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Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks. Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas.
Author : Brian R. Holloway
ISBN : 0130291544
Genre : Technology & Engineering
File Size : 74.47 MB
Format : PDF
Download : 984
Read : 916
Using a reader-friendly approach, this guide to technical writing shows students how to take the structures, patterns and strategies of writing learned in a basic composition course (summary, process, analysis and persuasion) and apply them in different kinds of technical documents.