BIG SOCIAL MOBILE HOW DIGITAL INITIATIVES CAN RESHAPE THE ENTERPRISE AND DRIVE BUSINESS RESULTS

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Big Social Mobile

Author : D. Giannetto
ISBN : 9781137410405
Genre : Business & Economics
File Size : 80.31 MB
Format : PDF, ePub, Mobi
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Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
Category: Business & Economics

Bridge Builders

Author : Maria Keckler
ISBN : 9781630475406
Genre : Business & Economics
File Size : 59.3 MB
Format : PDF, Kindle
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A powerful fable that delivers a simple but highly effective blueprint for communication success in business and beyond. How we choose to communicate determines the difference between success and failure—in all of our endeavors. Bridge Builders is a compelling fable of self-discovery about Daniel Reed’s journey from ordinary communicator to inspirational Bridge Builder. It’s about the power of crafting messages through the eyes of our audience. It’s about learning to craft our message differently as others’ needs become the impetus behind our message. No matter who you are or what you do, incorporating key Bridge Builder principles and best practices will revitalize your vision for the way you connect with people. Bridge Builders gives you the strategic tools you need to connect to the hearts and minds of your audiences and achieve the objectives that are important to you.
Category: Business & Economics

Creating Business Agility

Author : Rodney Heisterberg
ISBN : 9781118869451
Genre : Business & Economics
File Size : 80.91 MB
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Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case studies as examples throughout, the book describes the agility that comes from collaborative commerce, and provides key decision makers the implementation roadmap they need to build a successful business ecosystem. The focus is on Business Agility Readiness in terms of the five major changes affecting the information technology landscape, and how data-driven delivery platforms and decision-making processes are being reinvented using digital relationships with a social business model as the consumer world of technology drives innovation and collaboration. Cloud computing, social media, next-gen mobility, streaming video, and big data with predictive analytics are major forces now for a competitive advantage, and Creating Business Agility provides leaders with a roadmap for readiness. Business leaders tasked with innovation and strategy will find that Creating Business Agility provides important insight from an informed perspective.
Category: Business & Economics

Digital Entrepreneurship And Global Innovation

Author : Hosu, Ioan
ISBN : 9781522509547
Genre : Business & Economics
File Size : 23.33 MB
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Succeeding in the modern business world is a multi-faceted endeavor that involves numerous parts. By implementing effective strategies, companies can strive toward achieving a competitive advantage. Digital Entrepreneurship and Global Innovation is a pivotal reference source for the latest academic material on strategic entrepreneurship initiatives to facilitate organizational growth and success, focusing on the role of digital technologies in business environments. Highlighting theoretical frameworks, industry perspectives, and emerging methodologies, this book is ideally designed for professionals, practitioners, upper-level students, and researchers involved in the field of entrepreneurship.
Category: Business & Economics

Intersection

Author : Milan Guenther
ISBN : 9780123884350
Genre : Computers
File Size : 56.73 MB
Format : PDF, Kindle
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When people book a flight, search for colleagues, place an order, or apply for a job today, they do it using a variety of digital technologies and media. These interactions with an organization have become the basis for any business success, connecting a business to customers, employees, vendors and partners. For the people being addressed, these systems are more than just tools or media: they act as the face of the organization.. Yet today, people find themselves dealing with an overwhelming mass of isolated information and disconnected IT tools that fail to make relevant information easy to find, functionality easy to use and goals easy to achieve. This book introduces a strategic design framework to consciously shape what people interacting with an organization will experience. This approach is called Enterprise Design. It cuts through the complexity of designing at an enterprise level to achieve consistency in the way an enterprise looks, behaves, and communicates with the help of business technology. The goal of this approach is to create an overarching design adapted for the various people and use contexts, ultimately leading to better individual experiences at each relevant touch point. The approach enables organizations to hide technical systems behind their purpose, making them less visible yet much more useful for people and business contexts they are designed for. The book is broken into three main parts. In the first part, Enterprise Design is explored and defined. In the second part, a conceptual design framework is laid out, and in the final part, details and methods of putting the framework into action are covered. Using this approach, businesses can make better design decisions, which result in an integrated system that provides relevant touch points for those interacting with them. This methodology will enable executives to apply design thinking and practice to strategic problems by bridging people, business, and technology viewpoints and turning this into concrete projects and programs. Provides a framework to leverage business technology for envisioning, delivering, and enhancing products and services as building blocks for an overarching enterprise experience Teaches how to align and integrate business strategy, brand identity, and enterprise architecture initiatives to shape a consolidated enterprise-wide design strategy and practice Explains how to implement the framework to rapidly assemble and deploy solutions such as portals, web sites, mobile or back office systems using reusable assets to create relevant touch points with people
Category: Computers

Digital Rights Management

Author : Arnold Picot
ISBN : 9783642558955
Genre : Business & Economics
File Size : 88.79 MB
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Mit der Veränderung der technisch-organisatorischen Rahmenbedingungen und der anhaltenden Entwicklung von Technologie, Märkten und individuellen Verhaltensweisen ergeben sich fundamentale Fragen, die der Münchner Kreis in seiner Mitgliederkonferenz "Digital Rights Management” mit führenden Experten aus Wissenschaft und Industrie diskutiert hat.
Category: Business & Economics

