have entire floors open for lease because the “same as everyone else” class of jobs have dried up. Many of us were raised to seek out a job that required us to fit in, to conform, to adapt until we fit the mold. The Freaks Shall Inherit The Earth is a guide for the kind of person who wouldn’t normally pick up a business book. The personal business revolution is upon us. Here’s your recipe book for starting your revolutionary business, including some of what you will learn: How to be as weird as you want while providing a viable business structure to support it What most people are missing from the basic frameworks of doing business How to turn passions into businesses How to build out the Digital Channel What Kickstarter and Square mean for the future of business) Take the plunge. Learn to fail and then win. Dare to do something that “everyone else” doesn’t. The Freaks Shall Inherit the Earth will help. Bestselling author and successful entrepreneur Chris Brogan explains step-by-step how to build your business from the ground up, all without compromising the unique mindset and personal values that make you a freak in the first place.
Category: Business & Economics

Permissionless Innovation The Continuing Case For Comprehensive Technological Freedom

Author : Adam Thierer
ISBN : 9781942951247
Genre : Technology & Engineering
File Size : 73.62 MB
Format : PDF, Mobi
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Will innovators be forced to seek the blessing of public officials before they develop and deploy new devices and services, or will they be generally left free to experiment with new technologies and business models? In this book, Adam Thierer argues that if the former disposition, “the precautionary principle,” trumps the latter, “permissionless innovation,” the result will be fewer services, lower-quality goods, higher prices, diminished economic growth, and a decline in the overall standard of living. When public policy is shaped by “precautionary principle” reasoning, it poses a serious threat to technological progress, economic entrepreneurialism, and long-run prosperity. By contrast, permissionless innovation has fueled the success of the Internet and much of the modern tech economy in recent years, and it is set to power the next great industrial revolution—if we let it.
Category: Technology & Engineering

In Laws Outlaws And Granny Flats

Author : Michael Litchfield
ISBN : 9781600852510
Genre : House & Home
File Size : 72.73 MB
Format : PDF, Docs
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Read : 443

Explains how to turn the extra space in one's home into a separate living quarters in order to house a relative or to rent out to a boarder to earn extra money, in a book with 275 full-color photos and 50 drawings. By the author of Renovation: A Complete Guide. Original.
Category: House & Home

The Artful Edit On The Practice Of Editing Yourself

Author : Susan Bell
ISBN : 9780393332179
Genre : Language Arts & Disciplines
File Size : 67.97 MB
Format : PDF
Download : 620
Read : 599

Provides a wealth of examples, quotes, and case studies that include an instructional discussion of an editorial collaboration on The Great Gatsby, in an upbeat guide to the mechanics and techniques of self-editing that includes strategic tips and exercises. Reprint.
Category: Language Arts & Disciplines

Small Homes

Author : Lloyd Kahn
ISBN : 0936070684
Genre :
File Size : 77.49 MB
Format : PDF, ePub
Download : 370
Read : 1157

From the publishers of a popular series of building books comes Small Homes, which is highly relevant for these times -- getting smaller, rather than larger. Some 75 builders share their knowledge of building and design, with artistic, practical, and/or economical homes in the United States, Canada, England, Scotland, France, Germany, Spain, New Zealand, and Lithuania. The average American home is 2,500 sq. ft. The tiny home averages 200-300 sq. ft. The small homes here are 400-1200 sq. ft. -- the middle ground -- not too big, not too small (a la Goldilocks). Compared to the average American home, small homes are less expensive, use less resources, are more efficient to heat and cool, and cheaper to maintain and repair. Compared to tiny homes, they offer a lot more space and breathing room. They are desirable for people who want to avoid a bank mortgage or high rents, yet need more room than a tiny house affords. Here are 65 small homes. They vary from unique and artistic to simple and low-cost. Some are plain, ordinary buildings that provide owners shelter at a reasonable cost -- and some are inspiring examples of design, carpentry, craftsmanship, imagination, creativity, and homemaking. Some are built with "natural materials," such as cob or straw, some with recycled wood or lumber milled on-site, some are old homes that have been remodeled, and many are designed and built from scratch by the owners. Many are in the country, some in small towns, and some in large cities. It's all in the hands. The underlying theme with Shelter's books, which cover an over-40-year span, is that you can create your own home with your own hands, using mostly natural materials. And note: A computer can't build your home for you. You still need a hammer (or nail gun), a saw -- and human hands.
Category:

