AMBUSH MARKETING THE MEGA EVENT MONOPOLY HOW LAWS ARE ABUSED TO PROTECT COMMERCIAL RIGHTS TO MAJOR SPORTING EVENTS ASSER INTERNATIONAL SPORTS LAW SERIES

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Ambush Marketing The Mega Event Monopoly

Author : Andre M. Louw
ISBN : 9789067048644
Genre : Law
File Size : 58.31 MB
Format : PDF, Kindle
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This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation. It critically examines the legitimacy of such commercial rights protection by means of the use of laws in the context of accepted principles of intellectual property law, competition law and human rights law. Specifically, it questions the legitimacy of the creation of statutory ‘association rights’ to mega-events, and considers potential future developments in respect of the law’s treatment of mega-event commercialisation. Valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law); sports administrators (sports governing bodies); corporate sponsors of sports and other events; potential mega-event host governments and law-makers; civil rights organisations.
Category: Law

Principles And Practice In Eu Sports Law

Author : Stephen Weatherill
ISBN : 9780192512314
Genre : Law
File Size : 47.15 MB
Format : PDF, Kindle
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Principles & Practice in EU Sports Law provides an overview of EU Sports Law. In particular it assesses sporting bodies' claims for legal autonomy from the 'ordinary law' of states and international organisations. Sporting bodies insist on using their expertise to create a set of globally applicable rules which should not be deviated from irrespective of the territory on which they are applied. The application of the lex sportiva, which refers to the conventions that define a sport's operation, is analysed, as well as how this is used in claims for sporting autonomy. The lex sportiva may generate conflicts with a state or international institution such as the European Union, and the motives behind sporting bodies' claims in favour of the lex sportiva's autonomy may be motivated by concern to uphold its integrity or to preserve commercial gain. Stephen Weatherill's text underlines the tense relationship between lex sportiva and national and regional jurisdictions which is exemplified with specific focus on the EU. The development of EU sports law and its controversies are detailed, reinforced by the example of relevant legal principles in the context of the practice of sports law. The intellectual heart of the text endeavours to make a normative assessment of the strength of claims in favour of sporting autonomy, and the comparison between different jurisdictions and sports is evident. Furthermore the enduring dilemma facing sports lawyers running throughout the text is whether sport should be regarded as special, and in turn how (far) its special character should be granted legal recognition.
Category: Law

Marketing And Consumer Behavior Concepts Methodologies Tools And Applications

Author : Management Association, Information Resources
ISBN : 9781466673588
Genre : Business & Economics
File Size : 62.11 MB
Format : PDF, ePub, Docs
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As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Category: Business & Economics

Sports Betting Law And Policy

Author : Paul M. Anderson
ISBN : 9067047996
Genre : Law
File Size : 20.41 MB
Format : PDF, ePub, Docs
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Gambling is a significant global industry, which is worth around 0.6% of world trade, that is, around US$ 384 billion; and gambling on the outcome of sports events is a very popular pastime for millions of people around the world, who combine a bet with watching and enjoying their favourite sports. But, like any other human activity, sports betting is open to corruption and improper influence from unscrupulous sports persons, bookmakers and others. Sports betting in the last ten years or so has developed and changed quite fundamentally with the advent of modern technology – not least the omnipresence of the Internet and the rise of on-line sports betting. This book covers the law and policy on sports betting in more than forty countries around the world whose economic and social development, history and culture are quite different. Several chapters deal with the United States of America. This book also includes a review of sports betting under European Union (EU) Law. The book appears in the ASSER International Sports Law Series, under the editorship of Dr. Robert Siekmann, Dr. Janwillem Soek and Marco van der Harst LL.M.
Category: Law

In Mixed Company Communicating In Small Groups And Teams

Author : J. Rothwell
ISBN : 9780495007265
Genre : Social Science
File Size : 22.18 MB
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IN MIXED COMPANY: COMMUNICATING IN SMALL GROUPS AND TEAMS, the author uses the central unifying theme of cooperation and a communication competence model to guide discussions of key small group concepts and processes. Visually appealing and practical, this text will help you succeed in your small groups course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Social Science

Sports Law In South Africa

Author : André Louw
ISBN : 9789041133144
Genre : Law
File Size : 72.26 MB
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Derived from the renowned multi-volume International Encyclopaedia of Laws, this practical analysis of sports law in South Africa deals with the regulation of sports activity by both public authorities and private sports organizations. The growing internationalization of sports inevitably increases the weight of global regulation, yet each country maintains its own distinct regime of sports law and its own national and local sports organizations. Sports law at a national or organizational level thus gains a growing relevance in comparative law.
Category: Law

Journalism

Author : Stuart Allan
ISBN : 1408282992
Genre :
File Size : 58.50 MB
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Journalism provides coverage on key, up-to-the-minute, journalism issues and society text, combining theory and practice.
Category:

God Guns Gold And Glory

Author : Lauren Langman
ISBN : 9789004328631
Genre : Social Science
File Size : 40.90 MB
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God, Gold, Guns and Glory, by Lauren Langman and George Lundskow, offers a Frankfurt School account of the rise and fall of the American Empire by examining its underlying social character which is necessary for a post capitalist, sane society.
Category: Social Science

Labour Law Principles And Practice In Cameroon

Author : Michael Akomaye Yanou
ISBN : 9789956726424
Genre : Law
File Size : 58.25 MB
Format : PDF, Kindle
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There is a dearth of well researched books on important disciplines in law written by Cameroonians. This regrettable situation has invariably meant a reliance of substantive and practice books written mostly by Nigerian and English writers. While books written by these writers have been helpful, they have not always captured the peculiarities and judicial attitudes of the Cameroonian context. When approached from the perspective of practice in the Anglophone regions, not even Cameroonian writers of French orientation have done justice to this situation. This book contributes to filling this gap. It is a comprehensive review that combines an analysis of the principles and basic procedure of labour law in Cameroon. Yanou draws on solid academic research as well as a wide ranging experience in legal practice across Cameroon and Nigeria to present a coherent and practical elaboration of themes such as employment, dismissal, remedies for wrongful dismissal, compensation for industrial injuries, and trade unions. The book is also motivated by the desire for a repository for members of the Bar and Bench, judges, academics, students and human resources practitioners.
Category: Law