BASIC MARKETING RESEARCH 4TH EDITION

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Basic Marketing Research

Author : Naresh K. Malhotra
ISBN : 0132544482
Genre : Business & Economics
File Size : 29.40 MB
Format : PDF, Docs
Download : 292
Read : 925

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
Category: Business & Economics

Basic Marketing Research

Author : Naresh K. Malhotra
ISBN : 1292020482
Genre : Marketing research
File Size : 60.80 MB
Format : PDF, ePub
Download : 311
Read : 660

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Category: Marketing research

Basic Marketing Research

Author : Naresh K. Malhotra
ISBN : 0132570181
Genre : Marketing research
File Size : 43.18 MB
Format : PDF, ePub, Docs
Download : 604
Read : 172

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills
Category: Marketing research

Essentials Of Marketing Research

Author : William Zikmund
ISBN : 9781133190646
Genre : Business & Economics
File Size : 76.71 MB
Format : PDF, Kindle
Download : 740
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Focusing on students as managers, the exciting new ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that delivers the essential information students need to skillfully use marketing research in making effective business decisions. It also equips readers with the skills to perform basic, core marketing research tasks. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, it succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. Reflecting the latest developments from the field, the Fifth Edition features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Business & Economics

Essentials Of Marketing Research

Author : Naresh K. Malhotra
ISBN : 0273724339
Genre : Business & Economics
File Size : 66.43 MB
Format : PDF, ePub, Docs
Download : 159
Read : 1144

This book offers all the authority of Naresh Malhotra's best-selling 'Marketing Research' title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process. This book is perfect for one semester courses in Marketing Research.
Category: Business & Economics

Marketing Research

Author : Naresh K. Malhotra
ISBN : 0136094236
Genre : Business & Economics
File Size : 53.28 MB
Format : PDF, Kindle
Download : 375
Read : 1053

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
Category: Business & Economics

Consumer Behavior

Author : Frank Kardes
ISBN : 9781305161689
Genre : Business & Economics
File Size : 30.90 MB
Format : PDF
Download : 106
Read : 996

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to classic consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Business & Economics

Marketing Research

Author : Joseph F. Hair (Jr.)
ISBN : 1743078765
Genre : Marketing research
File Size : 65.23 MB
Format : PDF, ePub
Download : 927
Read : 273

Marketing Research provides a contemporary and managerially relevant discussion of the key principles in the dynamic field of marketing research. The authors take an application-oriented approach, providing students with the tools and skills necessary to solve business challenges and exploit business opportunities. It strikes the right balance between quantitative and qualitative data discussions encouraging an understanding of best practice in data collection and analysis, supported by strong theoretical discussion and relevant case studies. The fourth edition has a new industry voice with insights from Ken Roberts, founder and president of Forethought Research. Ken's industry cases, Food for Thought, tie theory to real world business practice using experiences from clients in ANZ, Asia and the US. This fourth edition has been revised and updated with streamlined chapters, increased coverage of social media, and all new end of chapter material. Students and instructors have access to a thorough digital package offering quizzes, exercises, and SSPS data sets.
Category: Marketing research

Basic Marketing Research Pearson New International Edition

Author : Naresh K Malhotra
ISBN : 9781292033785
Genre : Business & Economics
File Size : 71.5 MB
Format : PDF, ePub, Mobi
Download : 235
Read : 486

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Category: Business & Economics