BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA

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Best Practices For Transportation Agency Use Of Social Media

Author : Susan Bregman
ISBN : 9781466568600
Genre : Business & Economics
File Size : 45.74 MB
Format : PDF, Kindle
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Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practitioners, academic researchers, and industry experts. The book provides an overview of the various social media platforms and tools, with examples of how transportation organizations use each platform. It contains a series of interviews that illustrate what creative agencies are doing to improve service, provide real-time updates, garner valuable information from their customers, and better serve their communities. It reveals powerful lessons learned from various transportation agencies, including a regional airport, city and state departments of transportation, and municipal transit agencies. Filled with examples from transportation organizations, the text provides ideas that can apply to all modes of transportation including mass transit, highways, aviation, ferries, bicycling, and walking. It describes how to measure the impact of your social media presence and also examines advanced uses of social media for obtaining information by involving customers and analyzing their social media use. The book outlines all the resources you will need to maintain a social media presence and describes how to use social media analytical tools to assess service strengths and weaknesses and customer sentiment. Explaining how to overcome the digital divide, language barriers, and accessibility challenges for patrons with disabilities, it provides you with the understanding of the various social media technologies along with the knowhow to determine which one is best for a specific situation and purpose.
Category: Business & Economics

Uses Of Social Media In Public Transportation

Author :
ISBN : 9780309223577
Genre : Local transit
File Size : 85.59 MB
Format : PDF, ePub
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TRB’s Transit Cooperative Research Program (TCRP) Synthesis 99: Uses of Social Media in Public Transportation explores the use of social media among transit agencies and documents successful practices in the United States and Canada.
Category: Local transit

Transparency In Social Media

Author : Sorin Adam Matei
ISBN : 9783319185521
Genre : Computers
File Size : 51.76 MB
Format : PDF
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The volume presents, in a synergistic manner, significant theoretical and practical contributions in the area of social media reputation and authorship measurement, visualization, and modeling. The book justifies and proposes contributions to a future agenda for understanding the requirements for making social media authorship more transparent. Building on work presented in a previous volume of this series, Roles, Trust, and Reputation in Social Media Knowledge Markets, this book discusses new tools, applications, services, and algorithms that are needed for authoring content in a real-time publishing world. These insights may help people who interact and create content through social media better assess their potential for knowledge creation. They may also assist in analyzing audience attitudes, perceptions, and behavior in informal social media or in formal organizational structures. In addition, the volume includes several chapters that analyze the higher order ethical, critical thinking, and philosophical principles that may be used to ground social media authorship. Together, the perspectives presented in this volume help us understand how social media content is created and how its impact can be evaluated. The chapters demonstrate thought leadership through new ways of constructing social media experiences and making traces of social interaction visible. Transparency in Social Media aims to help researchers and practitioners design services, tools, or methods of analysis that encourage a more transparent process of interaction and communication on social media. Knowing who has added what content and with what authority to a specific online social media project can help the user community better understand, evaluate and make decisions and, ultimately, act on the basis of such information.
Category: Computers

Encyclopedia Of Transportation

Author : Mark Garrett
ISBN : 9781483389806
Genre : Social Science
File Size : 31.47 MB
Format : PDF, ePub, Docs
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Viewing transportation through the lens of current social, economic, and policy aspects, this four-volume reference work explores the topic of transportation across multiple disciplines within the social sciences and related areas, including geography, public policy, business, and economics. The book’s articles, all written by experts in the field, seek to answer such questions as: What has been the legacy, not just economically but politically and socially as well, of President Eisenhower’s modern interstate highway system in America? With that system and the infrastructure that supports it now in a state of decline and decay, what’s the best path for the future at a time of enormous fiscal constraints? Should California politicians plunge ahead with plans for a high-speed rail that every expert says—despite the allure—will go largely unused and will never pay back the massive investment while at this very moment potholes go unfilled all across the state? What path is best for emerging countries to keep pace with dramatic economic growth for their part? What are the social and financial costs of gridlock in our cities? Features: Approximately 675 signed articles authored by prominent scholars are arranged in A-to-Z fashion and conclude with Further Readings and cross references. A Chronology helps readers put individual events into historical context; a Reader’s Guide organizes entries by broad topical or thematic areas; a detailed index helps users quickly locate entries of most immediate interest; and a Resource Guide provides a list of journals, books, and associations and their websites. While articles were written to avoid jargon as much as possible, a Glossary provides quick definitions of technical terms. To ensure full, well-rounded coverage of the field, the General Editor with expertise in urban planning, public policy, and the environment worked alongside a Consulting Editor with a background in Civil Engineering. The index, Reader’s Guide, and cross references combine for thorough search-and-browse capabilities in the electronic edition. Available in both print and electronic formats, Encyclopedia of Transportation is an ideal reference for libraries and those who want to explore the issues that surround transportation in the United States and around the world.
Category: Social Science

