A WHOLE NEW MIND WHY RIGHT BRAINERS WILL RULE THE FUTURE

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A Whole New Mind

Author : Daniel H. Pink
ISBN : 1101157909
Genre : Psychology
File Size : 85.41 MB
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The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.
Category: Psychology

Innovation Management

Author : Shlomo Maital
ISBN : 9788132110750
Genre : Business & Economics
File Size : 39.52 MB
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Innovation Management: Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of Innovation Management. It seeks to build on the experience from an earlier discipline—Competitive Strategy. It took more than two decades for practitioners to realize that successful strategy is driven by implementation, not by formulation. Similarly, successful innovation—the key to growth and profit—rests on disciplined management and implementation of the innovation process from start to finish. This book first answers the key questions: Why innovate? How to innovate? Who innovates? It then provides 10 essential and practical tools to help innovators guide their ideas to marketplace success. Following the publication of the successful first edition, and in response to many readers' positive feedback for its case studies, the second edition contains a large number of new mini case studies about innovative start-ups, businesses, and ideas in the period of 2007–12 Innovation Management shows how companies and individuals can transform creative ideas into powerful, sustainable, change-the-world businesses and emphasizes the crucial role of execution in implementing inspiring ideas.
Category: Business & Economics

Still Failing At Fairness

Author : David Sadker
ISBN : 1439159432
Genre : Education
File Size : 38.82 MB
Format : PDF
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Despite decades of effort to create fair classrooms and schools, gender bias is alive and well, and in some ways growing. School practices continue to send boys and girls down different life paths, too often treating them not as different genders but as different species. Teachers and parents often miss the subtle signs of sexism in classrooms. Through firsthand observations and up-to-the-minute research, Still Failing at Fairness brings the gender issue into focus. The authors provide an in-depth account of how girls' and boys' educations are compromised from elementary school through college, and offer practical advice for teachers and parents who want to make a positive difference. The authors examine today's pressing issues -- the lack of enforcement for Title IX, the impact of the backlash against gender equity, the much-hyped "boys' crisis," hardwired brain differences, and the recent growth of singlesex public schools. This book documents how teaching, current testing practices, and subtle cultural attitudes continue to short-circuit both girls and boys of every race, social class, and ethnicity. Hard-hitting and remarkably informative, Still Failing at Fairness is "a fascinating look into America's classrooms" (National Association of School Psychologists).
Category: Education

The Routledge Companion To Advertising And Promotional Culture

Author : Matthew P. McAllister
ISBN : 9781135095574
Genre : Social Science
File Size : 48.25 MB
Format : PDF
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The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.
Category: Social Science

Women Wealth And Giving

Author : Margaret May Damen
ISBN : 0470585579
Genre : Business & Economics
File Size : 27.79 MB
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Discover gender-specific tools and strategies Boom-Generation women can use to make philanthropic and charitable decisions Answering women's questions of how and why to give from the heart, Women, Wealth & Giving helps you understand the models that work best for charitable giving and how these models fit into your legacy mission, whether you've earned, inherited or married into your wealth. Women, Wealth & Giving will help you understand what models work best for charitable giving, and how to fit those models into your plans, mission, and intended legacy-whether you earned, inherited or married into wealth. This useful planning guide also Includes pertinent anecdotes, worksheets, quizzes, inspirational profiles, a resource guide, and much more Identifies gender-specific tools and strategies Boom-Generation women can use to make philanthropic and charitable decisions Provides women the means to engage their hearts as well as their minds in giving money, time, and talent away in meaningful ways With over 43 million Boom-Generation Women at or nearing the age of retirement, the American population is reaching what has been described as the great wealth transfer, and with women outliving men, or choosing to live alone, the role of women in decisions concerning philanthropic dollars will be critical to the economic, political and moral fabric of our society. Get Women, Wealth & Giving and discover the transformative power of women's philanthropy.
Category: Business & Economics

