BALANCED BRAND HOW TO BALANCE THE STAKEHOLDER FORCES THAT CAN MAKE OR BREAK YOUR BUSINESS

Download Balanced Brand How To Balance The Stakeholder Forces That Can Make Or Break Your Business ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Click Download or Read Online button to BALANCED BRAND HOW TO BALANCE THE STAKEHOLDER FORCES THAT CAN MAKE OR BREAK YOUR BUSINESS book pdf for free now.

Balanced Brand

Author : John Foley
ISBN : 0787983810
Genre : Business & Economics
File Size : 32.19 MB
Format : PDF
Download : 579
Read : 1236

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and seemingly successful brands and reputations have suffered from this backlash (e.g. Nike and overseas sweatshops, Wal-Mart and unfair employment practices, McDonald's and obesity issues.) Every stakeholder applies their personal and professional values to judge the performance of a company. Branding expert John Foley has developed the BalancedBrand System, which helps companies assess corporate values, identify potential flashpoints, and align values to build a stronger brand and reputation. BalancedBrand identifies and helps manage the forces that will change the way business does business. Foley and co-author Julie Kendrick have created new tools that build and protect brands and reputations.
Category: Business & Economics

Bridging The Diversity Divide

Author : Edna Breinig Chun
ISBN : 0470525622
Genre : Education
File Size : 88.16 MB
Format : PDF, ePub
Download : 639
Read : 284

The sweeping forces of globalization present new challenges for higher education but also represent a clear mandate for change. Because of the unfinished business of remedying the underrepresentation of minorities and women in higher education, this book is designed to assist campus leaders and educators in the difficult process of cultural transformation in support of diversity and inclusion. The book explores the model of reciprocal empowerment as a moral framework linking the institution's values, culture, and workplace practices to the outside world through the prism of diversity. Bridging the Diversity Divide is a practical guide that provides concrete approaches to the creation of a genuinely inclusive campus. Its focus is on research-based strategies that will enable institutions of higher education to assess current practices, create successful action plans, and move beyond structural representation to true reciprocal empowerment. The measurement strategies, organizational learning tools, and best practices included here will assist institutions of higher education in building a flexible repertoire of institutional approaches to reciprocal empowerment and inclusion. Only by systemic organizational change will universities bridge the diversity divide and create a campus culture that values and celebrates the contributions of all its members. This is a must-read for educators seeking to translate diversity principles into practice. This is the first issue in the 35th volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph in the series is the definitive analysis of a tough higher education problem, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.
Category: Education

Books In Print 2009 2010

Author :
ISBN : 0835250199
Genre : Publishers' catalogs
File Size : 42.46 MB
Format : PDF, Docs
Download : 364
Read : 1302

Category: Publishers' catalogs

Leadership Brand

Author : David Ulrich
ISBN : IND:30000116529367
Genre : Business & Economics
File Size : 48.82 MB
Format : PDF, Kindle
Download : 674
Read : 771

leadership evaluate progress along the way, as a leadership brand is created and implemented."--BOOK JACKET.
Category: Business & Economics

The High Engagement Work Culture

Author : David Bowles
ISBN : 9780230304499
Genre : Business & Economics
File Size : 28.49 MB
Format : PDF, Mobi
Download : 582
Read : 237

The financial Crash of 2008 was not just about government regulation or lack thereof; the low tide of the Crash also revealed just how vulnerable our societies are to those organizations which focus so much on their own self-serving goals, that they ignore the damage they can do outside their walls. To counter this, the authors ask whether there is a better way to run this capitalist system of ours, instead of being tempted to throw it out and replace it with something much worse. Their prescription is to create the high engagement work culture in our organizations through a greater balance between the urges of 'me' and the desires and needs of 'we'; a work culture which brings real benefits to all stakeholders, not just the few, and drives the performance of our organizations to new heights. This is not 'pie in the sky': it is being lived by those companies featured in detail in these pages, such as Whole Foods Market and BMW.
Category: Business & Economics

Business Analysis Techniques

Author : James Cadle
ISBN : 9781906124236
Genre : Business analysts
File Size : 32.63 MB
Format : PDF
Download : 795
Read : 357

The development of business analysis as a professional discipline has extended the role of the business analyst who now needs the widest possible array of tools and the skills and knowledge to be able to use each when and where it is needed. This book provides 72 possible techniques and practical guidance on how and when to apply them.
Category: Business analysts

Startup Ceo

Author : Matt Blumberg
ISBN : 9781118683156
Genre : Business & Economics
File Size : 20.76 MB
Format : PDF, ePub, Mobi
Download : 663
Read : 196

A definitive book for any CEO—first time or otherwise—of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't—and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce—because "you're only a first time CEO once." Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO. Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent Examines how a CEO must align available resources with the company's strategy in order to ensure success Addresses what it takes to master the "How" of being a CEO—from leading an executive team to managing in any type of market Engaging and informative, this book is essential reading for any, and every, CEO.
Category: Business & Economics

Political Savvy

Author : Joel R. DeLuca
ISBN : 9780966763607
Genre : Leadership
File Size : 28.2 MB
Format : PDF, ePub, Docs
Download : 307
Read : 908

Category: Leadership