BALANCED BRAND HOW TO BALANCE THE STAKEHOLDER FORCES THAT CAN MAKE OR BREAK YOUR BUSINESS

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Balanced Brand

Author : John Foley
ISBN : 0787983810
Genre : Business & Economics
File Size : 59.6 MB
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Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and seemingly successful brands and reputations have suffered from this backlash (e.g. Nike and overseas sweatshops, Wal-Mart and unfair employment practices, McDonald's and obesity issues.) Every stakeholder applies their personal and professional values to judge the performance of a company. Branding expert John Foley has developed the BalancedBrand System, which helps companies assess corporate values, identify potential flashpoints, and align values to build a stronger brand and reputation. BalancedBrand identifies and helps manage the forces that will change the way business does business. Foley and co-author Julie Kendrick have created new tools that build and protect brands and reputations.
Category: Business & Economics

Battleground Business 2 Volumes

Author : Peg Thoms
ISBN : 9781573567398
Genre : Business & Economics
File Size : 79.40 MB
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Business is one of the most potent cultural forces today, profoundly affecting every facet of our lives whether we are working in a corporate environment or not. This book surveys some of the most controversial issues and topics central to the contemporary business world. Included are more than 70 alphabetically arranged entries written by expert contributors. Each entry explores a topic's relevance and influence, highlights opposing viewpoints, provides sidebars of interesting information, and lists resources for further research. For students and general readers, this book is an engaging, accessible, and essential resource on the role of business in society. Globalization. Outsourcing. Downsizing. These are some of the economic issues at the center of today's society. Time after time, we see that business is one of the most powerful forces in the modern world, profoundly affecting every facet of our lives whether we work in a corporate environment or not. Because in one way or another the world is all about economics, students need to understand and appreciate the role of business in their lives. This book overviews the most important topics and issues characterizing the role of business in today's society. Included are alphabetically arranged entries on more than 70 critical issues or topics central to the role of business in our lives. Each is written by an expert contributor and provides a summary of the topic's relevance and influence, a consideration of opposing viewpoints, and a list of resources for further research. For students and general readers, this book is an engaging, accessible, and essential resource on the role of business in everyday life.
Category: Business & Economics

Battleground

Author : Michael Walden
ISBN : 031334065X
Genre :
File Size : 21.44 MB
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The Political Economy Of City Branding

Author : Ari-Veikko Anttiroiko
ISBN : 9781135129828
Genre : Business & Economics
File Size : 38.82 MB
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Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.
Category: Business & Economics

Bridging The Diversity Divide

Author : Edna Breinig Chun
ISBN : 0470525622
Genre : Education
File Size : 80.92 MB
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The sweeping forces of globalization present new challenges for higher education but also represent a clear mandate for change. Because of the unfinished business of remedying the underrepresentation of minorities and women in higher education, this book is designed to assist campus leaders and educators in the difficult process of cultural transformation in support of diversity and inclusion. The book explores the model of reciprocal empowerment as a moral framework linking the institution's values, culture, and workplace practices to the outside world through the prism of diversity. Bridging the Diversity Divide is a practical guide that provides concrete approaches to the creation of a genuinely inclusive campus. Its focus is on research-based strategies that will enable institutions of higher education to assess current practices, create successful action plans, and move beyond structural representation to true reciprocal empowerment. The measurement strategies, organizational learning tools, and best practices included here will assist institutions of higher education in building a flexible repertoire of institutional approaches to reciprocal empowerment and inclusion. Only by systemic organizational change will universities bridge the diversity divide and create a campus culture that values and celebrates the contributions of all its members. This is a must-read for educators seeking to translate diversity principles into practice. This is the first issue in the 35th volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph in the series is the definitive analysis of a tough higher education problem, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.
Category: Education

Winning The Long Game

Author : Steven Krupp
ISBN : 9781610394482
Genre : Business & Economics
File Size : 86.29 MB
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Are you winning the battle but losing the war? Every leader has to deliver the goods—make budget, meet deadlines, and deftly manage people—to provide the inspirational fuel that keeps their business running day-in and day-out. But therein lies the danger of winning today's battle and losing the war—that is the long game of creating sustainable value in a volatile, uncertain world that is becoming ever-more complex and ambiguous. The greater purpose—today's number one business challenge—is winning the long game by being more strategic; developing the skills to look outside the four walls of the organization and see the world from the future back. Steven Krupp and Paul J. H. Schoemaker bridge the gap between what many see as the separate domains of strategy and leadership to show how to develop the discipline of strategic leadership in a world of growing uncertainty. While pragmatic to the core, Winning the Long Game creates vivid insights into the discipline of strategic leadership by applying it systemically through personal portraits of successful business leaders. The book profiles Elon Musk, Richard Branson, and Sara Blakely, as well as world-renowned figures like Pope Francis, Oprah Winfrey, and Nelson Mandela. What makes these strategic leaders successful is highlighted by contrasting them with others who are either mediocre or outright failures. Winning the Long Game is the must-have playbook for every leader and for any manager seeking to be become more strategic in today's topsy-turvy world.
Category: Business & Economics

Balanced Scorecard

Author : Nils-Göran Olve
ISBN : IND:30000109102099
Genre : Business & Economics
File Size : 72.71 MB
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The fast track route to understanding and implementing the balanced scorecard in your business. It covers the key aspects of the balanced scorecard, from using it to develop the company's strategy and relating it to existing control systems to setting goals and monitoring progress. It gives examples and lessons from some of the worlds most successful businesses, including Ricoh, Xerox and Ericsson Enterprise and ideas from the smartest thinkers including Robert S. Kaplan and David P. Norton. It includes and glossary of key concepts and a comprehensive resources guide.
Category: Business & Economics