BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA

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Best Practices For Transportation Agency Use Of Social Media

Author : Susan Bregman
ISBN : 9781466568600
Genre : Business & Economics
File Size : 40.91 MB
Format : PDF, ePub, Mobi
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Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practitioners, academic researchers, and industry experts. The book provides an overview of the various social media platforms and tools, with examples of how transportation organizations use each platform. It contains a series of interviews that illustrate what creative agencies are doing to improve service, provide real-time updates, garner valuable information from their customers, and better serve their communities. It reveals powerful lessons learned from various transportation agencies, including a regional airport, city and state departments of transportation, and municipal transit agencies. Filled with examples from transportation organizations, the text provides ideas that can apply to all modes of transportation including mass transit, highways, aviation, ferries, bicycling, and walking. It describes how to measure the impact of your social media presence and also examines advanced uses of social media for obtaining information by involving customers and analyzing their social media use. The book outlines all the resources you will need to maintain a social media presence and describes how to use social media analytical tools to assess service strengths and weaknesses and customer sentiment. Explaining how to overcome the digital divide, language barriers, and accessibility challenges for patrons with disabilities, it provides you with the understanding of the various social media technologies along with the knowhow to determine which one is best for a specific situation and purpose.
Category: Business & Economics

Uses Of Social Media In Public Transportation

Author :
ISBN : 9780309223577
Genre : Local transit
File Size : 61.10 MB
Format : PDF
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TRB’s Transit Cooperative Research Program (TCRP) Synthesis 99: Uses of Social Media in Public Transportation explores the use of social media among transit agencies and documents successful practices in the United States and Canada.
Category: Local transit

Departments Of Transportation And Housing And Urban Development And Related Agencies Appropriations For 2013 Fy 2013 Budget Justifications Hud U S Access Board Fmc Nrc Usich Ntsb

Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Transportation, Housing and Urban Development, and Related Agencies
ISBN : MINN:31951D035269179
Genre : Administrative agencies
File Size : 44.41 MB
Format : PDF, Kindle
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Category: Administrative agencies

Uses Of Social Media To Inform Operational Response And Recovery During An Airport Emergency

Author : James Fielding Smith
ISBN : 0309390060
Genre : Airports
File Size : 54.20 MB
Format : PDF
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TRB's Airport Cooperative Research Program (ACRP) Synthesis 82: Uses of Social Media to Inform Operational Responses and Recovery During an Airport Emergency summarizes airport practices and tools used by airport emergency managers. Using social media for emergency management, airports glean information and intelligence from the stream of posts and messages passing through social media and then apply this information to enhance situational awareness and resource allocation decisions by emergency managers. Such uses raise the stakes for timeliness of data extraction and validation of the results, especially if the information is going to be used for resource allocation and other decision making.
Category: Airports

Social Media For Academics

Author : Mark Carrigan
ISBN : 9781473943704
Genre : Education
File Size : 64.83 MB
Format : PDF, Kindle
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Social media is an increasingly important part of academic life that can be a fantastic medium for promoting your work, networking with colleagues and for demonstrating impact. However, alongside the opportunities it also poses challenging questions about how to engage online, and how to represent yourself professionally. This practical book provides clear guidance on effectively and intelligently using social media for academic purposes across disciplines, from publicising your work and building networks to engaging the public with your research. It is supported by real life examples and underpinned by principles of good practice to ensure you have the skills to make the most of this exciting medium. You’ll find advice on: Using social media to publicise your work Potential pitfalls and how to avoid them The evolving role of social media in higher education Defining digital scholarship Managing your identity online Finding time for social media Near-future trends in academia. Visit Mark's blog for more insights and discussion on social media academic practice at http://markcarrigan.net/
Category: Education

Public Roads

Author :
ISBN : SRLF:DD0001607571
Genre : Highway research
File Size : 73.48 MB
Format : PDF, Mobi
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Category: Highway research

Effective Public Involvement Using Limited Resources

Author : Anne Caroline Morris
ISBN : NWU:35556041315805
Genre : Highway planning
File Size : 72.82 MB
Format : PDF, Docs
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This synthesis was prepared to report on the state of the practice and to identify effective public involvement using limited resources. Basic information is offered here for transportation agencies to further their efforts in this area. This synthesis provides information about staff and agency experiences in the application of effective and cost-effective strategies and implementation techniques used to engage the public in the development of transportation plans and projects, as well as strategies found to be ineffective. It captures respondents' definitions of successful, effective, and cost-effective public involvement and reveals a rudimentary state of the practice in the areas of costs and measures of effectiveness. Although there appeared to be no clear cut definitions of responsibilities or implementation strategies, similarities and differences were identified in four areas - organizational structure, staffing, cost quantification, and process. Detailed appendices provide abstracts of the literature reviewed and document survey questionnaire interview responses.
Category: Highway planning