ATTENTION AND VALUE KEYS TO UNDERSTANDING MUSEUM VISITORS

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Attention And Value

Author : Stephen Bitgood
ISBN : 9781315433448
Genre : Social Science
File Size : 79.67 MB
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How can museums capture visitors’ attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model—the attention-value model—that will help museum practitioners create more effective museum environments. A major advance beyond earlier efforts, the attention-value model shows how both personal and exhibit design variables influence the capture, focus, and engagement of attention. Bitgood also offers extensive background in the visitor attention literature, details of his extensive testing of the attention-value tool, and guidelines for its application. Balancing theory, research, and practical application, Attention and Value is a must-read for exhibition developers at all levels—from students to seasoned practitioners.
Category: Social Science

Identity And The Museum Visitor Experience

Author : John H Falk
ISBN : 9781315427041
Genre : Social Science
File Size : 29.57 MB
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Understanding the visitor experience provides essential insights into how museums can affect people’s lives. Personal drives, group identity, decision-making and meaning-making strategies, memory, and leisure preferences, all enter into the visitor experience, which extends far beyond the walls of the institution both in time and space. Drawing upon a career in studying museum visitors, renowned researcher John Falk attempts to create a predictive model of visitor experience, one that can help museum professionals better meet those visitors’ needs. He identifies five key types of visitors who attend museums and then defines the internal processes that drive them there over and over again. Through an understanding of how museums shape and reflect their personal and group identity, Falk is able to show not only how museums can increase their attendance and revenue, but also their meaningfulness to their constituents.
Category: Social Science

Museums And Public Value

Author : Carol A. Scott
ISBN : 9781317092889
Genre : Language Arts & Disciplines
File Size : 74.4 MB
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Public Value speaks to our time - to the role that museums can play in creating civil societies, to the challenges involved in using limited assets strategically, to the demand for results that make a difference and to the imperative that we build the kind of engagement that sustains our futures. This book assists museum leaders to implement a Public Value approach in their management, planning, programming and relationship building. The benefits are long term public engagement and support, which can be used to demonstrate that valuable returns result from public investment in museums. A range of authors from around the world unpack the concept of Public Value and examine its implications for museums. They situate Public Value within current management theory and practice, offer tools for implementation, highlight examples of successful practice and examine the evidence of Public Value that governments seek to inform policy and funding decisions. The book will be required reading for senior professionals in museums, as well as museum and heritage studies students.
Category: Language Arts & Disciplines

Social Design In Museums

Author : Stephen Bitgood
ISBN : 1907697209
Genre : Art
File Size : 31.34 MB
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This major two-volume, 900-page collection of essays distils the exceptional insights and advice of one of the world's leading thinkers in the field of visitor studies, Stephen Bitgood, a pioneer in the field of social design.Spanning both theory and practice, Social Design in Museums is guaranteed to have museum and heritage professionals thinking afresh about the fundamentals of their organisation's interface with the public. Its contents are crucial to an understanding of the learning process within these institutions - and an essential step towards enhancing their effectiveness. Social Design in Museums brings together a selection of Stephen Bitgood's key essays, complete with contemporary updates, resulting in a practical, comprehensive reference handbook for professionals in those specialisms which contribute to effective museum communication: including design, learning, curatorship, visitor studies and marketing.Dr Bitgood is Professor Emeritus of Psychology at Jacksonville State University, USA. A founder of the Visitor Studies Association, and of the Visitor Studies Conference, and co-editor of Visitor Studies: Theory, Research and Practice, he hasspoken and published widely and has undertaken extensive researchin exhibition centres (museums, science centres and zoos) focusing on how to increase the impact of exhibits by applying psychological principles. The two volumes include practical, down-to-earth advice on topics such as: how best to check the readability of exhibition texts, and how to formulate questions and sample your audience to get useful results; as well as time-saving summaries of the key results from important visitor research studies.
Category: Art

