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"In One Simple Idea, Mitch Horowitz tracks the history of the positive-thinking movement from its pioneers to its most dramatic personalities, including Dale Carnegie and Norman Vincent Peale. Positive thinking has been the root of studies on the placebo effect, the twelve-step approach to overcoming addiction, and the mind-body connection in treating illness. And it is central to the American idea of success, as seen in political message such as Ronald Reagan's 'Nothing is impossible' or President Obama's 'Yes we can' and slogans such as the US Army's 'Be all you can be' and Nike's 'Just do it'. Most importantly, One Simple Idea answer the age-old question -- does it work? -- and shows that yes, positive thinking can change the world." -- Back cover.