BASIC MARKETING RESEARCH 4TH EDITION

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Basic Marketing Research

Author : Naresh K. Malhotra
ISBN : 0132570181
Genre : Marketing research
File Size : 20.94 MB
Format : PDF
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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills
Category: Marketing research

Basic Marketing Research

Author : Naresh K. Malhotra
ISBN : 1292020482
Genre : Marketing research
File Size : 47.5 MB
Format : PDF, Kindle
Download : 173
Read : 974

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Category: Marketing research

Essentials Of Marketing Research

Author : William Zikmund
ISBN : 9781133190646
Genre : Business & Economics
File Size : 53.85 MB
Format : PDF, ePub
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Focusing on students as managers, the exciting new ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that delivers the essential information students need to skillfully use marketing research in making effective business decisions. It also equips readers with the skills to perform basic, core marketing research tasks. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, it succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. Reflecting the latest developments from the field, the Fifth Edition features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Business & Economics

Marketing Research

Author : Naresh K. Malhotra
ISBN : 0136094236
Genre : Business & Economics
File Size : 47.36 MB
Format : PDF, Kindle
Download : 627
Read : 750

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
Category: Business & Economics

Basic Marketing Research

Author : Gilbert A. Churchill
ISBN : 1439041407
Genre : Marketing research
File Size : 25.23 MB
Format : PDF, ePub, Mobi
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Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
Category: Marketing research

Essentials Of Marketing Research

Author : Naresh K. Malhotra
ISBN : 0273724339
Genre : Business & Economics
File Size : 75.73 MB
Format : PDF
Download : 954
Read : 940

This book offers all the authority of Naresh Malhotra's best-selling 'Marketing Research' title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process. This book is perfect for one semester courses in Marketing Research.
Category: Business & Economics

Basic Marketing Research

Author : Naresh K. Malhotra
ISBN : 0135024145
Genre : Marketing research
File Size : 68.33 MB
Format : PDF, Mobi
Download : 172
Read : 319

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Category: Marketing research

Consumer Behavior

Author : Frank Kardes
ISBN : 9781305161689
Genre : Business & Economics
File Size : 47.43 MB
Format : PDF
Download : 603
Read : 270

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to classic consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Business & Economics

Basic Marketing Research Pearson New International Edition

Author : Naresh K Malhotra
ISBN : 9781292033785
Genre : Business & Economics
File Size : 79.83 MB
Format : PDF, Mobi
Download : 246
Read : 1247

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Category: Business & Economics