The Museum Experience Revisited

Author : John H Falk
ISBN : 9781315417844
Genre : Social Science
File Size : 50.82 MB
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The first book to take a "visitor's eye view" of the museum visit when it was first published in 1992, The Museum Experience revolutionized the way museum professionals understand their constituents. Falk and Dierking have updated this essential reference, incorporating advances in research, theory, and practice in the museum field over the last twenty years. Written in clear, non-technical style, The Museum Experience Revisited paints a thorough picture of why people go to museums, what they do there, how they learn, and what museum practitioners can do to enhance these experiences.
Category: Social Science

Museums And Truth

Author : Annette B. Fromm
ISBN : 9781443869515
Genre : Art
File Size : 75.59 MB
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Museums are usually seen as arenas for the authorised presentations of reality, based on serious, professional knowledge. Yet, in spite of the impossibility of giving anything but a highly abstract and extremely selective impression in an exhibition, very few museums problematize this or discuss their priorities with their public. They don’t ask “what are the other truths of the matter?” Though the essays in this collection are not written with museums and truth as their explicit subject, they highlight contested truths, the absence of the truth of the underprivileged, whether one truth is more worthy than the other, and whether lesser truths can dilute the value of greater truths. One of the articles included here lets youngsters choose which truth is most probable or just, while another talks about an exhibition where the public must choose which truth to adhere to before entering. One shows how a political change gives a new opportunity to finally restore valuable truths of the past to the present, and another describes the highly dangerous task of making museums and memorials for the truths of the oppressed. Lastly, one explores whether we live in a period where the sources for authorized truths are fragmented and questioned, and asks, what should the consequences for museums be?
Category: Art

Learning From Museums

Author : John Howard Falk
ISBN : 9780742502949
Genre : Education
File Size : 29.82 MB
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Category: Education

The Value Of Art

Author : Michael Findlay
ISBN : 9783641083427
Genre : Art
File Size : 37.32 MB
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What is art worth? How can a work by Warhol be sold for more than $100,000,000? This critically acclaimed book, newly revised, updated, and generously illustrated throughout, explains the market for art—and art’s value for all of us. In The Value of Art, internationally renowned art dealer and market expert Michael Findlay offers a lively and authoritative tour of the art world informed by almost a half-century in the business and a passion for great art. With style and wry wit, Findlay explores how art acquires value—both commercial and social—and how these values circulate among the artists, dealers, and collectors that comprise today’s complex and constantly evolving art world. In the process he demystifies how art is bought and sold while also constantly looking beyond sales figures to emphasize the primacy of art’s essential, noncommercial worth. Coloring his account with wise advice, insider anecdotes involving scoundrels and scams, stories of celebrity collectors, and remarkable discoveries, Findlay has distilled a lifetime’s experience in this indispensible guide for today’s art lover.
Category: Art

Museums Monuments And National Parks

Author : Denise D. Meringolo
ISBN : 9781558499409
Genre : History
File Size : 82.13 MB
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The rapid expansion of the field of public history since the 1970s has led many to believe that it is a relatively new profession. In this book, Denise D. Meringolo shows that the roots of public history actually reach back to the nineteenth century, when the federal government entered into the work of collecting and preserving the nation's natural and cultural resources. Scientists conducting research and gathering specimens became key figures in a broader effort to protect and interpret the nation's landscape. Their collaboration with entrepreneurs, academics, curators, and bureaucrats alike helped pave the way for other governmental initiatives, from the Smithsonian Institution to the parks and monuments today managed by the National Park Service. All of these developments included interpretive activities that shaped public understanding of the past. Yet it was not until the emergence of the education-oriented National Park Service history program in the 1920s and 1930s that public history found an institutional home that grounded professional practice simultaneously in the values of the emerging discipline and in government service. Even thereafter, tensions between administrators in Washington and practitioners on the ground at National Parks, monuments, and museums continued to define and redefine the scope and substance of the field. The process of definition persists to this day, according to Meringolo, as public historians establish a growing presence in major universities throughout the United States and abroad.
Category: History