8020 SALES AND MARKETING THE DEFINITIVE GUIDE TO WORKING LESS AND MAKING MORE

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80 20 Sales And Marketing

Author : Perry Marshall
ISBN : 9781613082362
Genre : Business & Economics
File Size : 70.11 MB
Format : PDF, Docs
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Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.
Category: Business & Economics

Building Your Ideal Private Practice A Guide For Therapists And Other Healing Professionals

Author : Lynn Grodzki
ISBN : 9780393709490
Genre : Psychology
File Size : 28.85 MB
Format : PDF, Mobi
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A much-anticipated second edition to this classic practice-building text. Building Your Ideal Private Practice, a best-seller in its genre, is now fully revised after its original publication in 2000. Much has changed for therapists in private practice over the past fifteen years, including the widespread encroachment by insurance and managed care into the marketplace, the density of new therapists as over 600,000 therapists nation-wide try to stay viable, and the role of the Internet in marketing services. The revision of Building Your Ideal Private Practice is a comprehensive guide, updated with six new chapters and targeted for therapists at all stages of private practice development. It covers the essential how-to questions for those starting out in practice and explains the common pitfalls to avoid. For those already in practice, worried about profitability in an age of increasing competition, the author offers informed strategies such as the best way to create websites and other online marketing to find clients, and then goes further to explain how to retain the new breed of fickle clients who shop for therapists online, but are hard to satisfy. Other new chapters support veteran therapists edging towards retirement, including how to sell a therapy business for a profit or whether to stay working solo or expand into a more lucrative group business model. The revision comprises a complete, easy to use and fascinating business plan that shows therapists not just what to do, but also who to be in order to succeed. It adds depth, up-to-date information and a wealth of strategies to the original book, often referred to as the “bible” for therapists in private practice. Like the original, the revision conveys the author’s experience, optimism and warmth as she presents case examples, checklists and exercises to make the business advice come alive. Whether you have insurance-based or a fee-for-service practice, this book will help you thrive.
Category: Psychology

Customer Experience Innovation

Author : Robert Dew
ISBN : 9781787547872
Genre : Business & Economics
File Size : 85.60 MB
Format : PDF
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This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small companies.
Category: Business & Economics

80 20 Internet Lead Generation

Author : Scott Dennison
ISBN : 151181540X
Genre :
File Size : 79.76 MB
Format : PDF, ePub, Docs
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According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often - to get callsfrom prospects interested in the products and services they're selling.This book was the result. It will provide you with a simple, step-by-step process to follow, so you can build the pieces you'll need to create an effective online lead generation campaign in your business and make that phone ring:* Clarity about exactly who your ideal client is* Your business USP (Unique Selling Proposition)* A process for effective keyword generation/targeting* Professional landing pages for PPC lead generation* A well-designed Website, built for lead conversion/generation* Great content, properly optimized for search (one part of SEO)* Professional back-link campaigns (the other part of SEO)With a foreword written by Perry Marshall, best-selling author of "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More," Scott A. Dennison's 80/20 Internet Lead Generation guides the reader to successful lead generation, following the strategic approach championed by his mentor as it specifically applies to generating more business leads online.
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Marketing Success Formula

Author : Rajesh Srinivasan
ISBN : 9781644295335
Genre : Business & Economics
File Size : 80.25 MB
Format : PDF
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The Powerful 4-step Marketing formula by Rajesh Srinivasan is the ultimate tool to grow your business without wasting huge time and money on unproductive advertising, cold calling or any other wasteful marketing tactics. Apply these techniques and watch your revenues grow at lightning speed. In this guide, you will learn: Three ways to choose your ideal target market. 6 different ways to craft a killer value proposition and differentiate your product/service from the competition. Three effective ways to generate more revenues which will put more money in your bank account. How to use the 80/20 principle to eliminate the advertising waste, increase the Sales and Profits effortlessly. How to use social proof to build credibility and increase the response rates of your ads dramatically. And many other practical ideas to improve the efficiency of your marketing efforts. Visit rajeshsrinivasan.com and register to get more marketing ideas.
Category: Business & Economics

