A CENTURY OF SPIN

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A Century Of Spin

Author : David Miller
ISBN : 0745326889
Genre : Business & Economics
File Size : 49.53 MB
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A history of the PR industry, and how it has shaped and corrupted politics.
Category: Business & Economics

Spin This

Author : Bill Press
ISBN : 9780743444583
Genre : Political Science
File Size : 26.63 MB
Format : PDF
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We're all familiar with the warning, "Don't believe everything you see or hear." Bill Press, the popular co-host of CNN's Crossfire, will have you wondering whether you should believe anything at all. Spin -- intentional manipulation of the truth -- is everywhere. It's in the White House, in the courtrooms, in headlines and advertising slogans. Even couples on dates -- not to mention book jackets -- are guilty of spin. Now, analyst Bill Press freeze-frames the culture of spin to investigate what exactly spin is, who does it and why, and its impact on American society as a whole. Depending upon who is doing it, spinning can mean anything from portraying a difficult situation in the best possible light to completely disregarding the facts with the intent of averting embarrassment or scandal. Using examples drawn from recent history -- the Clinton presidency, the Florida recount, and the Bush White House -- Press first probes spin's favorite haunt: politics. In addition to surveying the incarnations of spin in the fields of journalism, law, and advertising, Press also chews on the spin of sex and "dating," a word that has become the very embodiment of spin. Perhaps surprisingly, however, Press argues that spin isn't all bad, and that without it the harsh truths of our times might be too tough to swallow. With the same keen sense of humor that helped make CNN's Crossfire television's premier debate show and the limited run of The Spin Room so popular, Press turns the tables on the prime purveyors of spin -- called spin doctors -- noting some of their biggest guffaws and blunders. As Press notes, it has become abundantly clear that the twenty-first century, beginning as it has with a president who was "spun into office," will be a fertile stomping ground for spin.
Category: Political Science

Pr

Author : Stuart Ewen
ISBN : 0465061796
Genre : Social Science
File Size : 52.7 MB
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The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.“The crowd is now in the saddle,” warned Ivy Lee, one of America's first corporate public relations men. “The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners—from Edward Bernays to George Gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.
Category: Social Science

The Death Of Spin

Author : George Pitcher
ISBN : 9780470856574
Genre : History
File Size : 32.63 MB
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Charts the rise and fall of the spin culture of the last two decades... Every decade has its own identity, key values and needs. The 1990s were the age of spin, when the materialism of the 1980s, the desire for instant communication and soundbite democracy came together in the spin culture. This spread throughout society from business and politics even to charities and the church. Somewhere in these polished communications the message was lost. In this fascinating and highly readable work George Pitcher tells the story of the rise and fall of the spin culture, predicting its final death in the early years of the twenty first century. He examines methods of communication as a reflection of and within the context of the values of society and the process of democracy, before drawing on his considerable experience both as the giver and receiver of spin, to examine how we can move beyond the age of spin. * A zeitgeist work that captures the quest for meaning in the current age and a desire to progress beyond the heady days of spin culture. * Charts the history and rationale of spin throughout society from the early days of Margaret Thatcher to the death of spin in the hands of the masters of the spin culture. * Interspersed with the author's own diary entries as a journalist covering major events of the past twenty years * Discusses methods of communication, how they reflect the values of the age and the relationship between business and politics * Discusses the way ahead: how politicians, businesses and institutions can communicate with the general population in the post spin age. * Author offers a unique perspective with insights both as the giver and receiver of spin.
Category: History

