ANALYZING SOCIAL MEDIA NETWORKS WITH NODEXL INSIGHTS FROM A CONNECTED WORLD

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Analyzing Social Media Networks With Nodexl

Author : Derek Hansen
ISBN : 0123822300
Genre : Computers
File Size : 70.67 MB
Format : PDF, ePub, Mobi
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Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis Download companion materials and resources at https://nodexl.codeplex.com/documentation
Category: Computers

Analyzing Social Media Networks With Nodexl

Author : Derek L. Hansen
ISBN : 0123822297
Genre : Computers
File Size : 33.37 MB
Format : PDF, Kindle
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"Analyzing Social Media Networks with NodeXL provides a much needed resource for the social media research community, as it describes network theory, provides compelling examples using data sources like Twitter and Flickr, and highlights how to use a free sophisticated tool for analysis. This is the perfect book for anyone trying to analyze the behavior of online social networks and beyond." ---Adam Perer, Research Scientist, IBM Research "This book provides a basic introduction to social network analysis, followed by practical instruction and examples on gathering data from online sources, importing into Excel, and then analyzing the data through Excel. The book will be important for promoting research in the area for those in information science, sociology, cultural studies, virtual community, and e-commerce."---Caroline Haythornthwaite, PhD, Professor, Graduate School of Library and Information Science, University of Illinois at Urbana-Champaign Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools - NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic theory and information visualization into a simple tool anyone can use. This makes NodeXL of interest not only to end-users but also to researchers and students studying visual and network analytics and their application in the real world.
Category: Computers

Transparency In Social Media

Author : Sorin Adam Matei
ISBN : 9783319185521
Genre : Computers
File Size : 57.66 MB
Format : PDF, Kindle
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The volume presents, in a synergistic manner, significant theoretical and practical contributions in the area of social media reputation and authorship measurement, visualization, and modeling. The book justifies and proposes contributions to a future agenda for understanding the requirements for making social media authorship more transparent. Building on work presented in a previous volume of this series, Roles, Trust, and Reputation in Social Media Knowledge Markets, this book discusses new tools, applications, services, and algorithms that are needed for authoring content in a real-time publishing world. These insights may help people who interact and create content through social media better assess their potential for knowledge creation. They may also assist in analyzing audience attitudes, perceptions, and behavior in informal social media or in formal organizational structures. In addition, the volume includes several chapters that analyze the higher order ethical, critical thinking, and philosophical principles that may be used to ground social media authorship. Together, the perspectives presented in this volume help us understand how social media content is created and how its impact can be evaluated. The chapters demonstrate thought leadership through new ways of constructing social media experiences and making traces of social interaction visible. Transparency in Social Media aims to help researchers and practitioners design services, tools, or methods of analysis that encourage a more transparent process of interaction and communication on social media. Knowing who has added what content and with what authority to a specific online social media project can help the user community better understand, evaluate and make decisions and, ultimately, act on the basis of such information.
Category: Computers

Web Social Science

Author : Robert Ackland
ISBN : 9781446283110
Genre : Social Science
File Size : 35.92 MB
Format : PDF, Mobi
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"Although written simply enough to be accessible to undergraduates, accomplished scholars are likely to appreciate it too. Reading it taught me quite a lot about a subject I thought I knew rather well." - Paul Vogt, Illinois State University "This book brings the art and science of building and applying innovative online research tools to students and faculty across the social sciences." - William H. Dutton, University of Oxford A comprehensive guide to the theory and practice of web Social Science. This book demonstrates how the web is being used to collect social research data, such as online surveys and interviews, as well as digital trace data from social media environments, such as Facebook and Twitter. It also illuminates how the advent of the web has led to traditional social science concepts and approaches being combined with those from other scientific disciplines, leading to new insights into social, political and economic behaviour. Situating social sciences in the digital age, this book aids: understanding of the fundamental changes to society, politics and the economy that have resulted from the advent of the web choice of appropriate data, tools and research methods for conducting research using web data learning how web data are providing new insights into long-standing social science research questions appreciation of how social science can facilitate an understanding of life in the digital age It is ideal for students and researchers across the social sciences, as well as those from information science, computer science and engineering who want to learn about how social scientists are thinking about and researching the web.
Category: Social Science

