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Analyzing Social Media Networks With Nodexl

Author : Derek Hansen
ISBN : 0123822300
Genre : Computers
File Size : 20.93 MB
Format : PDF, ePub, Docs
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Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis Download companion materials and resources at
Category: Computers

Social Media Marketing Als Kommunikationsinstrument Wie Unternehmen Von Social Media Profitieren K Nnen

Author : Rochus Stobbe
ISBN : 9783863416973
Genre : Business & Economics
File Size : 77.95 MB
Format : PDF, ePub, Docs
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In diesem Buch werden die verschiedenen Facetten des Social-Media-Marketings beleuchtet. Dazu gehören sowohl die Grundlagen als auch die Bewertungsmöglichkeiten des Social-Media-Marketings. Hierbei wird das Augenmerk auf den Return of Investment, auf die Balanced Scorecard und weitere Werkzeuge, wie Google Analytics, gelegt. Des Weiteren liefert der Autor Beschreibungen der unterschiedlichen Plattformen im Social Media, untersucht die Möglichkeiten, auf Ihnen Werbung zu platzieren, und arbeitet deren Unterschiede heraus. Dieses ist für die Planung von Social-Media-Kampagnen wichtig, da die einzelnen Vorteile jeder Plattform in die Werbemaßnahmen einfließen können und das Konzept auf Unternehmenanforderungen abrunden. Zusätzlich werden positive und negative Beispiele aus der Praxis aufgezeigt. Dadurch wird deutlich, wie sich Strategien auswirken können und wie schnell ein Unternehmen durch falsche Planung schnell an Ansehen verlieren kann. Aber auch positive Kampagnen werden beleuchtet und es wird gezeigt, dass Marketing im Social Media keinenfalls teuer sein muss. Komplettiert wird das Werk durch eine kritischen Betrachtung der aktuellen Situation, ein Fazit und einem Ausblick in die Zukunft. Das Buch soll helfen, die Welt des Social-Media-Marketings besser zu verstehen. Es ist nicht einfach damit getan, den Auftritt eines Unternehmens auf allen Plattformen zu platzieren. Es sollte dabei immer beachtet werden, welche Vor- beziehungsweise Nachteile die Plattformen mit sich bringen und wie diese erfolgreich genutzt werden können.
Category: Business & Economics

Web Social Science

Author : Robert Ackland
ISBN : 9781446281550
Genre : Social Science
File Size : 61.63 MB
Format : PDF, ePub, Mobi
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'Although written simply enough to be accessible to undergraduates, accomplished scholars are likely to appreciate it too. Reading it taught me quite a lot about a subject I thought I knew rather well. ' - Paul Vogt, Emeritus Professor, Illinois State University 'This book brings the art and science of building and applying innovative online research tools to students and faculty across the social sciences.' - Professor William H. Dutton, Oxford Internet Institute, University of Oxford A comprehensive guide to the theory and practice of web Social Science. This book demonstrates how the web is being used to collect social research data, such as online surveys and interviews, as well as digital trace data from social media environments, such as Facebook and Twitter. It also illuminates how the advent of the web has led to traditional social science concepts and approaches being combined with those from other scientific disciplines, leading to new insights into social, political and economic behaviour. Situating social sciences in the digital age, this book aids: understanding of the fundamental changes to society, politics and the economy that have resulted from the advent of the web choice of appropriate data, tools and research methods for conducting research using web data learning how web data are providing new insights into long-standing social science research questions appreciation of how social science can facilitate an understanding of life in the digital age It is ideal for students and researchers across the social sciences, as well as those from information science, computer science and engineering who want to learn about how social scientists are thinking about and researching the web.
Category: Social Science

Social Media And Networking Concepts Methodologies Tools And Applications

Author : Management Association, Information Resources
ISBN : 9781466686151
Genre : Social Science
File Size : 85.83 MB
Format : PDF, ePub
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In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.
Category: Social Science