No Spin My Autobiography

Author : Shane Warne
ISBN : 9781473553712
Genre : Biography & Autobiography
File Size : 83.4 MB
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My story, without the spin. 'It is one of the most honest books you will read by any sportsman and I can commend it to everybody' - Piers Morgan From the start of his glittering career in 1992, to his official retirement from all formats of the game in 2013, Shane Warne has long desired to tell his incredible story without compromise. No Spin is that very story. It will offer a compelling intimate voice, true insight and a pitch-side seat to one of cricket’s finest eras, making this one of the ultimate must-have sports autobiographies. Shane is not only one of the greatest living cricket legends: he is as close as the game has had since Botham to a maverick genius on the field and a true rebel spirit off it, who always gives audiences what they want. Despite being the talismanic thorn in England’s side for nearly two decades of regular Ashes defeats, he was also much loved in the UK where he played cricket for Hampshire. He’s also a much-admired figure in India and South Africa. Alongside his mesmerising genius as a bowler, Shane has often been a controversial figure, and in this book he's talk with brutal honesty about some of the most challenging times in his life as a player. Honest, thoughtful, fearless and loved by millions, Shane is always his own man and this book is a testament to his brilliant career.
Category: Biography & Autobiography

Latino Spin

Author : Arlene Dávila
ISBN : 9780814720967
Genre : Social Science
File Size : 57.53 MB
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Winner of the 2010 Distinguished Book Award in Latino Studies from the Latin American Studies Association Illegal immigrant, tax burden, job stealer. Patriot, family oriented, hard worker, model consumer. Ever since Latinos became the largest minority in the U.S. they have been caught between these wildly contrasting characterizations leaving us to wonder: Are Latinos friend or foe? Latino Spin cuts through the spin about Latinos’ supposed values, political attitudes, and impact on U.S. national identity to ask what these caricatures suggest about Latinos’ shifting place in the popular and political imaginary. Noted scholar Arlene Dávila illustrates the growing consensus among pundits, advocates, and scholars that Latinos are not a social liability, that they are moving up and contributing, and that, in fact, they are more American than “the Americans.” But what is at stake in such a sanitized and marketable representation of Latinidad? Dávila follows the spin through the realm of politics, think tanks, Latino museums, and urban planning to uncover whether they effectively challenge the growing fear over Latinos’ supposedly dreadful effect on the “integrity” of U.S. national identity. What may be some of the intended or unintended consequences of these more marketable representations in regard to current debates over immigration? With particular attention to what these representations reveal about the place and role of Latinos in the contemporary politics of race, Latino Spin highlights the realities they skew and the polarization they effect between Latinos and other minorities, and among Latinos themselves along the lines of citizenship and class. Finally, by considering Latinos in all their diversity, including their increasing financial and geographic disparities, Dávila can present alternative and more empowering representations of Latinidad to help attain true political equity and intraracial coalitions.
Category: Social Science

Republic Of Spin

Author : David Greenberg
ISBN : 0393067068
Genre : History
File Size : 67.85 MB
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The most powerful political tool of the modern presidency is control of the message and the image.
Category: History

The Father Of Spin

Author : Larry Tye
ISBN : 9780805067897
Genre : Biography & Autobiography
File Size : 62.17 MB
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Traces the life of the first and most successful public relations consultant and his revolutionary campaigns with the American Tobacco Company, the United Fruit Company, and presidental campaigns. Reprint. 10,000 first printing.
Category: Biography & Autobiography

Spills And Spin

Author : Tom Bergin
ISBN : 9781847940827
Genre : Business & Economics
File Size : 75.81 MB
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In April 2010, the world watched in alarm as BP's Macondo well suffered a fatal explosion and a catastrophic leak. Over the next three months, amid tense scenes of corporate and political finger-pointing, millions of barrels of crude oil dispersed across the Gulf of Mexico in what became one of the worst oil spills in history. But there is more to BP's story than this. Tom Bergin, an oil broker turned Reuters reporter, watched the 'two-pipeline company' of the early 1980s grow into a dynamic oil giant and PR machine by the turn of the twenty-first century. His unique access to key figures before, during and after the spill - including former CEO Tony Hayward - has enabled him to piece together this compelling account of a corporation in crisis, and to examine how crucial decisions made during BP's remarkable turnaround paved the way for its darkest hour.
Category: Business & Economics