Analyzing Social Networks

Author : Stephen P Borgatti
ISBN : 9781526418463
Genre : Social Science
File Size : 51.76 MB
Format : PDF, ePub
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Designed to walk beginners through core aspects of collecting, visualizing, analyzing, and interpreting social network data, this book will get you up-to-speed on the theory and skills you need to conduct social network analysis. Using simple language and equations, the authors provide expert, clear insight into every step of the research process—including basic maths principles—without making assumptions about what you know. With a particular focus on NetDraw and UCINET, the book introduces relevant software tools step-by-step in an easy to follow way. In addition to the fundamentals of network analysis and the research process, this new Second Edition focuses on: Digital data and social networks like Twitter Statistical models to use in SNA, like QAP and ERGM The structure and centrality of networks Methods for cohesive subgroups/community detection Supported by new chapter exercises, a glossary, and a fully updated companion website, this text is the perfect student-friendly introduction to social network analysis.
Category: Social Science

Understanding Social Networks

Author : Charles Kadushin
ISBN : 9780199920815
Genre : Social Science
File Size : 24.92 MB
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Despite the swift spread of social network concepts and their applications and the rising use of network analysis in social science, there is no book that provides a thorough general introduction for the serious reader. Understanding Social Networks fills that gap by explaining the big ideas that underlie the social network phenomenon. Written for those interested in this fast moving area but who are not mathematically inclined, it covers fundamental concepts, then discusses networks and their core themes in increasing order of complexity. Kadushin demystifies the concepts, theories, and findings developed by network experts. He selects material that serves as basic building blocks and examples of best practices that will allow the reader to understand and evaluate new developments as they emerge. Understanding Social Networks will be useful to social scientists who encounter social network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks in their work.
Category: Social Science

Theories Of Communication Networks

Author : Peter R. Monge
ISBN : 9780198036371
Genre : Business & Economics
File Size : 60.14 MB
Format : PDF
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To date, most network research contains one or more of five major problems. First, it tends to be atheoretical, ignoring the various social theories that contain network implications. Second, it explores single levels of analysis rather than the multiple levels out of which most networks are comprised. Third, network analysis has employed very little the insights from contemporary complex systems analysis and computer simulations. Foruth, it typically uses descriptive rather than inferential statistics, thus robbing it of the ability to make claims about the larger universe of networks. Finally, almost all the research is static and cross-sectional rather than dynamic. Theories of Communication Networks presents solutions to all five problems. The authors develop a multitheoretical model that relates different social science theories with different network properties. This model is multilevel, providing a network decomposition that applies the various social theories to all network levels: individuals, dyads, triples, groups, and the entire network. The book then establishes a model from the perspective of complex adaptive systems and demonstrates how to use Blanche, an agent-based network computer simulation environment, to generate and test network theories and hypotheses. It presents recent developments in network statistical analysis, the p* family, which provides a basis for valid multilevel statistical inferences regarding networks. Finally, it shows how to relate communication networks to other networks, thus providing the basis in conjunction with computer simulations to study the emergence of dynamic organizational networks.
Category: Business & Economics

Analyzing The Social Web

Author : Jennifer Golbeck
ISBN : 9780124058569
Genre : Computers
File Size : 60.20 MB
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Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media. Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network. Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data. Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior. Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book.
Category: Computers

The Social Media Industries

Author : Alan B. Albarran
ISBN : 9781136325182
Genre : Language Arts & Disciplines
File Size : 35.47 MB
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This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
Category: Language Arts & Disciplines

Collaboration And Co Creation

Author : Gaurav Bhalla
ISBN : 1441970827
Genre : Business & Economics
File Size : 21.75 MB
Format : PDF
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Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>
Category: Business & Economics