A CENTURY OF SPIN

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A Century Of Spin

Author : David Miller
ISBN : 0745326889
Genre : Business & Economics
File Size : 21.14 MB
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A history of the PR industry, and how it has shaped and corrupted politics.
Category: Business & Economics

Sternhagelverliebt

Author : Catherine McKenzie
ISBN : 9783426412237
Genre : Fiction
File Size : 32.15 MB
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Mit Riesenkater und Restalkohol zum Bewerbungsgespräch? Keine gute Idee. Um trotzdem ihren Traumjob zu bekommen, checkt die Journalistin Katie in eine Promi-Entziehungsklinik ein und berichtet über ein dort »einsitzendes« Starlet – dumm nur, dass sie sich mit der Zielperson anfreundet und dann noch ihren Traumtyp kennenlernt ...
Category: Fiction

Pr

Author : Stuart Ewen
ISBN : 0465061796
Genre : Social Science
File Size : 38.35 MB
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The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.“The crowd is now in the saddle,” warned Ivy Lee, one of America's first corporate public relations men. “The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners—from Edward Bernays to George Gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.
Category: Social Science

Die Gro E Welt

Author : Colum McCann
ISBN : 3499248476
Genre :
File Size : 76.17 MB
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Vortex

Author : Robert Charles Wilson
ISBN : 9783641073930
Genre : Fiction
File Size : 86.73 MB
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Ein galaktisches, schier unlösbares Rätsel Völlig ahnungslos wird Turk Findley zehntausend Jahre in eine Zukunft geschickt, in der sich die Menschheit auf mehrere Planeten verteilt hat, die durch Tore verbunden sind. Nur die Erde selbst ist nicht mehr zugänglich, sie gilt als sterbender Planet. Turk wird von einer Gruppe Fanatiker aufgenommen, die mit seiner Hilfe eine Verbindung zur Erde herstellen wollen, um so eine alte Prophezeiung zu erfüllen. Doch zuvor muss Turk herausfinden, zu welchem Zweck er in die Zukunft geschickt wurde – und ob seine Reise schon beendet ist ...
Category: Fiction

Denver S Elitch Gardens

Author : Betty Lynne Hull
ISBN : 1555662854
Genre : History
File Size : 31.2 MB
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An enchanting picture-filled tribute to Denver's beloved amusement park, theatre, and dance hall.
Category: History

The Harvest Of A Century

Author : Siegmund Brandt
ISBN : 9780191580123
Genre : Science
File Size : 59.58 MB
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Physics was the leading science of the twentieth century and the book retraces important discoveries, made between 1895 and 2001, in 100 self-contained episodes. Each is a short story of the scientists involved, their time, and their work. Together they form a mosaic of modern physics: formulating relativity and quantum mechanics, finding the constituents of matter and unravelling the forces between them, understanding the working of conductors and semiconductors, discovering and explaining macroscopic quantum effects (superconductivity, superfluidity, quantum Hall effect), developing novel experimental techniques like the Geiger counter and particle accelerators, building revolutionary applications like the transistor and the laser, and observing astonishing features of our cosmos (expanding universe, cosmic background radiation). The text is intended for easy reading. Occasionally, a more thorough discussion of experimental set-ups and theoretical concepts is presented in special boxes for readers interested in more detail. Episodes contain extensive references to biographies and original scientific literature. The book is richly illustrated by about 600 portraits, photographs, and figures.
Category: Science

The Oxford Handbook Of Corporate Reputation

Author : Michael L. Barnett
ISBN : 9780191634949
Genre : Business & Economics
File Size : 34.27 MB
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What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move the field of corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions.
Category: Business & Economics

Pirouetten

Author : Tillie Walden
ISBN : 3956401611
Genre :
File Size : 27.47 MB
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