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Account Based Marketing For Dummies

Author : Sangram Vajre
ISBN : 9781119224853
Genre : Business & Economics
File Size : 60.44 MB
Format : PDF, ePub
Download : 463
Read : 597

Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.
Category: Business & Economics

A Practitioner S Guide To Account Based Marketing

Author : Bev Burgess
ISBN : 9780749479909
Genre : Business & Economics
File Size : 41.94 MB
Format : PDF
Download : 601
Read : 1060

Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing, whereby important individual accounts are treated as markets in their own right. After all, many of the world's leading companies have annual revenues the size of some countries' GDP, so for the businesses that provide services and solutions to these companies, such key accounts truly do represent a global market. A Practitioner's Guide to Account-Based Marketing explores the development of account-based marketing (ABM) as a business practice, and outlines a clear, step-by-step process for readers who wish to set up an ABM programme to accelerate growth. Rich with fascinating case studies and personal stories, A Practitioner's Guide to Account-Based Marketing offers readers privileged access to lessons learned by pioneering companies in the field, including BT, Fujitsu, IBM, Juniper Networks, Microsoft, SAP, and many more. The text is fully endorsed by the Information Technology Services Marketing Association (ITSMA), who run the only formally recognized qualification in the sector: the Account-Based Marketing Certification Programme. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers strengthen relationships, build reputation, and increase revenues in their most important accounts.
Category: Business & Economics

Location Based Marketing For Dummies

Author : Aaron Strout
ISBN : 111813205X
Genre : Business & Economics
File Size : 75.16 MB
Format : PDF
Download : 359
Read : 1140

Learn to create a two-way dialog with customers withlocation-based services and smartphones Location-based services (LBS) have started to gain popularity inthe marketplace with more and more businesses starting toincorporate LBS into their marketing mix. This book is a necessaryresource for anyone eager to create a two-way dialog with theircustomers in order to establish customer loyalty programs, drivepromotions, or encourage new visitors. You'll learn how tosuccessfully build, launch, and measure a location-based marketingprogram and figure out which location-based services are right foryour business. Packed with resources that share additional information, thishelpful guide walks you through the tools and techniques needed tomeasure all the data that results from a successful location-basedmarketing program. Serves as an ideal introduction to location-based marketing andgets you started building a location-based marketing program Helps you figure out which location-based service (LBS) isright for your business and then integrate LBS with your socialgraph Details ways to create compelling offers, using location-basedmarketing as a customer loyalty program, and set performance goalsand benchmarks Explains how to use tools to measure your campaign, analyzeresults, and determine your business's success Includes examples of companies that are successfully usinglocation-based marketing to demonstrate techniques and conceptsfeatured in the book No matter your location, location-based services can benefityour business and this For Dummies book shows you how!
Category: Business & Economics

Account Based Marketing

Author : Chris Golec
ISBN : 9781119572008
Genre : Business & Economics
File Size : 34.39 MB
Format : PDF, ePub, Mobi
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Account-Based Marketing is changing the discipline of marketing—Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts. Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish. Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs Integrate your sales and marketing processes into an efficient, cohesive workflow Locate and attract the ideal clients for your business to increase revenue and open up new opportunities From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you’ll find it all in this authoritative guide.
Category: Business & Economics

Digital Marketing All In One For Dummies

Author : Stephanie Diamond
ISBN : 9781119560241
Genre : Business & Economics
File Size : 58.89 MB
Format : PDF, ePub
Download : 697
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Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
Category: Business & Economics

Account Based Marketing Abm Third Edition

Author : Gerardus Blokdyk
ISBN : 0655425489
Genre :
File Size : 43.74 MB
Format : PDF, Docs
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Who is responsible for ensuring appropriate resources (time, people and money) are allocated to Account-Based Marketing ABM? Meeting the challenge: are missed Account-Based Marketing ABM opportunities costing us money? How much are sponsors, customers, partners, stakeholders involved in Account-Based Marketing ABM? In other words, what are the risks, if Account-Based Marketing ABM does not deliver successfully? In what ways are Account-Based Marketing ABM vendors and us interacting to ensure safe and effective use? What are your current levels and trends in key measures or indicators of Account-Based Marketing ABM product and process performance that are important to and directly serve your customers? how do these results compare with the performance of your competitors and other organizations with similar offerings? This instant Account-Based Marketing ABM self-assessment will make you the reliable Account-Based Marketing ABM domain leader by revealing just what you need to know to be fluent and ready for any Account-Based Marketing ABM challenge. How do I reduce the effort in the Account-Based Marketing ABM work to be done to get problems solved? How can I ensure that plans of action include every Account-Based Marketing ABM task and that every Account-Based Marketing ABM outcome is in place? How will I save time investigating strategic and tactical options and ensuring Account-Based Marketing ABM costs are low? How can I deliver tailored Account-Based Marketing ABM advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Account-Based Marketing ABM essentials are covered, from every angle: the Account-Based Marketing ABM self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Account-Based Marketing ABM outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Account-Based Marketing ABM practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Account-Based Marketing ABM are maximized with professional results. Your purchase includes access details to the Account-Based Marketing ABM self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