Top Brain Bottom Brain

Author : Stephen Kosslyn
ISBN : 9781451645125
Genre : Psychology
File Size : 80.67 MB
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One of the world’s leading neuroscientists teams up with an accomplished writer to debunk the popular left-brain/right-brain theory and offer an exciting new way of thinking about our minds. The second edition, with expanded practical applications, highlights how readers can harness the theory to succeed in their own lives. For the past fifty years, popular culture has led us to believe in the left-brain vs. right-brain theory of personality types. Right-brain people, we’ve been told, are artistic, intuitive, and thoughtful, while left-brain people tend to be more analytical, logical, and objective. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. Dr. Stephen M. Kosslyn, who Steven Pinker calls “one of the world’s great cognitive neuroscientists,” explains with cowriter G. Wayne Miller an exciting new theory of the brain. Presenting extensive research in an inviting and accessible way, Kosslyn and Miller describe how the human brain uses patterns of thought that can be identified and understood through four modes of thinking: Mover, Perceiver, Stimulator, and Adaptor. These ways of thinking and behaving shape your personality, and with the scientifically developed test provided in the book, you’ll quickly be able to determine which mode best defines your own usual style. Once you’ve identified your usual mode of thought, the practical applications are limitless, from how you work with others when you conduct business, to your personal relationships, to your voyage of self-discovery.
Category: Psychology

Web 2 0

Author : Gwen Solomon
ISBN : 1564842347
Genre : Education
File Size : 39.40 MB
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What can Web 2.0 tools offer educators? Web 2.0: New Tools, New Schools provides a comprehensive overview of the emerging Web 2.0 technologies and their use in the classroom and in professional development. Topics include blogging as a natural tool for writing instruction, wikis and their role in project collaboration, podcasting as a useful means of presenting information and ideas, and how to use Web 2.0 tools for professional development. Also included are a discussion of Web 2.0 safety and security issues and a look toward the future of the Web 2.0 movement. Web 2.0: New Tools, New Schools is essential reading for teachers, administrators, technology coordinators, and teacher educators.
Category: Education

Brave Girls

Author : Stacey Radin
ISBN : 9781451699326
Genre : Education
File Size : 43.73 MB
Format : PDF
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“A solid resource for parents and educators” (Kirkus Reviews), Brave Girls is an empowering guide to cultivating confident, passionate, and powerful young leaders during the most formative stage of life: the middle school years. After years of research as a psychologist and consultant for women struggling in the professional world, Stacey Radin made a groundbreaking realization: women who become successful leaders learn how to do so in the middle grades—the most formative stage in a girl’s development and self-identification. Drawing on her own experience with Unleashed, an after-school program dedicated to empowering girls through puppy rescue, Radin has written Brave Girls­—the ultimate guidebook for anyone who wants to help girls become confident, passionate, and powerful leaders. At a pivotal time in their lives, girls learn to advocate for others, think critically, and, most importantly, gain confidence in their ability to create change. Perfect for “anyone concerned with girls and women’s lives” (New York Times bestselling author Michael Gurian), Brave Girls shows how contributing to one cause can shape a leader for life while reducing the hazards of middle school—bullying, excessive competition, fear of speaking out—and identifying the patterns that truly make a difference. If we take initiative early enough, we can inspire today’s girls to become the next generation of strong, enthusiastic, and fulfilled leaders in all areas of society.
Category: Education

Creating Career Success A Flexible Plan For The World Of Work

Author : Francine Fabricant
ISBN : 9781285687285
Genre : Education
File Size : 34.45 MB
Format : PDF, ePub
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Today's workplace is a dynamic, ever-changing environment. Job security is a thing of the past, layoffs are common, and people change jobs and careers frequently. Students need to be prepared to adapt to the unexpected twists and turns they may face. CREATING CAREER SUCCESS helps students develop a self-directed, proactive, flexible plan to launch and manage their careers over the years to come, using the latest technological resources and job search strategies. Through a process of self-assessment, career exploration, and self-promotion students discover how to connect their skills, interests and values to a variety of possible careers, build relationships, and present themselves in the best possible light to potential employers. Most importantly, students are encouraged to keep their minds and options open, and to engage themselves fully in the career development process. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Education