BIOGRAPHY OF AN IDEA

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Biography Of An Idea

Author : Edward L. Bernays
ISBN : 9781497698673
Genre : Business & Economics
File Size : 79.52 MB
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The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
Category: Business & Economics

Library Adult Education

Author : Margaret Ellen Monroe
ISBN : UVA:X000685458
Genre : Adult education
File Size : 82.57 MB
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Category: Adult education

Biography Of An Idea

Author : David Felix
ISBN : 9781351294225
Genre : Business & Economics
File Size : 30.99 MB
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The culmination of John Maynard Keynes's thought and lifework was The General Theory of Employment, Interest and Money. Here, placing it in the context of his era, David Felix examines the evolution of Keynes's theorizing. He boldly claims that The General Theory lacks logical and factual support as pure theory, but is an achievement of great statesmanship in political economy. Felix argues that Keynes's ideas have misled successive generations of students and practitioners. He suggests that a more discriminating view of his thought can reconcile Keynesian views with neoclassical theory and replace the false synthesis that dominates contemporary text-books with a truer one. Biography of an Idea devotes four chapters to an analysis of The General Theory and an examination of the economic logic of Keynes. The author disentangles the work's fundamentally simple theses from its difficult technical pre-sentation. He shows how Keynes shaped his economic model as he did as an effort to win public support for sensible policies that clashed with generally accepted beliefs of the time. Biography of an Idea is bound to be controversial due to the many cohorts of economists who have been trained in macroeconomics according to Keynes. It will be of interest and ac-cessible to intellectually curious laymen and students, and important to economists, historians, and political scientists.
Category: Business & Economics

Fear

Author : E. Corey Robin
ISBN : OCLC:43467762
Genre : Fear
File Size : 23.34 MB
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Category: Fear

Zero

Author : Charles Seife
ISBN : 0140296476
Genre : Biography & Autobiography
File Size : 23.17 MB
Format : PDF
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The history of a controversial but important number begins with its inventors, the Babylonians, and follows its tumultuous and fascinating story to the present era of supercomputers and quantum physics. Reprint.
Category: Biography & Autobiography

Biography Of An Idea

Author : Ruth Nanda Anshen
ISBN : 0918825571
Genre : Philosophy
File Size : 73.47 MB
Format : PDF
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A portrait of the development of the author's philosophy includes philosophical discussions with intellectuals such as Paul Tillich, Erich Fromm, Albert Einstein, and Hannah Arendt
Category: Philosophy

Symbiosis

Author : Shantaram Balwant Mujumdar
ISBN : 0230633684
Genre : Biography & Autobiography
File Size : 55.20 MB
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During the last three decades, which saw the world move into a new millennium, the term symbiosis has effortlessly moved from the hallowed preserves of the natural scientists into the joyous world of aspiring fresh-faced youngsters. To eager-eyed young
Category: Biography & Autobiography

Public Relations

Author : Edward L. Bernays
ISBN : 9780806189826
Genre : Business & Economics
File Size : 53.90 MB
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Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Category: Business & Economics

More S Utopia

Author : Jack H. Hexter
ISBN : OCLC:14293419
Genre :
File Size : 46.93 MB
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