Aashto Transportation Asset Management Guide

Author :
ISBN : 9781560514992
Genre : Transportation
File Size : 29.96 MB
Format : PDF
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Aims to encourage transportation agencies to address strategic questions as they confront the task of managing the surface transportation system. Drawn form both national and international knowledge and experience, it provides guidance to State Department of Transportation (DOT) decision makers, as well as county and municipal transportation agencies, to assist them in realizing the most from financial resources now and into the future, preserving highway assets, and providing the service expected by customers. Divided into two parts, Part one focuses on leadership and goal and objective setintg, while Part two is more technically oriented. Appendices include work sheets and case studies.
Category: Transportation

Departments Of Transportation And Housing And Urban Development And Related Agencies Appropriations For 2013 Fy 2013 Budget Justifications Hud U S Access Board Fmc Nrc Usich Ntsb

Author : United States. Congress. House. Committee on Appropriations. Subcommittee on Transportation, Housing and Urban Development, and Related Agencies
ISBN : MINN:31951D035269179
Genre : Administrative agencies
File Size : 52.3 MB
Format : PDF, Mobi
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Category: Administrative agencies

Transit Street Design Guide

Author : National Association of City Transportation Officials
ISBN : 9781610917476
Genre : Architecture
File Size : 38.61 MB
Format : PDF, Docs
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"The Transit Street Design Guide sets a new vision for how cities can harness the immense potential of transit to create active and efficient streets in neighborhoods and downtowns alike. Building on the Urban Street Design Guide and Urban Bikeway Design Guide, the Transit Street Design Guide details how reliable public transportation depends on a commitment to transit at every level of design. Developed through a new peer network of NACTO members and transit agency partners, the Guide provides street transportation departments, transit operating agencies, leaders, and practitioners with the tools to actively prioritize transit on the street."--Site Web de NACTO.
Category: Architecture

Social Media In The Public Sector

Author : Ines Mergel
ISBN : 9781118237373
Genre : Business & Economics
File Size : 84.38 MB
Format : PDF, ePub
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Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies. Praise for Social Media in the Public Sector "Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent analysis will be measured." —Lee Rainie, director, Pew Research Center's Internet & American Life Project "Mergel is an award-winning author who again wields her story skills in this book. She excels in explaining in concrete, practical terms how government managers can use social media to serve the public. Her book puts years of research into one handy guide. It's practical. It's readable. And it's an essential read." —John M. Kamensky, senior fellow, IBM Center for The Business of Government "Mergel moves beyond the hype with detailed, comprehensive research on social media technologies, use, management, and policies in government. This book should be required reading for researchers and public managers alike." —Jane Fountain, professor and director, National Center for Digital Government, University of Massachusetts Amherst "Comprehensive and compelling, Social Media in the Public Sector makes the case that to achieve Government 2.0, agencies must first adopt Web 2.0 social technologies. Mergel explains both how and why in this contemporary study of traditional institutions adopting and adapting to new technologies." —Beth Simone Noveck, United States Deputy Chief Technology Officer (2009-2011)
Category: Business & Economics