The Revenue Acceleration Rules

Author : Shashi Upadhyay
ISBN : 9781119372066
Genre : Business & Economics
File Size : 26.79 MB
Format : PDF, ePub, Docs
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Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace. Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. Supercharge your demand waterfall Align marketing and sales Learn best practices from industry experts Grow revenue with account-based marketing Predictive marketing reveals the small clues that speak to big trends. While B2B diverges from consumer marketing in a number of ways, the central demand for value remains; analytics helps you stay ahead of the curve, streamline the marketing to sales funnel, and increase ROI. Strengthen the relationships you already have, attract new accounts, and prioritize accurately to turn contacts into leads, and leads into customers. Your data can be your biggest marketing asset, and The Revenue Acceleration Rules shows you how to leverage it into revenue.
Category: Business & Economics

Marketing Automation For Dummies

Author : Mathew Sweezey
ISBN : 9781118772270
Genre : Business & Economics
File Size : 69.24 MB
Format : PDF, ePub, Docs
Download : 226
Read : 1163

Multiply the effectiveness of your campaigns with marketingautomation Marketing automation technology has been shown to dramaticallyincrease lead conversions and average deal sizes as well asimproving forecasting and customer segmentation. A subset of CRM,it focuses on defining, scheduling, segmenting, and trackingmarketing campaigns. This friendly book demystifies marketingautomation in straightforward terms, helping you leverage the toolsand handle the processes that will enable a seamless integrationwith your CRM program. Learn to establish a buyer profile, assessyour needs, select tools, create a lead scoring model, and muchmore. Marketing automation is a next-generation, CRM-related tool forincreasing lead conversions and improving forecasting and customersegmentation This book provides an easy-to-understand introduction to thetools and technology, helping you evaluate your current processes,choose the appropriate tools, and follow best practices in makingthe most of them Written by Mathew Sweezey, Marketing Automation Evangelist atPardot (ExactTarget), a leading provider of marketing automationsolutions Covers working with the marketing lifecycle, evaluating yourassets, integrating marketing automation with CRM and with otherprocesses, nurturing your leads, and using marketing automation toreach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide toget you up and running with marketing automation, putting yourbusiness on the cutting edge and enhancing yourcompetitiveness.
Category: Business & Economics

Cause Marketing For Dummies

Author : Joe Waters
ISBN : 9781118119068
Genre : Business & Economics
File Size : 78.19 MB
Format : PDF, ePub, Mobi
Download : 175
Read : 764

Create a mutually beneficial partnership between nonprofit andfor-profit enterprises Cause marketing creates a partnership with benefits for both anonprofit entity and a business. Written by an expert on causemarketing whose blog,, is a key resource on thesubject, this friendly guide shows both business owners andmarketers for nonprofits how to build and sustain such apartnership using social media such as Facebook and Twitter. Itcovers new online tools, how to identify potential partners, tipson engaging your fans, and how to model a campaign on provensuccesses. Cause marketing is not marketing a cause, but a partnershipbetween business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for findingappropriate partners, planning and setting up a campaign usingFacebook, Twitter, and blogs, measuring campaign success, andmore Explains online tools such as Quick Response Codes, serviceslike Causon and The Point, and location marketing servicesincluding Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaigntechniques Cause Marketing For Dummies helps both businesses andnonprofits reap the benefits of effective cause marketing.
Category: Business & Economics

Value Based Marketing

Author : Peter Doyle
ISBN : 9780470687635
Genre : Business & Economics
File Size : 42.4 MB
Format : PDF, ePub
Download : 138
Read : 940

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include: Jean-Claude Larréché – INSEAD Veronica Wong – Aston Business School John Quelch – Harvard Business School Susan Hart – Strathclyde Graduate Business School (SGBS) Michael Baker – Emeritus Professor SGBS Tim Ambler – London Business School Tony Cram – Ashridge Table of Contents: PART I Principles of Value Creation 1 Marketing and Shareholder Value 2 The Shareholder Value Approach 3 The Marketing Value Driver 4 The Growth Imperative PART II Developing High-Value Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing for Value 9 Value-Based Communications 10 Value-Based Marketing in the Digital Age
Category: Business & Economics