BASIC MARKETING RESEARCH 4TH EDITION

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Basic Marketing Research

Author : Naresh K. Malhotra
ISBN : 1292020482
Genre : Marketing research
File Size : 75.25 MB
Format : PDF, ePub, Mobi
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For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Category: Marketing research

Basic Marketing Research

Author : Naresh K. Malhotra
ISBN : 0132570181
Genre : Marketing research
File Size : 68.9 MB
Format : PDF, Mobi
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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills
Category: Marketing research

Essentials Of Marketing Research

Author : William Zikmund
ISBN : 9781133190646
Genre : Business & Economics
File Size : 48.92 MB
Format : PDF
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Focusing on students as managers, the exciting new ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that delivers the essential information students need to skillfully use marketing research in making effective business decisions. It also equips readers with the skills to perform basic, core marketing research tasks. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, it succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. Reflecting the latest developments from the field, the Fifth Edition features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Business & Economics

Marketing Research

Author : Naresh K. Malhotra
ISBN : 0136094236
Genre : Business & Economics
File Size : 48.75 MB
Format : PDF, ePub, Docs
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This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
Category: Business & Economics

The Marketing Research Project Manual

Author : Glen R. Jarboe
ISBN : 0538891483
Genre : Business & Economics
File Size : 23.4 MB
Format : PDF, ePub
Download : 136
Read : 799

This comprehensive project manual is designed to provide users a realistic marketing research experience. The manual provides clear and concise explanations of the research process, offering step-by-step procedures for students to follow in conducting a market research project with an emphasis on survey research and data analysis using statistical packages such as STATISTICA, SPSS, or Excel. The project provides hands-on experience with interviewing, developing research objectives into a questionnaire, chosing a sampling method, designing sampling plans and procedures, preparing a research report, and analoyzing results and translating them into findings, conclusions and recommendations. The manual features marketing research activities surrounding an electric utilities corporation, and can be used as either a customer satisfaction or business-to-business project.
Category: Business & Economics

Essentials Of Marketing Research

Author : Naresh K. Malhotra
ISBN : 0273724339
Genre : Business & Economics
File Size : 31.26 MB
Format : PDF, ePub, Mobi
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This book offers all the authority of Naresh Malhotra's best-selling 'Marketing Research' title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process. This book is perfect for one semester courses in Marketing Research.
Category: Business & Economics

Consumer Behavior

Author : Frank Kardes
ISBN : 9781305161689
Genre : Business & Economics
File Size : 24.20 MB
Format : PDF
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This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to classic consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Business & Economics

International Marketing Research

Author : C. Samuel Craig
ISBN : 0470010959
Genre : Business & Economics
File Size : 73.60 MB
Format : PDF, Docs
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The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. A complete guide to modern international marketing research techniques by two pioneers in the field. Authoritative coverage of all the latest electronic research techniques.
Category: Business & Economics

Marketing Research

Author : Joseph F. Hair (Jr.)
ISBN : 0070997586
Genre : Marketing
File Size : 34.30 MB
Format : PDF, Mobi
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Read : 1147

Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.
Category: Marketing