Beyond Performance

Author : Scott Keller
ISBN : 9781118024621
Genre : Business & Economics
File Size : 82.72 MB
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The secret of achieving and sustaining organizational excellencerevealed In an ever-changing world where only a third of excellentorganizations stay that way over the long term, and where evenfewer are able to implement successful change programs, leaders arein need of big ideas and new tools to thrive. In BeyondPerformance, McKinsey & Company's Scott Keller and ColinPrice give you everything you need to build an organization thatcan execute in the short run and has the vitality to prosperover the long term. Drawing on the most exhaustive research effort of its kind onorganizational effectiveness and change management, Keller andPrice put hard science behind their big idea: that the health of anorganization is equally as important as its performance. In thebook's foreword, management guru Gary Hamel refers to this notionas "a new manifesto for thinking about organizations." The authors illustrate why copying management best practicesfrom other companies is more dangerous than helpful Clearly explains how to determine the mutually reinforcingcombination of management practices that best fits yourorganization's context Provides practical tools to achieve superior levels ofperformance and health through a staged change process: aspire,assess, architect, act, and advance. Among these are new techniquesfor dealing with those aspects of human behavior that are seeminglyirrational (and therefore confound even the smartest leaders), yetentirely predictable Ultimately, building a healthy organization is an intangibleasset that competitors copy at their peril and that enables you toskillfully adapt to and shape your environment faster thanothers—giving you the ultimate competitive advantage.
Category: Business & Economics

Digital Politics And Culture In Contemporary India

Author : Biswarup Sen
ISBN : 9781317355816
Genre : Social Science
File Size : 72.25 MB
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The relationship between information and the nation-state is typically portrayed as a face-off involving repressive state power and democratic flows: Twitter and the Arab Spring, Google in China, WikiLeaks and the U.S. State Department. Less attention has been paid to those scenarios where states have regarded information and its diffusion as productive of modernity and globalization. It is the central argument of this book that the contemporary nation-state, especially in the global South, is far from hostile to the current informational milieu and in fact makes crucial use of it in order to develop adequate modes of governance, communication and sociality in a networked world. This book focuses on India – an emerging country that has recently witnessed a "software miracle" – to highlight the critical role informatics has historically played in the national imagination and to demonstrate how the state, private capital and civic society have drawn upon and engaged the precepts and protocols of the information age to fashion an "info-nation."
Category: Social Science

Die Vierte Industrielle Revolution

Author : Klaus Schwab
ISBN : 9783641203177
Genre : Business & Economics
File Size : 27.54 MB
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Die größte Herausforderung unserer Zeit Ob selbstfahrende Autos, 3-D-Drucker oder Künstliche Intelligenz: Aktuelle technische Entwicklungen werden unsere Art zu leben und zu arbeiten grundlegend verändern. Die Vierte Industrielle Revolution hat bereits begonnen. Ihr Merkmal ist die ungeheuer schnelle und systematische Verschmelzung von Technologien, die die Grenzen zwischen der physischen, der digitalen und der biologischen Welt immer stärker durchbrechen. Wie kein anderer ist Klaus Schwab, der Vorsitzende des Weltwirtschaftsforums, in der Lage aufzuzeigen, welche politischen, wirtschaftlichen, sozialen und kulturellen Herausforderungen diese Revolution für uns alle mit sich bringt.
Category: Business & Economics

The Second Machine Age

Author : Erik Brynjolfsson
ISBN : 9783864702228
Genre : Political Science
File Size : 54.45 MB
Format : PDF
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Computer sind mittlerweile so intelligent geworden, dass die nächste industrielle Revolution unmittelbar bevorsteht. Wer profitiert, wer verliert? Antworten auf diese Fragen bietet das neue Buch der Technologie-Profis Erik Brynjolfsson und Andrew McAfee. Seit Jahren arbeiten wir mit Computern - und Computer für uns. Mittlerweile sind die Maschinen so intelligent geworden, dass sie zu Leistungen fähig sind, die vor Kurzem noch undenkbar waren: Sie fahren Auto, sie schreiben eigene Texte - und sie besiegen Großmeister im Schach. Dieser Entwicklungssprung ist nur der Anfang. In ihrem neuen Buch zeigen zwei renommierte Professoren, welch atemberaubende Entwicklungen uns noch bevorstehen: Die zweite industrielle Revolution kommt! Welche Auswirkungen wird das haben? Welche Chancen winken, welche Risiken drohen? Was geschieht dabei mit den Menschen, was mit der Umwelt? Und was werden Gesellschaft und Politik tun, um die Auswirkungen dieser "neuen digitalen Intelligenz" für alle bestmöglich zu gestalten? Dieses Buch nimmt Sie mit auf eine Reise in eine Zukunft, die schon längst begonnen hat.
Category: Political Science