ATTENTION AND VALUE KEYS TO UNDERSTANDING MUSEUM VISITORS

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Attention And Value

Author : Stephen Bitgood
ISBN : 9781315433448
Genre : Social Science
File Size : 84.11 MB
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How can museums capture visitors’ attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model—the attention-value model—that will help museum practitioners create more effective museum environments. A major advance beyond earlier efforts, the attention-value model shows how both personal and exhibit design variables influence the capture, focus, and engagement of attention. Bitgood also offers extensive background in the visitor attention literature, details of his extensive testing of the attention-value tool, and guidelines for its application. Balancing theory, research, and practical application, Attention and Value is a must-read for exhibition developers at all levels—from students to seasoned practitioners.
Category: Social Science

Simulating Visitor Behavior

Author : Kutay Guler
ISBN : 9781443889681
Genre : Computers
File Size : 22.15 MB
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The dynamics of the interplay between the visitor and the exhibition environment form complex circulation patterns. As an exhibition designer, developing an understanding of those dynamics is important for improving visitor satisfaction. However, an overwhelming number of variables may transform the exhibition design process into educated guesswork. Designing through trial and error is just not feasible. In addition, as a result of the nature of creating built environments, modifying decisions later in the design process results in significant costs. The designer has to rely on extensive experience to succeed. Accordingly, implementing a method for guidance into the design process should prove valuable for the designer.This book discusses the development stages of a simulation application for visitor circulation in exhibition environments, and presents the challenges of integrating a complex mathematical process into a visual and artistic process like exhibition design. Those issues include understanding the individual stages of development, building a theoretical foundation, creating a simulation framework, composing individual operations, and implementing the finalized simulation into the design process. Taken together, this process sheds light on the underlying challenges of creating a functioning simulation.The contents of this book will be beneficial not only for exhibition designers and simulation developers, but also anyone interested in visitor behavior and spatial design.
Category: Computers

Museum Thresholds

Author : Ross Parry
ISBN : 9781317239093
Genre : Social Science
File Size : 29.71 MB
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Museum Thresholds is a progressive, interdisciplinary volume and the first to explore the importance and potential of entrance spaces for visitor experience. Bringing together an international collection of writers from different disciplines, the chapters in this volume offer different theoretical perspectives on the nature of engagement, interaction and immersion in threshold spaces, and the factors which enable and inhibit those immersive possibilities. Organised into themed sections, the book explores museum thresholds from three different perspectives. Considering them first as a problem space, the contributors then go on to explore thresholds through different media and, finally, draw upon other subjects and professions, including performance, gaming, retail and discourse studies, in order to examine them from an entirely new perspective. Drawing upon examples that span Asia, North America and Europe, the authors set the entrance space in its historical, social and architectural contexts. Together, the essays show how the challenges posed by the threshold can be rethought and reimagined from a variety of perspectives, each of which have much to bring to future thinking and design. Combining both theory and practice, Museum Thresholds should be essential reading for academics, researchers and postgraduate students working in museum studies, digital heritage, architecture, design studies, retail studies and media studies. It will also be of great interest to museum practitioners working in a wide variety of institutions around the globe.
Category: Social Science

Exhibit Labels

Author : Beverly Serrell
ISBN : 9781442249042
Genre : Business & Economics
File Size : 36.93 MB
Format : PDF
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Exhibit Labels: An Interpretive Approach is a vital reference tool for all museum professionals. Beverly Serrell presents the reader with excellent guidelines on the process of exhibit label planning, writing, design, and production.
Category: Business & Economics

Identity And The Museum Visitor Experience

Author : John H Falk
ISBN : 9781315427041
Genre : Social Science
File Size : 56.39 MB
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Understanding the visitor experience provides essential insights into how museums can affect people’s lives. Personal drives, group identity, decision-making and meaning-making strategies, memory, and leisure preferences, all enter into the visitor experience, which extends far beyond the walls of the institution both in time and space. Drawing upon a career in studying museum visitors, renowned researcher John Falk attempts to create a predictive model of visitor experience, one that can help museum professionals better meet those visitors’ needs. He identifies five key types of visitors who attend museums and then defines the internal processes that drive them there over and over again. Through an understanding of how museums shape and reflect their personal and group identity, Falk is able to show not only how museums can increase their attendance and revenue, but also their meaningfulness to their constituents.
Category: Social Science