Channel Sales And Management In Distribution

Author : Robert Hastings
ISBN : 9781460984482
Genre :
File Size : 72.90 MB
Format : PDF, Mobi
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OVERVIEWDistribution is the largest business in the world! It is bigger than mining or food or clothing and this book offers valuable insight and information regarding how to be a successful sales professional and manager in a channel business.Channel is the market layers through which distribution takes place and this book is designed to give the necessary skills in the distribution and channel market on sales and management with a rounded view of the required skills and knowledge. What makes this book unique is the insight and experience of the author who has been involved in the distribution market for over 30 years and he understands what makes it work and what makes a successful channel sales person and manager.This book Successful Channel Sales in Distribution offers a range of informative chapters which will guide you through distribution systems and the multi layers from the distributor down to the Value Added Reseller, System Integrators, Agents and appointed representatives.The book reviews the all important 80/20 principle in setting up a national channel market. Successful Channel sales reviews distribution partners and how they work, how relationship management works and what is the most successful and tried methods in partner retention programs. Several of the chapters are devoted to understanding the sales drivers in distribution channels and how to maximise the earnings and capability in your market of choice.THe book offers advice on how to understand the role of marketing and promotions including the 'push and pull' effect on the distributor to the reseller. There are sections on finance and 'channel metrics' as well as human resources and overall channel management techniques.How can you be successful within a channel structure? Who are the significant players in a channel structure and what skills do you need to understand and drive channel sales? All these questions are answered with informative advice on how to succeed and progress in a distribution market business.This book offers a professional approach in how to create a long term career in the channel business no matter if the distribution is aircraft or widgets!If you want to understand a channel sales cycle, relationship management, marketing and promotions, human resource, stockholding and the financial side of credit and credit management these subjects are all listed in easy to understand jargon and how each interlinks in the distribution chain.If you want to understand channel or you are an educated channel manager this is the book for you as it is written for those seeking a better understanding of channel management and sales expertise or are looking for a role in distribution.
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Ft Guide To Strategy

Author : Richard Koch
ISBN : 9780273745501
Genre : Business & Economics
File Size : 59.87 MB
Format : PDF, ePub, Docs
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YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE. The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world’s leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.
Category: Business & Economics

Author : أنتوني روبنز
ISBN :
Genre :
File Size : 50.81 MB
Format : PDF, Kindle
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Category:

Author : مارك مانسون
ISBN : 9786144720196
Genre :
File Size : 60.40 MB
Format : PDF, ePub, Mobi
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ظل يُقال لنا طيلة عشرات السنوات إن التفكير الإيجابي هو المفتاح إلى حياة سعيدة ثرية. لكن مارك مانسون يشتم تلك " الإيجابية " ويقول: " فلنكن صادقين، السيء سيء وعلينا أن نتعايش مع هذا ". لا يتهرّب مانسون من الحقائق ولا يغفلها بالسكّر، بل يقولها لنا كما هي: جرعة من الحقيقة الفجِّة الصادقة المنعشة هي ما ينقصنا اليوم. هذا الكتاب ترياق للذهنية التي نهدهد أنفسنا بها، ذهنية " فلنعمل على أن يكون لدينا كلنا شعور طيب " التي غزت المجتمع المعاصر فأفسدت جيلًا بأسره صار ينال ميداليات ذهبية لمجرد الحضور إلى المدرسة. ينصحنا مانسون بأن نعرف حدود إمكاناتنا وأن نتقبلها. وأن ندرك مخاوفنا ونواقصنا وما لسنا واثقين منه، وأن نكفّ عن التهرب والفرار من ذلك كله ونبدأ مواجهة الحقائق الموجعة، حتى نصير قادرين على العثور على ما نبحث عنه من جرأة ومثابرة وصدق ومسؤولية وتسامح وحب للمعرفة. لا يستطيع كل شخص أن يكون متميزًا متفوقًا. ففي المجتمع ناجحين وفاشلين؛ وقسم من هذا الواقع ليس عادلًا وليس نتيجة غلطتك أنت. وصحيح أن المال شيء حسن، لكن اهتمامك بما تفعله بحياتك أحسن كثيرًا؛ فالتجربة هي الثروة الحقيقية. إنها لحظة حديث حقيقي صادق لشخص يمسكك من كتفيك وينظر في عينيك. هذا الكتاب صفعة " منعشة لهذا الجيل حتى تساعده في عيش حياة راضية مستقرة.
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Author : Robert B. Cialdini
ISBN : 9789960547466
Genre : Business & Economics
File Size : 47.99 MB
Format : PDF, Mobi
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التأثير, الكتاب الكلاسيكي حول عملية الإقناع, يشرح مبادئ علم النفس التي تقف وراء قول الناس «نعم» لأي طلب كان, كما يشرح كيفية تطبيق فهم هذه المبادئ. الدكتور روبرت سيالديني مدرّس خبير في حقلي التأثير والإقناع المتناميين بسرعة. إن هذا الكتاب الذي ينظر إليه في الأوساط العلمية نظرة مرموقة جداً؛ فهو حصيلة خمس وثلاثين سنة من الأبحاث الدقيقة المعتمدة على الأدلة القوية، إضافة إلى برنامج استمر ثلاث سنوات من الدراسة الميدانية لما يدفع الناس إلى تغيير سلوكهم. سوف نتعلم المبادئ الستة الأساسية, وكيف نستعملها كي نصبح مهرة في فن الإقناع- وكيف ندافع عن أنفسنا ضد من يحاول أن يستغلنا بإقناعنا بما يريد. هذا الكتاب مثالي لجميع الناس العاملين في جميع نواحي الحياة. سوف تغيّر مبادئ التأثيرشخصيتك تغييراً إيجابياً قوياً وتقودك نحو النجاح. العبيكان للنشر
Category: Business & Economics