BEHAVIORAL MARKETING DELIVERING PERSONALIZED EXPERIENCES AT SCALE

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Behavioral Marketing

Author : Dave Walters
ISBN : 9781119076575
Genre : Business & Economics
File Size : 38.61 MB
Format : PDF, ePub, Mobi
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This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more “revenue predictable”. The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing.
Category: Business & Economics

Quality Assurance In Healthcare Service Delivery Nursing And Personalized Medicine Technologies And Processes

Author : Lazakidou, Athina
ISBN : 9781613501214
Genre : Medical
File Size : 73.37 MB
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Quality of life is difficult to define and even more difficult to measure; as such, outcomes from nursing in continuing care are not easily articulated. Quality Assurance in Healthcare Service Delivery, Nursing and Personalized Medicine: Technologies and Processes offers a framework for measuring quality of service in the healthcare industry as it pertains to nursing, with insight into how new technologies and the design of personalized medicine have improved quality of care and quality of life. Assessment and feedback are a vital part of developing and designing personalized medicine, and this book details case studies and the latest research in the field of healthcare service delivery assessment. In addition to describing assessment methodology, the book is also a compendium of the latest research into new medical technologies.
Category: Medical

Behavioral Advertising

Author :
ISBN : MINN:31951D03528064Q
Genre : Data protection
File Size : 22.21 MB
Format : PDF, ePub
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Category: Data protection

Measuring The Digital World

Author : Gary Angel
ISBN : 9780134195131
Genre : Computers
File Size : 30.48 MB
Format : PDF, ePub, Docs
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences! Helps you capture the knowledge you need to deliver deep personalization at scale Reflects today’s latest insights into digital behavior and consumer psychology For every digital marketer, analyst, and executive who wants to improve performance To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simply aren’t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers all you need to create richer, more compelling digital experiences. Angel shows how to transform “raw facts” about digital behavior into meaningful knowledge about your visitors… what they were trying to accomplish…how well you helped them… how you can personalize and optimize their digital experiences from now on… how you can use measurement to provide deep personalization at scale.
Category: Computers

Adweek

Author :
ISBN : UCLA:L0099746315
Genre : Advertising
File Size : 45.75 MB
Format : PDF, Kindle
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Vols. for 1981- include four special directory issues.
Category: Advertising

Brandweek

Author :
ISBN : CORNELL:31924083443543
Genre : Advertising
File Size : 22.98 MB
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Category: Advertising

Journal Of Retailing

Author : New York University. Institute of Retail Management
ISBN : 00224359
Genre : Retail trade Periodicals
File Size : 35.30 MB
Format : PDF
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Category: Retail trade Periodicals

Marketing Challenges In A Turbulent Business Environment

Author : Mark D. Groza
ISBN : 9783319194288
Genre : Business & Economics
File Size : 50.31 MB
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Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Category: Business & Economics

Revolution In Marketing Market Driving Changes

Author : Harlan E. Spotts
ISBN : 9783319117614
Genre : Business & Economics
File Size : 76.15 MB
Format : PDF, Mobi
Download : 381
Read : 789

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.
Category: Business & Economics