BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA

Download Best Practices For Transportation Agency Use Of Social Media ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Click Download or Read Online button to BEST PRACTICES FOR TRANSPORTATION AGENCY USE OF SOCIAL MEDIA book pdf for free now.

Best Practices For Transportation Agency Use Of Social Media

Author : Susan Bregman
ISBN : 9781466568600
Genre : Business & Economics
File Size : 54.41 MB
Format : PDF, Kindle
Download : 669
Read : 785

Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practitioners, academic researchers, and industry experts. The book provides an overview of the various social media platforms and tools, with examples of how transportation organizations use each platform. It contains a series of interviews that illustrate what creative agencies are doing to improve service, provide real-time updates, garner valuable information from their customers, and better serve their communities. It reveals powerful lessons learned from various transportation agencies, including a regional airport, city and state departments of transportation, and municipal transit agencies. Filled with examples from transportation organizations, the text provides ideas that can apply to all modes of transportation including mass transit, highways, aviation, ferries, bicycling, and walking. It describes how to measure the impact of your social media presence and also examines advanced uses of social media for obtaining information by involving customers and analyzing their social media use. The book outlines all the resources you will need to maintain a social media presence and describes how to use social media analytical tools to assess service strengths and weaknesses and customer sentiment. Explaining how to overcome the digital divide, language barriers, and accessibility challenges for patrons with disabilities, it provides you with the understanding of the various social media technologies along with the knowhow to determine which one is best for a specific situation and purpose.
Category: Business & Economics

Transparency In Social Media

Author : Sorin Adam Matei
ISBN : 9783319185521
Genre : Computers
File Size : 66.39 MB
Format : PDF
Download : 553
Read : 376

The volume presents, in a synergistic manner, significant theoretical and practical contributions in the area of social media reputation and authorship measurement, visualization, and modeling. The book justifies and proposes contributions to a future agenda for understanding the requirements for making social media authorship more transparent. Building on work presented in a previous volume of this series, Roles, Trust, and Reputation in Social Media Knowledge Markets, this book discusses new tools, applications, services, and algorithms that are needed for authoring content in a real-time publishing world. These insights may help people who interact and create content through social media better assess their potential for knowledge creation. They may also assist in analyzing audience attitudes, perceptions, and behavior in informal social media or in formal organizational structures. In addition, the volume includes several chapters that analyze the higher order ethical, critical thinking, and philosophical principles that may be used to ground social media authorship. Together, the perspectives presented in this volume help us understand how social media content is created and how its impact can be evaluated. The chapters demonstrate thought leadership through new ways of constructing social media experiences and making traces of social interaction visible. Transparency in Social Media aims to help researchers and practitioners design services, tools, or methods of analysis that encourage a more transparent process of interaction and communication on social media. Knowing who has added what content and with what authority to a specific online social media project can help the user community better understand, evaluate and make decisions and, ultimately, act on the basis of such information.
Category: Computers

Encyclopedia Of Transportation

Author : Mark Garrett
ISBN : 9781483389806
Genre : Social Science
File Size : 32.78 MB
Format : PDF, Kindle
Download : 874
Read : 330

Viewing transportation through the lens of current social, economic, and policy aspects, this four-volume reference work explores the topic of transportation across multiple disciplines within the social sciences and related areas, including geography, public policy, business, and economics. The book’s articles, all written by experts in the field, seek to answer such questions as: What has been the legacy, not just economically but politically and socially as well, of President Eisenhower’s modern interstate highway system in America? With that system and the infrastructure that supports it now in a state of decline and decay, what’s the best path for the future at a time of enormous fiscal constraints? Should California politicians plunge ahead with plans for a high-speed rail that every expert says—despite the allure—will go largely unused and will never pay back the massive investment while at this very moment potholes go unfilled all across the state? What path is best for emerging countries to keep pace with dramatic economic growth for their part? What are the social and financial costs of gridlock in our cities? Features: Approximately 675 signed articles authored by prominent scholars are arranged in A-to-Z fashion and conclude with Further Readings and cross references. A Chronology helps readers put individual events into historical context; a Reader’s Guide organizes entries by broad topical or thematic areas; a detailed index helps users quickly locate entries of most immediate interest; and a Resource Guide provides a list of journals, books, and associations and their websites. While articles were written to avoid jargon as much as possible, a Glossary provides quick definitions of technical terms. To ensure full, well-rounded coverage of the field, the General Editor with expertise in urban planning, public policy, and the environment worked alongside a Consulting Editor with a background in Civil Engineering. The index, Reader’s Guide, and cross references combine for thorough search-and-browse capabilities in the electronic edition. Available in both print and electronic formats, Encyclopedia of Transportation is an ideal reference for libraries and those who want to explore the issues that surround transportation in the United States and around the world.
Category: Social Science

The Geography Of Urban Transportation Fourth Edition

Author : Genevieve Giuliano
ISBN : 9781462529650
Genre : Social Science
File Size : 61.35 MB
Format : PDF, Docs
Download : 915
Read : 1029

A comprehensive update, the fourth edition of this leading text features numerous chapters by new authors addressing the latest trends and topics in the field. The book presents the foundational concepts and methodological tools that readers need in order to engage with today's pressing urban transportation policy issues. Coverage encompasses passenger and freight dynamics in the American metropolis; the local and regional transportation planning process; and questions related to public transit, land use, social equity and environmental justice, energy consumption, air pollution, transportation finance, sustainability, and more. Among the student-friendly features are special-topic boxes delving into key issues and 87 instructive figures, including eight color plates. ÿ New to This Edition *Extensively revised coverage of information and communication technologies, urban freight, travel behaviors, and regional transportation planning. *Engaging discussions of current topics: smartphone travel tracking, Uber, car and bike sharing, food deserts, biofuels, and more. *Heightened focus on climate change. *Reflects over a decade of policy changes, technological advances, and emergent ideas and findings in the field. *Most of the figures and special-topic boxes are new.
Category: Social Science

Public Roads

Author :
ISBN : SRLF:DD0001607571
Genre : Highway research
File Size : 45.65 MB
Format : PDF, ePub
Download : 450
Read : 1263

Category: Highway research

Effective Public Involvement Using Limited Resources

Author : Anne Caroline Morris
ISBN : NWU:35556041315805
Genre : Highway planning
File Size : 46.5 MB
Format : PDF, ePub, Docs
Download : 755
Read : 565

This synthesis was prepared to report on the state of the practice and to identify effective public involvement using limited resources. Basic information is offered here for transportation agencies to further their efforts in this area. This synthesis provides information about staff and agency experiences in the application of effective and cost-effective strategies and implementation techniques used to engage the public in the development of transportation plans and projects, as well as strategies found to be ineffective. It captures respondents' definitions of successful, effective, and cost-effective public involvement and reveals a rudimentary state of the practice in the areas of costs and measures of effectiveness. Although there appeared to be no clear cut definitions of responsibilities or implementation strategies, similarities and differences were identified in four areas - organizational structure, staffing, cost quantification, and process. Detailed appendices provide abstracts of the literature reviewed and document survey questionnaire interview responses.
Category: Highway planning