The Pop Up Paradigm  How Brands Build Human Connections in a Digital Age

The Pop Up Paradigm How Brands Build Human Connections in a Digital Age

Written by: Melissa Gonzalez

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  • Publisher: Lioncrest Publishing
  • Publish Date: 2014-11-11
  • ISBN-10: 1619613026
  • ebook-the-pop-up-paradigm-how-brands-build-human-connections-in-a-digital-age.pdf
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Book Summary

Gonzalez explains how companies can use temporary retail to generate customer loyalty, understand new markets, and test innovative concepts. She shows the seven most important ways that your brand can benefit from a pop-up ; why educating and empowering the customer is often the best marketing tool ; where retail is going and how to stay ahead of the curve ; and what to consider when launching a pop-up.

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