Exploring Big Historical Data

Author : Shawn Graham
ISBN : 9781783266111
Genre : Computers
File Size : 84.96 MB
Format : PDF, Kindle
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The Digital Humanities have arrived at a moment when digital Big Data is becoming more readily available, opening exciting new avenues of inquiry but also new challenges. This pioneering book describes and demonstrates the ways these data can be explored to construct cultural heritage knowledge, for research and in teaching and learning. It helps humanities scholars to grasp Big Data in order to do their work, whether that means understanding the underlying algorithms at work in search engines, or designing and using their own tools to process large amounts of information. Demonstrating what digital tools have to offer and also what 'digital' does to how we understand the past, the authors introduce the many different tools and developing approaches in Big Data for historical and humanistic scholarship, show how to use them, what to be wary of, and discuss the kinds of questions and new perspectives this new macroscopic perspective opens up. Authored 'live' online with ongoing feedback from the wider digital history community, Exploring Big Historical Data breaks new ground and sets the direction for the conversation into the future. It represents the current state-of-the-art thinking in the field and exemplifies the way that digital work can enhance public engagement in the humanities. Exploring Big Historical Data should be the go-to resource for undergraduate and graduate students confronted by a vast corpus of data, and researchers encountering these methods for the first time. It will also offer a helping hand to the interested individual seeking to make sense of genealogical data or digitized newspapers, and even the local historical society who are trying to see the value in digitizing their holdings. The companion website to Exploring Big Historical Data can be found at On this site you will find code, a discussion forum, essays, and datafiles that accompany this book.
Category: Computers

Innovations In Digital Research Methods

Author : Peter Halfpenny
ISBN : 9781473926950
Genre : Social Science
File Size : 37.93 MB
Format : PDF, Mobi
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Vast amounts of digital data are now generated daily by people as they go about their lives, yet social researchers are struggling to exploit it. At the same time, the challenges faced by society in the 21st century are growing ever more complex, and demands research that is bigger in scale, more collaborative and multi-disciplinary than ever before. This cutting-edge volume provides an accessible introduction to innovative digital social research tools and methods that harness this ‘data deluge’ and successfully tackle key research challenges. Contributions from leading international researchers cover topics such as: Qualitative, quantitative and mixed methods research Data management Social media and social network analysis Modeling and simulation Survey methods Visualizing social data Ethics and e-research The future of social research in the digital age This vibrant introduction to innovative digital research methods is essential reading for anyone conducting social research today.
Category: Social Science

Introduction To Social Media Investigation

Author : Jennifer Golbeck
ISBN : 9780128018026
Genre : Computers
File Size : 71.24 MB
Format : PDF, ePub, Mobi
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If you’re interested in using social media as an investigative tool, Introduction to Social Media Investigation will show you how! Social networks and social media, like Facebook, Twitter, and Foursquare, are some of the most popular services on the Web, with hundreds of millions of users. The public information that people share on these sites can be valuable for anyone interested in investigating people of interest through open, public sources. Social media as an investigative device is in its infancy and not well understood. This book presents an overview of social media and discusses special skills and techniques to use when conducting investigations. The book features hands-on tutorials and case studies and offers additional data-gathering techniques. Presents an overview of social media sites, information types, privacy policies, and other general issues relevant to investigating individuals online Discusses the special skills and techniques needed when conducting investigations using social media Includes hands-on tutorials and case studies using Facebook, LinkedIn, Twitter, and other social media sites using proven investigative techniques Shows how to gather additional data using advanced techniques such as crowdsourcing, data mining, and network analysis
Category: Computers

Mobilit T Und Digitale Transformation

Author : Heike Proff
ISBN : 9783658207793
Genre : Business & Economics
File Size : 87.24 MB
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Der Tagungsband zum 9. Wissenschaftsforum Mobilität an der Universität Duisburg-Essen im Juni 2017 untersucht den Einfluss der fortschreitenden Digitalisierung auf traditionelle Automobilunternehmen und neue Mobilitätsanbieter. Die Beiträge des Forums an den Schnittstellen der betriebswirtschaftlichen und ingenieurwissenschaftlichen Forschung geben dazu einen umfassenden Einblick und zeigen Möglichkeiten auf, wie Unternehmen die digitale Transformation erfolgreich bewältigen können.
Category: Business & Economics