Social Design In Museums

Author : Stephen Bitgood
ISBN : 1907697209
Genre : Art
File Size : 66.72 MB
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This major two-volume, 900-page collection of essays distils the exceptional insights and advice of one of the world's leading thinkers in the field of visitor studies, Stephen Bitgood, a pioneer in the field of social design.Spanning both theory and practice, Social Design in Museums is guaranteed to have museum and heritage professionals thinking afresh about the fundamentals of their organisation's interface with the public. Its contents are crucial to an understanding of the learning process within these institutions - and an essential step towards enhancing their effectiveness. Social Design in Museums brings together a selection of Stephen Bitgood's key essays, complete with contemporary updates, resulting in a practical, comprehensive reference handbook for professionals in those specialisms which contribute to effective museum communication: including design, learning, curatorship, visitor studies and marketing.Dr Bitgood is Professor Emeritus of Psychology at Jacksonville State University, USA. A founder of the Visitor Studies Association, and of the Visitor Studies Conference, and co-editor of Visitor Studies: Theory, Research and Practice, he hasspoken and published widely and has undertaken extensive researchin exhibition centres (museums, science centres and zoos) focusing on how to increase the impact of exhibits by applying psychological principles. The two volumes include practical, down-to-earth advice on topics such as: how best to check the readability of exhibition texts, and how to formulate questions and sample your audience to get useful results; as well as time-saving summaries of the key results from important visitor research studies.
Category: Art

Museums And Public Value

Author : Carol A. Scott
ISBN : 9781317092889
Genre : Language Arts & Disciplines
File Size : 76.30 MB
Format : PDF
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Public Value speaks to our time - to the role that museums can play in creating civil societies, to the challenges involved in using limited assets strategically, to the demand for results that make a difference and to the imperative that we build the kind of engagement that sustains our futures. This book assists museum leaders to implement a Public Value approach in their management, planning, programming and relationship building. The benefits are long term public engagement and support, which can be used to demonstrate that valuable returns result from public investment in museums. A range of authors from around the world unpack the concept of Public Value and examine its implications for museums. They situate Public Value within current management theory and practice, offer tools for implementation, highlight examples of successful practice and examine the evidence of Public Value that governments seek to inform policy and funding decisions. The book will be required reading for senior professionals in museums, as well as museum and heritage studies students.
Category: Language Arts & Disciplines

The Museum Experience Revisited

Author : John H Falk
ISBN : 9781315417844
Genre : Social Science
File Size : 20.78 MB
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The first book to take a "visitor's eye view" of the museum visit when it was first published in 1992, The Museum Experience revolutionized the way museum professionals understand their constituents. Falk and Dierking have updated this essential reference, incorporating advances in research, theory, and practice in the museum field over the last twenty years. Written in clear, non-technical style, The Museum Experience Revisited paints a thorough picture of why people go to museums, what they do there, how they learn, and what museum practitioners can do to enhance these experiences.
Category: Social Science

Creating Great Visitor Experiences

Author : Stephanie Weaver
ISBN : 9781315431406
Genre : Social Science
File Size : 63.62 MB
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Museum and other non-profit professionals have begun to realize that the complete visitor experience is the key to repeat attendance, successful fundraising, and building audience loyalty. Taking lessons learned by successful experience-shapers in the for-profit world, Stephanie Weaver distills this knowledge for museums and other organizations which depend on visitor satisfaction for success. Is your institution welcoming? Are the bathrooms clean? Does the staff communicate well? Are there enough places to sit? These practical matters may mean more to creating a loyal following than any exhibit or program the institution develops. Weaver breaks the visitor experience down to 8 steps and provides practical guidance to museums and related institutions on how to create optimal visitor experiences for each of them. In a workshop-like format, she uses multiple examples, exercises, and resource links to walk the reader through the process.
Category: Social Science

Grasping The World

Author : Donald Preziosi
ISBN : UOM:39015058131551
Genre : Political Science
File Size : 38.52 MB
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Category: Political Science