BASICS ADVERTISING 02 ART DIRECTION

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Basics Advertising 02 Art Direction

Author : Nik Mahon
ISBN : 9782940411214
Genre : Business & Economics
File Size : 74.26 MB
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Basics Advertising 02: Art Direction provides an essential introduction to the process of art directing creative advertising concepts.
Category: Business & Economics

Basics Advertising 03 Ideation

Author : Nik Mahon
ISBN : 9781350034136
Genre : Design
File Size : 79.96 MB
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Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks. Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas.
Category: Design

The Fundamentals Of Creative Advertising

Author : Ken Burtenshaw
ISBN : 9782940411566
Genre : Business & Economics
File Size : 35.16 MB
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The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
Category: Business & Economics

Art Direction Explained At Last

Author : Steven Heller
ISBN : 1856696243
Genre : Design
File Size : 62.46 MB
Format : PDF, Kindle
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This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.
Category: Design

Basics Marketing 02 Online Marketing

Author : Brian Sheehan
ISBN : 9781350034457
Genre : Business & Economics
File Size : 47.6 MB
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In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future. Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.
Category: Business & Economics

Inside Art Direction Interviews And Case Studies

Author : Steven Brower
ISBN : 9781472569110
Genre : Design
File Size : 89.14 MB
Format : PDF, ePub
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For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.
Category: Design

Basics Advertising 01 Copywriting

Author : Robert Bowdery
ISBN : 9782940439539
Genre : Business & Economics
File Size : 55.59 MB
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This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
Category: Business & Economics

Designing B2b Brands

Author : Carlos Martinez Onaindia
ISBN : 9781118554432
Genre : Design
File Size : 62.66 MB
Format : PDF, ePub
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“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.
Category: Design

Basics Illustration 02 Sequential Images

Author : Mark Wigan
ISBN : 9782940439850
Genre : Design
File Size : 74.33 MB
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Basics Illustration 02: Sequential Images addresses the professional, cultural, theoretical and historical contexts of pictorial storytelling and moving image. Sequential image-making is a rich area of original and innovative work, which is leading the resurgence in this field. The evolving world of illustration is exploding with possibilities as converging technologies and disciplines provide new opportunities and outlets for the visual storyteller. In this title, international illustrators, animators, artists and educators at the cutting edge of the narrative renaissance outline their personal methodologies and approaches to sequential image-making.
Category: Design

Art And Advertising

Author : Joan Gibbons
ISBN : 9780857732743
Genre : Business & Economics
File Size : 40.68 MB
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Art and advertising are often seen as enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly-written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have stepped out of the gallery to reach a wider audience by embracing the tactics of advertising, and how advertising has opened its eyes to the strategies of contemporary art. Charting key points of overlap and antagonism, she looks at the work of artists from Andy Warhol, Barbara Kruger and Victor Burgin through to Sylvie Fleurie and Swetlana Heger and at landmark campaigns from Silk Cut to Benetton’s Shock of Reality. Exploring cutting-edge advertising work from creative David Carson to Wieden and Kennedy and Tony Kaye, she also looks at the increasing endorsement of art by highly-branded products, to argue that art and advertising need not be mutually exclusive terms. 'Gibbons manages to elevate this age old debate. She makes us think again - and does it with intelligence and sensitivity to both the art world and the advertising world. No mean feat.' - Nik Studzinski, Creative Director, Publicis
Category: Business & Economics