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Airline Visual Identity

Author : M. C. Huhne
ISBN : 3981655001
Genre : Transportation
File Size : 87.4 MB
Format : PDF
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Airline Visual Identity 1945-1975 is a series of concise and well researched case studies focusing on selected time segments in the corporate design histories of the world's greatest airlines. It provides unique insight into the design and advertising methods of an era when airlines were considered the most glamorous business sector and quality was the main criterion for selecting a flight. The airlines' visual identities were forged by some of the best creative minds of the time: designers like Ivan Chermayeff, Otl Aicher, Massimo Vignelli or Academy Award winner Saul Bass, as well as advertising luminaries like Mary Wells Lawrence. The book illustrates the shift from traditional methods of corporate design and advertisement to comprehensive modern identity programs that were generally introduced in the 1960's and early 1970's.
Category: Transportation

Airline Visual Identity 1945 1975

Author : Matthias C. Hhne
ISBN : 3981655028
Genre :
File Size : 84.9 MB
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The successful and elaborate Premium Edition of Airline Visual Identity 1945-1975 (2014) has received fine reviews in the most influential media around the world. Possibly no other publication in recent years has been produced with such technical sophistication. To reproduce all original works of art as precisely as possible, a total of seventeen different colors, five different types of varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern printing technology which now presented in a hand-crafted collector's case. The book carefully curates the work of prestigious designers and advertising icons, taking the reader back in time to witness the glamorous days of the airline industry. It reproduces the best examples of commercial art from the period to give the reader a museum-like experience. Conceived by some of the best creative minds of the time, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan May Wells Lawrence, the designs found in the book illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern identity branding programs, a development which is characteristic of the 1960 s."

The World S Most Powerful Civilian Aircraft

Author : Paul E. Eden
ISBN : 9781499465891
Genre : Juvenile Nonfiction
File Size : 48.97 MB
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The World's Most Powerful Civilian Aircraft profiles many types, from cargo transports and freighters, through flying boats, passenger airliners, and business jets. Featured aircraft include the Ford Trimotor “Tin Goose,” one of the great workhorses of early aviation history; the supersonic Tupolev Tu-144 “Charger” and Concorde, Cold War competitors in aviation excellence; and the most popular passenger aircraft of the present, including the Boeing 747 and Airbus A380. Each entry includes a brief description of the model’s development and history, a profile view, key features, and specifications. Packed with more than 200 artworks and photographs, this is a colorful guide for the aviation enthusiast.
Category: Juvenile Nonfiction

Selling Modernity

Author : Pamela E. Swett
ISBN : 9780822390350
Genre : History
File Size : 36.84 MB
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The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. Selling Modernity places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany. While the essays are informed by the burgeoning literature on consumer society, Selling Modernity focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company’s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Cola’s marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertising’s central role in debates about German culture, business, politics, and society. Contributors. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin
Category: History

Arts In Exile In Britain 1933 1945

Author : Shulamith Behr
ISBN : 9789042017863
Genre : Literary Criticism
File Size : 27.12 MB
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This volume focuses on the contribution of refugees from Nazism to the Arts in Britain. The essays examine the much neglected theme of art in internment and address the spheres of photography, political satire, sculpture, architecture, artists' organisations, institutional models, dealership and conservation. These are considered under the broad headings 'Art as Politics', 'Between the Public and the Domestic' and 'Creating Frameworks'. Such categories assist in posing questions regarding the politics of identity and gender, as well as providing an opportunity to explore the complex issues of cultural formation. The volume will be of interest to scholars and students of twentieth-century art history, museum and conservation studies, politics and cultural studies, in addition to those involved in German Studies and in German and Austrian Exile Studies.
Category: Literary Criticism

Contemporary Designers

Author : Colin Naylor
ISBN : 0912289694
Genre : Biography & Autobiography
File Size : 69.72 MB
Format : PDF
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Category: Biography & Autobiography

Us Design 1975 2000

Author : R. Craig Miller
ISBN : UOM:39015048322104
Genre : Design
File Size : 88.78 MB
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An exhibition catalog presents an analysis of American design in the last part of the twentieth century.
Category: Design