ART DIRECTION EXPLAINED AT LAST

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Art Direction Explained At Last

Author : Steven Heller
ISBN : 1856696243
Genre : Design
File Size : 52.79 MB
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This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.
Category: Design

Inside Art Direction Interviews And Case Studies

Author : Steven Brower
ISBN : 9781472569110
Genre : Design
File Size : 25.7 MB
Format : PDF, Kindle
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For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.
Category: Design

Designing For Screen

Author : Georgina Shorter
ISBN : 9781847974464
Genre : Performing Arts
File Size : 40.65 MB
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Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. Explains the roles of the design team, including the production designer and art director; Explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story; Looks at how and where to research ideas, and suggests ways to illustrate them; Explores the importance of images, colour, texture and space to captivate an audience; Shows how to prepare drawings and models using various media; Refers to film and television productions, and shows how design decisions contribute to the story.
Category: Performing Arts

The Education Of A Graphic Designer

Author : Steven Heller
ISBN : 9781621534938
Genre : Design
File Size : 74.78 MB
Format : PDF
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Revised and updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Top designers and educators talk theory, offer proposals, discuss a wide range of educational concerns—such as theory versus practice, art versus commerce, and classicism versus postmodernism—and consider topics such as emerging markets, shifts in conventions, global impact, and social innovation. Building on the foundation of the original book, the new essays address how graphic design has changed into an information-presenting, data-visualization, and storytelling field rooted in art and technology. The forward-thinking course syllabi are designed for the increasingly specialized needs of undergraduate and graduate students. Personal anecdotes from these designers about their own educations, their mentors, and their students make this an entertaining and illuminating idea book. The book features writing from: Lama Ajeenah, Roy R. Behrens, Andrew Blauvelt, Max Bruinsma, Chuck Byrne, Moira Cullen, Paula J. Curran, Louis Danziger, Liz Danzico, Meredith Davis, Sheila de Bretteville, Carla Diana, Johanna Drucker, Milton Glaser, Rob Giampietro, April Greiman, Sagi Haviv, Lorraine Justice, Jeffery Keedy, Julie Lasky, Warren Lehrer, Ellen Lupton, Victor Margolin, Andrea Marks, Katherine McCoy, Ellen McMahon, J. Abbott Miller, Sharyn O’Mara, Rick Poynor, Chris Pullman, Michael Rock, Katie Salen, Douglass Scott, Steven Skaggs, Virginia Smith, Kerri Steinberg, Gunnar Swanson, Ellen Mazur Thomson, Michael Vanderbyl, Veronique Vienne, Lorraine Wild, Richard Wilde, Judith Wilde, and Michael Worthington. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Category: Design

Art Direction And Production Design

Author : Lucy Fischer
ISBN : 9780813564371
Genre : Performing Arts
File Size : 84.15 MB
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How is the look of a film achieved? In Art Direction and Production Design, six outstanding scholars survey the careers of notable art directors, the influence of specific design styles, the key roles played by particular studios and films in shaping the field, the effect of technological changes on production design, and the shifts in industrial modes of organization. The craft’s purpose is to produce an overall pictorial “vision” for films, and in 1924 a group of designers formed the Cinemagundi Club—their skills encompassed set design, painting, decoration, construction, and budgeting. A few years later, in recognition of their contributions to filmmaking, the first Academy Awards for art direction were given, a clear indication of just how essential the oversight of production design had become to the so-called majors. The original essays presented in Art Direction and Production Design trace the trajectory from Thomas Edison’s primitive studio, the Black Maria, to the growth of the Hollywood “studio system,” to the influence of sound, to a discussion of the “auteur theory,” and to contemporary Hollywood in which computer-generated imagery has become common. By 2000, the Society of Motion Picture Art Directors became the Art Directors Guild, emphasizing the significance of the contributions of art direction and production design to filmmaking. Art Direction and Production Design is a volume in the Behind the Silver Screen series—other titles in the series include Acting, Animation, Cinematography, Directing, Editing and Special/Visual Effects, Producers, Screenwriting, and Sound.
Category: Performing Arts

Communication Arts

Author :
ISBN : STANFORD:36105133538202
Genre : Commercial art
File Size : 88.89 MB
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Category: Commercial art

100 Classic Graphic Design Journals

Author : Steven Heller
ISBN : 1780673361
Genre : Design
File Size : 45.79 MB
Format : PDF, ePub
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100 Classic Graphic Design Journals surveys a unique collection of the most influential magazines devoted to graphic design, advertising, and typography. These journals together span over 100 years of the history of print design and chart the rise of graphic design from a necessary sideline to the printing industry to an autonomous creative profession. Each magazine is generously illustrated with a large selection of spreads and covers. A descriptive text based, where possible, on interviews with editors, designers, and publishers is also included for each magazine alongside comprehensively researched bibliographic material. The magazines featured cover a range of industries and eras, from advertising (Publimondial, La Pubblicità Italiana), posters (Das Plakat, Affiche), and typography (Typografische Monatsblätter, Typographica), to Art Nouveau (Bradley, His Book), Modernist design (Neue Grafik, ULM) and Post-Modern and contemporary graphics (Emigre, It's Nice That). These 100 journals offer an invaluable resource to historians and students of graphic design, and a rich seam of visual research and inspiration for graphic designers.
Category: Design

Author : ج. ك. رولينج
ISBN : 9781781109649
Genre : Juvenile Fiction
File Size : 79.87 MB
Format : PDF, Mobi
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"بعد أن قلب هاري الظرف، ويداه ترتعدان، رأى هاري ختمًا شمعيًا أرجوانيًا يحمل شعار النبالة؛ أسدًا، ونسرًا، وفرو الغرير وثعبانًا يُحيط بالحرف "H"." لم يسمع هاري بهوجورتس من قبل على الإطلاق عندما بدأت الخطابات بالتساقط على ممسحة الباب على الرقم الرابع في شارع برايفت درايف. وكانت مغلّفة باللون الأخضر على مخطوطة ورقية صفراء مع ختم أرجواني، واستولى عليها عمه وعمته المخيفان بصورة سريعة. بعد ذلك، في عيد ميلاد هاري الحادي عشر، اقتحم رجل عملاق ذو عيون بارزة يُدعى روبياس هاغريد المكان حاملًا بعض الأخبار المذهلة: هاري بوتر أصبح ساحرًا، وتم قبوله في مدرسة هوجورتس لفنون السحر والشعوذة. مغامرة رائعة على وشك البدء!
Category: Juvenile Fiction

Art Direction

Author :
ISBN : UOM:39015013186849
Genre : Commercial art
File Size : 81.41 MB
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Category: Commercial art

Author : إدوارد دي بونو
ISBN : 9789960406015
Genre : Self-Help
File Size : 38.12 MB
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بفرض أني كنت سأجلس ذات مرة وأقول في نفسي إني أحتاج إلى فكرة جديدة هنا [أدخل مجال حاجة حقيقية] ماذا كنت سأفعل؟ كنت سأجري بحثا وأحاول الخروج بفكرة منطقية جديدة. كنت سأجلس وأعبث بأصابعي أملا بأن يأتيني الإلهام. كنت سأطلب من شخص مبدع أن يقدم لي فكرة. كنت سأدعو مجموعة من الناس للقيام بعملية عصف فكري على وجه السرعة.
Category: Self-Help