The End Of Ethics And A Way Back

Author : Theodore Roosevelt Malloch
ISBN : 9781118550274
Genre : Business & Economics
File Size : 30.53 MB
Format : PDF, Docs
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Bestselling author and professor Ted Malloch calls for real financial reform to restore confidence and fairness to a broken system From Ponzi schemes to the credit crisis to the real estate bubble, the financial industry seems to have lost its way on the road to riches. As private greed continues to undermine the public good, one might wonder what ever happened to business ethics. And how can we reform the global financial system to benefit everyone, rather than just the very lucky few? In The End of Ethics and the Way Back, the bestselling author of Doing Virtuous Business teams up with attorney and Yale University Postdoctoral Fellow, Jordan Mamorsky to examine the most recent failures of business virtue, prudence, and governance—from Bernie Madoff to Jon Corzine and MF Global—before offering a set of structural and holistic solutions for our current ethical crisis in global finance. Features compelling case studies that reveal the saturation of economic vice in global finance Suggests structural reforms to the global financial system that would increase confidence among consumers and encourage ethical behavior among finance professionals Written by Ted Malloch, author of the bestseller Doing Virtuous Business with attorney Jordan Mamorsky Ideal for financial regulators, business students and academics, and professionals in the finance industry
Category: Business & Economics

Practical Linux Topics

Author : Chris Binnie
ISBN : 9781484217726
Genre : Computers
File Size : 40.62 MB
Format : PDF
Download : 357
Read : 979

Teaches you how to improve your hands-on knowledge of Linux using challenging, real-world scenarios. Each chapter explores a topic that has been chosen specifically to demonstrate how to enhance your base Linux system, and resolve important issues. This book enables sysadmins, DevOps engineers, developers, and other technical professionals to make full use of Linux’s rocksteady foundation. Explore specific topics in networking, email, filesystems, encryption, system monitoring, security, servers, and more-- including systemd and GPG. Understand salient security concerns and how to mitigate them. Applicable to almost all Linux flavors--Debian, Red Hat, Ubuntu, Linux Mint, CentOS--Practical Linux Topics ​c​an be used to reference other Unix-type systems with little modification. Improve your practical know-how and background knowledge on servers and workstations alike, increase your ability to troubleshoot and ultimately solve the daily challenges encountered by all professional Linux users. Empower your Linux skills by adding Power Linux Topics to your library today. What You'll Learn Solve a variety of challenges faced by sysadmins and DevOps engineers Understand the security implications of the actions you take Study the history behind some of the packages that you are using for a greater in-depth understanding Become a professional at troubleshooting Extend your knowledge by learning about multiple OSs and third-party packages Who This Book Is For Having mastered the basics of running Linux systems this book takes you one step further to help you master the elements of Linux which you may have struggled with in the past. You have progressed past the basic stages of using Linux and want to delve into the more complex aspects. Practical Linux instantly offers answers to problematic scenarios and provides invaluable information for future reference. It is an invaluable addition to any Linux library.
Category: Computers

The Best Place To Work

Author : Ron Friedman, PhD
ISBN : 9781101625538
Genre : Psychology
File Size : 25.26 MB
Format : PDF, ePub, Docs
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For readers of Malcolm Gladwell, Daniel Pink, and Freakonomics, comes a captivating and surprising journey through the science of workplace excellence. Why do successful companies reward failure? What can casinos teach us about building a happy workplace? How do you design an office that enhances both attention to detail and creativity? In The Best Place to Work, award-winning psychologist Ron Friedman, Ph.D. uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance. Among the many surprising insights, Friedman explains how learning to think like a hostage negotiator can help you diffuse a workplace argument, why placing a fish bowl near your desk can elevate your thinking, and how incorporating strategic distractions into your schedule can help you reach smarter decisions. Along the way, the book introduces the inventor who created the cubicle, the president who brought down the world’s most dangerous criminal, and the teenager who single-handedly transformed professional tennis—vivid stories that offer unexpected revelations on achieving workplace excellence. Brimming with counterintuitive insights and actionable recommendations, The Best Place to Work offers employees and executives alike game-changing advice for working smarter and turning any organization—regardless of its size, budgets, or ambitions—into an extraordinary workplace.
Category: Psychology